THE EFFECT OF MOTIVATION ON PURCHASING INTENTION OF ONLINE GAMES AND VIRTUAL ITEMS PROVIDED BY ONLINE GAME PROVIDER

The development of online games is so high that leads many companies to compose games. To increase competitiveness, extra service is needed for the customers. Before giving service, online games provider has to know what factor that motivates player to buy online games and virtual items that are presented in order to increase competitiveness. The research is done by using case of online games perfect world, where the area of respondents is Jakarta and the age ranges between 15 to 24. This research involves survey for 186 respondents in which 30 respondents are for pilot test while 156 are for actual test. The data processing is used SEM which the measurement variables consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, enjoyment graphic, enjoyment control, customization, purchase intention and actual purchase behavior. The result of research shows that motivation factor that has high effect to purchase intention is perceived value, enjoyment story, enjoyment length, enjoyment control and customization. While, purchase intention affects actual purchase behavior significantly

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The Role of Motivation on Purchase Intention of Online Games and Virtual Goods Provided by Online Game Provider

Advanced Science Letters ◽

10.1166/asl.2015.5963 ◽

2015 ◽

Vol 21 (4) ◽

pp. 605-611

Author(s):

Sisca Stefany ◽

. Harisno

Keyword(s):

Purchase Intention ◽

Perceived Value ◽

Online Games ◽

Equation Model ◽

Purchase Intentions ◽

Purchase Behavior ◽

Online Game ◽

Effort Expectancy ◽

Structure Equation Model

The development of online games is growing, so many companies try to create new games. To develop competitiveness, it takes an extra service to its customers. Before providing services, the provider of online games should know what players’ motivation to buy online games and virtual goods. This action is very useful to increase the provider’s competitiveness. The research was conducted with the case of online games where the respondents were located in Jakarta region and their age levels were between 15–24 years. There were 186 respondents of which 30 respondents were as to pilot test and 156 respondents for the actual test. Data processing used the Structure Equation Model (SEM) measurement variables which consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, graphic enjoyment, enjoyment control, customization, purchase intention, and actual purchase behavior. The results show that the motivational factors influencing purchase intentions are perceived value, enjoyment story, length enjoyment, enjoyment control, and customization, while significant effect is indicated on purchase intention and actual purchase behavior.

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Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

Jurnal Manajemen dan Organisasi ◽

10.29244/jmo.v8i3.22069 ◽

2018 ◽

Vol 8 (3) ◽

pp. 250

Author(s):

Saniatun Nurhasah ◽

Jono M Munandar ◽

Muhammad Syamsun

Keyword(s):

Food Safety ◽

Direct Effect ◽

Indirect Effect ◽

Purchase Intention ◽

Brand Image ◽

Perceived Value ◽

Perceived Quality ◽

Market Potential ◽

Purchasing Intention ◽

Positive Direct

ABSTRACTIndonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention. ABSTRAKIndonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.

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Using User Experience Scales to Predict Video Game Play and Purchasing Intent

Proceedings of the Human Factors and Ergonomics Society Annual Meeting ◽

10.1177/1071181320641500 ◽

2020 ◽

Vol 64 (1) ◽

pp. 2065-2069

Author(s):

William J. Shelstad ◽

Ameer A. Hosein ◽

Joseph R. Keebler ◽

Barbara S. Chaparro

Keyword(s):

User Experience ◽

Video Game ◽

Purchase Intention ◽

Online Games ◽

Continuance Intention ◽

Game Play ◽

Video Game Play ◽

Purchasing Intention

The current study investigated three user experience scales, the GUESS-24, the ENJOY, and the UEQ-S scale, as well as their relationship to gameplay continuance and purchasing intention for six popular online games. Results indicated that each of the three scales (GUESS-24, ENJOY, UEQ-S) could be used to predict continuance and purchase intention in the games of interest. The ENJOY and GUESS-24 performed better in predicting continuance intention than the UEQ-S. The GUESS-24 performed the best in terms of predicting purchase intention.

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Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk

Journal of theoretical and applied electronic commerce research ◽

10.3390/jtaer16050106 ◽

2021 ◽

Vol 16 (5) ◽

pp. 1893-1911

Author(s):

Jianli Xie ◽

Liying Ye ◽

Wei Huang ◽

Min Ye

Keyword(s):

Perceived Risk ◽

Perceived Value ◽

Future Research ◽

It Adoption ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Adoption Research ◽

Adoption Intention ◽

Core Construct

FinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acceptance and use of technology (UTAUT) published by MIS Quarterly with integrated financial consumption attributes (i.e., perceived value and perceived risk) alongside the core construct of UTAUT. Data were collected from an established survey company. The empirical results indicate that perceived value, perceived risk, and social influence are strongly related to individuals’ FinTech adoption intention, whereas performance expectancy, effort expectancy, and perceived risk affect individuals’ perceived value, which in turn influences adoption intention. The proposed FinTech adoption model could contribute to information technology (IT) adoption research by extending the UTAUT in which individuals’ performance expectancy and effort expectancy affect their adoption intention indirectly through perceived value. Finally, the implications of the proposed new model for future research and FinTech practice are discussed.

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Factors Influencing Purchase Intention of Elancing Using UTAUT Model: A Case Study of Mahajasa

Malaysian Journal of Social Sciences and Humanities (MJSSH) ◽

10.47405/mjssh.v6i9.1056 ◽

2021 ◽

Vol 6 (9) ◽

pp. 563-564

Author(s):

Hanifah Dwi Adiratna ◽

Amilia Wulansari

Keyword(s):

Social Influence ◽

Purchase Intention ◽

Positive Impact ◽

New Technology ◽

Influential Factors ◽

Market Mechanism ◽

Utaut Model ◽

Perceived Trust ◽

Performance Expectancy ◽

Effort Expectancy

Abstract Technology advancements have given rise to a new labor market mechanism known as elancing, where people could purchase freelance services through online sites. Following the trend, Mahajasa as a freelance marketplace startup has to compete with other existing competitors in Indonesia. Established for a year, fluctuating revenue and unknown intention of buying is incurred. Mahajasa aims for SMEs and students across Indonesia. But some recent studies stated that SMEs in Indonesia are reluctant to accept new technology since most marketplaces are in the adoption stage. This study's main objective is Understanding the most influential factors of purchase intention in buying services from freelance marketplace or freelance social media using UTAUT model. The research concluded 386 respondents from Indonesia who had used elancing platforms aged 15-44 years old and analyzed using SmartPLS. The result showed performance expectancy, effort expectancy, social influence, and perceived trust has a positive impact on purchase intention. While perceived trust has a partial mediating role between performance expectancy, effort expectancy, and social influence to purchase intention.

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Privacy Concerns and Smartphone App Purchase Behavior in Malaysia

Advances in E-Business Research - Optimizing Current Practices in E-Services and Mobile Applications ◽

10.4018/978-1-5225-5026-6.ch012 ◽

2018 ◽

pp. 233-247

Author(s):

Zakariya Belkhamza ◽

Mohd Adzwin Faris Niasin

Keyword(s):

Decision Making ◽

Mobile Technology ◽

Purchase Intention ◽

Purchase Behavior ◽

Smartphone App ◽

Privacy And Security ◽

Privacy Concerns ◽

Intention To Purchase ◽

Purchasing Intention

The online privacy concerns remain a top priority for every smartphone users, specifically those involved in mobile purchase activities. Studies showed that it is an important factor that affects attitude and intention to purchase smartphone apps. Although there are significant number of theories and research on the effect of privacy concerns on purchase intention in the general concepts on information systems and e-commerce, there is little evidence if the results of these findings still hold true in the mobile technology context. The objective of this chapter is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This chapter investigates the role of privacy concerns in influencing the decision-making process. The chapter provides significant insights on the issue of privacy concerns in the usage of smartphones which can help developers such as Google and Apple to improve their apps stores to provide better protection for users' privacy and security in Malaysia.

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Research on the Influencing Factors of Purchasing Intention of Brand Agricultural Products from the Perspective of Perceived Value

E3S Web of Conferences ◽

10.1051/e3sconf/202021401043 ◽

2020 ◽

Vol 214 ◽

pp. 01043

Author(s):

Yao Wei ◽

Yuxin Peng ◽

Jiaying Chen

Keyword(s):

Purchase Intention ◽

Economic Value ◽

Perceived Value ◽

Social Value ◽

Agricultural Products ◽

Five Dimensions ◽

Positive Effects ◽

Customer Perceived Value ◽

Purchasing Intention ◽

Five Dimension

According to the theory of customer perceived value and brand agricultural characteristics, this paper puts forward that customer perceived value of the brand agricultural products has a functional value, economic value, emotional value, social value and image value of five dimension. Through empirical analysis, it is proved that the existence of five dimensions of perceived value and the five dimensions have significant positive effects on the purchase intention of brand agricultural products, among them, the effect of social value is the largest. And product involvement has a moderating effect on perceived value and purchase intention. Finally, based on the above steps, this paper puts forward the ranking of consumers’ attention to the perceived value dimension, and accordingly provides more accurate marketing countermeasures for enterprises.

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Adapting the UTAUT2 Model for Social Commerce Context

International Journal of E-Business Research ◽

10.4018/ijebr.293293 ◽

2022 ◽

Vol 18 (1) ◽

pp. 1-20

Author(s):

Zaki Shoheib ◽

Emad Ahmed Abu-Shanab

Keyword(s):

Perceived Value ◽

Unified Theory ◽

Social Commerce ◽

Extended Version ◽

Performance Expectancy ◽

Use Of Technology ◽

Proposed Model ◽

Effort Expectancy ◽

Facilitating Conditions

Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of SC. This study extended the UTAUT2 with perceived value, trust and a SC related construct. In addition, the study re-structured the UTAUT2 to fit with SC environment. The study utilized 463 surveys distributed in Qatar, and analyzed the data using SEM. Results fully supported the proposed model, where trust, perceived value, facilitating conditions, and hedonic motivation significantly predicted behavioral intentions with an R2 value equal to 72%. The model supported the role of performance expectancy and SC constructs in predicting perceived value, and the role of effort expectancy and habit in predicting hedonic motivation.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM

Journal of Global Business and Management Review ◽

10.37253/jgbmr.v2i2.4327 ◽

2020 ◽

Vol 2 (2) ◽

pp. 30

Author(s):

Renny Christiarini

Keyword(s):

Willingness To Pay ◽

Purchase Intention ◽

Environmental Concern ◽

Perceived Value ◽

Purchase Behavior ◽

Significant Positive Effect ◽

Air Conditioners ◽

Personal Norm ◽

Conducting Research ◽

Positive Effect

This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling. After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.

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