scholarly journals Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan IM3 OOREDOO (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Nur Lailiyah ◽  
Yustina Chrismardani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Communication Competence ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Simultaneous Effect

The research aims to determine relationship marketing which consists of trust, communication, competence commitment and cooperation to customer loyalty IM3 Ooredoo (Study on Students of the Faculty of Economics and Business, University of Trunojoyo Madura) from 2017 to 2020. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that relationship marketing which consists of trust, communication, competence, commitment and cooperation has a simultaneous effect on customer loyalty, and the variables trust, communication, competence, commitment and cooperation have a partially significant effect on customer loyalty.

scholarly journals PENGARUH RELATIONSHIP MARKETING, CUSTOMER VALUE, DAN TRUST TERHADAP LOYALITAS PELANGGAN PADA PT. ASURANSI JIWASRAYA CABANG KOTA MALANG

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Anggrahita Satriyo Wiwoho
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Relationship Marketing ◽  
Customer Value ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Customer's Loyalty

The purpose of this study was to determined the effect of relationship marketing, costumer value, and trust on the customer's loyalty at PT.Jiwasraya Insurance branch of Malang. This study used multiple linear regression analysis and tested on 100 Respodents that have been determined by used purposive sampling technique as a method, and used questionnaires for data collection.The result of this study were concluded that variables such as:1) Relationship marketing significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 2) Customer value significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 3) Trust was significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of malang.

scholarly journals Effect of price and promotion on customer loyalty of domestic and export coal in the time of the COVID-19 pandemic

2022 ◽  
Vol 5 (1) ◽  
pp. 8-14
Author(s):  
Muhammad Firdaus ◽  
Zakaria Wahab ◽  
Marlina Widiyanti ◽  
Muchsin Saggaf Shihab
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Purposive Sampling

This study was conducted to determine the effect of price and promotion on the loyalty of domestic and export coal customers during the COVID 19 pandemic at PT Bukit Asam, Tbk. The population in this study were all domestic and export coal consumers who made purchases during the COVID-19 pandemic at PT. Bukit Asam, Tbk in 2020 as many as 58 companies. Determining the sample in this study uses a purposive sampling technique. With consideration to save time and effort and get more accurate results, the number of samples used in this study was 100 respondents distributed through distributing questionnaires. The multiple linear regression analysis results show that price has a positive and significant effect on customer loyalty for domestic and export coal during the COVID-19 pandemic at PT Bukit Asam, Tbk. Sales promotion positively and significantly affected customer loyalty for domestic and export coal during the COVID 19 pandemic at PT Bukit Asam, Tbk. The price variable is expected to make adjustments in determining the price of coal by surveying competitors who sell coal. In the sales promotion variable, it is expected that the company can improve in doing more attractive advertising.

scholarly journals PENGARUH LIKUIDITAS, SOLVABILITAS, EFEKTIVITAS, DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN (Studi pada Perusahaan Industri Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2014-2018)

2020 ◽  
Vol 5 (1) ◽  
pp. 12-23
Author(s):  
Rendy Aziz Syahputra ◽  
Ijma Ijma
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Dividend Policy ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Good Industry ◽  
Good Industry ◽  
Purposive Sampling

Abstract: This research aims to explanatory and analyze the influence of liquidity, solvability, effectivity and profitability on the dividend policy. Research subject at 12 Consumer Good Industry companies listed in Indonesia Stock Exchange (IDX) in the period 2014-2018. This research used the purposive sampling method. Data obtained from corporation annual reports which are available on the official site of Indonesia Stock Exchange. The analytical tool used is the multiple linear regression analysis with the help of statistical software IBM SPSS 26. The result of multiple linear regression analysis shows that Liquidity, Solvability, and Effectivity has’t influence on Dividend Policy, while Profitabilty is the only one variable that has positive influence and significant toward Dividend Policy.  Keywords: Liquidity, Solvability, Effectivity, Profitability, Dividend Policy Abstrak: Penelitian ini bertujuan untuk menjelaskan dan menganalisis pengaruh likuiditas, solvabilitas, efektivitas dan profitabilitas terhadap kebijakan dividen. Subjek penelitian pada 12 perusahaan Industri Barang Konsumsi yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2014-2018. Penelitian ini menggunakan metode purposive sampling. Data diperoleh dari laporan tahunan yang tersedia pada situs resmi Bursa Efek Indonesia. Alat analisis yang digunakan adalah analisis regresi linear berganda dengan bantuan program statistik IBM SPSS 26. Hasil analisis regresi linear berganda menunjukkan bahwa Likuiditas, Solvabilitas, dan Efektivitas tidak berpengaruh terhadap Kebijakan Dividen, sedangkan Profitabilitas hanya salah satu variabel yang berpengaruh positif dan signifikan terhadap Kebijakan Dividen. Kata kunci: Likuiditas, Solvabilitas, Efektivitas, Profitabilitas, Kebijakan Dividen

scholarly journals PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MEMBELI DI J.CO DONUTS DAN COFFE PALU GRAND MALL

2020 ◽  
Vol 5 (3) ◽  
pp. 240-250
Author(s):  
Dede Kuriang Listanto ◽  
Chalil Chalil ◽  
Ira Nuriya Santi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling

This study aims to know the influence of service quality and price to consumen satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Total sample in this study are 60 respondent, with Purposive sampling as sampling technique. Data analysis methode used in this research is Multiple Linear Regression Analysis. The result shows that service quality and price simultaneously have a signifikan influnce to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Service quality partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe  Palu Grand Mall. Price partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Sampel yang digunakan penelitian ini yaitu sebanyak 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa kualitas layanan dan harga secara serempak berpengaruh siginifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall.

scholarly journals Analisis Faktor Yang Mempengaruhi Perilaku Nasabah Perbankan Konvensional Beralih Ke Perbankan Syariah (Studi Empiris Pada Mahasiswa Perguruan Tinggi di D.I.Y)

InFestasi ◽  
2019 ◽  
Vol 14 (2) ◽  
pp. 133
Author(s):  
Ilham Maulana Saud ◽  
Iman Teguh ◽  
Peni Nugraheni
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Customer Behavior ◽  
Purposive Sampling ◽  
Study Programs ◽  
Special Region

<p class="Ventura-Abstract">This study aims to analyze and prove empirically the influence of knowledge, religiosity, accessibility, and extra curricular islamic program to conventional banking customer behavior that switch to sharia banking. The subjects of this study are students of accounting study programs that become conventional banking customers and switch to sharia banking, whether really switching or not really switching. The object of this study is the institutions of college in the Special Region of Yogyakarta. In this study the sample of 82 respondents selected using purposive sampling method. The analysis used in this research is multiple linear regression analysis using SPSS 24.0. Based on the analysis that has been done obtained the result that the knowledge and extra curricularislamic program does not affect the behavior of conventional banking customers to switch to sharia banking. While religiosity and accessibility proved to have a positive and significant effect.</p>

scholarly journals Pengaruh Sistem E-Filling, Kesadaran Wajib Pajak dan Sanksi Pajak Terhadap Kepatuhan Wajib Pajak di KPP Pratama 1 Padang

2021 ◽  
Vol 5 (2) ◽  
pp. 7-14
Author(s):  
Denny Novi Satria ◽  
Gustin Maina Putri
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Empirical Evidence ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Filling System

The purpose of this research is to provide empirical evidence of the effect of the e-filling system, taxpayer awareness and tax sanctions on taxpayer compliance. The population in this study were 100 respondents consisting of taxpayers registered at KPP Pratama Padang Satu. Purposive sampling technique is a sampling technique used in this study using the Slovin formula. The sample in this study were 100 respondents consisting of taxpayers registered at KPP Pratama Padang Satu. This type of research is quantitative research. Multiple linear regression analysis was used in this study. The results showed that the E-Feling system had no effect on taxpayer compliance at the Padang 1 Primary Tax Service Office, while taxpayer awareness and tax sanctions partially had an effect on Taxpayer Compliance at the Primary Tax Service Office Padang 1.

scholarly journals PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN TUPPERWARE (STUDI PADA DOSEN DAN TENAGA KEPENDIDIKAN FAKULTAS EKONOMI UNIVERSITAS TADULAKO)

2015 ◽  
Vol 1 (3) ◽  
pp. 287-296
Author(s):  
Sukmawati Sukmawati ◽  
Suardi Suardi ◽  
Zakiyah Zahara
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purposive Sampling ◽  
Simultaneous Test ◽  
Teaching Personnel

This study aims to determine the effect of Produrict Attbutes [Brand (X1), Packaging (X2), Label (X3),  Service  (X4),  and  Warranty  (X5)]  Tupperware  Customer  Loyalty  (Study  on  Lecturers  and Teaching Personnel  Faculty  of  Economics  University  of  Tadulako  ).  The  type of  research  used  is Causal Descriptive. Population in this research is Lecturer and Teacher of Faculty of Economics of University  of  Tadulako  loyal  use Tupperware  product.  Sampling  technique  in  this  study  using Purposive Sampling,  with  the  number  of  samples  of  60  respondents.  Data collection  using questionnaires.  The  method  of  analysis  using multiple  linear  regression  analysis.  Simultaneous  test results  (Test  F)  show that  variables  [Brand  (X1),  Packaging  (X2),  Label  (X3),  Service (X4),  and Warranty  (X5)]  together  significantly  influence  Tupperware Customer  Loyalty.  Partial  test  results indicate  that  Brand  (X1),  Label (X3),  Service  (X4),  and  Warranty  (X5)  variables  significantly influence Tupperware Customer Loyalty. While Packaging variable (X2) partially no significant effect on Customer Loyalty Tupperware (Study on Lecturer and Teaching Personnel Faculty of Economics, University of Tadulako). Penelitian ini bertujuan untuk mengetahui pengaruh Atribut Produk [Merek (X1), Kemasan (X2), Label  (X3),  Pelayanan  (X4),  dan  Garansi  (X5)]  Terhadap  Loyalitas  Pelanggan Tupperware (Studi pada Dosen dan Tenaga Kependidikan Fakultas Ekonomi Universitas Tadulako). Jenis penelitian yang digunakan  adalah Deskriptif  Kausal.  Populasi  dalam  penelitian ini  adalah  Dosen  dan  Tenaga Kependidikan Fakultaas Ekonomi Universitas Tadulako yang loyal menggunakan produk Tupperware. Teknik penarikan  sampel  dalam  penelitian  ini  menggunakan Purposive Sampling,  dengan  jumlah sampel  sebanyak  60  responden. Pengambilan  data  menggunakan  kuesioner.  Metode  analisis menggunakan  analisis  regresi  linear  berganda.  Hasil  pengujian simultan  (Uji  F)  menunjukan  bahwa variabel [Merek (X1), Kemasan (X2), Label (X3), Pelayanan (X4), dan Garansi (X5)] secara bersama-sama  berpengaruh  signifikan  terhadap  Loyalitas  Pelanggan Tupperware. Hasil  pengujian  parsial menunjukkan bahwa variabel Merek (X1), Label (X3), Pelayanan (X4), dan Garansi (X5) berpengaruh secara  signifikansi  terhadap  Loyalitas  Pelanggan Tupperware. Sedangkan  variabel  Kemasan  (X2)secara  parsial  tidak  berpengaruh  signifikan terhadap  Loyalitas  Pelanggan Tupperware (Studi  pada Dosen dan Tenaga Kependidikan Fakultas Ekonomi Universitas Tadulako).

scholarly journals THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY AT POST OFFICE (PERSERO) PEKANBARU BRANCH

2018 ◽  
Vol 1 (2) ◽  
pp. 40-45
Author(s):  
Nanda Suryadi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Linear Analysis ◽  
Post Office ◽  
Analysis Method

This research aim to analyze the effect of service quality towards customer loyalty at Post Office (PERSERO) Pekanbaru branch within collected data by questionnaire and employs multiple linear regression analysis method. Based on the result research found that the equation of multiple linear analysis is Y = 15.752 + 0.281 X1 + 1.146 X2 + 0.207 X3 – 1.372 X4 + 0.635 X5. Its mean that If tangible, reliability, responsiveness, assurance and empathy variables is equal to zero (0), than the customer loyalty is 15.752. The value of coefficient determination (R2) test is 0.383, it showed that the contribution percentage of variable tangible, reliability, responsiveness, assurance and empathy toward customer loyalty is 38.3%, the remaining 61.7% is influenced by other variables. This research suggest to Post office (PERSERO) Pekanbaru Branch to increase their service quality whether in form of tangible, reliability, responsiveness, assurance or empathy in order to increase their number of customer whose loyal to use their service.  

scholarly journals LUAS PENGUNGKAPAN TATA KELOLA PERUSAHAAN PADA BANK SYARIAH DI INDONESIA

2020 ◽  
Vol 5 (2) ◽  
pp. 101-112
Author(s):  
Rizki Elfita ◽  
Heni Agustina
Keyword(s):  
Corporate Governance ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Islamic Banks ◽  
Purposive Sampling ◽  
Board Of Director ◽  
Supervisory Boards

The purpose of this study is to empirically test the influence of the size of Islamic banks, Muslim board of director proportion, and sharia supervisory boards on the broad disclosure of corporate governance. The population in this research is a sharia banking company in Indonesia in 2015 to 2018 with a total of 44 company data. The sample was selected using a purposive sampling method. The data used in this study were analyzed using multiple linear regression analysis. Multiple linear regression analysis was carried out with the help of SPSS 25.0 software. The results of the study showed that there were 41 data samples of sharia bank companies in Indonesia that met the criteria of purposive sampling which assigned in this research. The results of this research prove that the size of Islamic banks, Muslim board of director proportion, and sharia supervisory boards were positively influenced the broad disclosure of corporate governance.

scholarly journals THE EFFECT OF BANK IMAGE AND TRUST ON LOYALITY MEDIATED BY CUSTOMER SATISFACTION

2015 ◽  
Vol 6 (2) ◽  
Author(s):  
Sumadi Sumadi ◽  
Euis Soliha
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Effect

<p>The purpose of this study is to analyze the effect of the bank’s image and trust on customer satisfaction, as well as the effect of the image of the bank, trust, and satisfaction on customer loyalty. The study used sample of 100 people who were taken by purposive sampling technique. This research utilized multiple linear regression analysis and path analysis. Based on the hypothesis test, the results show that the image of the bank was significantly has positive effect on customer satisfaction, but trust has no significant effect on customer satisfaction. In addition, the bank’s image has no significant effect on customer loyalty. Moreover, trust and customer satisfaction significantly have positive effect on customer loyalty. Mediation test shows that customer satisfaction mediates the effect of the bank’s image on customer loyalty and customer satisfaction does not mediate trust on customer loyalty. <br />Info</p>

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