scholarly journals Shopping mall vs Online Retail- Consumer shopping preference in the city of Bengaluru

2021 ◽  
Vol 9 (11) ◽  
pp. 1400-1406
Author(s):  
Neha Sahay
Keyword(s):  
Consumer Behaviour ◽  
Online Shopping ◽  
Consumer Preference ◽  
Public Spaces ◽  
The United States ◽  
Developing Nations ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Online Retail ◽  
The City

Abstract: Ever since the first fully enclosed and climate controlled mall opened in the United States in 1956 It has caught the fancy of consumers. It revolutionized the way retail was looked at. With everything available under one roof, customers thronged the air-conditioned environments to shop in comfort. Slowly they evolved into a recreation space, with multiplex, food courts, gaming zones which ensured that there was something for everyone in a mall. The replicas were erected all across the world, and embraced with much gusto, as malls became the symbol of urbanization and aspirations for developing nations. In the last two decades or so, India has seen a massive boom in no. and size of a shopping mall. It seemed malls are here to stay even though the high value shoppers were decreasing steadily and the only places you could see crowds were the food courts and the multiplexes, or some large lifestyle stores. The mid and smaller size stores renting out exorbitantly priced floor spaces were starting to wear deserted looks. Then the Covid-19 pandemic hit and forced millions to their homes for months. With shops and malls closed, the online retail exploded and became one of the biggest happening of the last two years. Sitting in comforts of their homes, people were buying food, clothes, electronics, furniture from all over the country, offered to them at an eye watering discount which the physical stores could never match. So has the consumer preference changed in favour of online shopping or malls are still favoured once the lockdown is lifted ?Given the Strong commercial impact that malls have had on Indian retail economy, an attempt was made to understand shopping preference of the consumers in the city of Bengaluru through a questionnaire survey collecting 120 responses. The analysis revealed that consumers still prefer offline shopping for clothes, shoes and accessories. While online shopping is preferred for household items. Groceries, Beauty & cosmetics, Electronics were equally preferred through online or offline mode. Participants were also inclined towards having more open public spaces and sports related facilities in the mall indicating that in Bengaluru malls are also places to socialise and spend quality time together rather than mere shopping spaces. Keywords: E-Commerce, Retailing, Consumer Behaviour, Shopping Preferences, Shopping malls

scholarly journals Renaissance of Suburban Shopping

2021 ◽  
Author(s):  
Paul Limcangco
Keyword(s):  
Architectural Design ◽  
Online Shopping ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Contemporary Culture ◽  
Online Retail ◽  
Architectural Form ◽  
One Dimensional ◽  
Online Channel ◽  
The Many

<p><b>This thesis interrogates Eastgate Mall in Christchurch, to develop a revived architectural design for the neglected shopping mall. Shoppers are becoming increasingly familiar with online shopping, with many now preferring this channel over the physical (Blázquez, 2014, p. 109). While shoppers are offered convenience and often a larger range of goods, malls now appear to be spaces solely for urgent shopping (Rouz, 2014, p. 1881). This has decreased footfall and lowered people’s tendency to appear in these spaces for recreational and non- economical purposes. Shopping malls like Eastgate are declining as the “centreless centrepieces of suburbs” that deny surrounding communities their diversity, and economic and cultural prosperity (Chavan et al., 2007, p. 59).</b></p> <p>This thesis argues that current architecture widely used in shopping malls is detrimental to retailers—particularly small local businesses. It acknowledges that retail spaces will no longer be solely for the sale of goods. Therefore, it proposes to enrich the showing and selling of experiences as a way to revive Eastgate Mall and further differentiate its physical retail spaces from those in the online channel. By enriching shoppers’ experiences, the mall can embody the contemporary culture of transience and immediacy that shift its retail spaces away from the static and one-dimensional to the multi-functional and hybrid.</p> <p>The proposed design aims to sever ties with traditional expectations of shopping malls, thereby conforming to the idea that,“[I]f closed spaces [ . . . ] truly perpetuate its society[, we must] look beyond the strictures of architectural form to understand the many attributes of what these spaces represent and what they can be” ( Jewell, 2016, p. 103).</p> <p>Overall, the research in response to the current stagnation of Eastgate and rising popularity of online shopping proposes an experiential mall design; it seeks to differentiate the physical from online retail spaces and contribute to fostering the sense of community that surrounding suburbs are strengthening.</p>

scholarly journals Post-Socialistic Shopping Malls as New Gathering Places: Case Study Belgrade

2018 ◽  
Vol 48 (2) ◽  
pp. 101-105
Author(s):  
Marija Cvetković ◽  
Nikola Dinkić ◽  
Aleksandra Djukić ◽  
Jugoslav Joković
Keyword(s):  
Public Space ◽  
Public Spaces ◽  
Shopping Mall ◽  
City Centre ◽  
Shopping Malls ◽  
Public Places ◽  
Software Application ◽  
Behavioural Patterns ◽  
Shopping Motivation ◽  
The City

This paper explores the built environment of a shopping mall and considers the perceptions of its users, measuring the intensity of users both in open public spaces and shopping malls. This paper aims to compare the concentration of users in the selected shopping malls built in New Belgrade and open public spaces in the city centre. It considers the preferences consumers have towards shopping malls and public spaces, by determining their opinion on the (dis)advantages of the shopping malls over features of the city centre. The methodological frameworks of the research are questionnaires, surveys and a method of mapping users on social maps (via social networks). The identity of shopping malls versus public places in Belgrade is observed through technical analyses and qualitative surveys using online and on-site questionnaires, as well as the study of social media (twitter). A structured questionnaire was developed to measure customers’ shopping motivation, preferences, as well as the demographic information of respondents, questions about the identity of the shopping mall and the city centre, and the connection between them. The research also used the newly developed software application - Twitter search engine. The aim was tracking and measuring the intensity of users in the monitored territory, and testing their latest behavioural patterns. Summarizing and interpreting the collected data provided three groups of results: competitiveness of the shopping mall with open public space with the focus on the main qualities; measuring the concentration of users both in shopping malls and open public spaces, and suggestions for improvement of open public spaces.

scholarly journals Renaissance of Suburban Shopping

2021 ◽  
Author(s):  
Paul Limcangco
Keyword(s):  
Architectural Design ◽  
Online Shopping ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Contemporary Culture ◽  
Online Retail ◽  
Architectural Form ◽  
One Dimensional ◽  
Online Channel ◽  
The Many

<p><b>This thesis interrogates Eastgate Mall in Christchurch, to develop a revived architectural design for the neglected shopping mall. Shoppers are becoming increasingly familiar with online shopping, with many now preferring this channel over the physical (Blázquez, 2014, p. 109). While shoppers are offered convenience and often a larger range of goods, malls now appear to be spaces solely for urgent shopping (Rouz, 2014, p. 1881). This has decreased footfall and lowered people’s tendency to appear in these spaces for recreational and non- economical purposes. Shopping malls like Eastgate are declining as the “centreless centrepieces of suburbs” that deny surrounding communities their diversity, and economic and cultural prosperity (Chavan et al., 2007, p. 59).</b></p> <p>This thesis argues that current architecture widely used in shopping malls is detrimental to retailers—particularly small local businesses. It acknowledges that retail spaces will no longer be solely for the sale of goods. Therefore, it proposes to enrich the showing and selling of experiences as a way to revive Eastgate Mall and further differentiate its physical retail spaces from those in the online channel. By enriching shoppers’ experiences, the mall can embody the contemporary culture of transience and immediacy that shift its retail spaces away from the static and one-dimensional to the multi-functional and hybrid.</p> <p>The proposed design aims to sever ties with traditional expectations of shopping malls, thereby conforming to the idea that,“[I]f closed spaces [ . . . ] truly perpetuate its society[, we must] look beyond the strictures of architectural form to understand the many attributes of what these spaces represent and what they can be” ( Jewell, 2016, p. 103).</p> <p>Overall, the research in response to the current stagnation of Eastgate and rising popularity of online shopping proposes an experiential mall design; it seeks to differentiate the physical from online retail spaces and contribute to fostering the sense of community that surrounding suburbs are strengthening.</p>

scholarly journals New Typologies of Contemporary Shopping Malls in Egypt

2021 ◽  
pp. 95-122
Author(s):  
Karim Wagih Fawzi Youssef
Keyword(s):  
Social Media ◽  
20Th Century ◽  
21St Century ◽  
Public Spaces ◽  
Shopping Malls ◽  
Goods And Services ◽  
Corporate Websites ◽  
New Public ◽  
Globalized Economy ◽  
The City

Contemporary shopping malls in Egypt have created new public spaces for lifestyle and leisure, which complement the commercial logic of consumer behavior. Mega malls in Egypt are simultaneously merging shopping, leisure, and entertainment, creating an ambivalence. They are representations of the globalized economy, but also manifest a certain uniqueness through their typology, their mode of insertion in the urban fabric and the type of public spaces created in them. This paper traces four new typologies in the design of six mega shopping malls in Egypt, constructed since 2010, as they integrate new public gathering spaces for leisure, recreation, and entertainment. Data on the new malls in Egypt was collected from corporate websites and promotional brochures, Google Maps and Street View, TripAdvisor, social media websites, visitor comments and news articles. A key finding is the trend of integration of large outdoor recreational spaces such as courtyards and plazas in mall design, the inclusion of a water element for attraction as well as the transition in function from simply offering goods and services to one that offers experiences and events to encourage recurring visits to the mall. The transformation of the mall parallels changes in conceptualizing the city of the 20th century as a large marketplace, an emporium of consumption, to conceptualizing the city of the 21st century as a large theatre and a festive place.

scholarly journals Metodología para la rehabilitación de grandes centros comerciales

2018 ◽  
Author(s):  
Jorge Carretero Monteagudo
Keyword(s):  
Urban Area ◽  
Sao Paulo ◽  
Shopping Mall ◽  
Low Density ◽  
São Paulo ◽  
Shopping Malls ◽  
Urban Background ◽  
Suburban Areas ◽  
Architectural Features ◽  
The City

El estudio de las características urbanas y arquitectónicas, y las posibles medidas de rehabilitación para los centros comerciales de gran tamaño, fueron el punto de partida para evaluar la sostenibilidad medioambiental y urbana de los mismos. En la presente tesis, se desarrolló una metodología de evaluación de cara al análisis de las medidas de rehabilitación que pudieran aplicarse sobre un centro comercial. Se consideraron cuatro familias de medidas: Rehabilitación ecoeficiente, inserción de elementos verdes, inserción de usos en el centro, y una familia de medidas de rehabilitación aplicadas sobre el entorno urbano. Ocho casos de centros comerciales fueron analizados: tres en el contexto urbano de Sao Paulo, tres en el contexto urbano de Madrid, y tres en el contexto de la Norteamérica suburbana. El resultado del estudio permitió establecer un criterio para orientar las operaciones de rehabilitación de centros comerciales hacia ciertos ámbitos de la sostenibilidad. Las conclusiones finales del estudio fueron que es importante considerar varias medidas de rehabilitación de forma simultánea, a la vez que considerar en la escala urbana global para lograr una mejora relevante de cara a la sostenibilidad. Esto último especialmente en centros comerciales ubicados en entornos periféricos de baja densidad. Abstract. The studio of both the urban and architectural features, as well as the retrofitting means of application on a shopping mall, was the parting point to evaluate the sustainability of large surface shopping malls. A methodology to evaluate the efficacy of the retrofitting means of application on malls was developed, considering four families of retrofitting means: Eco efficient refurbishment, insertion of green elements, insertion of uses, and a family of retrofitting means applied in the urban area surrounding the mall. Eight cases were analyzed: Three located in the urban background of the city of Sao Paulo, Three located in Madrid, and two located in the background of the Suburban U.S.A. The result of this study was the establishment of criteria to focus the operations of any retrofitting program applied on a shopping mall towards some facts related to sustainability. Being the final conclusions, the affirmation that is important to consider various means of retrofitting simultaneously on the shopping mall, as well as to consider the wide urban scale to be retrofitted, in order to achieve a relevant improvement towards sustainability. Specially in cases of shopping malls located in low density suburban areas.

Creating the Latino City

Latino City ◽  
2017 ◽  
Author(s):  
Llana Barber
Keyword(s):  
United States ◽  
New York ◽  
New York City ◽  
York City ◽  
Public Culture ◽  
Public Spaces ◽  
The United States ◽  
Latino Population ◽  
Transnational Activities ◽  
The City

Chapter Seven traces Lawrence's transition to a Latino-majority city with the 2000 census, including the tremendous increase in immigration during the 1980s that led Lawrence to become home to the largest concentration of Dominicans in the United States outside of New York City. The city's Latino population came to define Lawrence's public culture in this period, and the long push for Latino political power in the city was ultimately successful in many ways. This chapter discusses the transnational activities that brought new vitality to Lawrence's economy and its public spaces, yet larger structural forces continued to create obstacles to Latinos finding in Lawrence the better life they pursued.

scholarly journals Espaço Público e Shopping Center na Cidade Contemporânea: Novos Significados do North Shopping em Fortaleza - CE

2012 ◽  
pp. 128-155
Author(s):  
Tiago Estevam Gonçalves ◽  
Tatiane Rodrigues Carneiro
Keyword(s):  
Public Space ◽  
Public Spaces ◽  
Shopping Mall ◽  
Shopping Center ◽  
Shopping Centers ◽  
Private Space ◽  
The Public ◽  
The North ◽  
New Meanings ◽  
The City

Iniciar uma reflexão acerca da cidade atual nos remete à necessidade de construirmos uma análise sobre os shopping centers como espaços que tem atraído um fluxo considerável da população, ocasionando mudanças na relação dos citadinos com os espaços públicos.  Nesta perspectiva, temos como objetivo analisar o  North Shopping, localizado na cidade de Fortaleza, como um espaço de uso popular onde as camadas de menor poder aquisitivo podem adentrar e usufruir de seus atributos. Imbuídos de tal finalidade nosso aporte teórico fundamentou-se em Pintaudi (1992), Dantas (1995), Silva (1996) Lefebvre (1999), Carlos (2001), Gomes (2002) e Serpa (2007). Conclui-se que na cidade de Fortaleza, o North Shopping é um verdadeiro simulacro da realidade, substituindo as experiências cotidianas dos espaços públicos, configurando-se, assim, a supervalorização do espaço privado que se traveste de público tendo repercussões na nova urbanidade fortalezense.  Public Space and Shopping Mall in the Contemporary City: New Meanings of North Shopping in Fortaleza/CE  Abstract Start a discussion about the current city us the need to build an analysis on malls as spaces that have attracted a considerable  flow of people, causing changes in the relationships of the townspeople with the public spaces. In this perpective, we have to anlyze the North Shopping, located in Fortaleza, as a space where the popular use of lower purchasing power can enter and enjoy its atributes. Imbued with this purpose our theoretival approach was bases on Pintaudi (1992), Dantas (1995), Silva (1996) Lefebvre (1999), Carlos (2001), Gomes (2002) e Serpa (2007).  It’s concluded that in the city of Fortaleza, the North Shopping is a true simulation of reality, replacing the daily experiences of public spaces, becoming  thusovervaluation of private space of public who dresss as having impact on new fortaleza’s urbanity. Espacio Público y Centro Comercial en Ciudad Contemporánea: Nuevos Sentidos del North Shopoing en la Fortaleza/CE ResumenIniciar uma reflexión acerca de la actual ciudad nos recuerda la necesidad de construir um análisis acerca de los centros comerciales como espacios que han atraído um flujo considerable de personas, provocando câmbios en la relación de los habitantes de la ciudad com los espacios públicos. Em esta perspectiva, tenemos que analisar el North Shopping, que se encuentra en Fortaleza, como um espacio de uso popular donde lãs camadas de menor poder adquisitivo pueden entrar y disfrutar de sus atributos. Imbuido de esa finalidad nuestro aporte teórico se fundamento em: Pintaudi (1992), Dantas (1995), Silva (1996) Lefebvre (1999), Carlos (2001), Gomes (2002) y Serpa (2004). Se puede concluir que en la ciudad de Fortaleza el North Shopping es uma  verdadera simulación de la realidad, sustituición de las experiencias diárias de los espacios públicos, convertiéndose, asó, la sobrevaluación del espacio privado que se passa por el público tenendo impactos en la nueva urbanidad de Fortaleza.10.7147/GEO10.1573

scholarly journals Natural Commercial Centers: Regeneration Opportunities and Urban Challenges

2014 ◽  
Vol 11 ◽  
pp. 392-401 ◽  
Author(s):  
Gabriella Esposito de Vita ◽  
Stefania Ragozino
Keyword(s):  
Large Scale ◽  
Public Spaces ◽  
Shopping Mall ◽  
Regeneration Process ◽  
City Centre ◽  
Ongoing Research ◽  
Commercial Activities ◽  
The Social ◽  
Market Areas ◽  
The City

In the history of European cities, public spaces always played a pivotal role, representing key places for developing social interactions and for enhancing the sense of community. Squares, commercial streets, market places as well as traditional retail and art-and-crafts areas can be considered the core of the city. The social, economic and demographic crisis and the loss of cultural identity has affected the capacity of attraction of local small retailers, giving the floor to the aggressive strategies of suburban shopping malls, centers, arcades or precinct, forming a complex of shops, movie theaters, restaurants and food courts with interconnecting walkways [. Typical expressions of a globalized economy, the different categories of suburban shopping mall have transformed behaviors and paths at a large scale [. One consequences can be identified in the loss of traditional commercial activities within the city centre, producing a situation of urban decline, mirrored by the impoverishment of public spaces [[. This paper suggests that, by activating the existing cultural and socio-economic capital it is possible to undertake a successful regeneration process based on a participative approach and on public and private integrated tools. By focussing on the experience of the Centri Commerciali Naturali (Natural Commercial Centres) established in Italy as partnership between Municipalities, cultural operators, public services providers and associations of shops owners to exploit the commercial activities in the historical centers the ongoing research is oriented to explore successful experiences of private-public partnership to be implemented in a regeneration process of areas traditionally dedicated to retail and art-and-craft small enterprises. The paper discusses the potentiality and the criticism of the NCC as engine for the redevelopment and regeneration of the inner city abandoned retail areas. In so doing, the experience developed in Campania (Southern Italy) will be analyzed in order to show how the activation of the social capital within the framework of the CCN could contribute in renovating the traditional commercial identity of the area, supporting the public spaces regeneration process. This paper aspires to offer useful insights to all those policy makers, city managers and planners who seek to revitalise traditional market areas in European city centres.

scholarly journals Online Shopping Malls: Behavioral Impacts of Short- and Long-term Store Loyalty

2018 ◽  
Vol 11 (3) ◽  
pp. 10
Author(s):  
Yukihiro Miwa ◽  
Makoto Morisada ◽  
Wirawan D. Dahana
Keyword(s):  
Time Trend ◽  
Online Shopping ◽  
Shopping Mall ◽  
Store Loyalty ◽  
Type Ii ◽  
Shopping Malls ◽  
Purchase Incidence ◽  
Negative Effect ◽  
Short And Long Term

This study addresses how customers develop loyalty toward focal stores within an online shopping mall, and how this construct affects behavioral mall loyalty in both the short- and long-term. We employ a type II Tobit model to dynamically capture the short- and long-term impacts of store loyalty on purchase incidence and purchase amount. We further embed this model within a model of store loyalty formation to elucidate its driving factors. Applying the models to purchase history data of new customers in an online shopping mall, we observe that store loyalty has an immediate negative effect on purchase incidence; however, given a purchase, this variable increases the purchase amount in the long-term. Additionally, the formation of store loyalty appears to be significantly affected by gender, age, cumulative purchase amount, cumulative purchase frequency, and time trend. We discuss the implications of these findings for mall owners in an effort to increase revenue contribution of their tenants.

Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls

2019 ◽  
Vol 31 (2) ◽  
pp. 464-479 ◽  
Author(s):  
Jihyun Lee ◽  
Yuri Lee
Keyword(s):  
Direct Effect ◽  
Indirect Effect ◽  
Online Shopping ◽  
Negative Mood ◽  
Web Design ◽  
Shopping Malls ◽  
Online Retail ◽  
Content Type ◽  
Managerial Implications ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship between online retail therapy and consumers’ attitudes towards online fashion shopping malls (ATO) based on the stimulus–organism–response model. Design/methodology/approach This study examined how online retail therapy factors (e.g. the aesthetics of web design and attractiveness of the models) affect consumers’ ATO. In particular, the authors examined the mediation of positive mood reinforcement (PMR) and negative mood reduction (NMR). Findings The results indicated that aesthetics has a significant and direct effect on ATO. However, model attractiveness has an indirect effect on ATO through PMR and NMR. In addition, the direct effect of aesthetics on ATO is greater than the indirect effect of model attractiveness. Therefore, online fashion shopping malls need to concentrate on improving the aesthetics of the shopping malls. For fashion shopping malls that do not have the capacity to improve the aesthetics, it is possible to improve ATO by using highly attractive models. Originality/value This study applied the concept of retail therapy to the online environment and verified the effect. This study expanded the scope of the study of retail therapy by examining the effect of mood improvement on ATO as well. Further, this study examined the structure of two online retail therapy factors, aesthetics and model attractiveness, that affect ATO through PMR and NMR, and suggested managerial implications for online shopping malls.

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