scholarly journals Footwear Design Strategies for Thai Footwear Industry to Be Excellence in World Market

2019 ◽  
Author(s):  
Adul Adulyanukosol ◽  
Thanin Silpcharu
Keyword(s):  
Product Design ◽  
Structural Equation ◽  
World Market ◽  
Structure Interview ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Design Strategies ◽  
Footwear Industry ◽  
Semi Structure Interview ◽  
Footwear Design

The potential of Thai industrial product design is still inferior to those of leading competitors in world market that give more importance on the design during their product development to increase their competitive edges on commercial scale. The product design is very important part for sustainable growth in this industry. Thus, this research aims at investigating footwear design strategies for Thai footwear industry to be excellence in world market. The research has been designed with the mixed method of both qualitative and quantitative study. The quantitative data were collected through semi-structure interview from 500 designers who presented their designs to join the award competition. The results revealed that the footwear design strategies consisted of 4 factors, i.e. 1) design, 2) market analysis, 3) innovation, and 4) information technology. This paper utilizes the method of Structural Equation Modeling (SEM) to establish a strategies model for competitive advantage in Thai footwear industry. The analysis results indicated that the footwear design strategies model could help make more effective policies and organization strategies for enterprises and designers to develop themselves to be excellence in world market.

scholarly journals Footwear Design Strategies for the Thai Footwear Industry to Be Excellent in the World Market

2020 ◽  
Vol 6 (1) ◽  
pp. 5
Author(s):  
Adul Adulyanukosol ◽  
Thanin Silpcharu
Keyword(s):  
Product Design ◽  
Structural Equation ◽  
Structured Interview ◽  
World Market ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Design Strategies ◽  
Footwear Industry ◽  
The World ◽  
Footwear Design

The potential of Thai industrial product design is still inferior to that of the leading competitors in the world market, which gives more importance to design during the product development to increase Thailand’s competitive edge on a commercial scale. Product design is a very important part of sustainable growth in this industry. Thus, this research aims at investigating footwear design strategies for the Thai footwear industry to be excellent in the world market. The research has been designed with a mixed method of both qualitative and quantitative study. The quantitative data were collected through a semi-structured interview of 500 designers who presented their designs to join an award competition. The results reveal that the footwear design strategies consisted of four factors: (1) design, (2) market analysis, (3) innovation, and (4) information technology. This paper utilizes the method of structural equation modeling (SEM) to establish a strategic model for competitive advantage in the Thai footwear industry. The analysis results indicate that the footwear design strategies model could help make more effective policies and organization strategies for enterprises and designers to develop themselves towards excellence in the world market.

scholarly journals Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness

2021 ◽  
Vol 13 (8) ◽  
pp. 4548
Author(s):  
Qingyu Zhang ◽  
Sohail Ahmad
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Intention ◽  
Corporate Social ◽  
Moderating Role

Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill provides a tactical competitive edge and sustainable growth. The goal of this paper is to show how CSR programs affect consumers’ purchasing intention in the context of Pakistan. In addition, the effect of customer awareness has been studied as a moderator between CSR and purchasing intention. To this end, the study has conducted a survey and gathered Pakistani customers’ responses, and structural equation modeling has been used to evaluate the results. The study concludes that CSR activities favorably affect customer purchasing intentions directly as well as indirectly through improving brand image and trust, and customer awareness of CSR activities plays a moderating role. The implications and future research directions are discussed.

scholarly journals Cyber-Empathic Design: A Data Driven Framework for Product Design

2016 ◽  
Author(s):  
Dipanjan D. Ghosh ◽  
Junghan Kim ◽  
Andrew Olewnik ◽  
Arun Lakshmanan ◽  
Kemper E. Lewis
Keyword(s):  
Product Design ◽  
Structural Equation ◽  
Design Space ◽  
Equation Modeling ◽  
Design Decision ◽  
Interaction Data ◽  
Model Framework ◽  
Empathic Design ◽  
Product Interaction

One of the critical tasks in product design is to map information from the consumer space to the design space. Currently, this process is largely dependent on the designer to identify and map how psychological and consumer level factors relate to engineered product attributes. In this way current methodologies lack provision to test a designer’s cognitive reasoning and could therefore introduce bias while mapping from consumer to design space. Also, current dominant frameworks do not include user-product interaction data in design decision making and neither do they assist designers in understanding why a consumer has a particular perception about a product. This paper proposes a new framework — Cyber-Empathic Design — where user-product interaction data is acquired via embedded sensors in the products. To understand the motivations behind consumer perceptions, a network of latent constructs is used which forms a causal model framework. Structural Equation Modeling is used as the parameter estimation and hypothesis testing technique making the framework falsifiable in nature. To demonstrate the framework and demonstrate its effectiveness a case study of sensor integrated shoes is presented in this work, where two models are compared — one survey based and using the Cyber-Empathic framework model. It is shown that the Cyber-Empathic framework results in improved fit. The case study also demonstrates the technique to test a designers’ cognitive hypothesis.

Does product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty

2018 ◽  
Vol 31 (3) ◽  
pp. 886-907 ◽  
Author(s):  
Chia-Lin Hsu ◽  
Yen-Chun Chen ◽  
Tai-Ning Yang ◽  
Wei-Ko Lin ◽  
Yi-Hsuan Liu
Keyword(s):  
Product Design ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Management ◽  
Affective Response ◽  
Equation Modeling ◽  
Psychological Responses ◽  
Cognitive Response ◽  
Cross Sectional ◽  
Content Type

Purpose Unique product design is a highlight of sustainable branding. The purpose of this paper is to investigate whether product design affects customers’ psychological responses (i.e. cognitive and affective responses) to smartphones, and, in turn, affects their brand loyalty (i.e. attitudinal and behavioral brand loyalty), further advancing the knowledge of product design and brand management. Design/methodology/approach This work used survey data from 456 Taiwanese with experience using smartphone. Structural equation modeling was employed to test the proposed model and hypotheses. Findings The results indicate that the product design significantly affects both cognitive response and affective response, which, in turn, significantly affect both attitudinal brand loyalty and behavioral brand loyalty. The findings also suggest that the moderating effect of product involvement on the relationship between product design and affective response is statistically significant, although it does not positively and significantly moderate the link between product design and cognitive response. Research limitations/implications This study has two main limitations. First, this study was conducted in the context of smartphones, thus potentially constraining the generalization of the results to other industries. Second, the data in this study were obtained from a cross-sectional design. Practical implications These findings can permit companies to generate more brand loyalty in their customers and guide their management of assets and marketing activities. Originality/value This paper presents new insights into the nature and importance of product design in brand value.

scholarly journals Materiality Conditions in the Interplay between Environment and Financial Performance: A Graphical Modeling Approach for EEA Oil and Gas Companies

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-16
Author(s):  
Mirela Sichigea ◽  
Marian Siminica ◽  
Mirela Cristea ◽  
Gratiela Georgiana Noja ◽  
Daniel Circiumaru
Keyword(s):  
Financial Performance ◽  
Graphical Models ◽  
Structural Equation ◽  
Oil And Gas ◽  
Strong Dependence ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Main Concept ◽  
Thomson Reuters ◽  
Oil And Gas Companies

The recovery after the unprecedented pandemic crisis that Europe has currently been facing is strengthening the strong dependence between social, economic, and environmental fields, maintaining green investments and innovation at the core of the European strategies. Shifting to clean industries is a challenging mission that a complex network of stakeholders and their different interests must take into account. Within this network, the interplay between environmental and financial performance of a company represents a common point with a growing emphasis on the transparency and the materiality capacity of the disclosed information. This paper uses the Structural Equation Modeling and the Gaussian Graphical Models as graphical analysis approaches and offers a first insight about the interaction between environmental materiality measures and financial performance. A preliminary step of the scientific research consisted of a hand-mapping investigation about materiality conditions. Starting from the Materiality Map developed by the Sustainability Accounting Standards Board (SASB), this paper extends the main concept about materiality and investigates it on three different content ranges, which focus on the general environmental policy of the company, the targets set, and its concrete footprint. The methodology approaches were grounded on a newly compiled dataset provided by the Thomson Reuters database for 194 Economic European Area (EEA) oil and gas companies. The results provide significant evidences for the manifestation of materiality and emphasize the informational content of the individual environmental measures as an important condition for its financial impact. Adding to the environmental-financial performance relationship, our findings have both practical and academic relevance for the economic field and sustainable growth goals.

scholarly journals Information Technology Governance and the individuals' behavior: A cross-sectional study

2021 ◽  
Vol 25 ◽  
Author(s):  
Pedro Fernandes ◽  
Rúben Pereira ◽  
Guilherme Wiedenhöft
Keyword(s):  
Information Technology ◽  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Partial Least Square ◽  
Sustainable Growth ◽  
Least Square ◽  
Equation Modeling ◽  
General Hypothesis ◽  
Technology Governance ◽  
Ex Post

Information technology (IT) is increasingly important to organizations and has become essential to the development of sustainable business growth. It is therefore necessary to adopt IT governance (ITG) mechanisms to ensure better solutions, sustainable growth, and better decision-making. As employee behavior is a competitive differential, this work focuses on the behavioral expression of ITG. It aims at analyzing ITG institutionalization's effect on the main dimensions of Organizational Citizenship Behavior (OCB) in Portugal. OCB describes individuals' voluntary commitment to an organization, including attitudes outside of their contractual functions. A descriptive-confirmative ex post facto research was conducted through survey research to 112 employees of IT-related departments and divisions from companies of all sizes in Portugal. The partial least square-structural equation modeling (PLS-SEM) method was used to test the overall model. The general hypothesis was confirmed, showing that ITG institutionalization positively affects individuals' OCBs in Portuguese organizations. In practical terms, it is possible to show organizations that by implementing their ITG Mechanisms, they are increasing employees' OCBs and, consequently, organizational effectiveness.

Bridging the Gap Between Product Design and Customer Engagement: Role of Self-Determined Needs Satisfaction

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110565
Author(s):  
Hammad Bin Azam Hashmi ◽  
Chengli Shu ◽  
Syed Waqar Haider ◽  
Adeel Khalid ◽  
Yasin Munir
Keyword(s):  
Product Design ◽  
Regulatory Focus ◽  
Structural Equation ◽  
Positive Influence ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Survey Method ◽  
Needs Satisfaction ◽  
The Relationship

This study aims at exploring the influence of product design on customer engagement through self-determined needs satisfaction. This study used the survey method in three ways: (1) mall intercept approach, (2) email survey, and (3) survey through Wechat. The sample was collected from 500 customers of electronic products living in Xi’an, China. The data analysis is done through structural equation modeling. Findings show that perceived product design in terms of functional, esthetic, and symbolic design is positively related to self-determined needs (autonomy, relatedness, competence) satisfaction. Furthermore, results reveal that self-determined needs satisfaction has a positive influence on customer engagement. The moderation results show that prevention focused customers moderate the relationship between functional design and self-determined needs satisfaction. Whereas, promotion focused customers moderate the relationship between esthetic design and self-determined needs satisfaction. This study adds value to the self-determination theory by examining the link between product design dimensions and customer engagement through self-determined needs satisfaction. Furthermore, this study adds value to the existing literature on regulatory focus theory.

Exploring perceived innovation in building customers’ patronizing behavior in the food delivery service context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiseon Ahn
Keyword(s):  
Structural Equation ◽  
Service Industry ◽  
Food Delivery ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Service Process ◽  
Mobile Service ◽  
Service Concept ◽  
Content Type ◽  
The Impact

Purpose In the food delivery industry, mobile applications have become an important platform for providing services and interacting with customers. Thus, this study aims to examine whether customers’ perceived innovation changes their patronizing behavior intention toward the brand’s application. Design/methodology/approach Using data from food delivery customers in the USA, this study identifies the relative impact of multidimensional innovation (i.e. service concept innovation, service process innovation and customer experience innovation) on customers’ behavior. Partial least squares-structural equation modeling is used to test the hypotheses. Findings Results show that customers’ perceived service process and experience innovation increase commitment, which turns into reuse intention of the delivery application. Commitment also increases the impact of customers’ perceived innovation on loyalty. However, in this study, service concept innovation is insufficient to solely create positive behavioral intention. Practical implications Findings suggest that a food delivery application that continues to innovate to improve the service process and experience can be an effective marketing tool because they increase bonding with customers. This study recommends that food delivery companies manage their relationship with customers to achieve sustainable growth. Originality/value Despite the growing attention in the mobile service industry, limited studies have examined the effects of innovations of food delivery application on customers’ behavior. Thus, this study provides useful guidelines that advance mobile commerce research, especially in the food delivery industry.

scholarly journals Insights for Sustainability of Smartphone Business: Understanding Customer Switching Behavior in Smartphone Services

2020 ◽  
Vol 12 (3) ◽  
pp. 1082
Author(s):  
Chang-Gyu Oh ◽  
Jongpil Park
Keyword(s):  
Peer Influence ◽  
Social Factors ◽  
Structural Equation ◽  
Sustainable Growth ◽  
Switching Behavior ◽  
Equation Modeling ◽  
Media Influence ◽  
Primary Concern ◽  
Emotional Factors ◽  
Customer Switching

Competition in smartphone market has been fierce, and customers’ switching has become a primary concern for the success of smartphone businesses. Nonetheless, research on customer switching behavior regarding smartphones is still under investigation. The purpose of this study is to examine how social factors affect users’ smartphone switching intention and how customer rational and emotional factors moderate the customers’ switching behavioral intention. In an attempt to understand the switching behavior of smartphone users, this study develops and tests a model drawn from social factors (e.g., media and peer influence), customer rational factors (e.g., switching experience and confidence in decision making), and customer emotional factors (e.g., anticipated regret and alternative attractiveness). The model is tested with data collected from 302 smartphone users. The results of structural equation modeling analysis demonstrate that, when customers make switching decision, both media influence and peer influence affect behavioral switching intention. Further, this study also revealed that customer rational and emotional factors moderate the effects of media influence and peer influence toward customers’ switching intention. Overall, this study enhances the omnidirectional understanding of the switching behavior of smartphone users and can help smartphone companies in fierce competition to lead to sustainable growth.

Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty

2020 ◽  
Vol 18 (1) ◽  
pp. 117-143
Author(s):  
Dayanna Rosa ◽  
Orlando Lima Rua
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Marketing Theory ◽  
Intangible Resources ◽  
Top Managers ◽  
Footwear Industry ◽  
Market Benefits

AbstractThis paper aims to introduce loyalty as a relevant mediator construct on the relation between relationship marketing and intangible resources. This study tests a hypothesized model using partial least squares structural equation modeling on data from a survey conducted with Portuguese footwear industry companies based in Portugal. Findings provides evidence that in the perception of top managers, (1) relationship marketing positively influences customer loyalty, (2) customer loyalty positively influences the company’s intangible resources and (3) customer loyalty has a mediating effect between relationship marketing and intangible resources. Generally, managers can use this research to rethink their corporate relationship marketing strategies: companies may acquire meaningful market benefits through a systematic reconfiguration of their intangible resources, combined with measures that empower loyalty. This study contributes to marketing theory by conceptualizing loyalty as a mediator variable on the relations between relationship marketing and intangible resources, comprising a pioneering application to the footwear industry.

Sign in / Sign up

Export Citation Format

Share Document