scholarly journals impact of marketing on activities of Vietnam arts and cultural organizations

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Nguyen Thi Anh Quyen
Keyword(s):  
Secondary Data ◽  
Cultural Integration ◽  
Cultural Organizations ◽  
Marketing Model ◽  
Autonomous Operation ◽  
Research Perspectives ◽  
The Arts ◽  
Budget Reduction ◽  
Arts Marketing ◽  
Marketing Activities

With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. In fact, there have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with quantitative method through survey of opinions of 200 artists.

scholarly journals The impact of marketing on activities of Vietnam arts and cultural organizations

2022 ◽  
Author(s):  
Nguyễn Thanh Thanh Huyền
Keyword(s):  
Secondary Data ◽  
Cultural Integration ◽  
Cultural Organizations ◽  
Autonomous Operation ◽  
Research Perspectives ◽  
The Arts ◽  
Budget Reduction ◽  
Arts Marketing ◽  
Marketing Activities ◽  
The Impact

With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. There have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits, and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with the quantitative method through a survey of opinions of 200 artists.

Ochrona dziedzictwa kulturowego a działania na dużych szybkozmiennych zbiorach danych – perspektywa kryminologiczna

2019 ◽  
pp. 5-22
Author(s):  
Szymon Buczyński
Keyword(s):  
New Technology ◽  
Big Data Analytics ◽  
Technological Innovations ◽  
Cultural Organizations ◽  
Econometric Methods ◽  
The Arts ◽  
Huge Data ◽  
Wide Range ◽  
Share Data ◽  
Processing Techniques

Recent technological revolutions in data and communication systemsenable us to generate and share data much faster than ever before. Sophisticated data tools aim to improve knowledge and boost confdence. That technological tools will only get better and user-friendlier over the years, big datacan be considered an important tool for the arts and culture sector. Statistical analysis, econometric methods or data mining techniques could pave theway towards better understanding of the mechanisms occurring on the artmarket. Moreover crime reduction and prevention challenges in today’sworld are becoming increasingly complex and are in need of a new techniquethat can handle the vast amount of information that is being generated. Thisarticle provides an examination of a wide range of new technological innovations (IT) that have applications in the areas of culture preservation andheritage protection. The author provides a description of recent technological innovations, summarize the available research on the extent of adoptionon selected examples, and then review the available research on the eachform of new technology. Furthermore the aim of this paper is to explore anddiscuss how big data analytics affect innovation and value creation in cultural organizations and shape consumer behavior in cultural heritage, arts andcultural industries. This paper discusses also the likely impact of big dataanalytics on criminological research and theory. Digital criminology supports huge data base in opposition to conventional data processing techniques which are not only in suffcient but also out dated. This paper aims atclosing a gap in the academic literature showing the contribution of a bigdata approach in cultural economics, policy and management both froma theoretical and practice-based perspective. This work is also a startingpoint for further research.

Impact of the 2020 crises on the arts and culture in the United States: The effect of COVID-19 and the Black Lives Matter movement in historical context

2020 ◽  
Vol 27 (4) ◽  
pp. 449-465
Author(s):  
Stanley N. Katz ◽  
Leah Reisman
Keyword(s):  
United States ◽  
Historical Context ◽  
The United States ◽  
Cultural Organizations ◽  
Black Lives Matter ◽  
The Arts ◽  
Arts And Culture ◽  
History Of ◽  
Cultural Sector ◽  
The Impact

AbstractThis article discusses the impact of the COVID-19 pandemic and the Black Lives Matter movement on the arts and cultural sector in the United States, placing the 2020 crises in the context of the United States’s historically decentralized approach to supporting the arts and culture. After providing an overview of the United States’s private, locally focused history of arts funding, we use this historical lens to analyze the combined effects of the pandemic and Black Lives Matter movement on a single metropolitan area – Philadelphia, Pennsylvania. We trace a timeline of key events in the national and local pandemic response and the reaction of the arts community to the Black Lives Matter movement, arguing that the nature of these intersecting responses, and their fallout for the arts and cultural sector, stem directly from weaknesses in the United States’s historical approach to administering the arts. We suggest that, in the context of widespread organizational vulnerability caused by the pandemic, the United States’s decentralized approach to funding culture also undermines cultural organizations’ abilities to respond to issues of public relevance and demonstrate their civic value, threatening these organizations’ legitimacy.

scholarly journals A Comparative Study of Consumer Perception on the Usage of Cadbury Products in Malaysia and India

2021 ◽  
Vol 4 (1) ◽  
pp. 106-115
Author(s):  
Rudresh Pandey ◽  
Ajay Massand ◽  
Suhasini BV ◽  
Lavi Sharma ◽  
Akansha Rai ◽  
...  
Keyword(s):  
Comparative Study ◽  
Secondary Data ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Indian Market ◽  
Buying Behavior ◽  
Major Player ◽  
The World ◽  
Marketing Activities ◽  
Similarities And Differences

Chocolates and snacks are a humongous market all around the world. Mondelez International, the producer of Cadbury is a major player in this industry which perceives the Malaysian and Indian market differently. This study aims to examine the consumer perception on the usage of Cadbury products in Malaysia and India. The study would examine the association, usage, buying behavior and customer satisfaction in the two countries and identify similarities and differences among them. This study involves both primary and secondary data collected through various sources such as consumers from the two countries and publications. These findings provide a comparative insight about consumer perceptions about the products which help in understanding the two markets and marketing activities in detail.

scholarly journals New approaches to psychographic consumer segmentation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Christine S. Pitt ◽  
Anjali Suniti Bal ◽  
Kirk Plangger
Keyword(s):  
Personality Traits ◽  
Correspondence Analysis ◽  
Market Segmentation ◽  
Qualitative Data ◽  
Art Market ◽  
Content Type ◽  
Art Collectors ◽  
The Arts ◽  
Arts Marketing ◽  
Nuanced Understanding

Purpose While the motivation for collecting art has received considerable attention in the literature, less is known about the characteristics of the typical art collector. This paper aims to explore these characteristics to develop a typology of art consumers using a mixed method approach over several studies. Design/methodology/approach This is achieved by analyzing qualitative data, gathered via semi-structured interviews of art collectors, and quantitatively by means of natural language processing analysis and automated text analysis and using correspondence analysis to analyze and present the results. Findings The study’s findings reveal four distinct clusters of art collectors based on their “Big Five” personality traits, as well as uncovering insights into how these types talk about their possessions. Research limitations/implications In addition to contributing to the arts marketing literature, the findings provide a more nuanced understanding of consumers that managers can use for market segmentation and target marketing decisions in other markets. The paper also offers a methodological contribution to the literature on correspondence analysis by demonstrating the “doubling” procedure to deal with percentile data. Practical implications In addition to contributing to the arts marketing literature, the findings provide a more nuanced understanding of art collectors that managers can use for market segmentation and target marketing decisions. The paper also offers a methodological contribution to the literature on correspondence analysis by demonstrating a non-traditional application of correspondence analysis using the “doubling” procedure. Buyer behavior in the fine art market is not exhaustively studied. By understanding the personality traits of consumers in the art market, sales forces can better provide assistance and product to consumers. Further, understanding the personalities of consumers is better for art retail spaces to better serve consumers. Originality/value This paper demonstrates a unique mixed methods approach to analyzing unstructured qualitative data. It shows how text data can be used to identify measurable market segments for which targeted strategies can be developed.

scholarly journals Arts marketing framework: The arts organisation as a hub for participation

2017 ◽  
Vol 18 (2) ◽  
pp. e1657
Author(s):  
Ria Wiid ◽  
Paulo Mora-Avila
Keyword(s):  
The Arts ◽  
Arts Marketing

scholarly journals Marketing Activities in the Fruit Industry: Case Study of Banana in Khoai Chau District, Hung Yen Province, Vietnam

2021 ◽  
pp. 42-52
Author(s):  
Nguyen Van Phuong ◽  
Do Quang Giam ◽  
Vu Thi Hai
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
International Markets ◽  
Primary Data ◽  
Face To Face ◽  
Market Participants ◽  
Business Operations ◽  
Marketing Activities ◽  
Grower Association

Aims: The study aims to overview about the marketing activities of banana industry in Vietnam based on the case study in Khoai Chau district, Vietnam. Methodology: Both primary and secondary data were used in this study. Primary data was collected through face-to-face interviews and mobile phone with market participants using semi-structured questionnaire in two year 2016 and 2019. The descriptive analysis method was used to describe channels of distribution, marketing practices of farmers and traders, flow of product from producers to consumers, and problems that banana farmers and traders encounter in their business operations. Results: The results show that banana was sold through 13 channels for both domestic and international markets. At traders’ level market, non-contract was popularly applied by retailers in both selling and buying operations. Majority of banana growers have small operations and engage in small transactions and individually with buyers. They do not have market power in setting the price. They are often faced with unstable price and difficulty in entering high income market. Establishing banana grower association in each commune would enable growers to maintain and monitor the quality of banana especially among small growers. Though collective marketing, they can link with large and stable potential markets such as supermarkets and other institutional buyers.

scholarly journals IDENTIFIKASI SALURAN PEMASARAN KOPI ARABIKA GAYO PADA CV. GAYO MANDIRI COFFEE KABUPATEN BENER MERIAH

2017 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Riyandhi Praza
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Primary Data ◽  
Selling Price ◽  
Coffee Production ◽  
Arabica Coffee ◽  
Coffee Arabica ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Descriptive Method

The high selling price of coffee paid by consumers (importers) has not been felt by farmers. The development of Gayo Arabica Coffee marketing then emerged Cooperative and CV in Bener Meriah Regency in accommodating the production of farmers one of them. CV.Gayo Mandiri Coffee (GMC) located in District Bandar, Bener Meriah Regency. CV Gayo Mandiri Coffee is engaged in Gayo Arabica coffee marketing activities. This study aims to identify the marketing channel and the Gayo Arabica coffee production process. The research was conducted using qualitative descriptive method to analyze the primary and secondary data obtained. Primary data obtained through interviews and observations, while secondary data obtained through the literature associated with this research. Gayo Arabica coffee marketing in CV.Gayo Mandiri Coffee in marketing its products there are two channels, from collectors to producers to consumers, from producers directly to consumers and from producers to retailers as well as through intermediaries then to the hands of consumers. The most dominant channels contained in CV.Gayo Mandiri is channel I because this channel is the most effective and efficient in the marketing of green bean coffee Arabica Gayo.

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