scholarly journals COMPROMISE EFFECT ON CONSUMERS’ BEHAVIOR

2017 ◽  
Vol 31 (1) ◽  
pp. 325
Author(s):  
Markus Surkamta Eric Santosa
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Compromise Effect ◽  
Buying Behavior ◽  
Main Determinant ◽  
Secondary Purpose ◽  
The People

The way consumers think about the products they will buy determines their buying behavior. The decision to buy a particular product is obviously in accordance with the buyer’s attitude. The buyers will also feel more comfortable if their behavior meets with the approval and expectations of the people close to them. While the development of a certain attitude has no effect on subjective judgment, the effect of compromise is likely to make a contribution to its development. Since it is still unclear, this study’s main purposed is to clarify this. In addition, while an attitude is theorized as being a predictor of behavior, through behavioral intention, the study’s secondary purpose is to boost the earlier findings. Likewise, in accordance with the theory of planned behavior, the study will also examine the other predictors of behavioral intention, in relation to the behavioral intention itself. A sample consisting of a 100 respondents was compiled by using the convenience and judgment technique. The data were analyzed using Amos 16.0 and SPSS 16.0. As expected, the compromise effect had a significant influence on whether the customers’ attitude or the subjective norm was the main determinant. Likewise, the customers’ attitude, the subjective norm and perceived behavioral control were confirmed as good predictors of customers’ behavioral intentions.

Exploring Seniors’ Casino Gaming Intention

2010 ◽  
Vol 36 (3) ◽  
pp. 312-334 ◽  
Author(s):  
WooMi Jo Phillips ◽  
SooCheong (Shawn) Jang
Keyword(s):  
Theory Of Planned Behavior ◽  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Casino Gaming ◽  
Study Results ◽  
Gaming Motivation ◽  
Practical Implications

To better understand seniors’ intentions in visiting casinos, this study proposed an extension of the theory of planned behavior (TPB) with casino gaming motivation. The results of this study suggest that among motivations for seniors to visit casinos, winning and enjoyment directly and positively affected behavioral intentions, and all predictable variables of TPB positively affected seniors’ casino visiting intentions. Contrary to our expectations, past casino visits did not have a moderating effect on the relationships between the major TPB variables (attitude, subjective norm, and perceived behavioral control) casino motivation and behavioral intentions. The overall study results suggest that the proposed extended model is a useful tool for explaining seniors’ casino visiting intentions. Some theoretical and practical implications for casino operations are also discussed.

scholarly journals A Comparative Study on Pedestrians' Intention to Violate Traffic Rules: The Case of China and Djibouti

2020 ◽  
Vol 66 (3) ◽  
pp. 1-9
Author(s):  
Waiss Ali Aden ◽  
Shengchuan Zhao ◽  
Fazal Subhan ◽  
Hongmei Zhou ◽  
Irfan Ullah
Keyword(s):  
Behavioral Intention ◽  
Sensation Seeking ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
The Road ◽  
Dalian City ◽  
Traffic Rules

Crashes involving pedestrians account for a higher proportion of all road traffic crashes. So, in order to develop more effective safety measures, it is important to determine the causes of the crashes that involve pedestrians. This paper adopts an extended Theory of Planned Behavior (TPB) to predict and explain pedestrians’ intention to violate traffic rules when crossing the road. In addition to the three traditional determinants of intention (instrumental attitude, Subjective norm and perceived behavioral control), this paper analyzes the effects of sensation seeking and conformity tendency on the intention to violate traffic rules while crossing the road. In order to analyze the relationships among the aforementioned variables, a survey was conducted in Dalian City (China) and Djibouti City (Djibouti), 452 participants from Dalian City and 828 participants from Djibouti City were interviewed. Structural Equation Modeling (SEM) was employed to analyze the collected data. The results indicated that the instrumental attitude, the subjective norm, and perceived behavioral control positively affected the behavioral intention to violate traffic rules when crossing the road for both cities except for perceived behavioral control which was not significant for Dalian City. Conformity tendency and sensation seeking had a significant and positive impact on behavioral intention for Djibouti City. However, for Dalian City, conformity tendency significantly and positively affected the behavioral intention, but sensation seeking did not. Several empirical and practical implications were also discussed.

Unethical Behavior—What Influences Salesperson to Do So? The Case of Malaysia

2015 ◽  
Vol 21 (4) ◽  
pp. 918-921
Author(s):  
Ishak Ismail ◽  
Hasnah Haron ◽  
Shaikh Hamzah Abdul Razak ◽  
Nurul Khair Ishak ◽  
Nor Azah Abdul Jalil
Keyword(s):  
Behavioral Intention ◽  
Moral Obligation ◽  
Unethical Behavior ◽  
Behavioral Control ◽  
Negative Relationship ◽  
Subjective Norm ◽  
Peninsular Malaysia ◽  
Perceived Behavioral Control ◽  
Insurance Agents ◽  
Questionnaire Method

This paper contributes to existing research on ethical behavior by identifying the factors that leads to the intention to commit the unethical behavior. The study used a questionnaire method that was sent to 1,200 insurance agents across peninsular Malaysia, 300 copies were returned of which only 246 were useful. Results of the study exhibited that there is a significant relationship between attitudes, perceived behavioral control, and subjective norm among insurance agents on the intention to commit unethical behavior. Attitude and moral obligation provide a positive relationship, while perceived behavioral control and norm provide a negative relationship. It also reflected that agents committing the unethical behavior are being influence by attitudes, moral obligation then perceived behavioral control and subjective norm. The study also reflected that ethics among insurance agents in Malaysia are low due to the fact that there is no documented evidence of any form of severe punishment meted out for unethical behavioral intention. While the results in this study are by no means conclusive, it is felt that this study has contributed to the research done in identifying unethical behavioral intention of insurance agents in Malaysia.

scholarly journals Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior

2020 ◽  
Vol 12 (18) ◽  
pp. 7831 ◽  
Author(s):  
Mei-lan Jin ◽  
Youngjoon Choi ◽  
Choong-Ki Lee ◽  
Muhammad Shakil Ahmad
Keyword(s):  
Behavioral Intention ◽  
Local Governments ◽  
Place Attachment ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Destination Image ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Revisit Intention ◽  
Goal Directed Behavior

This study explores the decision-making process of tourists visiting Guilin, China as an ecotourism destination. An extended model of goal-directed behavior with the inclusion of place attachment and destination image is employed to understand tourists’ revisit intention. This study finds several substantial variables that contribute to leading the behavioral intention of tourists. Results reveal that tourist attitude, positive anticipated emotion, and perceived behavioral control positively influence desire. Tourist desire to visit a destination is an important predictor of behavioral intention, and desire plays a substantial mediating role between attitude, positive anticipated emotion, perceived behavioral control, and behavioral intention. The image of an ecotourism destination is an important antecedent of attitude, perceived behavioral control, and subjective norm. The destination image indirectly influences behavioral intention through attitude, subjective norm, and perceived behavioral control. Destination image also has a direct effect on place attachment, which in turn influences behavioral intention. Findings provide a theoretical framework of understanding tourist behavior and contribute guidelines for developing sustainable ecotourism for central and local governments.

The mediation role of intention in knowledge sharing behavior

2017 ◽  
Vol 47 (2) ◽  
pp. 172-193 ◽  
Author(s):  
Samuel Mafabi ◽  
Sentrine Nasiima ◽  
Edgar Mutakirwa Muhimbise ◽  
Francis Kasekende ◽  
Caroline Nakiyonga
Keyword(s):  
Knowledge Sharing ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Mediation Effect ◽  
Perceived Behavioral Control ◽  
Cross Sectional ◽  
Content Type ◽  
Knowledge Sharing Behavior ◽  
Sharing Behavior

Purpose This paper aims to examine the mediation role of behavioral intention in the relationship between attitude, subjective norm, perceived behavioral control and knowledge sharing behavior. Design/methodology/approach The study adopted a cross-sectional design to collect data used to carry out mediation analysis. Structural equation modeling was used to test for the mediation effect based on the theory of planned behavior. Findings The results reveal positive and significant relationships between attitude, subjective norm, perceived behavioral control and behavioral intention. There is a full mediation effect of behavioral intention between attitude, subjective norm, perceived behavioral control and knowledge sharing behavior. This implies that behavioral intention wholly processes planned behavior prediction. Research limitations/implications The sample size was small, covering only two referral hospitals which affects the generalization of findings across all the hospitals in Uganda. The study was cross-sectional focusing on a one-off perception, which does not examine knowledge sharing behavior over time. This may necessitate follow-up studies in a longitudinal design to capture the trend of results. Practical implications Managers in referral hospitals should create opportunities for health professionals to enhance knowledge sharing behavior. Knowledge sharing practices should be embedded in the performance appraisal and reward systems which should promote positive knowledge sharing attitudes and norms and develop self-efficacy. Originality/value The study generates empirical evidence on less studied phenomena in the health sector focusing on behavioral intention mediation in predicting knowledge sharing behavior.

scholarly journals Exploration on the Behavior Patterns of Public Bicycle Users in Kaohsiung City from the Perspective of Theory of Planned Behavior and Structural Equation Model

2018 ◽  
Author(s):  
Long-Sheng Huang ◽  
Wan-Ru Su
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Influencing Factors ◽  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Three Dimensions ◽  
Perceived Behavioral Control ◽  
Factors Influencing ◽  
Kaohsiung City

Recently, the awareness of energy conservation, carbon emission reduction, and environmental protection in Taiwan has begun to gradually improve, and bicycles have become an important vehicle for residents. In 2009, Kaohsiung began promoting public bicycle sharing. The number of users in that year amounted to 140,000. By 2015, the accumulated number of users reached nine million. This study adopted the Theory of Planned Behavior (TPB) to explore the factors influencing the behavioral intentions of public bicycle users, including the three dimensions of attitude, subjective norm, and perceived behavioral control, and probed into the relationship between the factors influencing the behavioral intentions of public bicycle users in Kaohsiung City and the dimensions. This study used a questionnaire to collect data and SPSS & AMOS for statistical analysis. The empirical results demonstrated that the most prominent factors influencing the behavioral intentions of public bicycle users in Kaohsiung City included perceived behavioral control, attitude, and subjective norm, in order. Among the influencing factors in the three dimensions, personal interests, main groups, and self-competence had a positive and significant correlation. Administrators should provide more incentives related to the three influencing factors to encourage the public in Kaohsiung City to use public bicycles more frequently as their short-distance travel mode, so as to achieve the purposes of saving energy, reducing carbon emissions, and protecting the urban environment.

scholarly journals Consumer’s Behavioral Intention toward “Green” Restaurant: Empirical Evidence from Indonesia

2020 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Athaya Tsamara Zahra
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Positive Influence ◽  
Subjective Norms ◽  
Marketing Strategies ◽  
Restaurant Industry ◽  
Perceived Behavioral Control ◽  
Research Needs

This study specifically discusses the relationships between consumers’ environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward “green” restaurant. Such a study is important because behavioral intentions towards “green” practice in the restaurant industry is still an under-explored topic in the literature, despite the “green” trend. This study adopted Theory of Planned Behavior as the theoretical framework with additional environmental concern construct as antecedent. The findings from this research illustrate that customer’s environmental concern has a positive influence with behavioral intention toward “green” restaurant especially indirectly through attitude and perceived behavioral control. This study recommends that this topic of research needs to be explored more to understand the “green” restaurant customers and to develop marketing strategies to promote “green” restaurant in Indonesia.  

scholarly journals Explore the Intention to Learn Body Painting: An Application of Theory of Planned Behavior

2022 ◽  
Vol 8 (12) ◽  
pp. 346-365
Author(s):  
LI-AN WU
Keyword(s):  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
The Body ◽  
Mediation Effect ◽  
Perceived Behavioral Control ◽  
Effective Response ◽  
Mediation Effects ◽  
Personal Norm ◽  
Body Painting

This research aims at the relationships between the subjective norm, attitude, personal norm, perceived behavioral control, and behavioral intention. The interviewees consist of the body painting learners, who have undergone the survey of the print questionnaire. After deleting 20 ineffective questionnaires, the remaining 300 questionnaires yield the effective response rate of 93.7%. The conclusions based on this research are listed as follow: (1) The subjective norm places positive impact on the attitude. (2) The intention is positively influenced by the attitude. (3) The subjective norm positively impacts on the personal norm of the intention. (4) The intention is positively influenced by the personal norm. (5) The perceived behavioral control is positively influenced by the subjective norm. (6) The perceived control positively effects on the intention. (7) The subjective norm positively influences the intention. (8) The attitude fully places the mediation effects between the subjective norm and the behavioral intention. (9) The personal norms partially place the mediation effect between the subjective norm and the behavioral intention. (10) The perceived behavioral control partially places the mediation effect between the subjective norm and the behavioral intention.  

scholarly journals Evaluating Students' Behavioral Intentions Towards Ecotourism: an Extended Theory Of Planned Behavior Perspective

2021 ◽  
Vol 25 (4) ◽  
pp. 403-418
Author(s):  
H.M. Kamrul Hassan ◽  
Saikat Das ◽  
Mohammed Shahedul Quader
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Extended Theory

From an environmental standpoint, ecotourism has been drawn to attention by diverse communities all around the world. This empirical study aims to evaluate the behavioral intention of students by adopting an extended theory of planned behavior model by incorporating environmental concern and environmental knowledge from a developing country perspective. To get realistic output, structural equation modeling has been incorporated for systematic statistical analysis through using SMARTPLS 3.0, where data have been collected from 393 university students through a survey method. From an ecotourism point of view, a number of findings have been revealed in this study, such as students' attitude and perceived behavioral control have significant positive impacts on the behavioral intention towards ecotourism; results further proponed that environmental concerns have a significant effect on attitude, subjective norm, perceived behavioral control, and behavioral intention towards ecotourism, environmental knowledge had no significant effect on the behavioral intention towards ecotourism. Finally, it had a positive impact on attitude towards ecotourism, subjective norm, and perceived behavioral control. On the basis of constructive analysis, theoretical and practical implications are depicted in the form of a contribution of knowledge, which will add value to the decision-making process of various stakeholders.

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