scholarly journals Political Communication Strategy in Legislative Elections: A Case Study of Nasrul in the Period of 2019-2024 in Payakumbuh City

2021 ◽  
Vol 2 (2) ◽  
pp. 141
Author(s):  
Muhammad Danil ◽  
Erliza Fitri

This study discusses the political communication carried out by Nasrul in the 2019–2024 legislative elections in Payakumbuh City. The focus of this research is on the elected candidates from the Prosperous Justice Party (PKS) due to being elected as a member of the DPRD Payakumbuh City with the most votes. The author assumes that his victory was motivated by good political communication. This research is a field research with a qualitative approach, while data collection is carried out through interviews with direct respondents Nasrul as the main source and secondary sources are the head of the PKS faction, a team of volunteers, community leaders who were selected based on sampling. The purpose of this study was to "know about the political communication used by Nasrul in the legislative elections" in Payakumbuh City for the 2019-2024 period. The results of this study, get the following conclusions: first, the political communication strategy used by Nasrul: 1) Nasrul uses the style of public relations communication (building relationships with the community). 2) Delivering political messages in the form of vision and mission. 3) Using media outside the campaign space such as stickers and calendars. 4) The effectiveness of Nasrul's political communication that is getting support in the form of voting in the legislative elections with acquiring 986 votes in electoral districts III (East Payakumbuh and North Payakumbuh).

Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 43
Author(s):  
Bella Adha Hendriana Moneter ◽  
Eko Harry Susanto

The 2019 legislative elections participated by many political parties in Indonesia, one of which was the Indonesian Solidarity Party (PSI). The more parties that participate in the General Election, the competition between each one of them become more strict in order to get a seat in parliament. Due to that reason, PSI did not pass on the DPR RI election level but somehow managed to get a 6.68% vote and get eight seats on the Jakarta DPRD election level. In this case, the purpose of this research is to study the political communication strategy of PSI Jakarta regarding the vote they got on Jakarta DPRD election level in 2019 General Election. This research is using the conceptualization of political policy, the conceptualization of political communication strategy, conceptualization of political policy, and conceptualization of political policy. political policy, and conceptualization of general elections as the theoretical basis. The research method in this research is a case study and the research approach in this research is descriptive-qualitative. The conclusion of this research shows that the political communication strategy used by PSI Jakarta to gain votes is by paying attention to the figures, stabilizing the institution, and creating togetherness. They also combined their politics communication strategy with the politics communication itself, in order to gain a lot more votes. Pemilu Legislatif Tahun 2019 diikuti banyak partai politik di Indonesia salah satunya partai baru, Partai Solidaritas Indonesia (PSI). Semakin banyak partai politik mengikuti Pemilu, semakin ketat kompetisi antar partai untuk mendapatkan kursi di parlemen. PSI tidak lolos memperebutkan kursi DPR RI, tetapi berhasil mendapatkan suara 6,68% atau delapan kursi di DPRD DKI Jakarta. Penelitian ini ingin mengetahui strategi komunikasi politik PSI Jakarta atas perolehan suara di DPRD DKI Jakarta pada Pemilu 2019. Landasan teoritik yang digunakan adalah konseptualisasi komunikasi politik, konseptualisasi strategi komunikasi politik, konseptualisasi partai politik, dan konseptualisasi pemilihan umum. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan strategi komunikasi politik PSI Jakarta untuk memperoleh suara yakni dengan merawat ketokohan, memantapkan kelembagaan, dan menciptakan kebersamaan. PSI Jakarta juga mengkombinasikan strategi komunikasi politik dengan unsur komunikasi politik.


2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.


2018 ◽  
Vol 3 (1) ◽  
pp. 63
Author(s):  
Nfn Fauzi

This study discusses the political communication of legislative candidates in influencing the political participation of the community in North Aceh District. Political communication is a process of communication or the process of giving symbols or symbols of communication containing political messages that have implications affect the attitudes and behavior of audiences who become political targets. Legislative candidates are elected by the general election through legislative elections normally proposed by political parties. This research uses survey method with mixmethod approach, quantitative and qualitative. Based on the results of the research, political communication of legislative candidates influences the political participation of the people in Aceh Utara Regency by 33.2% and the rest is influenced by other things that are not examined. Coefficient of positive value means the more effective political communication of legislative candidates, then the increasing political participation of the community. Likewise, the results of interviews with political figures show that political messages are arranged in such a way by the legislative candidates submitted at the time of the campaign either face to face or through mass media and the ability to communicate or convey messages may affect the participation of the people to vote for the legislative candidate in legislative elections.Penelitian ini membahas mengenai komunikasi politik calon legislatif dalam memengaruhi partisipasi politik masyarakat di Kabupaten Aceh Utara. Komunikasi politik merupakan suatu proses komunikasi atau proses pemberian lambang-lambang atau simbol-simbol komunikasi yang berisikan pesan-pesan politik yang memiliki implikasi memengaruhi sikap dan tingkah laku khalayak yang menjadi target politik. Calon legislatif dipilih masyarakat melalui pemilihan umum legislatif yang biasanya diajukan oleh partai politik. Penelitian ini menggunakan metode survei dengan pendekatan mixmethod, kuantitatif dan kualitatif. Berdasarkan hasil penelitian, komunikasi politik calon legislatif memengaruhi partisipasi politik masyarakat di Kabupaten Aceh Utara sebesar 33,2% dan sisanya dipengaruhi hal-hal lain yang tidak diteliti. Koefisien bernilai positif artinya semakin efektif komunikasi politik calon legislatif, maka semakin meningkat partisipasi politik masyarakat. Begitu juga dengan hasil wawancara dengan tokoh politik menunjukkan bahwa pesan-pesan politik yang disusun dengan sedemikian rupa oleh calon legislatif yang disampaikan pada saat kampanye baik secara tatap muka maupun melalui media massa dan kemampuan berkomunikasi atau menyampaikan pesan dapat memengaruhi partisipasi masyarakat untuk memilih calon legislatif tersebut dalam pemilu legislatif.


Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.


2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Aminah Aminah

This research aims to explain about political Communication Strategy (the campaign) what isdone by the success team and the couple Drs. H. T. Irfan TB and Tgk. Yusri so elected as aboutand proceeding from the in the district of Aceh Jaya 2017-2022 period. Data required in thisstudy was obtained through literature and field research. The research literature is done byreading textbooks, legislation, and other reading materials related to this research. While thefield research conducted by interviewing informants. The results of the study showed that thereare various strategies that done by the candidate pair Drs. H. T. Irfan TB and Tgk. Yusri. Nowthe political communication strategies that applied namely (1) makes the program hands outscholarships the son of Aceh Jaya smartphone continued as the vision and mission for the period2017-2022. (2) Running through the Aceh Party (3) Making the former GAM a successful team.(4) Establishment of successful sub-district and village level teams. (5) Good cooperation betweenparty bearers and supporting parties. (6) Quality of products offered at the time of the campaign.(7) Vehicles used in the conduct of the political marketing through advertising and campaigns.Keywords: Strategy, Political Communication and the ElectionA. Latar


2019 ◽  
Vol 23 (2) ◽  
pp. 109-126
Author(s):  
Novaria Maulia ◽  
Atika Atika ◽  
Nining Nadya Rukmana Sari

This research aimed to find out communication strategy which was used by women politicians as legislative candidates in gathering people’s supports on South Kalimantan Legislative Elections 2019. The research used descriptive qualitative approach. Data was collected by depth interview to three types of informants, Regional House of Representatives Banjarmasin City candidates, Regional House of Representatives Banjarbaru City candidates, and voters side. The result of the research showed that some elements of political communications related to women legislative candidate’s communication strategies in getting votes. Women legislative candidates with their team as political communicators while in legislative elections campaign. Political messages, delivered to the people, were focusing on health welfare, women empowerment, and children educations. Besides personal and community communications, their use online media such as Whatsapp, Facebook, Instagram, and other social medias, furthermore they used outdoor media such as billboard. Legislative candidates Political targets are widely, because the targets were not only women. The targets college students, community members, and other community groups. Political communication strategy, used by women legislative candidates in gathering people’s supports, was horizontal political communication strategy. The strategy descripted as position of political communicators (legislative candidates) and communicans (people) relatively balance (give and take position).Keywords: communication strategy, political communication, women legislative candidates ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi komunikasi yang digunakan oleh Politisi Perempuan sebagai Calon Legislatif (Caleg) dalam memperoleh dukungan publik pada pemilihan legislatif Tahun 2019 di Kalimantan Selatan. Penelitian menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan menggunakan teknik wawancara kepada tiga pihak informan, yaitu Caleg DPRD Kota Banjarmasin, Caleg DPRD Kota Banjarbaru, dan dari pemilih. Hasil penelitian mengungkapkan sejumlah unsur-unsur komunikasi politik sehubungan dengan strategi komunikasi Caleg perempuan dalam memperoleh dukungan publik. Caleg perempuan bersama timnya bertindak sebagai komunikator politik selama proses kampanye pemilihan legislatif. Pesan politik yang disampaikan kepada masyarakat fokus pada bidang kesehatan, kesejahteraan, pemberdayaan perempuan, dan pendidikan anak. Adapun saluran yang digunakan, selain komunikasi personal dan kelompok, juga menggunakan media berbasis online seperti whatsapp, facebook, instagram, dan media sosial lainnya, serta menggunakan media luar ruang seperti baliho. Sasaran atau target politik para caleg terbilang cukup luas, karena tidak dibatasi oleh target dari kelompok perempuan saja, namun lebih umum mulai dari kelompok pelajar/mahasiswa, anggota komunitas, dan kelompok masyarakat lainnya. Strategi komunikasi politik yang digunakan para caleg perempuan dalam memperoleh dukungan publik adalah strategi komunikasi politik horizontal, posisi antara komunikator politik dalam hal ini Caleg dan komunikan (masyarakat) relatif seimbang (saling memberi dan menerima).Kata kunci: strategi komunikasi, komunikasi politik, caleg perempuan


2020 ◽  
Vol 12 (2) ◽  
pp. 123-136 ◽  
Author(s):  
Christian Tatchou Nounkeu

This article is about the political communication strategies of the Union des Populations du Cameroun (UPC), a political party in Cameroon which fought for the independence of the country. We particularly focus on the communication channels used by the UPC to transmit political messages, in a context marked by severe administrative repression and restrictions of freedom of press and expression. Theoretically, our article relies on the concept of media system. Methodologically, we use text analysis to map the choices of the UPC. The period of analysis ranges from 1948 when the UPC was created to 1956 when the party was banned by the colonial authorities. The results show that the political communication strategy of the UPC mainly gave preference to letter writing to mobilize the masses. In addition, the UPC owned several newspapers to cover its activities and criticize the French colonial administration in Cameroon.


2021 ◽  
Vol 5 (1) ◽  
pp. 133-145
Author(s):  
Yohanes De Britto Bimo Triwicaksono ◽  
Adi Nugroho

This research is motivated by the importance of political communication strategies for winning in regional head elections. The purpose of this study is to determine the political communication strategy in winning the regional head candidate pair. The theory used in this study is the theory of political communication strategy and the descriptions of other supporting theories about political communication strategies. The research method used is descriptive qualitative case study. The data used in this study include primary and secondary data. Primary data is obtained from interviews with seven informants from the Hendri-ita winning post. Meanwhile, secondary data is obtained from journal literature, literature study, and documentation. Data analysis in this study followed the guidelines of the case study research design. The results of this study indicate that the political communication strategy of the regional head candidate pair is carried out by considering the characteristics of the communication components which are communicators, message content, media, communicants, and feedback. Afterwards, through the consideration of the communication. The communication strategy gave the regional head candidate pair victory in the 2020 Semarang regional head election.


2021 ◽  
Vol 10 (1) ◽  
pp. 22-32
Author(s):  
Hasan Basri

This research focuses on the political communication strategy of the Golkar DPD in the 2019 Central Aceh legislative elections. A political communication strategy is very important for a political party that wants to attract sympathy to get people's approval. This study adopts a qualitative approach that describes and explains the political communication strategy of the Golkar legislative electoral council. Golkar as one of the parties involved in the competition and winning the 2019 Central Aceh Pilkada won four DPRK seats. The political communication strategy carried out by Golkar in winning the 2019 Election is for Golkar to listen to and convey the aspira-tions of the people. The political communication strategy implemented by the Golkar party in the legislative elections is structured communication from the central leader-ship to cadres in rural areas so that political messages can be conveyed equally, in the face of the 2019 legislative elections, Golkar provides information to people who have the right to vote, educate the public, accommodate the aspirations of the commu-nity, and socializing aimed at the government and other political institutions, the board of DPD Golkar to convey all forms of work programs to the public, as a means of party political communication such as providing information to the mass media. People who do not receive messages and do not want to communicate with Golkar party cadres because they are not interested in political activities, people who are more interested in political manipulation, and people who already have candidates from close relatives.


2021 ◽  
pp. 136754942199423
Author(s):  
Anne M Cronin ◽  
Lee Edwards

Drawing on a case study of public relations in the UK charity sector, this article argues that cultural intermediary research urgently requires a more sustained focus on politics and the political understood as power relations, party politics and political projects such as marketization and neoliberalism. While wide-ranging research has analysed how cultural intermediaries mediate the relationship between culture and economy, this has been at the expense of an in-depth analysis of the political. Using our case study as a prompt, we highlight the diversity of ways that the political impacts cultural intermediary work and that cultural intermediary work may impact the political. We reveal the tensions that underpin practice as a result of the interactions between culture, the economy and politics, and show that the tighter the engagement of cultural intermediation with the political sphere, the more tensions must be negotiated and the more compromised practitioners may feel.


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