A Study on Consumer Perceptions & Expectations for Tata Nano

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Pooshan Upadhyay ◽  
Keertiman Sharma
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Fuel Efficiency ◽  
Consumer Perceptions ◽  
Primary Data ◽  
Factors Affecting ◽  
Factors Influencing ◽  
And Performance ◽  
Major Factors

The paper presents the primary data of 150 respondents across Lucknow region. To explore the customers' <italic>perception</italic> of Nano, analysis has been done on various variables like price, style, attributes, availability, and the factors affecting the Indian customers are highlighted. A study of the performance of the retailers has also been done for fastest sales conversion .It was found that the three major factors influencing the decision of purchasing the car are price, fuel efficiency and performance of the car. The study also revealed that the majority of the respondents’ like the car because of their style and effective price and 70 percent Nano customers already had a car. It was also found that these perceptions are reflected in the performance of the company, too. With the increasing competition amongst automobile companies, the findings can act as a strategic tool to achieve competitive advantage and customer satisfaction.

Customer’s satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank – An Giang Branch

2020 ◽  
Vol 4 (3) ◽  
pp. First
Author(s):  
Tran Minh Hieu ◽  
Nguyen Duong Ngoc Mai Chi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Test Method ◽  
Quality Of Services ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Alpha Reliability ◽  
Survey Results ◽  
Development Orientation

This study applied SERVQUAL scale of Parasuraman et al to measure factors affecting customer satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank - An Giang Branch (Techcombank An Giang). The study was conducted to survey 207 customers who have been using the service at Techcombank An Giang. The survey results were analyzed by the Cronbach's Alpha reliability test method, then used Exploratory factor analysis (EFA) to verify and evaluate the scale of service quality. The results of the regression analysis show that customer's satisfaction about service quality at Techcombank An Giang includes four factors: The factor with the highest level is the Empathy with Beta = 0.253, the second of factor is the Responsibility with Beta = 0.248, ranked third in the influence level is the Tangible with Beta = 0.235, and the lowest impact level is the Reliability with Beta = 0.144. The research also uses statistical methods to describe and test the differences of demographic factors with customer's satisfactionon service quality.The analysis results show that there is no difference between customer's satisfaction on service quality and factors such as gender, age, income, number of transaction banks, regular transaction banks, and time to use the service at Techcombank An Giang. Through the research results, the author would like to propose some ideas to improve the quality of services, thereby attracting new customers and importantly, keeping traditional customers because the development orientation of Techcombank is to take care of old customers to cross sell other products of the bank. The Stud results offer a basis for the branch to identify the factors influencing customer satisfaction on their service quality, thereby having an appropriate strategy to improve customer satisfaction.

scholarly journals Assessment of carbonated and healthy drinks consumption pattern among undergraduates in Obafemi Awolowo University, Ile- Ife, Osun State

2020 ◽  
Vol 18 (1) ◽  
pp. 82-92
Author(s):  
F.O. Idumah ◽  
L.A. Orumwense ◽  
F. Awe ◽  
J.N. Irem ◽  
O.A. Abdullahi ◽  
...  
Keyword(s):  
Undergraduate Students ◽  
State Government ◽  
Sampling Technique ◽  
Primary Data ◽  
Consumption Pattern ◽  
Individual Perceptions ◽  
Factors Influencing ◽  
Carbonated Drinks ◽  
Major Factors ◽  
Nutritional Benefits

The study assessed carbonated and healthy drinks consumption pattern of the undergraduate students of Obafemi Awolowo University (OAU), IIe –  Ife, Nigeria. Random sampling technique was employed in this study. The study relied on primary data which was collected through questionnaires. Data collected were analyzed using mean and percentages. The total number of respondents was 260 undergraduate students, which comprised 102 males and 158 females. Majority (47.3%) of the respondents were between 17 – 20 years old and were single. It was indicated that majority (49.6%) of the respondents has less than N10,000 as income level from their monthly stipend. The result indicated that the carbonated drinks that the students consume the most were Fanta and Coke. Majority (38.5%) of the respondents consume fruit smoothies while they sometimes (38.8%) consume zobo drink. The result also reveals that zobo drink has the highest percentage (76.2%) of consumption than other healthy drinks. The major factors influencing healthy drinks consumption based on individual perceptions were taste (40.4%), price (38.9%), preferences (36.2%), and  nutritional benefit (35.0%) while price (36.5%), taste (35.8%), preferences (33.5%) and availability on campus (31.5%) were the major factors influencing carbonated drinks consumption based on individual perceptions. It is therefore recommended that the Federal and State Government should ensure proper health education of undergraduates regarding the nutritional benefits of healthy drinks as well as the adverse effects of  carbonated drinks. Keywords: carbonated drinks, healthy drinks, consumption pattern, Obafemi Awolowo University (OAU)

scholarly journals A Further Step to Develop Patient-Friendly Implementation Strategies for Virtual Reality–Based Rehabilitation in Patients With Acute Stroke

2016 ◽  
Vol 96 (10) ◽  
pp. 1554-1564 ◽  
Author(s):  
Minyoung Lee ◽  
Sung-Bom Pyun ◽  
Jinjoo Chung ◽  
Jungjin Kim ◽  
Seon-Deok Eun ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Acute Stroke ◽  
Early Stage ◽  
Implementation Strategies ◽  
Early Mobilization ◽  
Factors Affecting ◽  
Perceived Difficulty ◽  
Training Mode ◽  
And Performance ◽  
Major Factors

AbstractBackgroundVirtual reality (VR)–based rehabilitation is gaining attention as a way to promote early mobilization in patients with acute stroke. However, given the motor weakness and cognitive impairment associated with acute stroke, implementation strategies for overcoming patient-perceived difficulty need to be developed to enhance their motivation for training.ObjectiveThe purpose of this study was to explore patient-perceived difficulty and enjoyment during VR-based rehabilitation and the factors affecting those experiences.DesignAn exploratory mixed-method design was used in this study.MethodsEight individuals with acute stroke participated in 2 training modes of VR-based rehabilitation (ie, workout and game modes) 20 to 30 minutes per day for 5 to 8 sessions. A visual analog scale was used to assess patient-perceived difficulty and enjoyment at every session. Then semistructured interviews were conducted to explore the factors affecting those experiences.ResultsLevels of difficulty and enjoyment varied depending on the training mode and participants' phases of recovery. Five major factors were identified as affecting those varied experiences: (1) ease of following the directions, (2) experience of pain, (3) scores achieved, (4) novelty and immediate feedback, and (5) self-perceived effectiveness.ConclusionsLevels of difficulty and enjoyment during VR-based rehabilitation differed depending on the phases of recovery and training mode. Therefore, graded implementation strategies for VR-based rehabilitation are necessary for overcoming patient-perceived difficulty and enhancing enjoyment. Ease of following the directions might be best considered in the very early stage, whereas multisensory feedback may be more necessary in the later stage. Health professionals also should find a way for patients to avoid pain during training. Feedback, such as knowledge of results and performance, should be used appropriately.

Analysis on Factors Influencing and Numerical Simulation of Hot Stamping Mold Cooling System

2014 ◽  
Vol 644-650 ◽  
pp. 16-20
Author(s):  
Hong Mei Yang
Keyword(s):  
Heat Transfer ◽  
Numerical Simulation ◽  
Cooling System ◽  
Hot Stamping ◽  
Cooling Water ◽  
Factors Affecting ◽  
Stamping Die ◽  
Factors Influencing ◽  
Main Factors ◽  
And Performance

Cooling system is an important component of hot stamping dies, directly affects the quality and performance of the product. This article studies the work of hot stamping die process variation in temperature and heat transfer methods, analyzes the main factors affecting the cooling effect, and the use of numerical simulation of the flow of cooling water to simulate the state, and proposed rationalization proposals.

Major Factors in Rapid Prototyping of Mechanisms

2010 ◽  
Vol 443 ◽  
pp. 516-521 ◽  
Author(s):  
Yong Hua Chen ◽  
Zhe Zheng Chen
Keyword(s):  
Rapid Prototyping ◽  
Factors Affecting ◽  
Joint Design ◽  
Factors Influencing ◽  
Major Factors ◽  
Crank Mechanism ◽  
Fundamental Mechanism ◽  
Parts Fabrication

Nowadays, layer based rapid prototyping (RP) technologies have been used not only to make product prototypes but also to manufacture small batch functional parts. For RP parts fabrication, build directions play an important role. There were many reports about optimal build directions for RP part fabrication, yet factors influencing build directions of mechanism joint have not been studied. This paper will look into the factors affecting build directions of mechanisms. A slider-crank mechanism is used as an example as it is the fundamental mechanism for many machine designs. Apart from factors affecting mechanism build directions, guidelines for mechanism joint design are also discussed.

scholarly journals The Role of the Employees in the Innovation of the Hotel Enterprises

2019 ◽  
pp. 85-99
Author(s):  
Bekir Bora DEDEOĞLU ◽  
Şule Aydın ◽  
Erhan Boğan
Keyword(s):  
Competitive Advantage ◽  
Consumer Perceptions ◽  
Factors Affecting ◽  
Perceptions And Attitudes ◽  
Innovative Behaviors ◽  
The Way

Due to globalization, gaining competitive advantage has become an important problem for all enterprises. Especially hotel enterprises can face with certain problems such as providing similar and easily imitable products and services. Therefore, they are in the need of employees delivering services in such an innovative way that cannot be imitated easily. First in this chapter, the factors affecting the innovative behaviors of employees in hotel enterprises were examined in detail. Second, it was explained how employees’ innovative behaviors, which would bring a significant competitive advantage to hotel enterprises, could shape consumer perceptions and attitudes. Lastly, the matters to be taken into notice by hotel enterprises were mentioned and it was tried to pave the way for future researches so that hotel enterprises can benefit from their employees’ innovative behaviors in a more efficient way.

scholarly journals Factors influencing the intention to subscribe to voluntary social insurance of farmers: A case study in Phu Yen Province

2019 ◽  
Vol 2 (4) ◽  
pp. 54-62
Author(s):  
Hoang Thu Thuy ◽  
Bui Hoang Minh Thu
Keyword(s):  
Social Insurance ◽  
Primary Data ◽  
Risk Awareness ◽  
Insurance Policy ◽  
Factors Affecting ◽  
Independent Variables ◽  
Factors Influencing ◽  
Policy Attitude ◽  
Policy Mechanisms

To verify the factors affecting the intention to subscribe to voluntary social insurance of farmers in Phu Yen Province, the study made use of primary data collected from the survey on 325 farmer households in 4 localities in Phu Yen. Employing a model with 7 independent variables, we found that the intention to voluntary subscription to social insurance of Phu Yen farmers is determined by 5 factors, including “Awareness of voluntary social insurance policy”, “Attitude towards subscription”, “Risk awareness”, “Subscription procedures”, and “Moral responsibility”. Based on this result, we propose some policies to encourage farmers in Phu Yen to voluntarily participate in social insurance, in particular renewing organizing quality, raising farmers’ awareness of the necessity for voluntary social insurance, improving policy mechanisms and strengthening the State’s management.

scholarly journals Penggunaan Input yang Optimal pada Usaha Tani Kedelai (Suatu Kasus di Desa Sukahurip, Kecamatan Pangatikan, Kabupaten Garut, Jawa Barat)

2020 ◽  
Vol 25 (4) ◽  
pp. 556-563
Author(s):  
Eti Suminartika
Keyword(s):  
Land Use ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Optimal Level ◽  
Primary Data ◽  
Survey Method ◽  
Factors Affecting ◽  
Soybean Production ◽  
Factors Influencing ◽  
Input Use

The majority of soybean supply is fulfilled by importation and the import of soybean tends to increase. The dependency of Indonesia on imported soybean indeed becomes a serious issue in maintaining food security and local production of soybean is low and quite decreasing. The low domestic soybean production might be caused by the inappropriate used of inputs. Many cases found in the field are the inefficient uses of input factors. The purpose of this study is to analyze the factors influencing the soybean production and to analyze the optimal level of input use in soybean production. The study was conducted in the Sukahurip Village, Pangatikan Sub-District, Garut District, West Java in July 2018. The research method used was a survey method. The data used consisted of primary and secondary data. Primary data were obtained from samples of soybean farmers and samples of farmers were taken by a simple random sampling. The data were analyzed by Cobb Douglass`s Production function (to analyze factors affecting soybean production) and the NPM that was equal to BKM formula was used to determine the optimal level of inputs use. Factors influencing soybean production are land and seeds. Land use, seeds, and ZA fertilizer have not been used efficiently because of the limited land use and the use of substandard inputs. The addition of inputs to the optimal level is 1.36 hectares of land use and 52.7 kg of seeds that will maximize the profits. Keywords: efficiency, input, optimal, production, soybean

scholarly journals Life Insurance Take-Up Rate Influencing Factors Comparison between Malaysia and Japan

2016 ◽  
Vol 6 (7) ◽  
pp. 37
Author(s):  
Silvana Kardinar Wijayanti ◽  
Barry Ramsay
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Insurance Industry ◽  
Primary Data ◽  
Product Price ◽  
Factors Affecting ◽  
Life Insurance Industry ◽  
Changing Trends ◽  
Customer Services ◽  
Post Purchase

<p>This study will investigate the factors that influence take-up rates within the Malaysian Life Insurance industry to discover potential opportunities and limitations. For comparative purposes, the study is modelled on <a title="Power J.D. (2013) 2013 Japan Life Insurance Contract Customer Satisfaction (Pre-Purchase and Post-Purchase) Study, Retrieved from: http://www.jdpower.com/ [Accessed 24 April 2016]." href="file:///C:/Users/HP/Dropbox/Issues_IJBSR/Issues_IJBSR/IJBSR_July_2016/4_IJBSR_975-06072016_Upload.docx#Power">Power (2013)</a> who examined four factors affecting customer satisfaction in life insurance in Japan (product, price, customer services and procedures and documentation). This study is exploratory in nature using both secondary research and primary data from questionnaires. The main finding was “Product offerings” being the most significant variation, both an opportunity and limitation, due to the relative maturity, experience and changing trends within the insurance market of Japan, conversely growth, infancy and different dynamics in Malaysia.</p>

scholarly journals Factor Analysis of Passengers’ Satisfaction in Nigerian Airports

2019 ◽  
Vol 4 (2) ◽  
pp. 9-13
Author(s):  
Sidiq Okwudili Ben
Keyword(s):  
Factor Analysis ◽  
Primary Data ◽  
Sampling Techniques ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Five Factors ◽  
Way Finding ◽  
Theoretical Evidence

This study determined complex factors influencing passengers’ satisfaction in Nigerian Airports. Theoretical evidence was examined and factor analysis was carried out to identify the main groups of factors affecting passengers’ satisfaction at the Airport. Primary data was gathered from domestic air passengers with random and systemic sampling techniques. 71.1 percent of questionnaires were retrieved from respondents in Lagos, and 61.9 percent of questionnaires were retrieved from respondents in Abuja. The findings of the study show that the most important five factors affecting it are: courtesy of staff, availability of staff, effective way finding signs, availability of telecommunications, and cleanliness of restrooms. The results obtained from this study will help airport managers in the Nigeria to better serve their passengers through improved attitudes of airport staff and improved technologies.

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