Information technologies in the activities of destination management organizations

2014 ◽  
Vol 20 (1) ◽  
pp. 61-70
Author(s):  
Jacek Borzyszkowski

The purpose – The purpose of the article was an attempt to assess the significance of two spheres connected with the functioning of DMOs, i.e. internet marketing and the development of modern technologies and information systems. Design – The study covers theoretical issues connected with the essence of destination management organizations as the basic organizational structures in the tourism sector, and with the significance of the Internet and modern information technologies in the activities of these organizations. The second part of the study covers the empirical issues of the problem analyzed. Approach and methodology – Apart from theoretical deliberations, it provides the review of previous research. Moreover, the results of the author’s research were used with the aid of the diagnostic survey technique. The results from 53 DMOs that represent 19 European states were obtained. Findings – The quantity of expenditures on information technologies was defined in the structure of the total expenditures on the part of DMOs. The average value for all the organizations under analysis was 10.9%. Owing to the application of the point grading method (Likert scale), it was demonstrated that internet marketing and the development of modern technologies and information systems are becoming increasingly more important areas of the activities. Originality of the research – The originality is evident in the insights it provides about use of modern information technologies and the Internet in the activities of DMO. The empirical deliberations presented in this article should become an important point of reference for many DMOs and should emphasize the growing significance of information technologies.

2019 ◽  
Vol 16 (2) ◽  
pp. 39-45 ◽  
Author(s):  
Akzhan Abdykhalykova

Abstract Research purpose. The teacher of higher education should motivate students to use modern information technology training to study the discipline and develop professional competencies in foreign language teaching. The purpose of this research is to highlight the problem of finding the optimal didactic capabilities of modern information technologies used for improving the system of training specialists in the field of foreign languages teaching and to discuss the results of current studies in this direction. Design/Methodology/Approach. The authors summarized the relevant literature and results of the research and teaching experience. The main theoretical methods of research are modelling and designing the process of incorporating modern information technologies into foreign language teaching at the university. Theoretical methods are supplemented by empirical methods, such as observation, survey, testing, experimental work and methodological analysis. Findings. The article reveals the main components of the system of using modern technologies of foreign languages teaching at Theory and Practice of Foreign Languages Department of L.N. Gumilyov Eurasian National University. The article presents a description of training and monitoring online programs, their approbation in real conditions of pedagogical activity, the results of a pedagogical experiment, which proves the effectiveness of using modern technologies in the training of foreign and second language students. Originality/Value/Practical implications. The electronic educational materials, recommendations developed by the authors, can be used in the teaching of foreign language and can serve as a basis for the development of information, communication and instrumental provision in other subjects. The need for further research is as follows: to create online platforms, multimedia and testing programs and to develop variants of using modern technologies in foreign language teaching.


Author(s):  
G.V. Tretyakova ◽  
◽  
D.V. Mustafina ◽  

The aim of the work is to analyze the current mechanisms of adaptation of innovative processes in Canadian corporations in the context of COVID-19 by demonstrating technologies and approaches that can be applied to solve modern problems. The authors analyzed the statistical material, evaluated the changes in modern information technologies used to attract potential consumers. Methods of observation, analysis, generalization and interpretation of the results were used in the study. The analysis has shown that the Internet remains the most dynamically growing segment of the market for promoting products and services. It has been revealed that innovations can become the link in the company that will help it survive the crisis and open up opportunities for stating, analyzing and testing new processes. The results of the study strongly prove that the use of new technologies and openness to innovation can be a decisive factor for outperforming competitors in the future.


Author(s):  
Carolin Durst ◽  
Nilmini Wickramasinghe ◽  
Jana Riechert

In healthcare, collaborative systems serve very different stakeholders: researchers, clinicians, nurses, patients, and administrators for instance. In order to design a collaborative healthcare information system that satisfies the stakeholders' needs, all individual requirements have to be mapped into the software. Traditional system design focuses at technical features and oftentimes ignores social requirements like human factors or organizational structures. Instead of integrating existing processes and working habits into a system, a technical-focused design approach tries to force new behaviors. As a result, stakeholders could refuse to use collaborative healthcare information systems. In line with Kuutti (1991), we recommend activity theory as a rich framework to study and design collaborative information systems. We believe that activity theory analysis is particularly useful for healthcare settings where diverse stakeholders pursue very different goals. This book chapter offers a structured approach to analyze collaborative activities and to design the IT-support accordingly.


2020 ◽  
pp. 1-12
Author(s):  
Carolin Durst ◽  
Nilmini Wickramasinghe ◽  
Jana Riechert

In healthcare, collaborative systems serve very different stakeholders: researchers, clinicians, nurses, patients, and administrators for instance. In order to design a collaborative healthcare information system that satisfies the stakeholders' needs, all individual requirements have to be mapped into the software. Traditional system design focuses at technical features and oftentimes ignores social requirements like human factors or organizational structures. Instead of integrating existing processes and working habits into a system, a technical-focused design approach tries to force new behaviors. As a result, stakeholders could refuse to use collaborative healthcare information systems. In line with Kuutti (1991), we recommend activity theory as a rich framework to study and design collaborative information systems. We believe that activity theory analysis is particularly useful for healthcare settings where diverse stakeholders pursue very different goals. This book chapter offers a structured approach to analyze collaborative activities and to design the IT-support accordingly.


Author(s):  
José-Rodrigo Córdoba

In the era of globalization, the use of technologies like the Internet has created possibilities for individuals to interact across geographical locations. Businesses are grasping the benefits of collaboration and gaining from extending it inside and outside traditional boundaries (Doz & Kosonen, 2007; Evans & Wolf, 2006). It is common nowadays to see a manufacturing process being undertaken by a number of groups from suppliers and several tiers that connect across supply chains (Christopher, 2005). Information systems and information technologies support these activities by facilitating the streamlining and automation of interorganizational information flows (Galliers, 1999). However, despite the increasing availability of systems and technologies to facilitate collaboration and online work, it is far from clear what type of impacts such systems are generating in the work of individuals (Meng & Agarwal, 2007), and how they can support collaboration outside organizational boundaries. To foster collaboration, managers need to enable coordination between groups and to ensure their autonomy, while at the same time guarantee delivery of value to the business. How can businesses develop collaborations and with them obtain competitive advantages? What are the roles that information systems and technologies can play? Evans and Wolf (2006) present two key examples of business collaboration (i.e., the Linux community and the Toyota production systems) which show how traditional business practices need to be challenged if not transformed radically. According to them, organizations should devise simple and modular tasks so that different suppliers (or internal teams) can undertake them with few guidelines. Collaboration needs to be kept simple and open. It needs to be fuelled with a high number of small-scale interactions inside and outside organizations with simple (i.e., standard) technologies to support them. Work needs to be made visible so that information about it can be continuously updated and shared. A number of options (e.g., for production or service processes) needs to be maintained so that innovations do not focus only on what works well at a particular moment in time, but what could be valuable for the future. Organizational structures should be replaced by networks of leaders who act as connectors between individuals. But even if the above strategies are adopted, Evans and Wolf (2006) also highlight that collaboration needs an appropriate work environment where trust is the norm. Trust enables individuals to exchange information and share the intellectual property of their findings. With trust, it is understood that rewards are going to be shared and that it is more important to “get on with the job” in case there are problems to be solved than to claim for individual compensations. Trust will also ensure that even those who compete (inside or outside organizations) can work together to develop solutions to common problems. The more collaborative work is developed, a higher degree of trust exists, and a higher number of opportunities can flourish to convert solutions in innovations. The issue of trust will be revisited later in the chapter.


2020 ◽  
Vol 164 ◽  
pp. 09017
Author(s):  
Olga Voronova ◽  
Viktoria Khareva ◽  
Tatyana Khnykina

This article discusses the main developments in information technologies of the hotel business, which is especially relevant due to the fact that today the process of economy digitalization in the Russian Federation significantly influences hospitality industry. Automation of hotels associated with the use of modern technologies particularly improves the quality of customer service. In this research major trends in the development of information technologies in hotel business were identified. They include: cloud computing, artificial intelligence, blockchain, augmented reality, etc. This paper defines the main problems of introduction of modern information technologies in hospitality industry. The study revealed that currently, information technologies are improving rapidly, directly impacting hotel business, but also assessing hotel market of the Russian Federation. In terms of development and use of modern information technologies it is important to note that a lot depends on management of a specific hospitality enterprise.


Author(s):  
Brian J. Reithel ◽  
Chi Hwang ◽  
Katherine Boswell

Information systems researchers continue to grapple with the development of frameworks to aid managers in the identification of opportunities for the strategic use of information technology. Many of the current frameworks have been proposed to guide the systems development process, but few have successfully dealt with the underlying business issues that drive the need to develop an information system in the first place. Because the difficulties that a particular business must cope with arise from the distinctive characteristics of the firm, its product and the particular niche in which the firm operates, this chapter presents a two-dimensional Competitive Force/Marketing Mix (CF/MM) framework that can be used to recognize opportunities for strategic information systems within the firm’s niche. The CF/MM framework is based on a combination of Porter’s view of strategy as a response to the unique mix of the five competitive forces faced by a firm, and the firm’s marketing strategy. By using the CF/MM framework, managers and researchers can identify opportunities to use emerging information technologies as part of front-line competitive strategy. After presentation of the CF/MM framework, the chapter presents a summary of the results of a CF/MM-based analysis of 150 articles related to the competitive use of information technology that have been published in both the popular press and scholarly press. Organizations that are successful in creatively focusing the use of the expanding array of modern information technologies on their particular business niche will increase their ability to survive in the dynamic business environment of the year 2000 and beyond. The CF/MM framework can also be used by IS managers to orchestrate the mix of applications held by a firm in order to maximize the strategic impact of IT investments.


2010 ◽  
Vol 49 (3) ◽  
pp. 489-507 ◽  
Author(s):  
Jean-Gabriel Ganascia

This article is based on the notion of ‘sousveillance’, which was invented by Steve Mann to describe the present state of modern technological societies where anybody may take photos or videos of any person or event, and then diffuse the information freely all over the world. The article shows how sousveillance can be generalized both to the real world and to the virtual world of the Infosphere using modern information technologies. As a consequence, the separation between public and private spheres tends to disappear. We believe that generalized sousveillance may transform the overall society, e.g. modern public transportation like the Paris subway might have to change the way it disseminates information due to the impossibility of managing the flow of information coming from its infrastructures. To attempt to elucidate a society based on generalized sousveillance, the article introduces the notion of the ‘Catopticon’, derived from Bentham’s Panopticon: while the architecture of the Panopticon was designed to facilitate surveillance by prohibiting communication and by installing surveyors in a watchtower, the architecture of the ‘Catopticon’ allows everybody to communicate with everybody and removes surveyors from the watchtower. The article goes on to explore the opportunities the Catopticon might offer if extended to the whole planet. It also shows the limitations of the extended Catopticon; some are extrinsic: they consist of various resistances which restrict access to the Internet; others are intrinsic: for instance, we can exchange simultaneously only with a few people, while we may have millions of contacts. As a consequence, the various new ‘regimes of distinction’ mentioned above play a key role in modern societies.


Due to global digitalisation, Internet marketing has long become an integral part of any effective marketing campaign. According to a Zenith Media study, the growth of the global online advertising market in 2019 is only 10%, which is the lowest increase since 2001. Rest and travel is one of the most popular and discussed topics on social networks. We share new impressions, vivid photos, videos, stories, and 90% of them somehow affect the tourism industry. The global digitalization and widespread use of mobile gadgets has changed the very essence of online behavior. We spend most of our free time on the Internet, we are happy to talk about future plans and remember them after their implementation. Thanks to modern technologies and specialized platforms, advertising campaigns on the Internet are launched in a matter of minutes, receiving instant feedback in the form of comments, applications and even sales. Internet marketing has tremendous mechanisms for targeting, analyzing and processing big data. Therefore, the future of the brand, especially in the field of tourism, depends on the use of Internet marketing by enterprises.


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