scholarly journals Political Parties in India, Preferring a Well-Resourced and Well-Organized Social Media Net Working for the End-Results in General Elections

2021 ◽  
Vol 9 (8) ◽  
pp. 1230-1233
Author(s):  
Suseela Rao Sayana
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Mass Communication ◽  
Political Campaigns ◽  
Web Technologies ◽  
The Social ◽  
General Elections ◽  
Use Of Social Media ◽  
Digital Landscape ◽  
End Results

Abstract: Social Media, in the present era of electronic revolution has become the means and end of all communication as such the democracies are wondering if social media can be a valid indicator to predict election end-results. Keeping in view the demand and surge in the use of social media like Face Book, Twitter etc. the present exploration work towards the scrutiny whether the social media had any consequence on the 2014 General Elections end-results. A huge number of social media whispers for 120 days from 5th January to 5th March, 2014 of sufficient political parties in India have been considered for the present exploration. It clearly speaks that, social media whispers, occupied paramount importance on the end-results of General Elections 2014. Keywords: Political campaigns, Web technologies, Advertising, Internet, Digital Landscape, Social media tool, Mass communication

scholarly journals Empirical Scrutiny of the Usage and Impact of Facebook on the Electoral Process in India: A Concept of the State of Punjab

2019 ◽  
Vol 9 (1) ◽  
pp. 2945-2955
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Voting Behavior ◽  
Political Campaigns ◽  
Future Research ◽  
General Elections ◽  
Survey Results ◽  
The Difference ◽  
Use Of Social Media ◽  
The Impact

This paper presents the analysis of the increasing use of Social Media and its participation during the electoral voting in India with context to Punjab. Besides that, to understand the meaning and impact of especially Facebook on elections, we take survey results collected from different people in Punjab and Facebook data related to different political parties. There are numerous challenges when it comes to engaging people during political campaigns. The current findings in literature show us that previous efforts to involve public participation with prior media tools did not meet the full expectations. With Social Media’s indulgence this could change, because engagementof people seems to be the major concept that explains the difference between the impact of old media and ‘new’ Social Media. The survey explains that Social Media seemed to significantly influence voting behavior during the last general elections (2014). And, during the elections (2019) too, politicians with higher Social Media engagement are expecting relatively more votes within most political parties and banking upon Facebook practices. To conclude, we hereby propose a future research framework which studies how political parties take benefit from Facebook to contrive and convalesce the methodologies they follow with their party members, volunteers and general public.

scholarly journals Encouraging Popular Political Participation and Effective Election Monitoring Through Whatsapp Social Media Platforms

2021 ◽  
Vol 04 (04) ◽  
Author(s):  
Ikegbunam, Peter .C ◽  
Keyword(s):  
Social Media ◽  
Political Parties ◽  
General Election ◽  
The Political ◽  
Popular Participation ◽  
The Social ◽  
Election Monitoring ◽  
Social Media Platforms ◽  
General Elections ◽  
Use Of Social Media

Nigeria and Nigerians have witnessed different kinds of electoral frauds since the return to democracy in 1999. Counting from the 1999 general election in Nigeria, the 2019 general election is the 6th general elections conducted in the country. Unfortunately, none of these elections have been considered to be free and fair as there are always public outcries from one end to another against the results of the elections as a result of lack of transparency in the process. Drawing from this background, this study, examines whether heavy use of WhatsApp platforms by different political parties in the election encouraged popular participation and effective monitoring of the electoral processes. The study which examined a total of 318 respondents sampled from select WhatsApp groups of the two leading political parties adopted the survey research method with the social media engagement and technological acceptance theories as its theoretical framework to ascertain whether the use of WhatsApp platforms by political parties encouraged popular participation among the electorate and determine if WhatsApp platforms were helpful to parties in monitoring the 2019 general election as well as its processes. Findings revealed that WhatsApp use encouraged popular participation and electoral process monitoring. The researchers recommended that the political parties and the electoral umpire should engage more in the use of social media platforms in passing information during, on and after election to encourage transparency in leadership.

Elections and Social Media

2015 ◽  
Vol 6 (1) ◽  
pp. 59-72 ◽  
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

scholarly journals Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

2021 ◽  
Vol 12 ◽  
Author(s):  
Araceli Galiano-Coronil ◽  
Gloria Jiménez-Marín ◽  
Rodrigo Elías Zambrano ◽  
Luis Bayardo Tobar-Pesántez
Keyword(s):  
Social Networks ◽  
Sustainable Development ◽  
Political Parties ◽  
Social Marketing ◽  
Sustainable Development Goals ◽  
Social Issues ◽  
Political Campaigns ◽  
The Social ◽  
General Elections ◽  
Development Goals

The challenges imposed by the global development agenda imply reflecting on the role and contribution of political parties to development processes in the online environment. Social networks have been characterised as a part of the strategies of political campaigns, as it allows political leaders to establish bidirectional communication with citizens. In this context, the present study aims to empirically explore the leading Spanish political formations' publications from a social marketing perspective. In this way, it will be possible to verify how issues related to the Sustainable Development Goals (SDGs) are addressed. On the one hand, this requires elaborating the communication profiles of the main political parties presented to the Spanish General Elections from 2015 to 2019. On the other hand, to analyse whether social themes better discriminate or distinguish one political party from another. For this purpose, a methodology based on text mining, content analysis from a quantitative and qualitative approach, and simple correspondence analysis has been used. Finally, it should be noted that the results of this research show that there are differences between political parties according to the social issues published, with a divergence between the social issues that provoke a better reaction from the public and those most published on Facebook.

Social media penetration, party politics and elections in Tanzania Emerging practices and challenges

2021 ◽  
Vol 20 (1) ◽  
pp. 159-185
Author(s):  
Christopher Simeon Awinia
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Party ◽  
Party Politics ◽  
General Elections ◽  
Party Members ◽  
Party Ideology ◽  
Use Of Social Media ◽  
The Way

Tanzania has witnessed an increased use of social media in political party campaigning over the last decade. Use of social media was nonetheless curtailed by a changing techno-political framework regulated by acts relating to cybersecurity and statistics. This study was guided by two hypotheses: firstly, that despite restrictive cybersecurity laws, social media in recent years has been effectively institutionalised as a new civic cyberspace for political party campaigns during elections. Secondly, increasing use of social media in elections has had a transformative effect on the way party structure was organised to conduct political mobilisation, promote party ideology and both inter- and intra-party interaction, and for fundraising. The study interviewed party members and leaders from five political parties which participated in the 2015 and 2020 general elections and concluded that social media had a transformative effect on core political party campaign activities.

scholarly journals Social Media and the Electoral Politics of India

2019 ◽  
Vol 9 (1) ◽  
pp. 963-967
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Hate Speech ◽  
Active Role ◽  
The Political ◽  
Fake News ◽  
Political Issues ◽  
The Social ◽  
Social Media Platforms ◽  
Use Of Social Media

the use of social media has become a new strategy for the political parties during election campaign. The social media is playing a significant role in changing people’s perception towards politics, politicians and modes of political participation. The advent of budget smart phones and affordable data packages has given greater scope for people to voice their opinion on social and political issues. With accounts in every social media platforms, the political parties and their leaders are using it as a new space to mobilize people. Since 2014 Lok Sabha election, the social media is playing a pro-active role in deciding which party will win the election. While this has led to increased speed of spread of information and news, it has also left the ordinary people vulnerable to fake news and exposed them to ‘hate speech’. One hand, the social media is making Indian democracy more inclusive thereby giving citizens the space to express their opinion. On the other hand, it is also creating a gap between different communities by spreading fake news and propaganda. Hence, there should be some kind of restrictions to using it. The misuse can lead to chaos and instability in a democracy.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

scholarly journals Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

2019 ◽  
Vol 10 (1) ◽  
pp. 101
Author(s):  
Asare Evans Kwabena ◽  
Kaodui Li ◽  
Osei-Assibey Mandella Bonsu ◽  
Obeng Belinda Faamaa ◽  
Baah Alexander
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Social Science ◽  
Customer Relations ◽  
Improve Performance ◽  
The Social ◽  
Use Of Social Media

The possibilities for companies to reach out more people to get in-depth understanding about brand, products, and services is through social media pages. We examined effects of social media on performance and customer relations of companies in Ghana. We obtained data from 390 respondents through structured questionnaires, and was analyzed with statistical package for social science (SPSS). The findings indicate increased awareness and usage of social media by companies in Ghana. However, customer’s desire for a products could be influence by company’s advertisement through social media post. We established that, managers are expectant with the use of social media enhancing customer’s relationship. Therefore, managers should modify their website to complement the social media strategies, identify the actions, wants and demands of customers to improve performance. We discussed several managerial recommendations.

Political Interaction Beyond Party Lines: Communication Ties and Party Polarization in Parliamentary Twitter Networks

2021 ◽  
pp. 089443932098756
Author(s):  
Marc Esteve Del Valle ◽  
Marcel Broersma ◽  
Arnout Ponsioen
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Geographical Area ◽  
Political Polarization ◽  
Exponential Random Graph Models ◽  
Party Polarization ◽  
Exponential Random Graph ◽  
Political Networks ◽  
Use Of Social Media ◽  
High Degree

A growing body of research has examined the uptake of social media by politicians, the formation of communication ties in online political networks, and the interplay between social media and political polarization. However, few studies have analyzed how social media are affecting communication in parliamentary networks. This is especially relevant in highly fragmented political systems in which collaboration between political parties is crucial to win support in parliament. Does MPs’ use of social media foster communications among parliamentarians who think differently, or does it result in like-minded clusters polarized along party lines, confining MPs to those who think alike? This study analyzes the formation of communication ties and the degree of homophily in the Dutch MPs’ @mention Twitter network. We employed exponential random graph models on a 1-year sample of all tweets in which Dutch MPs mentioned each other ( N = 7,356) to discover the network parameters (reciprocity, popularity, and brokerage) and individual attributes (seniority, participation in the parliamentary commissions, age, gender, and geographical area) that facilitate communication ties among parliamentarians. Also, we measured party polarization by calculating the external–internal index of the mentions. Dutch MPs’ communication ties arise from network dynamics (reciprocity, brokerage, and popularity) and from MPs’ participation in the parliamentary commissions, age, gender, and geographical area. Furthermore, there is a high degree of cross-party interactions in the Dutch MPs’ mentions Twitter network. Our results refute the existence of “echo chambers” in the Dutch MPs’ mentions Twitter network and support the hypothesis that social media can open up spaces for discussion among political parties. This is particularly important in fragmented consensus democracies where negotiation and coordination between parties to form coalitions is key.

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