scholarly journals The impact of marketing on activities of Vietnam arts and cultural organizations

2022 ◽  
Author(s):  
Nguyễn Thanh Thanh Huyền

With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. There have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits, and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with the quantitative method through a survey of opinions of 200 artists.

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Nguyen Thi Anh Quyen

With the trend of budget reduction and autonomous operation of arts and cultural organizations, competition in this field to attract audiences is an inevitable trend. This sets out the requirements of marketing activities to bring arts to the audiences and bring the audience to arts, which is, to link arts with the audience; not only achieved the goal of establishing and meeting the audience needs, but also fulfilled the arts and cultural organizations’ task of creating arts. In fact, there have been many research perspectives on culture and arts marketing in the context of cultural integration and economic development associated with the characteristics of each country and region. In this study, the author approaches, inherits and develops Rentschler's culture and arts marketing model to build a scale and conduct practical research in Hanoi, Vietnam. The survey subjects were identified as art practitioners (artists) with more than 3 years of working experience in 7 theaters in Hanoi. The research was carried out by qualitative method through secondary data collection, combined with quantitative method through survey of opinions of 200 artists.


2020 ◽  
Vol 27 (4) ◽  
pp. 449-465
Author(s):  
Stanley N. Katz ◽  
Leah Reisman

AbstractThis article discusses the impact of the COVID-19 pandemic and the Black Lives Matter movement on the arts and cultural sector in the United States, placing the 2020 crises in the context of the United States’s historically decentralized approach to supporting the arts and culture. After providing an overview of the United States’s private, locally focused history of arts funding, we use this historical lens to analyze the combined effects of the pandemic and Black Lives Matter movement on a single metropolitan area – Philadelphia, Pennsylvania. We trace a timeline of key events in the national and local pandemic response and the reaction of the arts community to the Black Lives Matter movement, arguing that the nature of these intersecting responses, and their fallout for the arts and cultural sector, stem directly from weaknesses in the United States’s historical approach to administering the arts. We suggest that, in the context of widespread organizational vulnerability caused by the pandemic, the United States’s decentralized approach to funding culture also undermines cultural organizations’ abilities to respond to issues of public relevance and demonstrate their civic value, threatening these organizations’ legitimacy.


Author(s):  
John E. Connaughton ◽  
Ronald A. Madsen ◽  
Rob Roy McGregor

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="mso-bidi-font-size: 10.0pt;"><span style="font-size: x-small;"><span style="font-family: Times New Roman;">This paper details the impact of the 58 affiliated members of the Charlotte Arts &amp; Science Council on the economy of Mecklenburg County, North Carolina. We find that the affiliated members of the Arts &amp; Science Council had a sizable impact on the Mecklenburg economy.<span style="mso-spacerun: yes;">&nbsp; </span>Output was expanded by $129,171,622; earnings were increased by $50,589,999; and employment was increased by 2,132 full-time equivalent jobs.<span style="mso-spacerun: yes;">&nbsp; </span>These economic impacts were an important addition to the rich and varied cultural offerings provided by the Arts &amp; Science Council affiliates.</span></span></span></p>


Agronomy ◽  
2021 ◽  
Vol 11 (5) ◽  
pp. 971
Author(s):  
Beatriz Corchuelo Corchuelo Martínez-Azúa ◽  
Pedro Eugenio López-Salazar ◽  
Celia Sama-Berrocal

The coronavirus pandemic is having an economic impact, previously non-existent, on the world economy. The objective of this study is to analyze the impact of COVID-19 on agri-food companies in the region of Extremadura (Spain). A multiple-case study based on in-depth interviews was carried out in the period February 2020–January 2021. The results reveal the existence of negative and positive impacts, both financial (decrease in turnover; decrease/displacement in the demand for products; budget reduction in R&D projects; increase in certain product sales) and operational (difficulty in marketing activities, lack of staff, stoppage in company activity, and supply problems), depending, principally, on the nature of the products, the changes generated in consumer behavior, and mobility problems. Likewise, changes were observed in processes (search of clients in other markets, increased use of technology in communication and marketing activities, and development of new products) and procedures (reorganization of personnel activities, implementation of new health protocols) in companies to overcome the obstacles imposed by the new situation. In conclusion, the change in surrounding conditions, and the characteristics of the spread of the pandemic, have impacted on the strategies, behavior, processes, dynamics and results of organizations regardless of their size and the nature of their work product or service.


2017 ◽  
Vol 14 (1) ◽  
pp. 174-181
Author(s):  
Maura Mbunyuza-deHeer Menlah

This article reports on a proposed evaluation plan that has been developed to assess the work done by the State Information Technology Agency (SITA). The SITA programme was implemented in response to the South African government’s call to improve the lives of the populations in some rural areas through technology. The programme was meant to address slow development in  rural  areas  that  lack  technological  innovations  and  advances.  In  the proposed evaluation plan a review is made of secondary data, deciding how strategic priorities are to be determined, as well as analysis of the rural context environment. The researcher gives an account of how the evaluation strategies are to be piloted and rolled out thereafter. Lessons learnt are recorded and reported upon. A proposed evaluation plan will be developed, based on the lessons learnt in line with the objectives of the project.


2019 ◽  
pp. 5-22
Author(s):  
Szymon Buczyński

Recent technological revolutions in data and communication systemsenable us to generate and share data much faster than ever before. Sophisticated data tools aim to improve knowledge and boost confdence. That technological tools will only get better and user-friendlier over the years, big datacan be considered an important tool for the arts and culture sector. Statistical analysis, econometric methods or data mining techniques could pave theway towards better understanding of the mechanisms occurring on the artmarket. Moreover crime reduction and prevention challenges in today’sworld are becoming increasingly complex and are in need of a new techniquethat can handle the vast amount of information that is being generated. Thisarticle provides an examination of a wide range of new technological innovations (IT) that have applications in the areas of culture preservation andheritage protection. The author provides a description of recent technological innovations, summarize the available research on the extent of adoptionon selected examples, and then review the available research on the eachform of new technology. Furthermore the aim of this paper is to explore anddiscuss how big data analytics affect innovation and value creation in cultural organizations and shape consumer behavior in cultural heritage, arts andcultural industries. This paper discusses also the likely impact of big dataanalytics on criminological research and theory. Digital criminology supports huge data base in opposition to conventional data processing techniques which are not only in suffcient but also out dated. This paper aims atclosing a gap in the academic literature showing the contribution of a bigdata approach in cultural economics, policy and management both froma theoretical and practice-based perspective. This work is also a startingpoint for further research.


2018 ◽  
Vol 5 (2) ◽  
pp. 37-49
Author(s):  
Wahyu Yulianto

The study purpose is to analyse the impact of training, competence, motivation and leadership towards performance either directly or through job satisfaction as a mediator variable. As many as 55 staff are considered as respondents in this research, and census method is used as the sampling method. Primary data in this study were collected through questionnaires and analyzed using Likert Scale. Secondary data are obtained from the organization structure Sukamandi Apparatus Training Centre (BDA), performance appraisal, staff attendance, information system and personnel management. Structural Equation Modeling Analisis of Moment Structures (SEM-AMOS) is used to process and analyze data. This study shows staff with high education, competence and leadership have a significant effect on performance, While the job satisfaction is significant in mediating the influence of training, competence and leadership on performance. Next on the employee with low education, training, competence, motivation and leadership have a significant influence on performance, while job satisfaction is significant in mediating the effect of competence and leadership on staff performance.   Keywords:  training, competence, motivation, leadership, job satisfaction, performance


Author(s):  
Seeni Mohamed Aliff

This paper will examine the impact of PR electoral systems in a divided society. This research will explore the strength and weakness of the current electoral system and institutional design of Sri Lanka and will recommend changes to decrease the risk of minority exclusion in decision making and ethnic violence. The objectives of this research are to examine the character of the merits and demerits of the PR, and to investigate and assess the impacts of the PR in the multi ethnic societies of Sri Lanka. The study is a qualitative case study, and primary and secondary data sources have been employed to gather relevant data. The My Fieldwork was conducted in Sri Lanka, with the intention of gaining a better and more thorough understanding of the current situation. The interviews conducted were as such not structured or semi-structured, due to the interviewees’ varying professional background and institutional affiliation. Accordingly, unstructured interviews, as well as informal conversations and meetings, were conducted throughout Sri Lanka.


Author(s):  
Luis Roniger ◽  
Leonardo Senkman ◽  
Saúl Sosnowski ◽  
Mario Sznajder

This book explores how Argentina, Chile, Paraguay, and Uruguay have been affected by postexilic relocations, transnational migrant displacements, and diasporas. It provides a systematic analysis of the formation of exile communities and diaspora politics, the politics of return, and the agenda of democratization in the late twentieth and early twenty-first centuries, focusing on the impact of intellectuals, academics, activists, and public figures who had experienced exile on the reconstitution and transformation of their societies following democratization. Readers are offered a kaleidoscope of intellectual itineraries, debates, and contributions held in the public domain by individuals who confronted and fought authoritarian rule. The book covers their contributions to the restructuring and transformation of scientific disciplines and of the humanities and the arts, as well as their collective institutional impact on higher education, science and technology, and public institutions. Bringing together sociopolitical, cultural, and policy analysis with the testimonies of dozens of intellectuals, academics, political activists, and policymakers, the book addresses the impact of exile on people’s lives and on their fractured experiences, the debates and prospects of return, the challenges of dis-exile and postexilic trends, and, finally, the ways in which those who experienced exile impacted democratized institutions, public culture, and discourse. It also follows some crucial shifts in the frontiers of citizenship, moving analysis to transnational connections and permanent diasporas, including the diasporas of knowledge that increasingly changed the very meaning of being national and transnational, while connecting those countries to the global arena.


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