scholarly journals Analysis of a Shift in the Business Environment and Post-Covid-19 Consumer Behaviour (A Case Study of Residents in Lagos Nigeria)

2021 ◽  
Vol 7 (2) ◽  
pp. 147-157
Author(s):  
Ogechukwu Rosita Adunchezor
Keyword(s):  
Consumer Preference ◽  
Business Environment ◽  
Market Place ◽  
Online Questionnaire ◽  
Technological Infrastructure ◽  
Percent Change ◽  
Business Environments ◽  
Market Operation ◽  
Online Shoppers ◽  
Buying Behaviour

With the current global pandemic and the consequent social distancing rule limiting business and market operation, it has propelled a shift in the way businesses and organizations operate from the traditional physical market place to the adoption of information technology for business digitalization. These have also affected the attitudinal aspect of consumers and shoppers, particularly on the prospect of consumers going back to their old habits once the global crisis is over. This study, therefore, examines the conditions for consumer preference of the changing digitalized business environment in the Post-COVID-19 Era and its predictive value in the future. The study adopted a survey research design, using an online questionnaire as a research instrument among residents in Lagos. From the findings of the study, it was revealed that the perceived benefit of business digitalization, combined influence attitudes of consumers behaviour and perceived convenience is the most significant of conditions for the preference of the changing digitalized business environment that affects attitudes of consumers. On the prospect of the digitalized business environment in the post-COVID-19 business environments, the study revealed that a 1 percent change in the conditions for consumer preference of online constructs is likely to have an 8.4 percent effect on consumer’s attitudes. This, therefore, is an indication that a 1 percent change can have a significant effect on consumer’s buying behaviour. Conclusively the study recommended that online retailers should consider improving their technological infrastructure in order to offer more convenience for Customers online shoppers.

scholarly journals ONLINE FEEDBACK IMPACT ONLINE SHOPPERS' IMPULSE PURCHASES IN MALAYSIA

2021 ◽  
Vol 23 (2) ◽  
pp. 197-203
Author(s):  
Lu Man Hong ◽  
Wan Farha Wan Zulkiffli ◽  
Che Adawiah Che Amran
Keyword(s):  
Online Reviews ◽  
Impulse Buying ◽  
Online Questionnaire ◽  
Moderating Variables ◽  
Utilitarian Value ◽  
Willingness To Buy ◽  
Online Shoppers ◽  
Impulse Purchases ◽  
Buying Behaviour ◽  
Online Feedback

Online shopping has risen to the third position among Malaysians who use the Internet. Typically, past customer online reviews are deciding factors for an online business's success or failure because online consumers encounter online reviews while visiting a website, and it has a direct effect on their ability to purchase impulsively and online impulse buying conduct. The majority of previous research on market-generated context as a factor in online impulse buying behaviour has concentrated on the market-generated background. As a result, this research identified two types of online reviews as independent variables: hedonic and utilitarian value online reviews, browsing, and willingness to buy impulsively as mediating and moderating variables. While online impulse buying behaviour a dependent variable. This study only involves online shoppers who have made at least one purchase on both Lazada Malaysia and Shopee Malaysia websites. This study took a quantitative approach, with 100 responses collected from online shoppers who had made at least one purchase on Shopee Malaysia and Lazada Malaysia through an online questionnaire. Due to the deletion of one straight-lining response, 99 responses were subjected to data analysis using SmartPLS software. According to the results, hedonic value online reviews influence browsing, and browsing influences the urge to buy impulsively and directly to online impulse purchasing.

scholarly journals THE INFLUENCE OF E-COMMERCE’ MARKETING ON IMPULSIVE BUYING BEHAVIOUR

2021 ◽  
Vol 3 (9) ◽  
pp. 349-361
Author(s):  
Enri Nabila Bahrah ◽  
Ira Fachira
Keyword(s):  
Positive Impact ◽  
Sampling Technique ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Online Questionnaire ◽  
Short Period ◽  
Impulsive Buying ◽  
Online Shoppers ◽  
Impulse Purchase ◽  
Buying Behaviour

Online impulsive buying behavior has grown in accordance with the advancement of e-commerce operations. However, despite the fact that numerous published studies have investigated some variables that influence online impulse purchase behavior, the involvement of promotional stimuli for broad diversification of products within a short period along with hedonic motivation being the moderator, as applied in e-commerce’ marketing campaign activities in Indonesia, in influencing impulsive buying behavior remains unexplored. This study, using PLS-SEM statistical method and judgemental sampling technique, is advantageous to address the influence of those marketing stimuli in generating impulsive buying behavior. A quantitative method was applied in this study, using an online questionnaire targeted at online shoppers all across Indonesia. Based on the analysis, it is found that time scarcity promotion is positively influencing online impulsive buying behavior, with or without the role of high hedonic motivation as the moderator. On the other hand, a price promotion attribute’s positive impact on online impulsive buying behavior is accepted as long as it does not involve the hedonic motivation as a moderator. The results of the research are intended to provide a better understanding of marketing stimuli in the research industry and practical recommendations to online merchants on how to promote their products more effectively to generate overall sales through impulsive purchases.

Innovative Marketing Strategies for Select E-Commerce Companies in India - A Review.

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Amit Kumar Bhanja ◽  
P.C Tripathy
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Business Environment ◽  
Marketing Strategies ◽  
Point Of View ◽  
Digital Marketing ◽  
Customer Base ◽  
Innovative Methods ◽  
Online Shoppers ◽  
Drastic Increase

Innovation is the key to opportunities and growth in today’s competitive and dynamic business environment. It not only nurtures but also provides companies with unique dimensions for constant reinvention of the existing way of performance which enables and facilitates them to reach out to their prospective customers more effectively. It has been estimated by Morgan Stanley that India would have 480 million shoppers buying products online by the year 2026, a drastic increase from 60 million online shoppers in the year 2016. E-commerce companies are aggressively implementing innovative methods of marketing their product offerings using tools like digital marketing, internet of things (IoT)and artificial intelligence to name a few. This paper focuses on outlining the innovative ways of marketing that the E-Commerce sector implements in orders to increase their customer base and aims at determining the future scope of this area. A conceptual comparative study of Amazon and Flipkart helps to determine which marketing strategies are more appealing and beneficial for both the customers and companies point of view.

scholarly journals SERVICE CREATION FOR RE-NORMALISING ESSENTIAL BUSINESS ENVIRONMENT: A PREVENTION BASED DIGITAL TECH APPROACH

2021 ◽  
Vol 1 ◽  
pp. 2631-2640
Author(s):  
Santosh Maurya ◽  
Tezuka Shin ◽  
Kentaro Watanabe ◽  
Hiroshi Nakagoe
Keyword(s):  
Work Environment ◽  
Digital Technology ◽  
Business Environment ◽  
Business Owners ◽  
Proof Of Concept ◽  
Business Environments ◽  
Digital Services ◽  
Service Creation ◽  
Prevention Through Design ◽  
After Effect

AbstractThis research investigates service creation in/after effect of coronavirus pandemic targeting the essential business environment. It follows prevention through design approach to facilitate business owners to maintain their business environments at low COVID contraction risks, for both customers and staff. The effectiveness of recommended prevention practices (like social distancing and hand-sanitising) is uncertain at public workplaces, simply due to inevitable workers and customers interactions. Such uncertainty, especially in cases of retail stores and hospitals, raises a need for the design of services and support systems for common/necessary public business activities to reduce the burden on people involved. This research investigates the risk-related metrics to realise such digital services, focussing on three types: congestion at the work environment, disinfection of store area/objects, and sanitisation of people and staffs involved. Based on this, a digital technology-based service COVSAFE was created and tested through a proof-of-concept implementation for a supermarket business environment. This implementation and its evaluations highlight the bottlenecks/challenges for realising this system in everyday scenarios.

Adapting the scrum methodology for establishing the dynamic inter-organizational collaboration

2018 ◽  
Vol 31 (4) ◽  
pp. 852-866 ◽  
Author(s):  
Mohammad Reza Mollahoseini Ardakani ◽  
Seyyed Mohsen Hashemi ◽  
Mohammadreza Razzazi
Keyword(s):  
Value Added ◽  
Business Environment ◽  
Professional Organizations ◽  
Business Practices ◽  
Content Type ◽  
Incremental Method ◽  
Business Environments ◽  
Project Life Cycle ◽  
Modern Business ◽  
Project Life

Purpose The purpose of this paper is to propose an applicable method for establishing the dynamic inter-organizational collaborations (DIOCs) based on the scrum methodology. Design/methodology/approach The scrum methodology embedded within the context of the DIOC project life cycle was used and adapted to being usable with specific characteristics of the project. Findings In order to succeed in the highly competitive, dynamic and changing business environments, the organizations need to change their view of business practices. The transition from the traditional status of manufacturing to the inter-organizational collaborations can be one of the fundamental changes in the modern business management. The proposed method has the capability to establish DIOCs effectively and efficiently whilst guaranteeing agility, competitiveness, and risk timely management. Originality/value Establishing collaborative alliances via association of various experienced and professional organizations and producing the value-added market’s need services is an effective and efficient solution for survival of SMEs in the current competitive, dynamic and changing business environment. So far, different frameworks, reference models/architectures, and many theoretical discussions have been presented for DIOCs context, but these representations are conceptual, empirical and generic. This paper aims to propose an applicable iterative and incremental method for establishing the DIOC which guarantees the agility and risk timely management of the establishment process and promotes competitiveness of partners.

scholarly journals DIFFERENCES IN ASSESSING SELLERS' BEHAVIOUR BY THE CUSTOMERS OF BABY BOOM, X, Y AND Z GENERATIONS

2019 ◽  
Vol 7 ◽  
Author(s):  
Jana Kovaľová ◽  
Zuzana Birknerová ◽  
Miroslav Frankovský ◽  
Eva Benková
Keyword(s):  
Generation X ◽  
Generational Differences ◽  
Baby Boom ◽  
Business Environment ◽  
Added Value ◽  
Generation Z ◽  
Questionnaire Method ◽  
Buying Behaviour ◽  
Main Factor

The role of sellers is changing in a turbulent business environment and only the sellers who provide first class services and approach to them in a responsible way can survive among competitors. Customers perceive it as an added value and have a good feeling from buying. It is just sellers who are becoming the main factor that contributes to the competitiveness of a whole organization. The segmentation of customers into individual generations enables us to better understand their preferences and requirements, it is then possible to predict their tendencies in buying behaviour and thus increasing the success of sales. The main aim of the paper is to present the issue of different assessment of sellers’ behaviour by the customers of the Baby Boomers, Generation X, Generation Y and Generation Z. In connection with these differences, the aim of the research is to identify generational differences in the assessment of manipulative, assertive, stressed and engaged behaviour of sellers, as well as to analyse the determinants that affect the buying behaviour of customers. The research was conducted using a questionnaire method and mathematical-statistical methods on a sample of 207 respondents. The research results confirm the existence of statistically significant differences in assessing the determinants of sellers’ behaviour from the perspective of individual customer generations.

Conceptualizing trust with cultural perspective in international business operations

2017 ◽  
Vol 24 (4) ◽  
pp. 1099-1118 ◽  
Author(s):  
Mian Ajmal ◽  
Petri Helo ◽  
Rassel Kassem
Keyword(s):  
International Business ◽  
Business Environment ◽  
Trust Building ◽  
Systematic Research ◽  
Cultural Issues ◽  
Cultural Perspective ◽  
Global Business ◽  
Content Type ◽  
Business Environments ◽  
Building Process

Purpose The growing international landscape of business has underlined the significance of multiculturalism and the novel challenges it brings to business implementation. The purpose of this paper is to draw attention of the readers toward how trust can be conceptualized and how trust-building process is affected in global business environments where more and more projects and businesses come into operation. Design/methodology/approach This research employs intensive literature review to conceptualize trust and develop a model of culture effects for trust building in global business environment. However, this study is presently explanatory in nature because no empirical evidence is provided. Findings Culture is a significant factor in building trust among global project stakeholders for the reason that trust is vital for developing a well-functioning long-term business relationship. The study highlighted that cultural differences among project teams can cause conflict, misunderstanding, and poor project performance. Research limitations/implications Future empirical research should investigate various scenarios, types of projects, cultures, and countries. Cultural issues are pretty sensitive, which have immediate association with trust-building process among international project stakeholders. Diminutive systematic research has been done on the cultural effects for trust building in international business context. The probe of how culture affects trust building efforts in global business environments remains unrequited. Originality/value This study adds value by creating awareness in the research community for undertaking a detailed and comprehensive research on this topic, and because of its originality, it serves as a foundation for future studies.

New Market Segmentation Paradigms and Electronic Commerce Adoption

2018 ◽  
pp. 1303-1327
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers' behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

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