The Effect of Hedonic Context on Evaluations and Experience of Paintings

1993 ◽  
Vol 11 (2) ◽  
pp. 147-166 ◽  
Author(s):  
Rachel S. Herz ◽  
Gerald C. Cupchik
Keyword(s):  
Experimental Psychology ◽  
Visual Complexity ◽  
Aesthetic Evaluation ◽  
Emotional Context ◽  
Odor Cues ◽  
Hedonic Quality ◽  
Artistic Quality

This study examined the proposition that the hedonic context within which paintings are viewed interacts with the hedonic quality of paintings to determine aesthetic evaluation. Hedonic context was manipulated using twelve positive and twelve negative odor cues in three different formats (odor alone, odor + name, name alone). The hedonic quality of paintings was manipulated using six positive, six negative and twelve neutral emotionally toned paintings. Twenty-four males and twenty-four females viewed each painting in the context of a different cue with half of the emotional cue-painting trials being hedonically congruent (e.g., pos-pos) and half hedonically incongruent (e.g., neg-pos). Following each cue-painting trial subjects provided their evaluations of the paintings along artistic (e.g., artistic quality, visual complexity) and subjective-emotional (e.g., personal meaningfulness, pleasantness, tense-relaxed) dimensions. As predicted, all aesthetic evaluations were intensified when the cue and painting were hedonically congruent. Moreover, evaluations of the most emotionally potent painting group (negative paintings) were least influenced by context, and women were more sensitive to congruency and emotional context in general than were men. The results were interpreted in accordance with prior research and principles in experimental psychology and aesthetics.

A reflection of the polyethnic phenomenon in the Slovak novel of the 21 st century

2019 ◽  
pp. 462-471
Author(s):  
Lyudmila Shirokova
Keyword(s):  
Interpersonal Relations ◽  
Slovak Republic ◽  
Main Character ◽  
Jewish Family ◽  
Wide Range ◽  
Provincial Society ◽  
A Chain ◽  
Middle Generation ◽  
Artistic Quality

The historical polyethnicity of the Slovak society and the connected problems of the interrelations of cultures, ethics, interpersonal relations, are reflected in the works of modern Slovak prose. They are represented most clearly in the novels of middle generation writers P. Rankov, S. Lavrík, P. Krištúfek. They dwell upon the dramatical events of the 20 th century. They cover wide range problems, from the fruitful coexistence of various ethnic groups and their representatives to national contradictions and racial repressions. The artistic quality of the mentioned works, their composition, the way of narrating, the type of the main character, can be highly evaluated. For example, in a novel by P. Rankov the plot, in spite of its linearity, is a chain of episodes in the span of 30 years from the life of the main characters. It reflects not only their fates, but also the historical and political changes of the world they live in. The main female character of a S. Lavrík ’s novel narrates about everyday life and tragedies in the lives of the dwellers of a Slovak town in the Slovak Republic during the war. P. Krištúfek in his novel focuses on several decades from the life of a Slovak-Jewish family and dwellers of a Slovak provincial society with types and relations specific for this milieu.

Symmetry influences packaging aesthetic evaluation and purchase intention

2018 ◽  
Vol 46 (11/12) ◽  
pp. 1026-1040 ◽  
Author(s):  
Arnaud Bigoin-Gagnan ◽  
Sophie Lacoste-Badie
Keyword(s):  
Mirror Symmetry ◽  
Purchase Intention ◽  
Visual Complexity ◽  
Vertical Axis ◽  
Positive Influence ◽  
Aesthetic Evaluation ◽  
Product Packaging ◽  
Content Type ◽  
Package Design ◽  
The Aesthetic

Purpose The purpose of this paper is to examine the influence of the symmetrical disposition of information items displayed on the front of product packaging on perceived complexity, perceptual fluency, aesthetic evaluation and product purchase intention. Design/methodology/approach A sample of 104 participants was exposed to fast-moving consumer goods packaging. A within-subject design experiment was carried out to assess the influence of the symmetrical disposition of information items displayed on the front of the packaging. ANOVA and a PROCESS procedure to assess mediation (Hayes, 2013) examined the relationships among the factors influenced by symmetry. Findings This study found that the symmetrical disposition of information items around the vertical axis (mirror symmetry) decreased visual complexity and highlighted an “indirect-only mediation” of visual complexity on the aesthetic evaluation of the packaging through processing fluency. This research also highlighted the fact that packaging aesthetic evaluation had a positive influence on purchase intention. Originality/value This study extends knowledge on package design by showing that the elements on which the producer can act (in this case, symmetry on the front of packaging) have an influence on the consumer’s evaluation of the product and intention to purchase.

scholarly journals Comparing Annoyance Potency Assessments for Odors from Different Livestock Animals

Atmosphere ◽  
2019 ◽  
Vol 10 (11) ◽  
pp. 659 ◽  
Author(s):  
Hanns Moshammer ◽  
Dietmar Oettl ◽  
Michael Mandl ◽  
Michael Kropsch ◽  
Lisbeth Weitensfelder
Keyword(s):  
Regression Models ◽  
Important Influence ◽  
European Countries ◽  
Profile Method ◽  
Odor Quality ◽  
Personal Variables ◽  
Polarity Profile ◽  
Hedonic Quality ◽  
The Given

(1) Background: When it comes to estimating the annoyance potency of odors, European countries relate to different guidelines. In a previous study we compared complaint rates for different agricultural odors, but due to different guidelines, the results we obtained are hard to generalize. (2) Methods: We compare our findings on complaint rates to Dutch and German findings on annoyance rates, using diverse regression models. We also discuss whether the use of the polarity profile for hedonic odor quality could improve annoyance potency assessment. This is demonstrated by comparing the graphical profiles of two different odor types (swine and cattle). (3) Results: Official complaint rates are comparable to a percentage of annoyed residents. Confounder variables such as personal variables do not greatly contribute to annoyance. However, individual emission sites also showed an important influence on complaints and hence on annoyance. Considering the hedonic quality of odors via the polarity profile method for improving an annoyance potency assessment cannot be recommended when using the given state of the method. This is particularly true when it comes to the rating of specific odors, as the method then seems to lack reliability. (4) Conclusions: Where data on annoyance rates are lacking, complaint data could be used instead.

scholarly journals A Systematic Review of Normative Studies Using Images of Common Objects

2020 ◽  
Vol 11 ◽  
Author(s):  
Cristiane Souza ◽  
Margarida V. Garrido ◽  
Joana C. Carmo
Keyword(s):  
Systematic Review ◽  
Cultural Context ◽  
Visual Complexity ◽  
Open Science ◽  
Future Research ◽  
Daily Lives ◽  
Science Practices ◽  
Living Things ◽  
Culturally Based

Common objects comprise living and non-living things people interact with in their daily-lives. Images depicting common objects are extensively used in different fields of research and intervention, such as linguistics, psychology, and education. Nevertheless, their adequate use requires the consideration of several factors (e.g., item-differences, cultural-context and confounding correlated variables), and careful validation procedures. The current study presents a systematic review of the available published norms for images of common objects. A systematic search using PRISMA guidelines indicated that despite their extensive use, the production of norms for such stimuli with adult populations is quite limited (N = 55), particularly for more ecological images, such as photos (N = 14). Among the several dimensions in which the items were assessed, the most commonly referred in our sample were familiarity, visual complexity and name agreement, illustrating some consistency across the reported dimensions while also indicating the limited examination of other potentially relevant dimensions for image processing. The lack of normative studies simultaneously examining affective, perceptive and semantic dimensions was also documented. The number of such normative studies has been increasing in the last years and published in relevant peer-reviewed journals. Moreover, their datasets and norms have been complying with current open science practices. Nevertheless, they are still scarcely cited and replicated in different linguistic and cultural contexts. The current study brings important theoretical contributions by characterizing images of common objects stimuli and their culturally-based norms while highlighting several important features that are likely to be relevant for future stimuli selection and evaluative procedures. The systematic scrutiny of these normative studies is likely to stimulate the production of new, robust and contextually-relevant normative datasets and to provide tools for enhancing the quality of future research and intervention.

scholarly journals Gray non-pigment glass coatings

2019 ◽  
pp. 78-83
Author(s):  
O.P. Ryzhova ◽  
R.I. Kyslychna ◽  
T.I. Nagorna ◽  
S.Yu. Naumenko
Keyword(s):  
Glass Layer ◽  
Aesthetic Evaluation ◽  
Important Indicator ◽  
Human Eye ◽  
Black And White ◽  
First Case ◽  
Relative Increment ◽  
The Aesthetic ◽  
Coefficient Of Linear Expansion

Color is an important indicator of the aesthetic evaluation of the quality of materials and products for various purposes. The visual perception of the color by the human eye is subjective. For achromatic colors, the human eye responds better to a change in brightness (lightness) of dark colors than light ones, since the relative increment of lightness is higher in the first case than in the second. Gray is an achromatic color, which is the result of a mixture of classic colors — black and white. Depending on the lightness, the shade of gray changes from black (lightness 0%) to white (lightness 100%). In combination with other colors, it decorates any interior, emphasizes its dignity. Gray color is in great demand in the manufacture of steel enamelled household articles. To obtain a light gray color, the basic sodium borosilicate system (Na2O-B2O3-SiO2) was chosen. For the experimental enamels, physicochemical properties were determined, and for glass coatings – lightness and brilliance. In order to improve these properties, the components in the composition of enamels were varied. Leachability of the best enamel was 0.11 cm3/g, temperature coefficient of linear expansion – 94.2 · 10-7 degrees-1, spreadability – 24.3 mm, gloss of the glass layer – 76%, lightness – 57%, the coating withstood the effect of 4%th acetic acid for 5 minutes without losing gloss. On this enamel, the dependence of lightness and tint of the glass layer on the amount (0.067-0.6 parts by weight) of coloring oxides (CuO, NiO, CoO), which were injected in excess of 100.0% by weight, was studied. The optimum content of the coloring components was determined. Non-pigmented glass coatings of light gray color with a delicate blue tint and lightness (60-70%) have been developed, which can be used for enameling kitchen and tableware, as well as for other types of steel articles for household use.

scholarly journals Effect of Leaf Extract (Jatropha curcas L.) Towards the Microbiolagic Quality of Layang Fish TPC (Decapterus sp.) At Room Temperature Storage

2021 ◽  
Vol 12 (4) ◽  
pp. 467-472
Author(s):  
Rahim Husain, Et. al.
Keyword(s):  
Jatropha Curcas ◽  
Leaf Extract ◽  
Room Temperature ◽  
Room Temperature Storage ◽  
Main Research ◽  
Jatropha Curcas L ◽  
Preliminary Research ◽  
Hedonic Quality ◽  
Temperature Storage

This study aims to determine the effect of Jatropha Curcas L. leaf extract on the freshness quality of Layang Fish (Decapterus sp.) At room temperature storage. The research consisted of two stages, namely preliminary research and main research. Preliminary research is determining the concentration of castor leaves. The main research is the concentration of Jatropha leaves used, which is 16% with a storage time of 10 hours, 14 hours, 18 hours and 22 hours. The test was carried out organoleptically (hedonic quality) and TPC. This design uses kruskall wallis for organoleptic data (hedonic quality), CRD to obtain TPC results. Organoleptic data and TPC that had a significant effect were tested by Duncan's continued test. The results showed that the fresh fly fish preserved with 16% castor leaf extract was able to maintain the quality of the fresh fly fish for 14 hours of storage. The chemical test results showed that the fresh fly fish with 16% castor leaf extract in 14 hours of storage, the microbiological quality obtained ALT value of 5.03 CFU / g, this fulfills SNI 2729.2013 concerning fresh fish.

scholarly journals Ukrainian industrial carpet weaving in 1940-1980s. in terms of the so called “folk handicrafts industry”: between folk art, artistic quality and economic efficiency

2019 ◽  
pp. 12-16
Author(s):  
Olha Yamborko
Keyword(s):  
Folk Art ◽  
Soviet Period ◽  
Living Tradition ◽  
The Subject ◽  
Background Program ◽  
Real Practice ◽  
Artistic Quality ◽  
Art Industry ◽  
Quality Production

Background. Program of development of industrial carpet weaving in sub-Soviet Ukraine is considered. In this connection, influence of folk arts crafts on the the Ukrainian carpet weaving of a mass sample are analyzed: stylistics, artistic quality, production economy. Methodological approaches to the subject of folk crafts in the Soviet system are highlighted and the expediency of their revision from the standpoint of the present day is emphasized. Objectives. The Ukrainian Soviet carpet weaving as economic branch was a component of art industry in the segment of folk arts crafts. This direction implied production of artistic products with use of creative manual labor on the basis of folk art tradition. According to this principle, the carpet-making of republics in the USSR was developed where appropriate traditions were preserved. Today, in Ukraine there are fundamentally different socio-economic conditions that dictate new requirements including for carpet weaving. At the same time, in the national art history there is a need to revision the current approaches to the study of carpet weaving in the system of folk art, handicraft - industrial production and author's artistic textiles. The purpose of the paper is to raise the problem of rethinking and formulating modern approaches to the analysis of Ukrainian carpet weaving according to different systems of its production practices. "Neo-folklore" practice of industrial carpet weaving in Ukraine in the Soviet period generally established the meaning about Ukrainian Soviet carpet as a new phenomenon of Ukrainian folk art. The stylistic range here was determined "ethnographically", so production was concentrated in historically formed cells in Lviv region, Ivano-Frankivsk region, Transcarpathia, Chernivtsi region, Kyiv region, Poltava region, Vinnytsia region, Chernihiv region, Kirovograd region. The basis of products, in accordance with the traditions of national weaving, was made by hand-made ornamental smooth-wool carpet of vegetative and geometric types. Conclusion. Industrial carpet weaving from "living tradition" varied by a number of features, caused primarily by considerations of the economy of production. The economy of industrial carpeting is due to the pace of scheduled production. Therefore, for mass production, drawings with simpler compositions and larger forms of ornamentation were chosen. This worsened the artistic quality of the carpets, and consequently the demand for them sharply decreased. Changing the methodology of Soviet folk arts crafts - an analysis of them as an object of factory production, corresponds to the real practice of its time and relevant to study in the XXI century.

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