scholarly journals PENGARUH GREEN MARKETING TERHADAP PENGAMBILAN KEPUTUSAN DENGAN GENDER SEBAGAI VARIABEL MODERASI

Performance ◽  
2017 ◽  
Vol 24 (1) ◽  
pp. 13
Author(s):  
Deasy Lestary Kusnandar

Penelitian ini bertujuan untuk mengetahui pengaruh green marketing terhadap keputusan pembelian dengan gender sebagai variabel moderasi. Lokasi penelitian ini adalah di Greenhost Boutique hotel yang terletak di Jl. Jl. Gerilya No. 629 Prawirotaman II Brontokusuman Yogyakarta  Penelitian ini merupakan jenis penelitian kuantitatif dengan menggunakan metode survei yang diberikan kepada pengunjung hotel. Kemudian, objek penelitian dalam penelitian ini adalah green product, green price, green place, green promotion dan keputusan pembelian. Penentuan jumlah sampel pada penelitian ini adalah sebanyak 120 responden dengan metode pengambilan sampel yang digunakan adalah menggunakan random sampling. Alat pengukuran dalam penelitian ini menggunakan skala interval 1-7. Responden memberikan jawaban pada rentang jawaban dari sangat tidak setuju hingga sangat setuju. Kemudian, analisis yang digunakan adalah analisis Structural Equation Modelling (SEM). Analisis ini dibantu dengan menggunakan program komputer AMOS 21. Dari hasil analisis SEM diketahui pengembangan model berbasis teori dalam penelitian ini sebanyak 5 variabel dan 20 indikator. Penyusunan path diagram dan penyusunan persamaan struktural &measurement model bersumber dari pengembangan tiga substruktur penelitian. Matriks input yang digunakan adalah kovarian dan teknik estimasi yang digunakan adalah metode Maximum Likelihood (ML) Estimation, yang telah tersedia dalam program komputer AMOS 21. Pada tahap Confirmatory Factor Analysis (CFA) ada indikator yang dihilangkan yaitu X16. Kemudian, pada uji validitas konstruk yang terdiri dari construct reliability, variance extracted, convergent validity, dan discriminant validity seluruhnya telah terpenuhi. Pada asumsi SEM yang terdiri dari evaluasi normalitas data, outliers, dan multicolinierity&singularity juga telah memenuhi kriteria yang disyaratkan. Dari 8 kriteria indeks kesesuaian model (goodness of fit test) yang dijadikan acuan dalam penelitian ini, yaitu Chi-Square, Probability, CMIN/DF, GFI, AGFI, TLI, CFI, dan RMSEA, terdapat sebanyak delapan kriteria yang masuk kategori baik dan sisanya sebanyak 2 kriteria masuk kategori marginal. Berdasarkan hasil uji hipotesis diketahui: (1) Green Product berpengaruh terhadap keputusan pembelian, (2) Green Price berpengaruh terhadap keputusan pembelian, (3) Green Place berpengaruh terhadap keputusan pembelian, (4) Green Promotion berpengaruh terhadap keputusan pembelian, (5) Gender memoderasi hubungan green product, (6) Gender memoderasi hubungan green price, (7) Gender memoderasi hubungan green place, (8) Gender tidak memoderasi hubungan green promotion.

2020 ◽  
Vol 10 (4) ◽  
pp. 100
Author(s):  
Siti Daleela Mohd Wahid ◽  
Siti Hajjar Mohd Amin ◽  
Abdul Jalil Mohamed Ali ◽  
Abdul Jalil Mohamed Ali ◽  
Aida Abdullah ◽  
...  

Citizen-centricity satisfaction is a recent phenomenon spreading around the world. It is of growing interest to scholars and many papers are focused on this area. This paper aims at revealing factor that predict a citizen satisfaction during pandemic outbreak in public service delivery. A massive number of theories and past scholars have carried out studies on the factors influencing citizen satisfaction, which resulted in a list containing large volume of variables. There was a need to generalize factors that capable to form a universal citizen satisfaction model. This research utilizing citizen-centric demands of transformational government model as the theoretical foundation in citizen satisfaction in public service context. 346 citizens conveniently were selected as respondents, at the same time as information become amassed via online surveys. The information become then analyzed via the use of AMOS software.  The structural equation modelling (SEM) was executed to develop the measurement model. The results exhibit that goodness of fit, construct reliability, convergent validity and discriminant validity achieved the overall fitness threshold to model citizen satisfaction. This research contributes to shed light on the literature via examining the elements of citizen-centric demands of transformational government model namely openness, responsiveness, transparency and participation in citizen satisfaction.


2020 ◽  
Vol 11 (5) ◽  
pp. 164
Author(s):  
Salah Abunar ◽  
Mohammad Zulfeequar Alam

Background/Objectives: Global warming, contamination and climate change are some of the problems that have become an increasingly concerning issue internationally. Buyers' concerns about environmental protection have led to the diversification in consumer buying approach towards a green lifestyle. Therefore, firms are taking action to develop potential ecological strategies in the green market industry. This paper aims to explore and determine the insight of Saudi shoppers regarding sustainable (Green) product packaging to maintain a sustainable and green environment.Material and methods: A sample survey of 232 consumers of Saudi Arabia. Descriptive statistical tools were used, for hypothesis testing, Chi-square test/ Chi-Square Goodness of fit test was applied at Alpha 0.05 with 95% of confidence level.Findings: The result conveys that the knowledge and information towards green product packaging are not favorable, the product labels as a source of information for sustainable packaging considered the primary source for the green product.Conclusion: The marketers, and stakeholders having environmental concern, need to have a great call to the campaign of sustainable/ green product packaging. Besides, it is recommended that the marketer of an eco-friendly product need to consider product labels as a good source of information for sustainable packaging at a priority level.Significance of the study: This research will contribute to the related stakeholders to realize the insight of sustainable (green) products packaging. Besides, it will give a better understanding of consumers' behavior regarding sustainable/ green packaging that will lead to achieving their goals in a suitable approach.


2017 ◽  
Vol 60 (6) ◽  
pp. 1516-1534 ◽  
Author(s):  
Wolfram Ziegler ◽  
Anja Staiger ◽  
Theresa Schölderle ◽  
Mathias Vogel

Purpose Standardized clinical assessment of dysarthria is essential for management and research. We present a new, fully standardized dysarthria assessment, the Bogenhausen Dysarthria Scales (BoDyS). The measurement model of the BoDyS is based on auditory evaluations of connected speech using 9 scales (traits) assessed by 4 elicitation methods. Analyses of the BoDyS' reliability and construct validity were performed to test this model, with the aim of gauging the auditory dimensions of speech impairment in dysarthria. Method Interrater agreement was examined in 70 persons with dysarthria. Construct validity was examined in 190 persons with dysarthria using a multitrait-multimethod design with confirmatory factor analysis. Results Interrater agreement of < 1 on a 5-point scale was found in 91% of cases across listener pairs and scales. Average reliability was .85. Inspection of the multitrait-multimethod matrix pointed at a high convergent and discriminant validity. Modeling of the BoDyS trait and method factors using confirmatory factor analysis yielded high goodness of fit. Model coefficients confirmed high discriminant and convergent validity and revealed meaningful relationships between scales and methods. Conclusions The 9 auditory scales of the BoDyS provide a reliable and valid profile of dysarthric impairment. They permit standardized measurement of clinically relevant dimensions of dysarthric speech.


2021 ◽  
Vol 1 (3) ◽  
pp. 524-537
Author(s):  
Yudha Trishananto

This research aims to understand the effect of consumer satisfaction on loyalty through trust as an intervening variable in purchasing Muslim Fashion products through the shopee market place. Steps to collect data with the help of a questionnaire through an interval scale. The sample obtained is 100 respondents through purposive sampling technique. The data is then processed through SmartPLS, analyzed through convergent validity, discriminant validity, composite reliability, average variance extracted (AVE), collinearity statistics (VIF), path coefficient test, goodness of fit test, hypothesis testing with bootstrap, then test moderation through SEM. Hypothesis testing on the satisfaction variable found a positive and significant effect on hedonic shopping value and utilitarian value. The trust variable has a positive and significant effect on hedonic shopping value and utilitarian shopping value. The satisfaction variable was found to have a positive effect on trust. The trust variable has a positive effect on loyalty and the satisfaction variable has no effect on loyalty. The satisfaction variable was found to have an effect on loyalty through trust.


2000 ◽  
Vol 8 (2) ◽  
pp. 179-191 ◽  
Author(s):  
Ann K. Carruth ◽  
Catherine Holland ◽  
Laura Larsen

Caregiver reciprocity is the collective affective and behavioral expression of exchanges given and received between a caregiver and care receiver, and among family members. This psychometric investigation was designed to further examine the reliability and validity of the revised Caregiver Reciprocity Scale II (CRSII). Items were rewritten to reflect valued exchanges and balance among the entire family network, including spouses. An alpha of .83 for Warmth and Regard; .73 for Intrinsic Rewards of Giving; .83 for Love and Affection; and .75 for Balance Within Family Caregiving indicated acceptable internal consistency. The study, conducted with 176 spouse or adult children caregivers, provides additional support for the conceptual model of the four-factor solution. Construct validity was supported by the standardized factor loadings and goodness-of-fit indices obtained from confirmatory factor analysis. The results of the analysis of the measurement model, taken as a whole, demonstrate that the CRS II has adequate psychometric properties. Model parsimony was supported by an AGFI of .87, combined with an adjusted chisquare between 1.0 to 3.0. All but two item loadings were greater than .50. This, combined with the fact that all standardized loadings were twice the standardized errors and t-values were greater than 2.0, contributes to concluding that convergent validity was strong. Discriminant validity, evaluated by variance extracted estimates, and confidence interval (± two standard errors) around the correlation estimate between factors, was adequate. This study provided evidence to support the reliability and validity of the CRS II.


2017 ◽  
Vol 10 (3) ◽  
pp. 69
Author(s):  
Sheng-Kuang Yang ◽  
Yen-Chen Huang ◽  
Yi-Hsien Lin

During physical, social support also affects the change in students’ attitude towards sports. Therefore, in order to propose suggestions for improving physical education, this study enrolled students participating in sports team in Taiwan as the research subjects and performed investigations them to develop the participation model for students in sports teams and provide constructive strategies according to it, in order to effectively improve students’ sports participation. According to the research conclusions, the goodness of fit of the overall measurement model is good, the convergent validity and discriminant validity are acceptable, and most of the relevant indices all meet the criteria. This study used path analysis to analyze the path coefficients among various variables, and discovered that all of the paths were significant. The potential variable that has the most significant influence on participation motivation is social support, namely, the influence of social support on participation motivation is more significant.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Sanghee Yeo ◽  
Kyong-Jee Kim

Abstract Background This study aimed to validate the Korean version of the Toronto Empathy Questionnaire (TEQ) and to determine its suitability for the measurement of empathy in medical students. Methods The study sample was Year 1 and 2 medical students at two medical schools on six-year undergraduate medical programs in South Korea. The study participants completed the Korean TEQ, which has a single factor structure and consists of 16 items; responses are scored using a 5-point Likert scale, giving a maximum possible score of 64. Psychometric validation of the questionnaire was performed by exploratory and confirmatory factor analyses and the goodness of fit test. Average variance extracted was calculated to establish convergent validity, and associations between factors and construct reliability were analyzed to establish discriminant validity. Cronbach’s alpha values were utilized for reliability analysis. Results A total of 279 students completed and returned the questionnaire (a 96.2% response rate). Participant empathy scores ranged from 20 to 60 (M = 44.6, SD = 7.36). Empathy scores were higher for females than males (p < .05). The cumulative variance of the Korean TEQ was 32%, indicating that its explanatory power was rather weak. Consequently, goodness-of-fit testing was performed on four hypothetical models, among which a three-factorial structure consisting of 14 items demonstrated satisfactory fit indices and explained 55% of the variance. Reliability estimates of the three subscales were also satisfactory (Cronbach’s α = .71–.81). This three-factorial model was validated by confirmatory factor analysis and demonstrated adequate convergent and discriminant validity. Conclusions This study demonstrated psychometric validation of the Korean TEQ for measuring medical students’ empathy. We suggest a modified 14-item model with a three-factorial structure, which demonstrated better psychometric properties than the original scale.


JUMINTEN ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 95-106
Author(s):  
Santi Wulandari ◽  
Dira Ernawati

Dengan meningkatnya pertumbuhan dunia industri berimplikasi pula dengan meningkatnya permintaan pasar akan suatu produk yang diinginkan. Perusahaan selaku salah satu pelaku kegiatan di sektor industri dituntut untuk bisa mempertahankan produk di pasaran serta terus berinovasi dalam strategi dan integrasi yang baik dari tiap sektor. PT. Semesta Mitra Sejahtera Cabang Sidoarjo adalah perusahaan yang berfokus di bidang peternakan (farm) ayam pullet yang peternakannya tersebar di berbagai daerah di Jawa Timur. Diketahui bahwa di perusahaan ini seringkali terjadi perubahan kebijakan mendadak terkait proses pemeliharaan ayam pullet di peternakan. Dikarenakan lokasi farm yang tidak dalam satu daerah, perusahaan mengalami kesulitan dalam penyampaian informasi untuk secara efektif terkait penerapan kebijakan baru terhadap farm. Dari latar belakang diatas, peneliti ingin mengetahui bagaimana pengaruh manajemen rantai pasok terhadap kinerja perusahaan dengan menggunakan SEM-PLS dengan tahap pertama yaitu Evaluation of Measurement Model yang dilakukan dengan Uji Validitas dan Uji Reliabilitas. Uji Validitas dilakukan dengan dua tahap yaitu Convergent Validity dan Discriminant Validity. Uji Reliabilitas dilakukan dengan dua tahap yaitu Composite Reliability dan Cronbach’s Alpha. Tahap kedua yaitu Evaluation of Structural Model yang dilakukan dengan suatu pengujian yang dinamakan Inner Model Test yang dilakukan dengan lima langkah, yaitu R-Square hingga Model Fit


2018 ◽  
Author(s):  
rizka zulfikar

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)


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