scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

scholarly journals PENERAPAN BUDAYA SUFISTIK TERHADAP MORAL ELEVATION PARA SANTRI DI PESANTREN PUTRA TEBUIRENG JOMBANG JAWA TIMUR

2021 ◽  
Vol 2 (02) ◽  
Author(s):  
Wening Purbatin Palupi Soenjoto ◽  
Husna Ni’matul Ulya
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Boarding School ◽  
Male Students ◽  
The World ◽  
Moral Elevation

This research was conducted to analyze and describe the application of Sufistic culture to moral elevation in the formation of moral elevation of students at the Putra Tebuireng Islamic Boarding School in Jombang, East Java. The location of the study was carried out by the Islamic boarding school male Tebuireng Jombang. The research method used is a qualitative method using descriptive analysis and triangulation techniques. The research respondents consisted of 30 people aged 16-24 years. The results showed that the application of Sufistic culture to the moral elevation of male students and the formation of moral elevation in the world of pesantren education needed a consistent process and support from all parties. namely the creed, sharia, and morals as a support for the occurrence of moral elevation.

scholarly journals WUJUD CAMPUR KODE POSTINGAN AKUN FACEBOOK MEME MANADO BASUDARA

2020 ◽  
Vol 7 (2) ◽  
Author(s):  
Matrona Mamudi ◽  
Golda J. Tulung ◽  
Mariam Pandean
Keyword(s):  
Social Media ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Noun Phrases ◽  
Analysis Techniques ◽  
Verb Phrases ◽  
Mixed Code ◽  
English Verb ◽  
English Noun

AbstractThis researchaims to describe mixing code form of the post of facebook account Meme Manado Basudara. The object of this research mixing code form of the post of facebook account Meme Manado Basudara. The research method used is descriptive qualitative method. Data analysis techniques in this research are descriptive analysis and data collection techniques with 2 techniques, namely reading and note taking. Based on the analysis of the research, it was found that the forms of words consisting of nouns (nouns), adjectives (adjectives), verbs (verbs), adverbs (adverbs). The various forms of phrase codes were also found in this research, namely noun phrases, verb phrases and adjective phrases.There are mixing code form of words consisting of mixed forms of noun code (nouns) instead of 7 nouns consisting of 6 Indonesian nouns and 1 English noun. The mixing code form of adjective found 8 adjectives consisting of 6 Indonesian adjectives, 6 Indonesian adjectives and 2 English adjectives. The mixing code form of verbs (11 verbs), 11 verbs consisting of 6 Indonesian verbs, 5 verbs in English. The form of a mixture of adverb code that is 3 Indonesian adverb languages. The results of the research mixing code form of the post of facebook account Meme Manado Basudaraalso found mixed forms of phrase codes including 1 English noun phrase, 1 English verb phrase and 1 English adjective phrase.Keywords : mixed code, social media, ,meme

PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION

2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita
Keyword(s):  
Fast Food ◽  
Research Method ◽  
Qualitative Method ◽  
Fast Food Restaurant ◽  
Rhetorical Question ◽  
Persuasive Strategies ◽  
Inclusive Language ◽  
Colloquial Language ◽  
The World ◽  
The One

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.

scholarly journals Impact of Business Plans for the Development of MSMEs

2019 ◽  
Vol 2 (2) ◽  
pp. 375-379
Author(s):  
Irwan Sugiarto
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Positive Impact ◽  
Business Planning ◽  
Business Plans ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact

This study aims to determine the impact of business planning for the development of MSMEs. The research method uses is a qualitative method with a descriptive and explorative descriptive approach. From the results of the research conducted, the results show that proper business planning and the application of a good marketing strategy have a positive impact on the sustainability of MSME activities. In addition, the quality of production that has a competitive advantage is also one of the driving factors. For the development of MSMEs, there are several obstacles faced, especially related to capital and guidance from the local government. With the development of MSMEs, it is expected to improve people's welfare, including helping the government in reducing unemployment.

scholarly journals Rwandan Genocide Conflict Represented in the Novel “Led by Faith”

2020 ◽  
Vol 2 (01) ◽  
pp. 21-30
Author(s):  
Marisa Santi Dewi ◽  
Mundi Rahayu
Keyword(s):  
Social Change ◽  
Descriptive Analysis ◽  
World History ◽  
Conflict Theory ◽  
Power Dynamics ◽  
The Novel ◽  
Rwandan Genocide ◽  
Analysis Techniques ◽  
The Social ◽  
The World

This study discusses the ethnic conflict in the Rwandan genocide in the novel Led by Faith: Rising from The Ashes of Rwandan Genocide written by Immaculée Ilibagiza. The novel is set in Rwanda, the country that was known as the place of the fastest killing in the world history, within 100 days killed more than 800.000 people. This novel is based on the author’s experience in surviving from the Rwandan genocide. Therefore, it is interesting to discuss how the author represented the genocide in the novel. This study applied conflict theory by Dahrendorf which focus on four aspect: Two aspects of society (conflict and consensus), power and authority, the groups involved in the conflict, and conflict and social change. The data are taken from the novel Led by Faith by using descriptive analysis techniques. The study reveals that the conflict between Hutu and Tutsi ethnics was represented as the power dynamics among the authorities. The conflict influenced the social change and social structure of the Rwandan society.

scholarly journals Karakteristik Morfologi dan Anatomi Jahe (Zingiber Officinale) Berdasarkan Perbedaan Ketinggian Tempat

2019 ◽  
Vol 2 (2) ◽  
pp. 60-69
Author(s):  
Mareta Widiya ◽  
Ria Dwi Jayati ◽  
Hevi Fitriani
Keyword(s):  
Research Method ◽  
Descriptive Analysis ◽  
Plant Morphology ◽  
Zingiber Officinale ◽  
Plant Anatomy ◽  
Anatomical Characteristics ◽  
Analysis Techniques ◽  
Low Humidity ◽  
Quantitative Descriptive ◽  
Document Review

The purpose of this study was to determine the differences in the morphology and anatomy of ginger plants based on differences in altitude, and to make a booklet resulting from the morphological and anatomical characteristics of ginger for morphology and plant anatomy courses. This research method is a qualitative research method. Data collection techniques in this study through observation, interviews, characterization techniques, document review, and questionnaires or questionnaires. Data analysis techniques with quantitative descriptive and descriptive analysis. The results of the study showed that there were differences in the morphological and anatomical characteristics of ginger based on differences in the height of the place. Ginger in Selupu Rejang District has a high stomata density. Ginger is more suitable for planting in the lowlands with high temperatures, low humidity. The compilation and manufacture of morphology and plant anatomy course booklets were declared valid with very decent qualifications with a percentage of 86.2%. Conclusion, there are differences in the morphological and anatomical characteristics of the ginger plant based on the height of the place, while the booklets that are made have proper and valid qualifications to be used as material for plant morphology and anatomy courses. Keywords: anatomy, ginger, characteristics, morphology

scholarly journals SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET MENU LELE TERBANG, KAITANNYA DENGAN BAURAN PEMASARAN DI RUMAH MAKAN SAMBAL LALAP BANDAR LAMPUNG

2018 ◽  
Vol 6 (1) ◽  
pp. 72
Author(s):  
Wayan Nila Sulfiana ◽  
Ktut Murniati ◽  
Yaktiworo Indriani
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Key Words ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Satisfaction Index ◽  
The Third ◽  
Customer Satisfaction Index ◽  
Strategy Marketing

This study aims to determine the consumers’ characteristics of attitude and satisfaction; in adition to its correlation with marketing mix of lele terbang package in Sambal Lalap Restaurant Bandar Lampung.  Research location was determined purposively.  The number of interviewed sample was 59 respondents that were chosen by convennion sampling.  The first and fourth objectives were solved by descriptive analysis.  The first and fourth purposes were analyzed descriptively, the second purpose was analyzed by using Fishbein’s multiattribute, and the third purpose was analyzed by using Customer Satisfaction Index (CSI) and Importance performance  Analysis (IPA).  The result showed  that consumers were dominated by 19 to 24 years old women, and was bachelor students who had income last than < Rp1,500,000.00 per month and frequency of purchase the package was 1 to 3 times per week.  The score of consummer attitude had been positive, some attributes with the highest score were taste, price, halal, cleanness, and the comfortable of the place.  In overall, the score of CSI was feeling satisfied in consuming the menu packages of lele terbang.  Based on the analysis of IPA, the attribute at the Kuadran I (main priority) was hygiene attribute.  Moreover, the attribute in Kuadran II (hold the prestation) were taste, price, halal, cleanness, and the comfortable of the place.  Attribute in Kuadran II (low priority) were aroma, size, benefit, location, and facility.  While, attribute in Kuadran IV (excessive) were the attribute of menu and parking area.  The marketing of menu package lele terbang at Sambal Lalap Restaurant had implemented marketing strategy (marketing mix).Key words: Attitude, CSI, IPA, marketing, package menu of lele terbang

scholarly journals Kemampuan Guru Dalam Mengenalkan Etnomatematika Pada Anak Usia Dini ( Studi Kasus Di Tk Kartika Xix-3 Cimahi)

2020 ◽  
Vol 4 (01) ◽  
Keyword(s):  
Qualitative Research ◽  
Early Childhood ◽  
Teacher Learning ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Daily Basis ◽  
Early Childhood Research ◽  
Knowledge And Practice

This study aims to look at the ability of teachers to introduce ethnomatematics in early childhood in TK Kartika XIX-3 Cimahi City. This research is included in qualitative research. Early childhood research in TK Kartika XIX-3 Kota The research method used in this study is a qualitative method, by providing descriptive analysis of the focus of research that has been formulated, based on the facts of teacher learning actions in TK Kartika XIX-3 Cimahi. This research emphasizes the meaning of the act of teacher learning in introducing ethno-mathematics to early childhood. The purpose of this study was to determine how the teacher's ability to introduce ethnomatematics at TK Kartika XIX-3 in Cimahi City. While the benefits of research are to help develop the theory, knowledge and practice of the ability of teachers to build ethnomatematics literacy. This study produced several findings related to the application of the teacher's ability to introduce ethnomatics in early childhood. Based on the results of the study it was found that in general ethnomatics before learning are no different from learning that is normally given on a daily basis. Furthermore, after the action is carried out, an overview of ethnomatic literacy is obtained showing that there are findings related to ethnomatatics given to learning at TK Kartika XIX-3 in Cimahi City, including teachers having been able to present learning with ethnomatic literacy content, thus giving an impact on ethnomatic ability child. The results showed that the teacher was able to introduce and improve the ethnomatic literacy of children in the classes he was in.

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals EFEKTIVITAS PEMANFAATAN ELECTRONIC GOVERNMENT GUNA MENINGKATKAN KEDISIPLINAN PEGAWAI BADAN USAHA MILIK NEGARA

2020 ◽  
Vol 3 (3) ◽  
pp. 311
Author(s):  
Hafiz Elfiansya Parawu
Keyword(s):  
Access Control ◽  
Research Method ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Electronic Government ◽  
Analysis Techniques ◽  
Descriptive Research ◽  
Employee Discipline ◽  
Quantitative Descriptive ◽  
Research Types

he purpose of this study was to analyze the effectiveness utilization of biometrics presence of face and finger access control at PT. PLN Tello Sector Makassar City in improving employee discipline. This research method uses quantitative research types with quantitative descriptive research types. Data collection techniques using questionnaires in the form of a checklist and using descriptive analysis techniques. The results showed that the effectiveness utilization of of biometrics presence of face and finger access control at PT. PLN Tello Sector Makassar City in order to improve employee discipline based on indicators of target achievement, adaptability, and job satisfaction are in the good category. Meanwhile, based on indicators of responsibility are in the quite good category.

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