scholarly journals The Application of Quality Function Deployment in Car Seat Industry

2020 ◽  
Vol 11 (1) ◽  
pp. 35-42
Author(s):  
Humiras Hardi Purba ◽  
Sunadi Sunadi ◽  
Suhendra Suhendra ◽  
Else Paulina
Keyword(s):  
Quality Function Deployment ◽  
Marketing Strategies ◽  
Quality Function ◽  
Customer Needs ◽  
Car Seat ◽  
The Third ◽  
Continuous Quality ◽  
Technical Requirements ◽  
The Right ◽  
Qfd Method

The research aimed to ensure the right design of new products based on customer needs and to improve competitiveness based on renewal marketing strategies and customer needs in the car seat industry. Customer satisfaction ratings were used to compare with competitors. Then, the Quality Function Deployment (QFD) was implemented for the analysis. The research used total sampling or complete enumeration. So, the sample size was the same as the population size. Based on calculations using the QFD method, it shows that the seat option has the highest percentage of technical requirements in the car seat industry around 27,39%. The second factor is material about 25,94%, and the third factor is the damping characteristic about 19,17%. For continuous quality improvement in the future, a lot of customer needs regarding the seat car need to be developed.

scholarly journals DETERMINING PRIORITY NEEDS OF CULINARY MICRO-ENTERPRISE CUSTOMERS IN INDONESIA THROUGH A QUALITY PERSPECTIVE

2021 ◽  
Vol 3 (2) ◽  
pp. 66-76
Author(s):  
Tutur Wicaksono ◽  
Rika Fatimah P.L
Keyword(s):  
Quality Function Deployment ◽  
Priority Level ◽  
Customer Needs ◽  
Perceived Benefit ◽  
Semistructured Interviews ◽  
Left And Right ◽  
Priority Needs ◽  
The Right ◽  
Qfd Method ◽  
Performance Dimension

Determining the priority of customer needs is one of the right steps for business people to take to determine the direction of allocating their resources. In this study, affinity diagrams and tree charts are used to classify and translate the opinions of loyal customers about customer needs. The customer opinion (voice of the customer) obtained through semistructured interviews is then translated into a technical language (voice of quality) that has a relationship and correlation to existing theories. Data in the form of items of customer need, which are the result of affinity diagram analysis and tree diagrams, are then presented using a matrix that takes the left and right chamber of the House of Quality (HOQ) matrix from the Quality Function Deployment (QFD) method. Matrix that adopts the left and right chamber of HOQ matrix will display the items of customer needs and their priority level. The purpose of this study is to identify the item of customer needs and determine the priority level of customer needs for micro culinary fried rice enterprise in Indonesia. The variable Service Quality in the dimension of Responsiveness with the indicator item Fast Service ranks third. Variable Perceived Benefit in the dimension A Statement of Value with items including Low Prices and Discount occupy the second position. The variable of product quality in the Performance dimension with items including Delicacy, High Quality Ingredients, Varied Menu and Large Portion is the variable of customer needs with the highest priority. 

scholarly journals A Modular and Mobile Product Design Approach for Feed Processor

2019 ◽  
Author(s):  
Yuli Agusti Rochman ◽  
Dwi Ana Ratna Wati
Keyword(s):  
Product Design ◽  
Quality Function Deployment ◽  
Design Approach ◽  
Easy Access ◽  
Processor Design ◽  
Feed Processing ◽  
Quality Function ◽  
Customer Needs ◽  
Customer Expectation ◽  
Qfd Method

This study aims to produce a modular feed processor design. Feed processing, flexibility, and mobility are taking into account in the design. The modular and integrated product design provides advantages such as (1) easy way of making and modifying the product, (2) feed processing can be done anywhere (3) equipment has mobility capabilities. The Modular Quality Function Deployment (QFD) method is applied to identify modules associated with the customer needs of the product. A survey about customer expectation and satisfaction was conducted in order to evaluate the gap of both. The highest value of the gap between customer expectation and satisfaction of products indicates that the customer needs are the focus of the problems. The most important customer needs are considered in the modification and improvement of design. These are (1) easy to use, (2) clean, (3) durable, (4) wide, (5) mobility capability, (6) safe, (7) strong, and (8) easy access.

scholarly journals The Implementation of Quality Function Deployment (QFD) in Tire Industry

2017 ◽  
Vol 8 (4) ◽  
pp. 223 ◽  
Author(s):  
Hari Abdul Hadi ◽  
Humiras Hardi Purba ◽  
Kurnia Sigma Indarto ◽  
Rorio Gomgom Paska Simarmata ◽  
Guntur Pratama Putra ◽  
...  
Keyword(s):  
Quality Function Deployment ◽  
New Product ◽  
Technical Requirement ◽  
Customer Requirements ◽  
Pattern Design ◽  
Quality Function ◽  
Tire Industry ◽  
Competitive Prices ◽  
The Right ◽  
Qfd Method

This research had two main objectives. The first research objective was to make the right design of new product according to customer requirements with the implementation of Quality Function Deployment (QFD) in the tire industry. The second research objective was to enhance competitiveness based on the renewal of marketing strategy and consumer needs, non-explosive prohibition, non-slip tires, no bulgy, and competitive prices. The research was carried out by using costumer satisfaction rating by comparing with the competitor companies. Based on calculation using QFD method, it shows that split liner has the highest percentage of technical requirement in tire industry about 30,57%. The second factor is pattern design about 25,98%. Then, the third factor is compound technology about 22,68%. Therefore, the researchers can recommend several strategies for the quality improvement based on customer needs for the tire industry.

scholarly journals Analisis Kebutuhan Konsumen Hotel Savero Dengan Metode Quality Function Deployment (QFD)

2020 ◽  
Vol 2 (1) ◽  
pp. 1-8
Author(s):  
Sofiani Sofiani
Keyword(s):  
Quality Function Deployment ◽  
Corrective Action ◽  
Consumer Perceptions ◽  
Quality Function ◽  
Customer Needs ◽  
Significant Difference ◽  
Qfd Method

This research was conducted to see the needs of hotel consumers by using the Quality Function Deployment (QFD) method at Hotel Savero. The purpose of using QFD in this study is to see consumer needs (customer needs) and corrective action (technical characteristics). In addition, indicators of consumer perceptions and perceptions as well as the gap between expectations and consumer perceptions and whether there are significant differences between expectations and perceptions. The data were processed using Quality Function Deployment (QFD. The results showed that there was a negative gap between expectations and perceptions as well as a significant difference between expectations and consumer perceptions.

scholarly journals Service Quality Improvement by Using the Quality Function Deployment (QFD) Method at the Government General Hospital

2019 ◽  
Vol 1363 ◽  
pp. 012095 ◽  
Author(s):  
Abdurrozzaq Hasibuan ◽  
Luthfi Parinduri ◽  
Oris Krianto Sulaiman ◽  
Abdul Rahman Suleman ◽  
Adek Khadijatul Z Harahap ◽  
...  
Keyword(s):  
Quality Improvement ◽  
Service Quality ◽  
General Hospital ◽  
Quality Function Deployment ◽  
Quality Function ◽  
The Government ◽  
Qfd Method

Using a Fuzzy Quality Function Deployment Model to Identify Improvement Points in Airport Cargo Terminals

2005 ◽  
Vol 1935 (1) ◽  
pp. 130-140
Author(s):  
Gin-Shuh Liang ◽  
Tzeu-Chen Han ◽  
Tsung-Yu Chou
Keyword(s):  
Quality Assurance ◽  
Service Quality ◽  
Quality Function Deployment ◽  
Service Management ◽  
Practical Investigations ◽  
Fuzzy Relation ◽  
Quality Function ◽  
Customer Needs ◽  
Fuzzy Relation Matrix ◽  
Fuzzy Quality Function Deployment

The main purpose of this paper is to present a fuzzy quality function deployment model to achieve service quality assurance before implementing service action. First, customer needs with their importance and satisfaction levels acquired from practical investigations are constructed. Then, by combining the experts’ opinions, service management requirements are developed for satisfying the observed customer needs. In addition, a fuzzy relation matrix for linking service management requirements to customer needs is constructed on the basis of cross-functional expertise. The aggregated fuzzy assessments of different service management requirements are also ranked to prioritize and determine their importance. Finally, the Chiang Kai-shek International Airport cargo terminal in Taiwan is used to demonstrate the proposed approach.

scholarly journals STRATEGI PENINGKATAN KUALITAS PRODUK AYAM GORENG RUMAH MAKAN AYAM GORENG ASLI PRAMBANAN RENON, DENPASAR

2019 ◽  
Vol 7 (1) ◽  
pp. 21
Author(s):  
Pandila Diahtaradipa Ganantrya ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quality Function Deployment ◽  
Quality Function ◽  
Good Product ◽  
Level Of Importance ◽  
Qfd Method ◽  
Good Product Quality

Consumer satisfaction in a restaurant can be improved through good product quality in accordance with the wishes and needs of consumers. Improving product quality is an important problem for a restaurant because it is beneficial for restaurants and consumers. The purpose of this study are: (1) to know the attributes of fried chicken that are considered important by consumers in the original Prambanan fried chicken restaurant, (2) to measure the level of importance of the quality of fried chicken products, (3) to measure the level of consumer satisfaction with the quality of fried chicken products and (4) knowing the strategy to improve the quality of fried chicken products. This study uses the Quality Function Deployment (QFD) method. The results of this study indicate that there are 11 attributes of product quality that are considered important by consumers with very important criteria. The biggest value of consumer interest is the attribute of fried chicken taste of 3.78. On the value of consumer satisfaction attributes of fried chicken chili variants have the smallest value of 3.08 with the highest IR of 1.30 need to provide and improve the quality of the product on the attributes of the fried chicken chili sauce. Keywords: fried chicken, product quality, customer satisfaction, quality function deployment (QFD)

scholarly journals A Markovian-QFD approach in addressing the changing priorities of the customer needs

2016 ◽  
Vol 33 (8) ◽  
pp. 1062-1075 ◽  
Author(s):  
Mehdi Rajabi Asadabadi
Keyword(s):  
Markov Chain ◽  
Markov Chains ◽  
Quality Function Deployment ◽  
Analytic Network Process ◽  
Analytic Hierarchy ◽  
Content Type ◽  
Customer Needs ◽  
Customer Preferences ◽  
Network Process ◽  
Qfd Method

PurposeThe purpose of this paper is to introduce a solution to the problem of changing priorities of customer needs (CNs) in quality function deployment (QFD). Customer preferences and priorities are not very stable and they may change before products are ready for the market. Therefore, finding CNs accurately is a key to reach a higher level of customer satisfaction through improving products. Design/methodology/approachIn the proposed model, a Markov chain is employed to model the changing priorities of CNs. The Markov chain finds a pattern of future CNs, the main inputs of QFD. The QFD method is applied to translate CNs into product requirements (PRs). The analytic network process (ANP) is attached to QFD to ensure that all the relations among the elements, inner and outer, are taken into consideration during the translation process. Thus, CNs are received and adjusted by a Markov chain. FindingsThe application of Markov chains for an ANP-QFD model develops an adequate method of finding a pattern of changing priorities of CNs. This pattern enables the ANP-QFD method to work independent of the initial CNs, and originates a Markovain ANP-QFD. Originality/valueThis study originates a stochastic ANP-QFD model. There have been several papers employing various tools and techniques such as the ANP or analytic hierarchy process for QFD to find accurate relations between PRs and CNs. While there are a few papers applying Markov chains to predict the future of the relations of QFD, there is no study which traces the changes in priorities of the CNs during the improvement process. This is addressed by applying a Markovian ANP-QFD. The model is validated through a case study.

Sign in / Sign up

Export Citation Format

Share Document