SISTEM KOMUNIKASI PEMERINTAH DAN KOMPLEKSITAS IKON KAMBING PE DI KABUPATEN PURWOREJO
<p>ABSTRACT</p><p><br />Ettawa Crossbred (EC) goat farming in Purworejo regency dated back to the era of Dutch colonial <br />government. The Ministry of Farming was decided that EC as Purworejo’s local crossbred. But the <br />farmers judge that EC not to be Purworejo’s icon. The farmers was judged that government not serious<br />made EC as Purworejo’s icon. The aim of this research was to know how the government communication<br />system produce and reproduce information to solve EC as Purworejo’s icon. The theory used in this<br />research is communication system in the perspective of Niklas Luhmann. The research method used was<br />explorative case study. Population of this study was conducted in Purworejo regency as the center of<br />EC goat farming. The result of the study shows that government communication system was produced<br />information in encountering the environmental complexity of EC as Purworejo’s icon. The information<br />about statue of EC as signifier. Government communication system wasn’t produced the icons like EC<br />products and gifts. The farmers was judged that government not serious to solved EC as Purworejo’<br />icon. The farmers through farmers group was produced icons like EC’s signifier and EC’s products (milk<br />powder, caramel, yoghurt, and crackers).</p><p><br />Keywords: government communication system, complexity, icon.</p>