Pengaruh Lokasi dan Harga terhadap Kepuasan Konsumen dengan Gaya Hidup sebagai Variabel Intervening (Studi pada Waroeng Steak and Shake Cabang Yogyakarta)

This study aims to determine the effect of location and price on consumer satisfaction with lifestyle as an intervening variable by taking a research location at Waroeng Steak and Shake Branch Jalan Colombo No 22 - Yogyakarta. Lifestyle is focused on the lifestyle of students who are consumers of the Colombo branch of Waroeng Steak and Shake Yogyakarta. This research belongs to the quantitative descriptive category by using multiple linear regression analysis, multiple linear regression. While the sampling method was carried out with a purposive sampling technique for 100 consumers who visited the Colombo branch of Waroeng Steak and Shake. From the results of the analysis it was found that location variables influence consumer satisfaction, price variables influence consumer satisfaction, location variables influence lifestyle, price variables affect lifestyle, lifestyle variables affect consumer satisfaction, location variables influence consumer satisfaction with lifestyle as an intervening variable, and the price variable influences consumer satisfaction with lifestyle as an intervening variable.

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MEMBELI DI J.CO DONUTS DAN COFFE PALU GRAND MALL

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v5i3.156 ◽

2020 ◽

Vol 5 (3) ◽

pp. 240-250

Author(s):

Dede Kuriang Listanto ◽

Chalil Chalil ◽

Ira Nuriya Santi

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Service Quality ◽

Multiple Linear Regression ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Total Sample ◽

Multiple Linear Regression Analysis ◽

Purposive Sampling

This study aims to know the influence of service quality and price to consumen satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Total sample in this study are 60 respondent, with Purposive sampling as sampling technique. Data analysis methode used in this research is Multiple Linear Regression Analysis. The result shows that service quality and price simultaneously have a signifikan influnce to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Service quality partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Price partially have a signifikan influence to consument satisfaction at J.CO Donuts and Coffe Palu Grand Mall. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh kualitas layanan dan harga terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Sampel yang digunakan penelitian ini yaitu sebanyak 60 responden, dengan teknik penarikan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Regresi Linear Berganda. Hasil penelitian menunjukkan bahwa kualitas layanan dan harga secara serempak berpengaruh siginifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall. Harga secara parsial berpengaruh signifikan terhadap kepuasan konsumen di J.CO Donuts dan Coffe Palu Grand Mall.

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DETERMINANTS OF COMPLIANCE WITH PERSONAL TAX OBLIGATION: DO TAX AMNESTY PLAY?

ACCRUALS ◽

10.35310/accruals.v3i2.57 ◽

2019 ◽

Vol 3 (2) ◽

pp. 259-267

Author(s):

Resshe Serlly Gita ◽

Amir Hidayatulloh

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Method ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Tax Amnesty ◽

Convenience Sampling ◽

The City

This study aims to analyse the effect of tax services, tax amnesty, taxation knowledge, and tax sactions on taxpayer compliance. The population in the study is an individual taxpayer in the city of Yogyakarta. The sample in the study was an individual taxpayer in the city of Yogyakarta, and took part in the tax amnesty program. The sampling technique in this study used the convenience sampling method. Responden in the study amounted 60 respondents. The data anlysis technique in this study used multiple linear regression analysis. This study obtained result that taxpayer compliance in influenced by tax services and tax amnesty programs. However, taxation knowledge and tax saction does not affect taxpayer compliance. The cause of taxation knowledge does not affest taxpayer compliance, perhaps the understanding of taxpayers regarding the procedures for payment and reporting is still minimal. Meanwhile, the reason for lack of support fot tax sanction on taxpayer compliance, perhaps because taxpayers consider that saction given when taxpayer violate laws are still mild. Therefore, these two reasons are factors that encourage taxpayers to behave disobediently.

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Analisis Faktor Yang Mempengaruhi Perilaku Nasabah Perbankan Konvensional Beralih Ke Perbankan Syariah (Studi Empiris Pada Mahasiswa Perguruan Tinggi di D.I.Y)

InFestasi ◽

10.21107/infestasi.v14i2.4858 ◽

2019 ◽

Vol 14 (2) ◽

pp. 133

Author(s):

Ilham Maulana Saud ◽

Iman Teguh ◽

Peni Nugraheni

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Method ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Customer Behavior ◽

Purposive Sampling ◽

Study Programs ◽

Special Region

<p class="Ventura-Abstract">This study aims to analyze and prove empirically the influence of knowledge, religiosity, accessibility, and extra curricular islamic program to conventional banking customer behavior that switch to sharia banking. The subjects of this study are students of accounting study programs that become conventional banking customers and switch to sharia banking, whether really switching or not really switching. The object of this study is the institutions of college in the Special Region of Yogyakarta. In this study the sample of 82 respondents selected using purposive sampling method. The analysis used in this research is multiple linear regression analysis using SPSS 24.0. Based on the analysis that has been done obtained the result that the knowledge and extra curricularislamic program does not affect the behavior of conventional banking customers to switch to sharia banking. While religiosity and accessibility proved to have a positive and significant effect.</p>

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PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

Jurnal Manajemen dan Profesional ◽

10.32815/jpro.v2i2.846 ◽

2021 ◽

Vol 2 (2) ◽

pp. 26-36

Author(s):

Mariana Puspa Dewi

Keyword(s):

Social Media ◽

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Method ◽

Word Of Mouth ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.

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PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN (Studi Pada Kegiatan Brand Activation Merek Marina)

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v6i3.223 ◽

2018 ◽

Vol 6 (3) ◽

Author(s):

Imam Wibowo, M.Si ◽

Arief Syah Safrianto,MM. ◽

Stephanus Ario Wibowo

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Consumer Satisfaction ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Brand Experience ◽

Dominant Effect ◽

Analysis Techniques

This study is about The Effect of Kesadaran merek and Brand Experience on Kepuasan pelanggan of Marina brand activation. This study aims to determine the simultaneous and partial effect between kesadaran merek and brand experience on consumer satisfaction of Marina brand activation in Bandung. In this study the sample took 50 respondents using saturation sampling technique, where all of the population became sample. The data that has been obtained tested using multiple linear regression analysis techniques. The results that shown from this study are kesadaran merek and brand experience simultaneous and partial gave positive and significant effect on kepuasan pelanggan, where brand experience has a more dominant effect to kepuasan pelanggan. Thus, it can be concluded that kesadaran merek and brand experience influence kepuasan pelanggan of Marina brand activation participants in Bandung.

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Pengaruh Sistem E-Filling, Kesadaran Wajib Pajak dan Sanksi Pajak Terhadap Kepatuhan Wajib Pajak di KPP Pratama 1 Padang

Jurnal Ilmiah Pendidikan Scholastic ◽

10.36057/jips.v5i2.470 ◽

2021 ◽

Vol 5 (2) ◽

pp. 7-14

Author(s):

Denny Novi Satria ◽

Gustin Maina Putri

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Empirical Evidence ◽

Quantitative Research ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purposive Sampling ◽

Filling System

The purpose of this research is to provide empirical evidence of the effect of the e-filling system, taxpayer awareness and tax sanctions on taxpayer compliance. The population in this study were 100 respondents consisting of taxpayers registered at KPP Pratama Padang Satu. Purposive sampling technique is a sampling technique used in this study using the Slovin formula. The sample in this study were 100 respondents consisting of taxpayers registered at KPP Pratama Padang Satu. This type of research is quantitative research. Multiple linear regression analysis was used in this study. The results showed that the E-Feling system had no effect on taxpayer compliance at the Padang 1 Primary Tax Service Office, while taxpayer awareness and tax sanctions partially had an effect on Taxpayer Compliance at the Primary Tax Service Office Padang 1.

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Analisis Pengaruh Potongan Harga, Paket Bonus, Pajangan dalam Toko dan Suasana Toko Terhadap Perilaku Pembelian Impulsif Pada Pelanggan Minimarket Indomaret Hybrid di Kota Semarang

JEMAP ◽

10.24167/jemap.v2i1.2099 ◽

2019 ◽

Vol 2 (1) ◽

pp. 47

Author(s):

Aria Ahmad Pradana ◽

Retno Yustini Wahyuningdyah

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Significant Positive Effect ◽

Purposive Sampling ◽

Impulsive Buying ◽

Positive Effect

The purpose of this research is to analyze the effect of discount, bonus pack, in-store display, and store atmosphere towards customer’s impulsive buying decision. The amount of sample in this research is 120. Sampling technique used in this research is purposive sampling and analyzed by multiple linear regression analysis using SPSS version 19. The result showed that discount has a significant and positive effect towards impulsive buying decision; bonus pack has a significant and positive effect towards impulsive buying decision; in-store display has a significant and positive effect towards impulsive buying decision; and store atmosphere has a significant positive effect towards impulsive buying decision.

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PENGARUH STORE ATMOSPHERE TERHADAP KEPUASAAN KONSUMEN PADA CAFE REFRESHO DI KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i3.31 ◽

2020 ◽

Vol 1 (3) ◽

pp. 297-306

Author(s):

Firdha Nur Atifa ◽

Wahyuningsih Wahyuningsih ◽

Ponirin Ponirin

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Consumer Satisfaction ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Analysis Method ◽

Purposive Sampling ◽

Independent Variables

This research aims to determine the influence of store atmosphere on consumer satisfaction at Cafe Refresho in Palu City. The independent variables used in this study are Exterior (X1), General Interior (X2), Store Layout (X3) and Interior Display (X4), while the dependent variable is consumer satisfaction (Y). This type of research is quantitative. The method of this research is descriptive causal. Samples used in this study are 100 respondents and using purposive sampling technique. Data analysis method used in this research is multiple linear regression analysis method. The results of this study indicate that simultaneously Store Atmosphere elements consisting of Exterior, General Interior, Store Layout, and Interior Display have a significant effect on consumer satisfaction at Cafe Refresho in Palu City. Partially Store Atmosphere elements consisting of General Interior, Store Layout, and Interior Display have a significant effect on consumer satisfaction at Cafe Refresho in Palu City. While the Exterior element partially have no significant effect on consumer satisfaction at Cafe Refresho in Palu City. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere terhadap kepuasan konsumen pada Cafe Refresho di Kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah Exterior (X1), General Interior (X2), Store Layout (X3) dan Interior Display (X4), Sedangkan variabel dependen adalah kepuasan konsumen (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian ini adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini yaitu sebanyak 100 responden dengan bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak elemen Store Atmosphere yang terdiri dari Exterior, General Interior, Store Layout, dan Interior Display berpengaruh signifikan terhadap kepuasan konsumen pada Cafe Refresho di Kota Palu. Secara parsial elemen Store Atmosphere yang terdiri dari General Interior, Store Layout, dan Interior Display berpengaruh signifikan terhadap kepuasan konsumen pada Cafe Refresho di Kota Palu. Sedangkan elemen Exterior secara parsial berpengaruh tidak signifikan terhadap kepuasan konsumen pada Cafe Refresho di Kota Palu.

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PENGARUH RELATIONSHIP MARKETING, CUSTOMER VALUE, DAN TRUST TERHADAP LOYALITAS PELANGGAN PADA PT. ASURANSI JIWASRAYA CABANG KOTA MALANG

Manajemen Bisnis ◽

10.22219/jmb.v8i2.7062 ◽

2018 ◽

Vol 8 (2) ◽

Author(s):

Anggrahita Satriyo Wiwoho

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Relationship Marketing ◽

Customer Value ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purposive Sampling ◽

Customer's Loyalty

The purpose of this study was to determined the effect of relationship marketing, costumer value, and trust on the customer's loyalty at PT.Jiwasraya Insurance branch of Malang. This study used multiple linear regression analysis and tested on 100 Respodents that have been determined by used purposive sampling technique as a method, and used questionnaires for data collection.The result of this study were concluded that variables such as:1) Relationship marketing significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 2) Customer value significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of Malang. 3) Trust was significally influenced the customer's loyalty of PT Jiwasraya Insurance branch of malang.

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Pengaruh Kesadaran WP, Pelayanan Fiskus, Sanksi Pajak, dan Tax Amnesty Pada Kepatuhan WPOP

E-Jurnal Akuntansi ◽

10.24843/eja.2019.v27.i03.p15 ◽

2019 ◽

pp. 2039

Author(s):

I Gusti Putu Agung Darma Wicaksana ◽

Ni Luh Supadmi

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Data Collection ◽

Multiple Linear Regression ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Purposive Sampling ◽

Tax Amnesty ◽

Positive Effect

This study aims to determine the effect of taxpayer awareness, tax authorities, tax sanctions, and tax amnesty on individual taxpayer compliance at the Tabanan Primary Tax Office. This research was conducted at the Tabanan Primary Tax Office. The number of samples taken is 100 taxpayers. The method used is nonprobability sampling, with a purposive sampling technique. Data collection is done by distributing questionnaires and nonparticipant observations. Data were analyzed using multiple linear regression analysis. Based on the results of the study showed that the awareness of taxpayers, tax authorities, tax sanctions, and tax amnesty had a positive effect on the compliance of individual taxpayers at Tabanan Primary Tax Office. The results showed that the awareness of taxpayers, tax authorities, tax sanctions, and the implementation of the tax amnesty policy could increase taxpayer compliance at the Tabanan Primary Tax Office. Keywords: Awareness of the taxpayer, service tax authorities, tax penalties, tax amnesty, taxpayer compliance

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