การนานโยบายด้านการประชาสัมพันธ์ไปปฏิบัติ: ศึกษาบทบาทของนักประชาสัมพันธ์ กรมประชาสัมพันธ์ (The Implementation of Public Relations Policy: A Study of the Role of Public Relations Officials, the Government Public Relations Department)

2015 ◽  
Author(s):  
Nattawat Khunnuch ◽  
Supatra Chunapiya ◽  
Vacharin Chansilp
2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>


INFORMASI ◽  
2017 ◽  
Vol 47 (2) ◽  
pp. 271
Author(s):  
Novian Anata Putra

Nowadays, the government is trying to fight against hoax. One of them, PresidentJoko Widodo instructed to improve the function of government public relations andinformation managers to ward off hoaxes spread quickly in social media. However, itwill work if government public relations officers have adequate social media literacyskills. Social media literacy is considered the basis for understanding the characteristicsof new media. The aim of this research is to examine the level of social meda literacyamong local government public relations at present. Quantitative approach with surveymethod will be used in this research. The study was conducted in eight local governmentsthat have held anti-hoax declarations. The eight local governments are: Semarangregency, Semarang city, Wonosobo regency, Solo city, Banyumas regency, Bloraregency, Yogyakarta city and Province of Bali. Based on the research analysis, it can beconcluded that the managers of social media public relations of local governments whohave held anti-hoax declaration are already have enough social media literacy. The localgovernment needs to increase knowledge and skills that are technical about new mediaand social media in order to optimize the function and the role of local governmentpublic relations in the effort to ward off hoaxes. While the hardest part of social medialiteracy, which always involves the criticality literacy media, most of local governmentpublic relations have already master it. Pemeritah saat ini berusaha melawan berita-berita hoax. Salah satunya, Presiden Joko Widodo menginstruksikan untuk meningkatkan fungsi humas pemerintah dan pengelola informasi untuk menangkal hoax yang tersebar cepat di media sosial. Namun, hal itu akan berhasil jika para petugas humas pemerintah mempunyai kecakapan literasi media sosial yang memadai. Literasi media sosial dianggap sebagai dasar memahami karakteristik media baru. Penelitian ini akan melihat sejauh mana tingkat literasi media sosial di kalangan humas pemerintah daerah saat ini. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Penelitian dilakukan di delapan pemerintah daerah yang telah menggelar deklarasi anti hoax, yakni Kota Semarang, Kabupaten Semarang, Kabupaten Wonosobo, Kota Solo, Kabupaten Banyumas, Kabupaten Blora, Kota Yogyakarta, dan Provinsi Bali. Dengan tidak adanya nilai rendah, maka dapat disimpulkan bahwa para pengelola media sosial humas pemerintah daerah yang telah menggelar deklarasi anti hoax telah memiliki literasi media sosial yang cukup. Untuk mengoptimalkan fungsi dan peran humas pemerintah daerah dalam usaha menangkal hoax hanya perlu meningkatkan pengetahuan dan ketrampilan yang sifatnya teknis tentang media baru dan media sosial. Sedangkan bagian tersulit dari literasi media sosial, yaitu selalu melibatkan tingkat kekritisan para pegawai humas pemerintah daerah dalam aktifitas media sosial, telah banyak yang menguasainya.


2020 ◽  
Vol 3 (2) ◽  
pp. 75-82
Author(s):  
Heriyanti Heriyanti ◽  
◽  
Ummanah Ummanah ◽  
Resman Maharul Tambunan ◽  
◽  
...  

The rapid technology development and information made public (community) being so critical to the policies was taken by the government. This requires police institution to maintain of security guards, public order, enforce the law, provides protection, aegis and service to the community. Public Relations (PR) is an agency which have a duty to understand and evaluate a variety of public opinion in order to help to create harmony between particular agencies with the public. In order to increase quality of human resources in Police Department are required personnel with the ability in resolving problems the happens in society. In resolving these problems, that needed cooperation between police department, college and the community. The contribution of college to police department and the community with conducting the devotion to the community in cooperation Polresta Tangerang. The method in use in devotion community is by providing training of the role of public relations to Polresta Tangerang members through zoom cloud meeting. The role of public relations training aimed at giving public knowledge include similarity in communication, public relations function, basic principles of public relations, the management of the community and management of media relations may be good quality police. The evaluation of the training be concluded that the training that performed capable of increase understanding participants on the role of public relations.


2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.


2006 ◽  
Vol 31 (3) ◽  
Author(s):  
Kirsten Kozolanka

Abstract: This paper examines the key legitimating role of communication and the media, and the role of taming-labour, in constructing the Ontario neo-liberal hegemonic project in 1995. Media-content analysis and examination of the communication strategies of the Ontario government in the 1996 public-service strike show that the government relied on constructing the perception of a hegemonic crisis and framing labour as oppositional to the public interest of resolving the crisis. The government’s general strategy of quick-attack communications offensives curtailed media and opposition scrutiny, increasing the likelihood of policy success and media dependence on its framing of issues. A strong challenge to the government led by labour and social justice groups failed in the face of state public relations, media silence, and internal dissension. Examination of a second strike in 2002 suggests that even without a crisis, the government continued its attack on labour. Résumé : Cet article examine le rôle clé de légitimation joué par les communications et les médias, ainsi que les efforts déployés pour calmer la main-d’œuvre, lors de l’exécution d’un projet hégémonique néo-libéral en Ontario en 1995. Une analyse de contenu médiatique et l’examen des stratégies communicationnelles du gouvernement ontarien lors de la grève du service public en 1996 montrent que le gouvernement a tenté de faire croire à une crise hégémonique et a suggéré que la main-d’œuvre s’opposait à l’intérêt public en entravant la résolution de la crise. La stratégie du gouvernement, qui consistait en de rapides attaques communicationnelles, a empêché l’opposition et les médias de faire leur travail, augmentant à la fois la dépendance que les médias avaient de la version gouvernementale des faits, et ainsi augmentant les chances de succès du gouvernement. Des groupes de main-d’œuvre et de justice sociale se sont fortement opposés au gouvernement, mais ont échoué face à la campagne de relations publiques de l’État, au silence des médias et à cause de différends internes. L’examen d’une seconde grève en 2002 suggère que, même sans crise, le gouvernement a continué à attaquer la main-d’œuvre syndiquée.


Author(s):  
Inger L. Stole

This chapter follows the Council through the last months of the war and into the reconversion period, when it worked diligently with leaders of the advertising industry, business, and government to determine its role in postwar America. It discusses the nature of these deliberations and analyzes the newly elevated role of advertising as a public relations tool for the business community at large. No longer satisfied with taking directives from the government, the postwar council—once again called the Advertising Council—assumed a more independent role in regard to campaign selections. Its campaigns over the next few years included programs that were more explicitly designed to educate the public about the superiority of the American system of free enterprise and the virtues of corporate capitalism.


2021 ◽  
Vol 2021 (1) ◽  
pp. 261-277
Author(s):  
Masembe Michael

Governments are weak at promoting and endorsing their gains and programmes. Taking Uganda in context, this paper explored the current tools for public tax awareness on Domestic Revenue Mobilisation (DRM), an oft-neglected area yet crucial for tax revenue generation. The note overviewed the DRM initiatives and the public tax awareness programmes in place to promote them. Using content analysis, the inquiry noted gaps in the planning of public tax awareness initiatives, which inf luences the execution, impact and appraisal of the campaigns, which in turn, affects the uptake of DRM initiatives. It calls for government accountability where all government agencies use public tax awareness tools to account for their plans and gains. It furthermore requires not leaving accountability to the finance ministry and the tax agency. Highlighting successful government programmes courtesy of tax revenue motivates citizens aboard DRM. This paper therefore averred that concerted government public relations will motivate citizenry participation and support for DRM.


REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Siti Fatimah ◽  
Noorshanti Sumarah ◽  
Hamim Hamim

This research is motivated by the role of public relations in the Surabaya City Governmentmedia relations activities as a means of communication with the public. Part of Surabaya citygovernment public relations in the field of information has a duty as a bridge of communication andinformation between the Government of the city of Surabaya with the community. This study aims todescribe the communication activities conducted by the Government public relations city of Surabayain superior Service and information embodies quality, improve information channels and aspiration.The theory is the theory of communication and public information Model theory Harold Lasswell.Research methods used in this research was qualitative research with type a descriptive. Thetechnique of collecting data through observation, in-depth interviews and documentation. Researchresults find communication activity conducted in Surabaya city government public relation Activitiesthe management of Media Relations as a means of communication to the public using a one-waycommunication, where is Surabaya city government public relations role as journalists indisseminating information to the public, and controls the news or information to mass media.In application of Surabaya City Government Public Relations are already maximizing the duties andfunctions of Public Relations Surabaya City Government in achieving and maintaining excellentservice and quality information, and to improve information channels and public aspirations, andmaintain harmonious relations with the media and the public.


Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 1056
Author(s):  
Muhammad Aras

This study focuses on the communications that was built by the Public Relations (PR) in East Jakarta Administration City Government with the Press community through their roles in the administrative activities of government. The purpose of this study was to determine the PR activities of East Jakarta Administration City Government in establishing good communication with the Press as the government's partner in promoting the various activities that are beneficial to society. The research method used in this study is a case study (case study). The results showed that the role of Public Relations of East Jakarta Administration City Government in establishing good communication with the press, is done through activities, such as press conferences, press releases, and press gathering. All activities are done well, so as to create a communication and a good relationship, in any cooperation between the Press and the Government of East Jakarta, making it easier for local governments in disseminating various work programs. 


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