scholarly journals Market orientation and corporate performance of small and medium-sized enterprises in Saudi Arabia

2021 ◽  
Vol 17 (1) ◽  
pp. 66-77
Author(s):  
Nabil Mohamed Abdo Alabsy
Keyword(s):  
Saudi Arabia ◽  
Market Orientation ◽  
Corporate Performance ◽  
Survey Design ◽  
Target Population ◽  
Positive Influence ◽  
Consumer Orientation ◽  
Competitor Orientation ◽  
Functional Orientation ◽  
Business Orientation

The goal of this paper is to examine the effect of business orientation on the success of small and medium-sized enterprises in Saudi Arabia. Corporate performance is a dependent variable, whereas business orientation, competitor orientation and inter-functional orientation are used as independent variables. This cross-section analysis was based on a quantitative survey design. The target population consisted of 72 SMEs (industrial, commercial and service) identified by the Saudi Chamber of Commerce in Riyadh. The companies were selected from Riyadh, Jeddah, Abha, Dammam and Bisha, which were founded before March 1, 2005 with less than 100 employees in Saudi Arabia. The findings showed that consumer orientation, competitor orientation and inter-functional cooperation had a substantial positive influence on the success of SMEs in Saudi Arabia during the study period. Market orientation dimensions, in particular, demonstrated a modest relationship to company efficiency. It was concluded that the greater the orientation of the business, the higher the output and the income of the enterprises. SME owners/managers are advised to understand the consumer orientation dimensions that have a positive effect on the success of their firms. Involved parties also need to establish more consistent business-oriented strategies that assess corporate success in order to boost the output of Saudi companies.

scholarly journals Market Orientation Impact on Radical and Incremental Marketing Innovation: A Study of Saudi Arabia Hospital Marketing Efforts

2015 ◽  
Vol 1 (6) ◽  
pp. 101-117
Author(s):  
Alshahry Abdullah saeed A ◽  
Wang Aimin
Keyword(s):  
Saudi Arabia ◽  
Market Orientation ◽  
Customer Orientation ◽  
Saudi Arabian ◽  
Radical Innovation ◽  
Positive Influence ◽  
Incremental Innovation ◽  
Marketing Innovation ◽  
Competitor Orientation ◽  
Functional Orientation

We conducted an empirical study to measure influence of market orientation on marketing innovation in hospitals in Saudi Arabia. The sample includes 109 hospital workers that have been identified as having an adequate knowledge of the subject of research. In particular we explain the impact of customer orientation, inter-functional orientation and competitor orientation on marketing innovation. Furthermore the moderating effects of centralization and formalization on those relationships are explained. The findings of our study suggest that there is an important role of market orientation for the successful implementation of innovation and business performance of hospitals in Saudi Arabia. The results indicated that there is a positive influence of customer orientation on radical innovation and incremental innovation, a strong positive impact of competitor orientation on incremental innovation and no significant impact regarding inter-functional coordination on both incremental and radical innovation. The moderating effect of centralization on market innovation and innovation proved to be insignificant and the formalization effect had a positive influence on the customer, competitor and inter-functional orientation and radical innovation relationship. Additionally our study is valuable (for the practice, and theory) as it assisted in developing and further elaborating the science of market orientation, particularly customer and competitor orientation and inter-functional coordination, and the influence on incremental and radical service which are relevant for the financial results of hospitals in Saudi Arabia. The contribution of this research was also to develop a conceptual and theoretical understanding on incremental and radical innovation in the effort to improve performance, especially for the Saudi Arabian hospitals. The practical implication of this study is the insight and the knowledge Saudi Arabian hospital managerial staff, in implementing the concept of market orientation in relation to innovation and overall hospital performance.

scholarly journals Market Orientation and Business Performance: Study in Petrol Station in Timor-Leste

2019 ◽  
Vol 1 ◽  
pp. 12-19
Author(s):  
Estanislau Sousa Saldanha ◽  
Elizita Vilhena Gusmao ◽  
Domingos M.B. Barreto ◽  
Jorge Ribeiro Freitas ◽  
Teresa Freitas Belo
Keyword(s):  
Market Orientation ◽  
Business Strategy ◽  
Business Performance ◽  
Performance Study ◽  
Petrol Station ◽  
Timor Leste ◽  
Consumer Orientation ◽  
Competitor Orientation ◽  
The Government ◽  
The Impact

The objective of this research is to assess the impact of market orientation on business performance in the petrol stations in Timor-Leste. In our study, we used questionnaire from previous authors to collect data. Hypothesis was tested using Smart-PLS 3.0. The result shows that market orientation reflected by consumer orientation, competitor orientation, and inter-functional coordination had a positive and significant impact on business performance. This study contributes to the literature on market orientation and business performance which still face inconsistent results from previous researches. This study is also expected to be considered by the government in developing policies related to small and medium enterprise (SMEs) management. In the middle of this, market orientation could be one determinant factor to be considered as strategic fitness to improve SME’s financial and nonfinancial performances in Timor-Leste. In addition, SME’s managers could look at market orientation as a business strategy to improve their business performance.

scholarly journals Effect of talent management on service delivery in the hospitality industry

2020 ◽  
Vol 9 (5) ◽  
pp. 91-99
Author(s):  
Edward Mwangi Wangechi ◽  
Peter Koome ◽  
Paul Gesimba
Keyword(s):  
Service Delivery ◽  
Hospitality Industry ◽  
Survey Design ◽  
Sampling Technique ◽  
Target Population ◽  
Talent Management ◽  
Positive Influence ◽  
Learning And Development ◽  
Cross Sectional Survey ◽  
Cross Sectional

Talent management impacts on service delivery in the hospitality industry. The aim of the study was to assess the effect of learning and development on service delivery in the hospitality industry in Nyeri County, Kenya. The study employed a cross-sectional survey design to determine the relationship between the variables. The target population was 310 employees of three hotels who comprised of supervisors, room stewards, food and beverage managers, waiters, storekeepers, and chefs in three hospitality establishments in Nyeri County. The research used a stratified sampling technique to select 104 participants for the study.  The main instrument for data collection was a semi-structured questionnaire. The findings of the study revealed that learning and development have a significant and positive influence on service delivery. The study recommends that organizations should stress and develop robust learning and development interventions to mitigate performance-related challenges, realize the desired quality service delivery and stability, and gain a competitive edge. It is hoped and desired that this journal will lead to a supplementary examination of the benefits of this refocus on talent and management, including the development of useful definitions.     

scholarly journals Determinants Of, And Barriers To, Market Orientation And The Relationship With Business Performance Among SMES

2015 ◽  
Vol 31 (5) ◽  
pp. 1667 ◽  
Author(s):  
Job Dubihlela ◽  
Manilall Roy Dhurup
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Survey Design ◽  
Small And Medium Enterprises ◽  
Negative Relationship ◽  
Target Population ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Medium Enterprises ◽  
The Relationship

Expansion, diversification, greater choice, market share, profits and increased competition are the overarching forces that drive organisations to embrace marketing concepts such as market orientation. Various researchers assert that market orientation is a vital marketing concept for the performance of businesses and for small and medium enterprises (SMEs) there are no exceptions. The study examines the relationship of the determinants and barriers to market orientation and the influence of market orientation on business performance among SMEs in a developing country. This cross-sectional study made of a quantitative survey design. The target population comprised 273 owners/managers of SMEs in the Vaal Triangle, South Africa. The results revealed that the determinants of market orientation exhibited a strong influence in market orientation. Market orientation in turn showed strong positive relationship with business performance. Barriers to market orientation showed strong negative relationship with market orientation. The study identified the constructs that foster or discourage market orientation, and the contribution that market orientation can have on business performance for SMEs. SMEs owner/mangers are encouraged to consider the market orientation constructs that positively influences the performance of their businesses.

scholarly journals Market Orientation and Organizational Performance: Is Innovation a Missing Link?

1998 ◽  
Vol 62 (4) ◽  
pp. 30-45 ◽  
Author(s):  
Jin K. Han ◽  
Namwoon Kim ◽  
Rajendra K. Srivastava
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Corporate Culture ◽  
Customer Orientation ◽  
Corporate Performance ◽  
Mediating Role ◽  
Organizational Innovativeness ◽  
Competitor Orientation ◽  
Core Components ◽  
Systematic Framework

In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a potential mediator of this market orientation–corporate performance relationship, much of the evidence to date remains anecdotal or speculative. In this context, the authors present a systematic framework to test the postulated “market orientation–innovation–performance” chain. To this end, the direct causality assumption of market orientation on organizational performance is examined with Narver and Slater's (1990) market orientation framework. Moreover, the authors take a componentwise approach and examine how the three core components of market orientation (customer orientation, competitor orientation, and interfunctional coordination) affect the two core components of organizational innovativeness (technical versus administrative) en route to affecting corporate performance. Using banking industry data, the authors empirically test and substantiate innovation's mediating role in the market orientation–corporate performance relationship.

scholarly journals Adoption of Digital Banking Technology and Financial Performance of Commercial Banks in Kenya

2020 ◽  
Vol 2 (1) ◽  
pp. 42-50
Author(s):  
Stephen Otieno Ouma ◽  
Fredrick W.S Ndede
Keyword(s):  
Financial Performance ◽  
Commercial Banks ◽  
Positive Impact ◽  
Survey Design ◽  
Diffusion Theory ◽  
Target Population ◽  
Turnaround Time ◽  
Positive Influence ◽  
Primary Data ◽  
Technology Innovations

Commercial banks play a leading role in the economic development of a country and this role of can be achieved only if the banks are stable. Digital banking technology has thus emerged as a way through which the commercial banks can be able to improve their financial performance by enhancing retail and corporate banking activities. From the inception of digital banking, banks have improved their networks in areas of deposits, withdrawals and other banking activities. However, despite the innovative ideas in digital banking, there still exists gaps as some banks still fail and face imminent collapse. The objective of this study was to establish how digital banking technology innovations affects the financial performance of commercial banks. The study took a descriptive survey design and was driven by three objectives namely; determining the effect of access to digital banking technology, turnaround time and digital banking technology costs on financial performance. This study was anchored on financial intermediation theory, innovation diffusion theory and modern economics theory. A questionnaire was used to collect primary data over a target population of 42 commercial banks in Kenya. The study involved a census of the commercial banks in Kenya as at September 2018 and encompassed collection of data through self-administered questionnaires targeting the finance and IT managers of the banks in their headquarters in Nairobi. The data collected was analysed using a descriptive method. The responses were tabulated, coded and processed by use of a computer statistical package for social scientists. The findings of the study were analysed and presented using statistical methods including pie charts and bar graphs and frequency tables. From the findings and summary, the study concluded that the ease of access to digital banking through digital-banking technology innovations had a positive influence on the financial performance of commercial banks in Kenya. The study also concludes that the turnaround time of digital banking technology innovations had a positive impact on the financial performance of commercial banks in Kenya with many of the banking institutions recording high amount of deposits and improved loan values thus creating an opportunity of increasing their customer base.

scholarly journals Women’s driving decree, market orientation, and company performance in Saudi Arabia

2022 ◽  
Vol 9 (1) ◽  
pp. 170-177
Author(s):  
Rim Zouaoui ◽  
◽  
Marwa Zouaoui ◽  
◽  
Keyword(s):  
Saudi Arabia ◽  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Three Dimensions ◽  
Company Performance ◽  
Royal Decree ◽  
Before And After ◽  
Competitor Orientation ◽  
The Relationship

This paper investigated whether the royal decree of September 2017 allowing women to drive affects the relationship between market orientation and firm performance of official car dealerships in Saudi Arabia. In the empirical investigation, a quantitative method was used, focusing on car dealership managers and executives. The hypotheses were tested using structural equation modelling with data collected from 94 questioned. Market orientation dimensions that were investigated included customer orientation, competitor orientation, and inter-functional coordination. The results indicate a positive effect of market orientation on company performance in Saudi Arabia over two periods, before and after the application of the decree. Before the royal decree, only two of the three dimensions of market orientation affected company performance, customer orientation, and inter-functional coordination. After the decree, all three dimensions of market orientation affected company performance. This proves that political decision has intensified competition in this market. Our results underlined the non-necessity of equality and the strength of the three components belonging to the market orientation on performance. Yet, our investigation is unprecedented having sought to resolve this classic relationship in a specific context.

Pediatric End of Life Care: Impact of Islamic Faith

2021 ◽  
pp. 019394592110165
Author(s):  
Shahad A. Hafez ◽  
Julia A. Snethen ◽  
Emmanuel Ngui ◽  
Julie Ellis ◽  
Murad Taani
Keyword(s):  
Saudi Arabia ◽  
End Of Life ◽  
End Of Life Care ◽  
Life Experience ◽  
Primary Caregivers ◽  
Positive Influence ◽  
Future Research ◽  
Life Care ◽  
Beliefs And Practices ◽  
Education Practice

Studies investigating children and families’ experiences at end of life in Saudi Arabia are limited. However, one factor found to have an impact on patient and primary caregiver end of life care is Islam. Since women are the primary caregivers for children in Saudi Arabia, the purpose of this study was to explore the perceptions of Muslim women caring for a child at end of life. Using a qualitative approach, interviews were conducted with 24 female primary caregivers caring for a child at end of life. Thematic analysis was used to analyze the data. The researchers found that Islamic beliefs and practices had a positive influence on primary caregivers’ experiences. Islamic beliefs and practices helped support participants through their child’s end of life experience. Results have implications for health care education, practice, policy, and future research on end of life in Saudi Arabia other Muslim countries.

CRITICAL FACTORS INFLUENCING IMPLEMENTATION OF ROAD PROJECTS IN KENYA

2019 ◽  
Vol 4 (2) ◽  
pp. 1-22
Author(s):  
Nelly Jebitok ◽  
DR. Joyce Nzulwa
Keyword(s):  
Project Management ◽  
Survey Design ◽  
Target Population ◽  
Coefficient Of Determination ◽  
Critical Factors ◽  
Policy And Practice ◽  
Water Projects ◽  
Factors Influencing ◽  
The Government ◽  
Resource Support

Purpose: The Purpose of the study was to establish Critical factors influencing implementation of road projects.Methodology: The study adopted a descriptive survey design. The target population of the study was all the road engineers, middle managers in department of KRB. The sample size was 188 respondents. Data collected was cleaned, pretested, validated, and coded, summarized and analyzed using statistical package of SPSS V23.  The study findings were presented using graphs, histograms, bar charts and pie charts.  Conclusions were derived based on the P.value and the coefficient of determination.  Results: The study found that the key significant determinants of sustainability of water projects in Machakos County were capacity of the project management, government policies, monitoring and resource support. The study concluded that project management capacity had the greatest determinant ofsustainabilityofwater projects in Machakos County, followed by resource support, then monitoring while government policy had the least determinant of sustainability of water projects in Machakos County.Contribution to policy and practice: The study recommends that the government should advocate for proper planning with involvement of the benefiting community and timely implementation with the required results. This can be done through making of a policy by the ministry demanding for the practice of the same by the involved organizations. The project committee should set up financial structures considering both rising of funds and dissemination of the same in relation to operating and maintaining of the project. This can be done through learning and training on the same. The study also recommended that water beneficiaries and management should be sensitized to improve their knowledge on conservation and protection of water facilities.

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