scholarly journals Brand Machiavelli

2021 ◽  
Vol 4 (2) ◽  
pp. p36
Author(s):  
Michael Jackson

In this paper I analyze the reputation of Niccolò Machiavelli against the criteria of celebrity found in the Cultural Studies literature. Applied to Machiavelli these criteria include the detachment of his name from any substance of his works, life, or thought; trading on the recognition of his name; the appetite for biographies of him; and the integration of his very name into the common parlance in the adjective “Machiavellian” and the noun “Machiavellianism” which are widely used as self-explanatory in the media, press, and You Tube videos, music, and social media. The evidence adduced for these conclusions is mainly in books—print and digital—but incorporates film, plays, music, and commerce. In short, Machiavelli has accumulated sufficient media capital to be internalized into the popular culture and so rendered an immortal celebrity, i.e., that is Brand Machiavelli.

2021 ◽  
pp. 1329878X2098596
Author(s):  
Anna Cristina Pertierra

Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.


2021 ◽  
Vol 9 (3) ◽  
pp. 228-238 ◽  
Author(s):  
Joke Hermes ◽  
Jan Teurlings

This article starts from the observation that popular culture resides in a contradictory space. On the one hand it seems to be thriving, in that the range of media objects that were previously studied under the rubric of popular culture has certainly expanded. Yet, cultural studies scholars rarely study these media objects <em>as</em> popular culture. Instead, concerns about immaterial labor, about the manipulation of voting behavior and public opinion, about filter bubbles and societal polarization, and about populist authoritarianism, determine the dominant frames with which the contemporary media environment is approached. This article aims to trace how this change has come to pass over the last 50 years. It argues that changes in the media environment are important, but also that cultural studies as an institutionalizing interdisciplinary project has changed. It identifies “the moment of popular culture” as a relatively short-lived but epoch-defining moment in cultural studies. This moment was subsequently displaced by a set of related yet different theoretical problematics that gradually moved the study of popular culture away from the popular. These displacements are: the hollowing out of the notion of the popular, as signaled early on by Meaghan Morris’ article “The Banality of Cultural Studies” in 1988; the institutionalization of cultural studies; the rise of the governmentality approach and a growing engagement with affect theory.


2010 ◽  
Vol 48 (1) ◽  
pp. 101-128
Author(s):  
Lukman Hakim

This paper offers a film and cultural studies analysis of the Indonesian religious film Ayat-ayat Cinta. It examines the way in which the film represents Islam in the context of the globalisation of the media industry, the wider cultural transformation and religious context in Indonesia. This paper argues that the film Ayat-ayat Cinta represents “popular Islam”, which resulted from the interaction between the santri religious variants and the film industry, capitalism, market forces and popular culture in Indonesia. Santri religious variants in this film are rooted in traditionalist, fundamentalist, modernist, and liberal Islam in Indonesia, and those Islamic groups which have undergone a process of conformity with capitalism and popular culture. As a result, the representation of Islam in this film is pluralist, tolerant, and fashionable.


1970 ◽  
Vol 16 (1) ◽  
Author(s):  
Margaret Henderson

A
 couple
 of
 times
 a
 year
 (usually
 around
 International
 Women’s
 Day
 or
 the
latest
 gender
 controversy)
 there’ll
 be
 a
 journalist
 on
 the
 phone,
 asking
 me,
 ‘where
 is
 feminism
 now?’ 
Angela 
McRobbie’s
 The 
Aftermath 
of
 Feminism: Gender,
 Culture
 and
 Social
 Change
 provides
 the
 perfect
 answer,
 though
 one
 that
 probably
 won’t
 be
 dutifully
 reported
 in
 the
 pages
 of
 the
 Courier­ Mail.
 McRobbie
 has
 always
 been
 a
 preeminent
 figure
 in
 feminist
 cultural
 studies,
 and
 this
 work
 highlights
 her
 continuing 
importance.
Indeed, The 
Aftermath 
of 
Feminism
 reminds
 us 
of 
the 
power
 of 
feminist 
cultural
 studies 
to 
explain
 what’s 
going 
on,
whether
 this 
is 
in 
the
media,
 popular
 culture,
 everyday
 life,
 governmentality,
 the
 corporate
 world,
 or
 their
 interrelationships.
 And
 McRobbie’s
 diagnosis
 of
 ‘a
 social
 and
 cultural
 landscape
 which
 could
 be
 called
 post‐feminist’
 
is
 uncompromising,
 far‐reaching 
in
 scope,
 and 
deeply 
disturbing.


1976 ◽  
Vol 6 (1) ◽  
pp. 33-41 ◽  
Author(s):  
Andrew T. Cowart

Some political theorists maintain that Niccolò Machiavelli was a rather immoral sort. His exhortations to guile, perfidy, deception and opportunism were numerous, his scruples few. Others, in a more revisionist vein, suggest that his preferred tactics were only meant for the common good. Yet, whether Machiavelli was a scientist, a descriptivist, a technician, a moralist or an immoralist is immaterial from one standpoint: he taught us something about the nature of human interaction in the State. Machiavellian interpretations of human events underlie many of our personal impressions of political life. We speak of strategy, tactics, morality, honesty as if the locations of political leaders along those dimensions determine what governments do for us or to us.


2022 ◽  
Vol 3 (1) ◽  
pp. 40-51
Author(s):  
Marco López-Paredes ◽  
Andrea Carrillo-Andrade

The media convergence model presents an environment in which everyone produces information without intermediates or filters. A subsequent insight shows that users (prosumers) —gathered in networked communities—also shape messages’ flow. Social media play a substantial role. This information is loaded with public values and ideologies that shape a normative world: social media has become a fundamental platform where users interact and promote public values. Memetics facilitates this phenomenon. Memes have three main characteristics: (1) Diffuse at the micro-level but shape the macrostructure of society; (2) Are based on popular culture; (3) Travel through competition and selection. In this context, this paper examineshow citizens from Ecuador and the United States reappropriate memes during a public discussion? The investigation is based on multimodal analysis and compares the most popular memes among the United States and Ecuador produced during the candidate debate (Trump vs. Biden [2020] and Lasso vs. Arauz [2021]). The findings suggest that, during a public discussion, it is common to use humor based on popular culture to question authority. Furthermore, a message becomes a meme when it evidences the gap between reality and expectations (normativity). Normativity depends on the context: Americans complain about the expectations of a debate; Ecuadorians, about discourtesy and violence.


Author(s):  
Dagny Stuedahl ◽  
Sarah Lowe

This paper takes root in how social media represents a new framework and form of communication and how designing for the meditated encounters with these media require interdisciplinary perspectives from both cultural studies and interaction design. The authors argue that involving young people with social media as a participatory tool requires that designers take into consideration how visual interpretation, social semiotic, semantic and spatial practices are inherent in everyday social media usage. The authors report from a design research project where the media sharing software Instagram was used to explore how everyday users in an urban environment would relate to cultural heritage data. The authors propose a cultural studies based focus on the semiotics of mediation as a potential design based research methods that fit with participatory practices with social media.


Author(s):  
Albert Sergio Laguna

Diversión contends that our understanding of the Cuban diaspora is lacking not in seriousness, but in play. Against the melancholia, anger, and pain that have defined dominant characterizations of Cuban America, Laguna provides an affective complement for understanding this community by insisting on the centrality of ludic popular culture for a diaspora that has completely transformed in the last twenty-five years. The majority of Cuban America is now made up of arrivals since the 1990s and the US-born generation—two segments that have received little attention in cultural studies scholarship. Diversión examines these generational shifts and tensions through readings of a wide range of playful popular culture forms originating in Miami and Cuba from the 1970s through the 2010s. These include the standup of comedians like Guillermo Alvarez Guedes and Robertico, festivals like Cuba Nostalgia, a form of media distribution on the island called el paquete, and the viral social media content of Los Pichy Boys. By unpacking this archive, Laguna explores our complex, often fraught attachments to popular culture and the way it can challenge and reify normative ideologies—especially in relation to politics and race. Transnational in his approach, Laguna argues that this at times ephemeral archive of diversión is crucial for understanding not only the diaspora, but increasingly, life on the island.


1969 ◽  
Vol 21 (01) ◽  
pp. 001-011 ◽  
Author(s):  
K Onoyama ◽  
K Tanaka

SummaryThe tissue fibrinolysis was studied in 550 specimens of 7 kinds of arteries from 80 fresh cadavers, using Astrup’s biochemical method and Todd’s histochemical method with human fibrinogen.In the microscopically normal aortic wall, almost all specimens had the fibrinolytic activity which was the strongest in the adventitia and the weakest in the media.The fibrinolytic activity seemed to be localized in the endothelium.The stronger activity lay in the adventitia of the aorta and the pulmonary artery and all layers of the cerebral artery.The activity of the intima and media of the macroscopically normal areas seemed to be stronger in the internal carotid artery than in the common carotid artery.Mean fibrinolytic activity of the macroscopically normal areas seemed to decrease with age in the intima and the media of the thoracic aorta and seemed to be low in the cases with a high atherosclerotic index.The fibrinolytic activities of all three layers of the fibrous thickened aorta seemed to decrease, and those of the media and the adventitia of the atheromatous plaque to increase.The fibrinolytic activity of the arterial wall might play some role in the progress of atherosclerosis.


Moreana ◽  
2017 ◽  
Vol 54 (Number 207) (1) ◽  
pp. 57-70
Author(s):  
Ismael del Olmo

This paper deals with unbelief and its relationship with fear and religion in Thomas More's Utopia. It stresses the fact that Epicurean and radical Aristotelian theses challenged Christian notions about immortality, Providence, and divine Judgement. The examples of Niccolò Machiavelli and Pietro Pomponazzi, contemporaries of More, are set to show a heterodox connection between these theses and the notion of fear of eternal punishment. More's account of the Utopian religion, on the contrary, distinguishes between human fear and religious fear. This distinction enables him to highlight the threat to spiritual and civic life posed by those who deny the soul and divine retribution.


Sign in / Sign up

Export Citation Format

Share Document