scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM

2020 ◽  
Vol 2 (2) ◽  
pp. 30
Author(s):  
Renny Christiarini
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Perceived Value ◽  
Purchase Behavior ◽  
Significant Positive Effect ◽  
Air Conditioners ◽  
Personal Norm ◽  
Conducting Research ◽  
Positive Effect

This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling. After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.

scholarly journals Exploring the factors affecting purchase intention towards green packaged products of Indian consumers

2021 ◽  
Vol 309 ◽  
pp. 01084
Author(s):  
Raj Karan Gupta
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Environmental Concern ◽  
The Sustainable Development ◽  
Factors Affecting ◽  
Correlation And Regression Analysis ◽  
Indian Consumers ◽  
Green Packaging ◽  
Spss Software ◽  
Positive Effect

Today, sustainable packaging has become an important way towards achieving the sustainable development by protecting the environment. This paper is an attempt to investigate the factors which affect the intention of Indian consumers towards green packaging, a packaging which is not harmful to the environment. This study considers three factors/ variables namely environmental concern, attitude towards green packaging and willingness to pay as independent variables and purchase intention of consumers towards green packaged products as dependent variable. The data have been collected from 111 respondents and have been analysed by using SPSS software. The correlation and regression analysis were performed to reach the conclusion that which factor affects how much towards consumers’ purchase intention of green packaged products. Findings of this study demonstrated that all the three variables (environmental concern, attitude towards green packaged products and willingness to pay) have a positive effect on the dependent variable (consumers’ intention towards green packaged products).

Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

2020 ◽  
Vol 21 (4) ◽  
pp. 403-417
Author(s):  
Pallavi Chaturvedi ◽  
Kushagra Kulshreshtha ◽  
Vikas Tripathi
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Perceived Value ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Content Type ◽  
Personal Norms ◽  
Research Gap

Purpose The purpose of this study is to investigate the influence of environmental concern, perceived value, personal norms and willingness to pay on generation Z’s purchase intention for recycled clothing. Design/methodology/approach The data were collected from five Indian universities. A total of 497 usable responses were analyzed. Confirmatory factor analysis was used for examining the validity and reliability of the scales. Further, the structural equation modeling was used to assess the relationship among the constructs. Findings Findings suggested that willingness to pay, environmental concern, perceived value and personal norms influence generation Z’s purchase intention for recycled clothing. Willingness to pay, environmental concern and perceived value were major predictors of purchase intention for recycled clothing. Practical implications This study holds much importance to the marketers of recycled clothing as it provides useful insights for formulating the appropriate promotional strategies. The study also contributes to the consumer behavior literature by addressing the existing research gap. Originality/value Most of the studies existing in this area have focused on the manufacturing side only except few which explored the consumption side of recycled clothing. Hence, the current study is an attempt to fill this research gap.

scholarly journals Factors Affecting Green Purchase Behavior of Cosmetic Products Among Millennial Consumers in Indonesia

2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Dwi Dini Pratiwi
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Business Processes ◽  
Structural Model ◽  
Environmental Concern ◽  
Purchase Behavior ◽  
Primary Data ◽  
Cosmetic Products ◽  
Validity And Reliability ◽  
Positive Effect

The industry development of green cosmetic products in Indonesia encourages the prominence of studies related to green purchase behavior. This study aimed to determine the factors encouraging consumers to make green purchase intention which then lead to green purchase behavior for cosmetic products among millennials in Indonesia. Millennials were chosen because nowadays they dominate the population in Indonesia and are the largest users of cosmetic products, so they are considered influential in the cosmetics industry. Besides, millennials are also considered to have the most awareness of environmental issues. This research was conducted by collecting primary data through the distribution of online surveys to 100 people who had purchased green cosmetic products and were millennials seen from their age. Validity and reliability tests were carried out to ensure that the data was suitable for use, followed by the design of the structural model to test the hypothesis. Based on the results of this study, the factor of environmental concern had a significant positive effect on green purchase intention, while the factor of personal norms had no positive effect on green purchase intention. Green purchase intention also had a positive effect on green purchase behavior. The findings in this study can be used as a reference for companies, particularly marketers, to be able to consider environmental aspects in their business processes so that they can increase competitive advantage and as an effort to overcome the issues on environmental sustainability that are being faced at the moment. 

scholarly journals The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products

2021 ◽  
Vol 6 (5) ◽  
pp. 47-50
Author(s):  
Made Theoresta Taruna Jaya Ayub ◽  
Ni Made Wulandari Kusumadewi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of price perception, product knowledge, company image, and perceived value on purchase intention. The method used is purposive sampling with a sample of 120 people. The method of data collection is through the distribution of instruments. The data analysis technique used is regression analysis. The results of this study indicate that price perception has a significant positive effect on purchase intention. This shows that the higher the price perception, the higher the intention to buy the product. Product knowledge has a significant positive effect on purchase intention. This shows that the higher the product knowledge, the higher the intention to buy the product. Company image has a significant positive effect on purchase intention. This shows that the better the company's image, the higher the purchase intention. Perceived value has a significant positive effect on purchase intention. This shows that the higher the value of a product, the higher the purchase intention.

scholarly journals Exploring Residents’ Purchase Intention of Green Housings in China: An Extended Perspective of Perceived Value

2021 ◽  
Vol 18 (8) ◽  
pp. 4074
Author(s):  
Shiwen Zhao ◽  
Liwen Chen
Keyword(s):  
Purchase Intention ◽  
Social Trust ◽  
Environmental Concern ◽  
Perceived Value ◽  
Negative Influence ◽  
Purchase Behavior ◽  
Market Demand ◽  
Perceived Benefits ◽  
Personal Traits ◽  
Depth Analysis

The promotion of green housings (GHs) is considered a potentially effective way to save energy, reduce air pollution, and promote industrial upgrading. However, the low level of public acceptance of GHs leads to insufficient GH market penetration in China. Thus, it is significant to explore GH purchase decisions to understand and enhance the market demand for GHs effectively. From an extended perspective of perceived value, this study proposes a comprehensive research model that integrates residents’ perceptions and personal traits to examine the influencing mechanism of residents’ intention to purchase GHs. The proposed model is empirically tested using data collected from 728 urban residents in China. The results reveal that perceived value is a crucial predictor of GH purchase intention. All dimensions of perceived benefits—including perceived functional benefits, perceived emotional benefits, perceived green benefits, and perceived social benefits—have a positive influence on perceived value, while perceived performance risks have a negative influence on perceived value. Two types of personal traits, namely, environmental concern and social trust, significantly affect residents’ perceived benefits and perceived risks. The findings contribute to a more in-depth analysis of the effects of residents’ perceptions and personal traits on GH purchase behavior. Furthermore, suggestions for policymakers and developers on popularizing GHs are proposed.

scholarly journals The Structural Relationship among Perceived Service Quality, Perceived Value, and Customer Satisfaction-Focused on Starbucks Reserve Coffee Shops in Shanghai, China

2021 ◽  
Vol 13 (15) ◽  
pp. 8633
Author(s):  
Yuhan Ge ◽  
Qing Yuan ◽  
Yaxi Wang ◽  
Keunsoo Park
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Significant Positive Effect ◽  
Coffee Shop ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Coffee Shops ◽  
Positive Effect

In today’s increasingly competitive coffee industry, the point of running a good coffee shop is no longer to run a coffee and beverage shop simply, but to focus on the quality of service and the value that customers feel as a result. Previous studies have mainly discussed the customer satisfaction and behavioral intention of restaurants, while few studies have explored the influencing factors of customer satisfaction and behavioral intention of chain coffee shops. Given that the perceived service quality theory and DINESERV model can effectively predict customer satisfaction and behavioral intention, this study took 385 consumers in the first Starbucks Reserve flagship store in China as survey objects. SmartPLS 3.0 software was used to explore the relationship among respondents’ perceived service quality, customer perceived value, satisfaction, and behavioral intention. The results show that service quality has a partially significant positive effect on perceived value. Perceived service quality and customers’ perceived value both have significant positive effects on satisfaction. Customers’ satisfaction has a significant positive effect on their behavioral intention. These results indicate that enterprises should strengthen the emotional bond between consumers and enterprises and improve the reliability, assurance, and empathy of perceived service quality to create a better emotional resonance between consumers and the Starbucks brand to improve customer satisfaction. At the same time, it should also promote the symbolic perceived value of Chinese consumers to Starbucks to realize the sustainable development of coffee-shop operation and consumer repurchase. This study expands the research on the service quality, perceived value, and behavioral intention of coffee chain enterprises in the context of non-habitual coffee-drinking countries. Moreover, it provides case support for the operation and research of regional cultural consumption habits of international catering chain enterprises.

scholarly journals The Effects of Innovation in Product on Hedonic Perceived Value and Consumer Purchase Behavior

2017 ◽  
Vol 5 (2) ◽  
pp. 1
Author(s):  
Ehsan Batyar ◽  
Hasan Esmailpour
Keyword(s):  
Perceived Value ◽  
Purchase Behavior ◽  
Hedonic Value ◽  
Positive Effect

Nowadays to succeed in markets, understanding the consuming values of customers and their effects on consumer purchase behavior is a crucial matter. Due to the fact that consuming value is changing in nowadays markets and several segments of customer in terms of different consuming values, marketers should be sensitive toward different consuming needs and selecting product behavior in different segments. The present study investigate the effects of new collection product on hedonic value and consumer purchase behavior. A survey was administrated at Tehran, where 288 valid questionnaire collected. The findings of the study reveal that increasing in innovation of product have a positive effect on hedonic value. It also indicate that increasing in innovation of products cause increase the satisfaction of consumer and possible of repurchase.

Factors influencing green purchase behavior of millennials in India

2018 ◽  
Vol 29 (5) ◽  
pp. 798-812 ◽  
Author(s):  
Richa Chaudhary ◽  
Samrat Bisai
Keyword(s):  
Willingness To Pay ◽  
Cultural Context ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Buying Behavior ◽  
Content Type ◽  
The Relationship

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to understand the green buying behavior of educated millennials in India. The study also attempts to extend the TPB by including two additional variables, environmental concern (EC) and willingness to pay premium, in the framework. Design/methodology/approach Data were collected from 202 students from various departments of an institute of higher education in India. The proposed model was tested with the help of structural equation modeling using bootstrapping procedures in SPSS AMOS 24. Findings Except for the direct association between subjective norm (SN) and purchase intention (PI), the study provided support for the TPB framework. EC was found to exert an indirect influence on green PI through its effect on attitude, SN and perceived behavioral control. Willingness to pay premium moderated the relationship of PI with green buying behavior. PIs were found to successfully translate into purchase behavior (PB). Practical implications This research by promoting an understanding on the factors affecting the green buying behavior of educated millennials in India will assist green marketers to tap the tremendous potential inherent in this market segment by formulating customized market plans and strategies. Originality/value The study extends the existing literature by validating and extending the TPB framework in a unique cultural context and advancing the understanding of underlying psychological mechanisms and boundary conditions of the relationship between PIs and PBs.

scholarly journals PENGARUH PERCEIVED SECURITY DAN INFORMATION QUALITY TERHADAP ONLINE PURCHASE INTENTION MELALUI TRUST (Study Kasus Pada Konsumen Sorabel di Yogyakarta)

2018 ◽  
Vol 2 (1) ◽  
pp. 53-68
Author(s):  
IBN Udayana ◽  
Putri Dwi Cahyani ◽  
Desti Nur Chotimah
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Online Purchase ◽  
Normality Test ◽  
Perceived Security ◽  
Positive Effect

The purpose of this study is to test and find out and determine the effect of perceived security and information quality on online purchase intention through trust in a reliable online store. The effect of perceived security on trust in Sorabel, the effect of information quality on trust in sorabel, the effect of perceived security on online purchase intention, the effect of information quality on online purchase intention and the influence of trust on online purchase intention. This research is quantitative. The population is Sorabel consumers in Yogyakartas. Samples were taken using a probality sampling technique with a total questionnaire of 100 respondents. Primary data collection techniques using questionnaires. The method of data analysis using multiple linear regression previously conducted a classic assumption test consisting of normality test, heteroxidation test and multicolonierity test. The results showed that there was a positive effect on perceived security, a positive influence on information quality, a positive influence on trust and online purchase intention. Significant positive effect of perceived security on trust; significant positive effect of information quality on trust; significant positive effect of perceived security on online purchase intention; significant positive effect of trust on online purchase intention.

scholarly journals THE EFFECT OF MOTIVATION ON PURCHASING INTENTION OF ONLINE GAMES AND VIRTUAL ITEMS PROVIDED BY ONLINE GAME PROVIDER

2014 ◽  
Vol 8 (1) ◽  
pp. 22
Author(s):  
Sisca Stefany
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Online Games ◽  
Purchase Behavior ◽  
Pilot Test ◽  
Online Game ◽  
Performance Expectancy ◽  
High Effect ◽  
Purchasing Intention ◽  
Effort Expectancy

The development of online games is so high that leads many companies to compose games. To increase competitiveness, extra service is needed for the customers. Before giving service, online games provider has to know what factor that motivates player to buy online games and virtual items that are presented in order to increase competitiveness. The research is done by using case of online games perfect world, where the area of respondents is Jakarta and the age ranges between 15 to 24. This research involves survey for 186 respondents in which 30 respondents are for pilot test while 156 are for actual test. The data processing is used SEM which the measurement variables consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, enjoyment graphic, enjoyment control, customization, purchase intention and actual purchase behavior. The result of research shows that motivation factor that has high effect to purchase intention is perceived value, enjoyment story, enjoyment length, enjoyment control and customization. While, purchase intention affects actual purchase behavior significantly

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