scholarly journals Pemilihan Strategi Pemasaran dan Prediksi Pangsa Pasar Produk Pakaian Batik Menggunakan Rantai Markov (Studi Kasus: Toko Putra Bengawan Kampung Batik Laweyan Solo)

2015 ◽  
Vol 14 (2) ◽  
Author(s):  
Cucuk Nur Rosyidi ◽  
Fitriana Indah ◽  
Murman Budijanto
Keyword(s):  
Markov Chain ◽  
Marketing Strategy ◽  
Market Share ◽  
Business Environment ◽  
Marketing Mix ◽  
Business World

<span><em>Competition in the business world becomes more intense, both in manufacturing and services. It requires </em><span><em>manufacturers to constantly innovate and have new breakthroughs in business. Likewise, the batik </em><span><em>industry which is one part of the business world, it will experience a business environment which is full of </em><span><em>competition and the competition is expected to continue to rise. The purpose of this study is to select the </em><span><em>best marketing strategy derived from the marketing mix and retail using pair wise comparisons, then </em><span><em>determines a strategy for optimal market share using Markov Chain. The results showed that the optimal </em><span><em>strategy is discounted price. From the results of the analysis, the batik consumers in Kampung Batik </em><span><em>Laweyan sensitive to price cuts strategy that results in the maximum market share.</em></span></span></span></span></span></span></span><br /></span>

scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

Marketing Strategy and Differential Advantage

1983 ◽  
Vol 47 (2) ◽  
pp. 68-75 ◽  
Author(s):  
Victor J. Cook
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Marketing Mix ◽  
Portfolio Analysis ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
New Paradigm ◽  
Methods Of Analysis ◽  
Theoretical Function ◽  
Strategic Force

Extending portfolio analysis and PIMS studies to include military concepts of strategic force produces a new paradigm of marketing strategies. The author introduces and calibrates the concept of strategic marketing ambition, relates this concept to the marketing mix, and then derives a theoretical function linking strategic ambitions and investments with market share. An operational measure of differential marketing advantage is introduced, and the. methods of analysis are applied in an illustration of competitive investments, marketing strategy and differential advantage.

scholarly journals ANALISIS ORIENTASI PASAR DAN STRATEGI BAURAN PEMASARAN PENGUSAHA ROTI DI KOTA BENGKULU

2012 ◽  
Vol 11 (2) ◽  
pp. 153-163
Author(s):  
Gracia Gabrienda ◽  
. Nusril ◽  
Redy Badrudin
Keyword(s):  
Marketing Strategy ◽  
Market Orientation ◽  
Market Share ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Market Segment ◽  
Market Leader ◽  
Analyse Data ◽  
Relative Market Share

This research is aimed at investigating market posisition and market orientation of bakery producers, and designing mix marketing strategy for bakery producers in Bengkulu city.  Four bakery producers, namely Surya Bakery, Bake Mart, Karina Bakery and Ais Bakery, are selected purposively as subject of this study.  Sixty eight respondents are selected using accidental sampling method for UAI survey, and 4 respondents for each bakery. Relative Market Share  and descriptive analysis are used to analyse data obtained from survay. The research found that Surya Bakery can be categorised as market leader, while Bake Mart, Karina Bakery, and Ais Bakery as market challanger, market follower, and market nicher respectively.  All bakery producers has custumer orientation.  The study also concluded that Surya Bakery should enlarge its market and intisifies promotion, Bake Mart should enlarge its distribution network, Karina Bakery should expose its specific shop and Ais Bakery should find new market segment. Keywords: Market Orientation, Marketing mix, Bread enterpreneur

Decline of Igloo ice-cream in Pakistan due to insufficient strategic practices

2020 ◽  
Vol 1 (2) ◽  
pp. 18-29
Author(s):  
Muhammad Azhar Ali ◽  
Syed Yasir Zaheer Zadia
Keyword(s):  
Human Capital ◽  
Marketing Strategy ◽  
Market Share ◽  
Consumer Preferences ◽  
Strategic Plan ◽  
Ice Cream ◽  
Marketing Mix ◽  
Marketing Plan ◽  
Local Market ◽  
To Come

Under this study, it has been strive to comparatively analyze the marketing strategy of igloo for its survival and market share in the local market. Keeping in concern with its marketing mix, marketing plan, consumer preferences and analysis to come to any point for the best solution of reviving and survival Igloo in the local market. Prioritizing that Igloo has been among the pioneers of Ice cream industry in Pakistan since 1972, offered valuable and pure variety and taste to their customer. But what should be the weaken area where Walls has opportunity to grow in the market. Secondly, what must be the new marketing plan for Igloo to revive his lost image in the market. Last but not the least what should be the best strategic plan for Igloo to invest on its human capital in order to redeem its valuable team that drive Igloo towards success and prosperity again.

Green Marketing: A Marketing Framework of 'STP' Towards Eco-Advantage

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Bhagwan Singh ◽  
Deepak Jaiswal
Keyword(s):  
Marketing Strategy ◽  
Business Environment ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Classical Concept ◽  
Competitive Position ◽  
Business Competitiveness

The evolution of marketing' philosophy has undergone many changes in the field of marketing strategies with addressing different issues related to 'environmental or sustainability marketing seeking to achieve business competitiveness over a period of time (Ottman, J.A. 1998, Ginsberg and Bloom's 2004, Orsato, R. J. 2006, Ottman, J.A. et al, 2006). As abases for formulating & implementing Green/Sustainability Marketing Strategy, It is clear that marketing strategy comprises of its key elements such as 'STP' i.e. segmentation, Targeting and positioning applied for formulating marketing strategies) and marketing mix (for implementing the marketing strategies) which enables firms to achieve competitive position as ecoadvantage in their target business environment( Rex, E., & Baumann, H. 2007, Kotler et al., 2009, Kotler & Armstrong 2010, Ramaswamy & Namakumary, 2013). Herein, first we are going to discuss about what are the key ingredients of formulation and implementation of green marketing strategies as STP' i.e. segmentation, Targeting and positioning and further, we will focus on how firms enabled to achieve eco- advantage by churning of the classical concept of marketing i.e. STP.

scholarly journals Strategi Pemasaran Produk Indosat M3 di Kota Kediri Berdasarkan Analisis SWOT

2016 ◽  
Vol 3 (02) ◽  
Author(s):  
Ana Komari
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Investment Strategy ◽  
Business Environment ◽  
Data Collection Tool ◽  
Strategy Formulation ◽  
Business World ◽  
Closed Type ◽  
Smart Products ◽  
Fierce Competition

The business world of telecommunications is now a full decade with the changes thatare filled with newcomers in the business world of telecommunications. The changes andupheavals are not just fast, unpredictable and complex, but also contradictory and couldlead to a crisis (Pierce & Robinson, 1994). To respond to these changes companies need tofundamentally rethink their strategy, structure, performance in order to have the ability tocompete in the increasingly fierce competition conditions. The company is required tocontinuously adjust its strategic planning related to the company business environment sothat the chosen strategy is always appropriate.In order to find the appropriate marketing strategy formulation then it is needed efforts toidentify the strengths, weaknesses, opportunities and threats faced by the company. Forthose reasons, this study was held which focused on the determination efforts of themarketing strategy that appropriate with the company condition in the middle ofcompetition. Research conducted in Indosat M3 in particular on its Smart product used aqualitative method by using respondent of employees who have an understanding of themarket conditions that amounted to 15 people. Data collection tool used was a structuredquestionnaire with closed-type questions. The results of this study indicated that thestrategy formulation suggested for Indosat M3 Smart is an investment strategy byemphasizing on distribution and pricing strata such as make empowering potential outlets,cooperate with Bank Mandiri and BCA, as well as the incentives system for the interestingchanneling. Thus, Indosat M3 Smart products can feature their competitive advantage ifcompared to other similar competitors.Keywords: IM3, Telecommunications, Marketing Strategy, SWOT Analysis.

scholarly journals ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG

2020 ◽  
Vol 5 (1) ◽  
pp. 57-76
Author(s):  
Erna Resmiatini ◽  
Insiati Aisyah Hapsari Imanika
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Customer Relationship Management ◽  
Banking Industry ◽  
Relationship Management ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Customer Relationship ◽  
Marketing Mix Strategy ◽  
Conventional Banks

ABSTRACT In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketing mix strategy at the Bank Muamalat Batu-Malang will be analyzed. This research is to add scientific studies in the field of marketing, especially related to the 7P’s Marketing Mix. This research was conducted using a qualitative approach. The results show that the Bank Muamalat Batu - Malang has implemented the 7P’s Marketing Mix well. Even so, it would be better if Bank Muamalat Batu - Malang synergized the 7P’s Marketing Mix that had been implemented, with developing a Customer Relationship Management (CRM) strategy. Keywords: Marketing, Strategy Marketing, 7P’s Marketing Mix

Archetypes of marketing mix standardization-adaptation in MNC subsidiaries

2019 ◽  
Vol 53 (2) ◽  
pp. 366-399 ◽  
Author(s):  
Sunil Venaik ◽  
David F. Midgley
Keyword(s):  
Marketing Strategy ◽  
International Marketing ◽  
Mail Survey ◽  
Business Environment ◽  
Marketing Mix ◽  
Partial Support ◽  
Analysis Method ◽  
Archetypal Analysis ◽  
Mnc Subsidiary ◽  
And Performance

Purpose This paper aims to identify the archetypes of marketing mix standardization-adaptation in MNC subsidiaries and to examine the relationships between MNC subsidiary strategy, environment and performance through the theoretical lenses of fit and equifinality. Design/methodology/approach The authors use a mail survey to collect data from MNC subsidiary business units located in multiple countries. They apply a novel archetypal analysis method to identify the diverse archetypes of marketing mix standardization-adaptation in MNC subsidiaries. Finally, through cross-tabulation and regression analysis, they examine the relationships between MNC strategy, environment and performance. Findings They identify four archetypes of MNC subsidiary standardization-adaptation including a new archetype that is not recognized in the literature. This analysis finds partial support for both fit and equifinality, suggesting complementarity between the two theories. Research limitations/implications The study could be extended with longitudinal data to examine the dynamics in MNC marketing mix strategy and performance in response to the changing business environment. Practical implications The findings suggest that MNC subsidiary managers could deploy a broader set of international marketing strategy configurations than those currently prescribed to enhance performance. Originality/value The authors use a novel configuration-based archetypal analysis method and extend the theoretical typology of international marketing strategies pursued by MNC subsidiaries. The partial support for both fit and equifinality expands the theoretical lens through which we can examine the relationships between MNC marketing strategy, environment and performance.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

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