scholarly journals DETERMINING PRIORITY NEEDS OF CULINARY MICRO-ENTERPRISE CUSTOMERS IN INDONESIA THROUGH A QUALITY PERSPECTIVE

2021 ◽  
Vol 3 (2) ◽  
pp. 66-76
Author(s):  
Tutur Wicaksono ◽  
Rika Fatimah P.L
Keyword(s):  
Quality Function Deployment ◽  
Priority Level ◽  
Customer Needs ◽  
Perceived Benefit ◽  
Semistructured Interviews ◽  
Left And Right ◽  
Priority Needs ◽  
The Right ◽  
Qfd Method ◽  
Performance Dimension

Determining the priority of customer needs is one of the right steps for business people to take to determine the direction of allocating their resources. In this study, affinity diagrams and tree charts are used to classify and translate the opinions of loyal customers about customer needs. The customer opinion (voice of the customer) obtained through semistructured interviews is then translated into a technical language (voice of quality) that has a relationship and correlation to existing theories. Data in the form of items of customer need, which are the result of affinity diagram analysis and tree diagrams, are then presented using a matrix that takes the left and right chamber of the House of Quality (HOQ) matrix from the Quality Function Deployment (QFD) method. Matrix that adopts the left and right chamber of HOQ matrix will display the items of customer needs and their priority level. The purpose of this study is to identify the item of customer needs and determine the priority level of customer needs for micro culinary fried rice enterprise in Indonesia. The variable Service Quality in the dimension of Responsiveness with the indicator item Fast Service ranks third. Variable Perceived Benefit in the dimension A Statement of Value with items including Low Prices and Discount occupy the second position. The variable of product quality in the Performance dimension with items including Delicacy, High Quality Ingredients, Varied Menu and Large Portion is the variable of customer needs with the highest priority. 

scholarly journals The Application of Quality Function Deployment in Car Seat Industry

2020 ◽  
Vol 11 (1) ◽  
pp. 35-42
Author(s):  
Humiras Hardi Purba ◽  
Sunadi Sunadi ◽  
Suhendra Suhendra ◽  
Else Paulina
Keyword(s):  
Quality Function Deployment ◽  
Marketing Strategies ◽  
Quality Function ◽  
Customer Needs ◽  
Car Seat ◽  
The Third ◽  
Continuous Quality ◽  
Technical Requirements ◽  
The Right ◽  
Qfd Method

The research aimed to ensure the right design of new products based on customer needs and to improve competitiveness based on renewal marketing strategies and customer needs in the car seat industry. Customer satisfaction ratings were used to compare with competitors. Then, the Quality Function Deployment (QFD) was implemented for the analysis. The research used total sampling or complete enumeration. So, the sample size was the same as the population size. Based on calculations using the QFD method, it shows that the seat option has the highest percentage of technical requirements in the car seat industry around 27,39%. The second factor is material about 25,94%, and the third factor is the damping characteristic about 19,17%. For continuous quality improvement in the future, a lot of customer needs regarding the seat car need to be developed.

scholarly journals A Markovian-QFD approach in addressing the changing priorities of the customer needs

2016 ◽  
Vol 33 (8) ◽  
pp. 1062-1075 ◽  
Author(s):  
Mehdi Rajabi Asadabadi
Keyword(s):  
Markov Chain ◽  
Markov Chains ◽  
Quality Function Deployment ◽  
Analytic Network Process ◽  
Analytic Hierarchy ◽  
Content Type ◽  
Customer Needs ◽  
Customer Preferences ◽  
Network Process ◽  
Qfd Method

PurposeThe purpose of this paper is to introduce a solution to the problem of changing priorities of customer needs (CNs) in quality function deployment (QFD). Customer preferences and priorities are not very stable and they may change before products are ready for the market. Therefore, finding CNs accurately is a key to reach a higher level of customer satisfaction through improving products. Design/methodology/approachIn the proposed model, a Markov chain is employed to model the changing priorities of CNs. The Markov chain finds a pattern of future CNs, the main inputs of QFD. The QFD method is applied to translate CNs into product requirements (PRs). The analytic network process (ANP) is attached to QFD to ensure that all the relations among the elements, inner and outer, are taken into consideration during the translation process. Thus, CNs are received and adjusted by a Markov chain. FindingsThe application of Markov chains for an ANP-QFD model develops an adequate method of finding a pattern of changing priorities of CNs. This pattern enables the ANP-QFD method to work independent of the initial CNs, and originates a Markovain ANP-QFD. Originality/valueThis study originates a stochastic ANP-QFD model. There have been several papers employing various tools and techniques such as the ANP or analytic hierarchy process for QFD to find accurate relations between PRs and CNs. While there are a few papers applying Markov chains to predict the future of the relations of QFD, there is no study which traces the changes in priorities of the CNs during the improvement process. This is addressed by applying a Markovian ANP-QFD. The model is validated through a case study.

scholarly journals Penggunaan Metode QFD Menerjemahkan Suara Konsumen Untuk Pengembangan Lip Product Lavine Beaute

2020 ◽  
Vol 2 (3) ◽  
pp. 257-266
Author(s):  
Shelvy Kurniawan ◽  
Nabila Dian Nahdi
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
Product Quality ◽  
Correlation Matrix ◽  
Quality Function Deployment ◽  
Probability Of Failure ◽  
Relationship Matrix ◽  
Customer Needs ◽  
Technical Assessment ◽  
Qfd Method

This study aims to bridge the literature gap to examine factors that influence customers in buying a beauty product especially product quality.  The type of research used is descriptive. The use of the method in this study is the quality function deployment (QFD) method which has 6 parts namely; customer needs, technical attributes, relationship matrix, technical assessment, correlation matrix, and competitive assessment. The findings of this study are the attributes that meet BPOM standards, ingredients performance, and the probability of failure become one of the attributes that have the highest value on the part of customer needs that can meet customer satisfaction in product development.

scholarly journals Survey of customer expectation and satisfaction: preliminary research of a modular product design approach for sheep cage design

2018 ◽  
Vol 154 ◽  
pp. 01104
Author(s):  
Yuli Agusti Rochman ◽  
Dwi Ana Ratna Wati
Keyword(s):  
Product Design ◽  
Quality Function Deployment ◽  
Customer Needs ◽  
Customer Expectation ◽  
Modular Product ◽  
Integrated Waste Management ◽  
Long Time ◽  
Preliminary Research ◽  
Qfd Method ◽  
Source Of Pollution

This study aims to produce a modular sheep cage design. Feeding, maintenance and integrated waste management are taking into account in the design. The modular and integrated product design provides advantages such as (1) easy way of making and modifying the product, (2) enabling the utilization of existing facilities such as shade, (3) giving the user a sense of convenience as the waste can be processed and not being a source of pollution. The Modular Quality Function Deployment (QFD) method is applied to identify modules associated with the customer needs of the product. A survey about customer expectation and satisfaction was conducted in order to evaluate the gap of both. The highest value of gap between customer expectation and satisfaction of products indicates that the customer needs are the focus of the problems. The most important customer needs are considered in modification and improvement of design. These are (1) the cage is not easy to fall down, (2) the sheep cage can last for long time, (3) it uses a strong frame, (4) the roof section materials is not easy to leak, and (5) It can be used even if one part of the cage is damaged.

scholarly journals Improving public library service quality in local city of Indonesia

2018 ◽  
Vol 154 ◽  
pp. 01047
Author(s):  
Prima Fithri ◽  
Afri Adnan ◽  
Verra Syahmer
Keyword(s):  
Service Quality ◽  
Quality Function Deployment ◽  
Public Library ◽  
Quality Of Services ◽  
The West ◽  
Priority Level ◽  
Perceptions And Expectations ◽  
Air Circulation ◽  
Qfd Method

The purpose of this study is to investigate the gap between perceptions and expectations of users on the services of West Sumatera Province Library as a public sector and determine the priority level of the requirements for the library in order to improve the quality of services based on the dimensions of the service quality. This was done using Servqual and Quality Function Deployment (QFD) method. It was found that, from overall attributes, only one attribute fulfills users’ expectations (it has a positive gap), tangibles element for the attribute of cool air circulation. The ranking of the gap, for all dimensions, is the dimension of responsiveness, assurance, empathy, tangibles and reliability. It indicates that users’s expectations were not being fulfilled yet. The main benefit of this research is to understand user’s perceptions and expectations towards the services provided and to obtain the improvement priority to be taken by the West Sumatera Province Library.

scholarly journals A Modular and Mobile Product Design Approach for Feed Processor

2019 ◽  
Author(s):  
Yuli Agusti Rochman ◽  
Dwi Ana Ratna Wati
Keyword(s):  
Product Design ◽  
Quality Function Deployment ◽  
Design Approach ◽  
Easy Access ◽  
Processor Design ◽  
Feed Processing ◽  
Quality Function ◽  
Customer Needs ◽  
Customer Expectation ◽  
Qfd Method

This study aims to produce a modular feed processor design. Feed processing, flexibility, and mobility are taking into account in the design. The modular and integrated product design provides advantages such as (1) easy way of making and modifying the product, (2) feed processing can be done anywhere (3) equipment has mobility capabilities. The Modular Quality Function Deployment (QFD) method is applied to identify modules associated with the customer needs of the product. A survey about customer expectation and satisfaction was conducted in order to evaluate the gap of both. The highest value of the gap between customer expectation and satisfaction of products indicates that the customer needs are the focus of the problems. The most important customer needs are considered in the modification and improvement of design. These are (1) easy to use, (2) clean, (3) durable, (4) wide, (5) mobility capability, (6) safe, (7) strong, and (8) easy access.

scholarly journals The Implementation of Quality Function Deployment (QFD) in Tire Industry

2017 ◽  
Vol 8 (4) ◽  
pp. 223 ◽  
Author(s):  
Hari Abdul Hadi ◽  
Humiras Hardi Purba ◽  
Kurnia Sigma Indarto ◽  
Rorio Gomgom Paska Simarmata ◽  
Guntur Pratama Putra ◽  
...  
Keyword(s):  
Quality Function Deployment ◽  
New Product ◽  
Technical Requirement ◽  
Customer Requirements ◽  
Pattern Design ◽  
Quality Function ◽  
Tire Industry ◽  
Competitive Prices ◽  
The Right ◽  
Qfd Method

This research had two main objectives. The first research objective was to make the right design of new product according to customer requirements with the implementation of Quality Function Deployment (QFD) in the tire industry. The second research objective was to enhance competitiveness based on the renewal of marketing strategy and consumer needs, non-explosive prohibition, non-slip tires, no bulgy, and competitive prices. The research was carried out by using costumer satisfaction rating by comparing with the competitor companies. Based on calculation using QFD method, it shows that split liner has the highest percentage of technical requirement in tire industry about 30,57%. The second factor is pattern design about 25,98%. Then, the third factor is compound technology about 22,68%. Therefore, the researchers can recommend several strategies for the quality improvement based on customer needs for the tire industry.

scholarly journals Analisis Kebutuhan Konsumen Hotel Savero Dengan Metode Quality Function Deployment (QFD)

2020 ◽  
Vol 2 (1) ◽  
pp. 1-8
Author(s):  
Sofiani Sofiani
Keyword(s):  
Quality Function Deployment ◽  
Corrective Action ◽  
Consumer Perceptions ◽  
Quality Function ◽  
Customer Needs ◽  
Significant Difference ◽  
Qfd Method

This research was conducted to see the needs of hotel consumers by using the Quality Function Deployment (QFD) method at Hotel Savero. The purpose of using QFD in this study is to see consumer needs (customer needs) and corrective action (technical characteristics). In addition, indicators of consumer perceptions and perceptions as well as the gap between expectations and consumer perceptions and whether there are significant differences between expectations and perceptions. The data were processed using Quality Function Deployment (QFD. The results showed that there was a negative gap between expectations and perceptions as well as a significant difference between expectations and consumer perceptions.

Comparison of the efficiency of the indexes of Pont and Korkhause with Kernott technique in patients with narrowing of maxilla

2020 ◽  
Vol 20 (3) ◽  
pp. 199-203
Author(s):  
O. I. Admakin ◽  
I. A. Solop ◽  
A. D. Oksentyuk
Keyword(s):  
Dental Treatment ◽  
Standard Analysis ◽  
Clinical Hospital ◽  
Control Models ◽  
Diagnostic Models ◽  
Left And Right ◽  
The Asymmetry ◽  
The Right ◽  
The University ◽  
Medical University

Relevance. The narrowing of the maxilla is one of the most common pathologies in orthodontics. Recent studies show that the narrowing is always asymmetric which is connected to the rotation of the maxilla. To choose the treatment correctly one need a calculation that reveals the asymmetry, which is impossible with using standard indexes.Purpose – to compare efficiency of indexes of Pont and Korkhause with the Kernott's method in patients with narrowing of the maxilla.Materials and methods. The study involved 35 children aged from 8 to 12 years old undergoing dental treatment in the University Children's Clinical Hospital of the First Moscow State Medical University with no comorbidities. For every patient a gypsum model was prepared and after that to carry out the biometrical calculation. In this study two indexes were used: Pont's index and Korkhause's; using this standard analysis the narrowing of the maxilla was revealed. After using Pont's Index and Korkhaus analysis all the models were calculated by the method of Kernott with Kernott's dynamic pentagon.Results. As a result of the analysis of the control diagnostic models a narrowing of the maxilla in 69% of cases (n = 24) was revealed in all cases, the deviation of the size of the dentition was asymmetric. Thus, 65% of the surveyed models showed a narrowing on the right. This narrowing was of a different severity and averaged 15 control models.Conclusions. This shows that for the biometrics of diagnostic models it is necessary to use methods that allow to estimate the width of the dentition rows on the left and on the right separately. To correct the asymmetric narrowing of the dentition, it is preferable to use non-classical expanding devices that act equally on the left and right sides separetly.

scholarly journals The Strategic Bias: How Journalists Respond to Antimedia Populism

2021 ◽  
pp. 194016122110226
Author(s):  
Ayala Panievsky
Keyword(s):  
Prime Minister ◽  
Press Freedom ◽  
Right Wing ◽  
Best Response ◽  
Semistructured Interviews ◽  
The Media ◽  
Right Wing Populism ◽  
Strategic Bias ◽  
Use Of Social Media ◽  
The Right

As populist campaigns against the media become increasingly common around the world, it is ever more urgent to explore how journalists adopt and respond to them. Which strategies have journalists developed to maintain the public's trust, and what may be the implications for democracy? These questions are addressed using a thematic analysis of forty-five semistructured interviews with leading Israeli journalists who have been publicly targeted by Israel's Prime Minister, Benjamin Netanyahu. The article suggests that while most interviewees asserted that adherence to objective reporting was the best response to antimedia populism, many of them have in fact applied a “strategic bias” to their reporting, intentionally leaning to the Right in an attempt to refute the accusations of media bias to the Left. This strategy was shaped by interviewees' perceived helplessness versus Israel's Prime Minister and his extensive use of social media, a phenomenon called here “the influence of presumed media impotence.” Finally, this article points at the potential ramifications of strategic bias for journalism and democracy. Drawing on Hallin's Spheres theory, it claims that the strategic bias might advance Right-wing populism at present, while also narrowing the sphere of legitimate controversy—thus further restricting press freedom—in the future.

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