scholarly journals Effect of price and promotion on customer loyalty of domestic and export coal in the time of the COVID-19 pandemic

2022 ◽  
Vol 5 (1) ◽  
pp. 8-14
Author(s):  
Muhammad Firdaus ◽  
Zakaria Wahab ◽  
Marlina Widiyanti ◽  
Muchsin Saggaf Shihab
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Sales Promotion ◽  
Purposive Sampling

This study was conducted to determine the effect of price and promotion on the loyalty of domestic and export coal customers during the COVID 19 pandemic at PT Bukit Asam, Tbk. The population in this study were all domestic and export coal consumers who made purchases during the COVID-19 pandemic at PT. Bukit Asam, Tbk in 2020 as many as 58 companies. Determining the sample in this study uses a purposive sampling technique. With consideration to save time and effort and get more accurate results, the number of samples used in this study was 100 respondents distributed through distributing questionnaires. The multiple linear regression analysis results show that price has a positive and significant effect on customer loyalty for domestic and export coal during the COVID-19 pandemic at PT Bukit Asam, Tbk. Sales promotion positively and significantly affected customer loyalty for domestic and export coal during the COVID 19 pandemic at PT Bukit Asam, Tbk. The price variable is expected to make adjustments in determining the price of coal by surveying competitors who sell coal. In the sales promotion variable, it is expected that the company can improve in doing more attractive advertising.

scholarly journals PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MEMBELI DI J.CO DONUTS DAN COFFE PALU GRAND MALL

2020 ◽  
Vol 5 (3) ◽  
pp. 240-250
Author(s):  
Dede Kuriang Listanto ◽  
Chalil Chalil ◽  
Ira Nuriya Santi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling

This study aims to know the influence of service quality and price to consumen satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Total sample in this study are 60 respondent, with Purposive sampling as sampling technique. Data analysis methode used in this research is Multiple Linear Regression Analysis. The result shows that service quality and price simultaneously have a signifikan influnce to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Service quality partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe  Palu Grand Mall. Price partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Sampel yang digunakan penelitian ini yaitu sebanyak 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa kualitas layanan dan harga secara serempak berpengaruh siginifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall.

scholarly journals Pengaruh Sistem E-Filling, Kesadaran Wajib Pajak dan Sanksi Pajak Terhadap Kepatuhan Wajib Pajak di KPP Pratama 1 Padang

2021 ◽  
Vol 5 (2) ◽  
pp. 7-14
Author(s):  
Denny Novi Satria ◽  
Gustin Maina Putri
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Empirical Evidence ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Filling System

The purpose of this research is to provide empirical evidence of the effect of the e-filling system, taxpayer awareness and tax sanctions on taxpayer compliance. The population in this study were 100 respondents consisting of taxpayers registered at KPP Pratama Padang Satu. Purposive sampling technique is a sampling technique used in this study using the Slovin formula. The sample in this study were 100 respondents consisting of taxpayers registered at KPP Pratama Padang Satu. This type of research is quantitative research. Multiple linear regression analysis was used in this study. The results showed that the E-Feling system had no effect on taxpayer compliance at the Padang 1 Primary Tax Service Office, while taxpayer awareness and tax sanctions partially had an effect on Taxpayer Compliance at the Primary Tax Service Office Padang 1.

scholarly journals PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS PELANGGAN TUPPERWARE (STUDI PADA DOSEN DAN TENAGA KEPENDIDIKAN FAKULTAS EKONOMI UNIVERSITAS TADULAKO)

2015 ◽  
Vol 1 (3) ◽  
pp. 287-296
Author(s):  
Sukmawati Sukmawati ◽  
Suardi Suardi ◽  
Zakiyah Zahara
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purposive Sampling ◽  
Simultaneous Test ◽  
Teaching Personnel

This study aims to determine the effect of Produrict Attbutes [Brand (X1), Packaging (X2), Label (X3),  Service  (X4),  and  Warranty  (X5)]  Tupperware  Customer  Loyalty  (Study  on  Lecturers  and Teaching Personnel  Faculty  of  Economics  University  of  Tadulako  ).  The  type of  research  used  is Causal Descriptive. Population in this research is Lecturer and Teacher of Faculty of Economics of University  of  Tadulako  loyal  use Tupperware  product.  Sampling  technique  in  this  study  using Purposive Sampling,  with  the  number  of  samples  of  60  respondents.  Data collection  using questionnaires.  The  method  of  analysis  using multiple  linear  regression  analysis.  Simultaneous  test results  (Test  F)  show that  variables  [Brand  (X1),  Packaging  (X2),  Label  (X3),  Service (X4),  and Warranty  (X5)]  together  significantly  influence  Tupperware Customer  Loyalty.  Partial  test  results indicate  that  Brand  (X1),  Label (X3),  Service  (X4),  and  Warranty  (X5)  variables  significantly influence Tupperware Customer Loyalty. While Packaging variable (X2) partially no significant effect on Customer Loyalty Tupperware (Study on Lecturer and Teaching Personnel Faculty of Economics, University of Tadulako). Penelitian ini bertujuan untuk mengetahui pengaruh Atribut Produk [Merek (X1), Kemasan (X2), Label  (X3),  Pelayanan  (X4),  dan  Garansi  (X5)]  Terhadap  Loyalitas  Pelanggan Tupperware (Studi pada Dosen dan Tenaga Kependidikan Fakultas Ekonomi Universitas Tadulako). Jenis penelitian yang digunakan  adalah Deskriptif  Kausal.  Populasi  dalam  penelitian ini  adalah  Dosen  dan  Tenaga Kependidikan Fakultaas Ekonomi Universitas Tadulako yang loyal menggunakan produk Tupperware. Teknik penarikan  sampel  dalam  penelitian  ini  menggunakan Purposive Sampling,  dengan  jumlah sampel  sebanyak  60  responden. Pengambilan  data  menggunakan  kuesioner.  Metode  analisis menggunakan  analisis  regresi  linear  berganda.  Hasil  pengujian simultan  (Uji  F)  menunjukan  bahwa variabel [Merek (X1), Kemasan (X2), Label (X3), Pelayanan (X4), dan Garansi (X5)] secara bersama-sama  berpengaruh  signifikan  terhadap  Loyalitas  Pelanggan Tupperware. Hasil  pengujian  parsial menunjukkan bahwa variabel Merek (X1), Label (X3), Pelayanan (X4), dan Garansi (X5) berpengaruh secara  signifikansi  terhadap  Loyalitas  Pelanggan Tupperware. Sedangkan  variabel  Kemasan  (X2)secara  parsial  tidak  berpengaruh  signifikan terhadap  Loyalitas  Pelanggan Tupperware (Studi  pada Dosen dan Tenaga Kependidikan Fakultas Ekonomi Universitas Tadulako).

scholarly journals Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan IM3 OOREDOO (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura)

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Nur Lailiyah ◽  
Yustina Chrismardani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Communication Competence ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Simultaneous Effect

The research aims to determine relationship marketing which consists of trust, communication, competence commitment and cooperation to customer loyalty IM3 Ooredoo (Study on Students of the Faculty of Economics and Business, University of Trunojoyo Madura) from 2017 to 2020. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that relationship marketing which consists of trust, communication, competence, commitment and cooperation has a simultaneous effect on customer loyalty, and the variables trust, communication, competence, commitment and cooperation have a partially significant effect on customer loyalty.

scholarly journals THE EFFECT OF BANK IMAGE AND TRUST ON LOYALITY MEDIATED BY CUSTOMER SATISFACTION

2015 ◽  
Vol 6 (2) ◽  
Author(s):  
Sumadi Sumadi ◽  
Euis Soliha
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Effect

<p>The purpose of this study is to analyze the effect of the bank’s image and trust on customer satisfaction, as well as the effect of the image of the bank, trust, and satisfaction on customer loyalty. The study used sample of 100 people who were taken by purposive sampling technique. This research utilized multiple linear regression analysis and path analysis. Based on the hypothesis test, the results show that the image of the bank was significantly has positive effect on customer satisfaction, but trust has no significant effect on customer satisfaction. In addition, the bank’s image has no significant effect on customer loyalty. Moreover, trust and customer satisfaction significantly have positive effect on customer loyalty. Mediation test shows that customer satisfaction mediates the effect of the bank’s image on customer loyalty and customer satisfaction does not mediate trust on customer loyalty. <br />Info</p>

scholarly journals Analisis Pengaruh Potongan Harga, Paket Bonus, Pajangan dalam Toko dan Suasana Toko Terhadap Perilaku Pembelian Impulsif Pada Pelanggan Minimarket Indomaret Hybrid di Kota Semarang

JEMAP ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 47
Author(s):  
Aria Ahmad Pradana ◽  
Retno Yustini Wahyuningdyah
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Impulsive Buying ◽  
Positive Effect

The purpose of this research is to analyze the effect of discount, bonus pack, in-store display, and store atmosphere towards customer’s impulsive buying decision. The amount of sample in this research is 120. Sampling technique used in this research is purposive sampling and analyzed by multiple linear regression analysis using SPSS version 19. The result showed that discount has a significant and positive effect towards impulsive buying decision; bonus pack has a significant and positive effect towards impulsive buying decision; in-store display has a significant and positive effect towards impulsive buying decision; and store atmosphere has a significant positive effect towards impulsive buying decision.

scholarly journals PENGARUH KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN

2016 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Muhammad Bahrudin ◽  
Siti Zuhro
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis

<p>This study aimed to examine and explain the effect of variables of customer satisfaction and trust on customer loyalty in the smartphone Samsung Galaxy.It takes 55 users of smartphones who have Samsung Galaxy in Jombang as the research sample.The sampling technique used non-probability, particularly  accidental  sampling  technique. Data are then analyzed by using multiple linear regression analysis. These results indicate that there is a positive and significant impact of customer satisfaction on customer loyalty and trust on customer loyalty.</p><p> </p><p> </p>

scholarly journals Pengaruh Lokasi dan Harga terhadap Kepuasan Konsumen dengan Gaya Hidup sebagai Variabel Intervening (Studi pada Waroeng Steak and Shake Cabang Yogyakarta)

2019 ◽  
Vol 4 (2) ◽  
pp. 116
Author(s):  
Suseno Hendratmoko
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Quantitative Descriptive

This study aims to determine the effect of location and price on consumer satisfaction with lifestyle as an intervening variable by taking a research location at Waroeng Steak and Shake Branch Jalan Colombo No 22 - Yogyakarta. Lifestyle is focused on the lifestyle of students who are consumers of the Colombo branch of Waroeng Steak and Shake Yogyakarta. This research belongs to the quantitative descriptive category by using multiple linear regression analysis, multiple linear regression. While the sampling method was carried out with a purposive sampling technique for 100 consumers who visited the Colombo branch of Waroeng Steak and Shake. From the results of the analysis it was found that location variables influence consumer satisfaction, price variables influence consumer satisfaction, location variables influence lifestyle, price variables affect lifestyle, lifestyle variables affect consumer satisfaction, location variables influence consumer satisfaction with lifestyle as an intervening variable, and the price variable influences consumer satisfaction with lifestyle as an intervening variable.

scholarly journals PENGARUH RELATIONSHIP MARKETING, CUSTOMER VALUE, DAN TRUST TERHADAP LOYALITAS PELANGGAN PADA PT. ASURANSI JIWASRAYA CABANG KOTA MALANG

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Anggrahita Satriyo Wiwoho
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Relationship Marketing ◽  
Customer Value ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Customer's Loyalty

The purpose of this study was to determined the effect of relationship marketing, costumer value, and trust on the customer's loyalty at PT.Jiwasraya Insurance branch of Malang. This study used multiple linear regression analysis and tested on 100 Respodents that have been determined by used purposive sampling technique as a method, and used questionnaires for data collection.The result of this study were concluded that variables such as:1) Relationship marketing significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 2) Customer value significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 3) Trust was significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of malang.

scholarly journals Pengaruh Kesadaran WP, Pelayanan Fiskus, Sanksi Pajak, dan Tax Amnesty Pada Kepatuhan WPOP

2019 ◽  
pp. 2039
Author(s):  
I Gusti Putu Agung Darma Wicaksana ◽  
Ni Luh Supadmi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purposive Sampling ◽  
Tax Amnesty ◽  
Positive Effect

This study aims to determine the effect of taxpayer awareness, tax authorities, tax sanctions, and tax amnesty on individual taxpayer compliance at the Tabanan Primary Tax Office. This research was conducted at the Tabanan Primary Tax Office. The number of samples taken is 100 taxpayers. The method used is nonprobability sampling, with a purposive sampling technique. Data collection is done by distributing questionnaires and nonparticipant observations. Data were analyzed using multiple linear regression analysis. Based on the results of the study showed that the awareness of taxpayers, tax authorities, tax sanctions, and tax amnesty had a positive effect on the compliance of individual taxpayers at Tabanan Primary Tax Office. The results showed that the awareness of taxpayers, tax authorities, tax sanctions, and the implementation of the tax amnesty policy could increase taxpayer compliance at the Tabanan Primary Tax Office. Keywords: Awareness of the taxpayer, service tax authorities, tax penalties, tax amnesty, taxpayer compliance

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