scholarly journals THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS AND CONTROL OF BEHAVIOR TOWARDS INTENTION IN SHARE INVESTMENT

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Erna Retna Rahadjeng ◽  
Yulist Rima Fiandari
Keyword(s):  
Decision Making ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Individual Characteristics ◽  
Stock Investment ◽  
Result Show ◽  
Financial Decision ◽  
Past Experiences ◽  
And Control ◽  
Investment Intentions

The development of the stock market has been dominated by individual. The decision-making process in investment actions is influenced by various individual characteristics and systematic factors are important elements that have an important influence on investors' financial decision making. Stock purchases can be influenced by attitudes, subjective norms and biases from past experiences. Stock investment is starting to be of interest to scholars. This study aims to determine and analyze the effect of attitudes, subjective norms and behavioral control on investment intentions in the capital market. The population that will be used as the research object is scholars in Malang, who have already been familiar with finance courses. The sampling method used was purposive sampling, namely determining the sample according to the research objectives. Data analysis is used to determine the effect of independent variables on the dependent variable, which is analyzed using path analysis with PLS. The result show that attitudes, subjective norms and behavioral control have an influence on the intention to invest in shares investment.

A moderated mediation analysis of the effect of lettering case and color temperature on trustworthiness perceptions and investment decisions

2020 ◽  
Vol 38 (4) ◽  
pp. 987-1005 ◽  
Author(s):  
Yao Song ◽  
Yan Luximon ◽  
Jing Luo
Keyword(s):  
Decision Making ◽  
Color Temperature ◽  
Decision Making Process ◽  
Content Type ◽  
Color Design ◽  
Complex Information ◽  
Financial Decision ◽  
Behavioral Research Method ◽  
High Level ◽  
Investment Intentions

PurposeThe purpose of this study is to test the theoretical framework of lettering case, color temperature, perceived trustworthiness and investment intentions. First, it aims to test whether the effect of lettering case on investment intentions is mediated by trustworthiness. Second, the study will examine if this process is moderated by color temperature.Design/methodology/approachFollowing the behavioral research method, this study employed a 2 (the fully-lowercase slogan vs the initial-uppercase slogan) by 2 (warm-color design vs cool-color design) full factorial between-subject design. Two hundred participants were recruited for the experiment to test the hypotheses.FindingsFor the lowercase slogans (vs uppercase slogans), we found that people tended to have a high level of perceived trustworthiness, which led to a high level of investment intentions. In addition, the indirect effect of the lettering case on investment intentions through the perceived trustworthiness was moderated by color temperature. Specifically, the visually warm advertisement (vs visually cool design) would strengthen the effect of lowercase slogans on customers' investment intentions.Originality/valueWhen people make a financial decision with limited, incomplete or overly complex information, simplified visual heuristics, rather than rational algorithmic processing, play a significant role in their decision-making process. However, only a limited amount of research has addressed the effect of the lettering case on customers' perceptions and the consequent decision-making process from a financial advertising perspective. This study tries to supplement and extend the visual heuristics theory, highlighting the role of simplified heuristics, rather than rational algorithmic processing, in financial customers' decision-making process.

Overwhelming Remembrance of Things Past: Proust Portrays Limbic Kindling by External Stimulus—Literary Genius Can Presage Neurobiological Patterns of Puzzling Behavior

1993 ◽  
Vol 73 (2) ◽  
pp. 615-621 ◽  
Author(s):  
Anneliese A. Pontius
Keyword(s):  
Decision Making ◽  
Frontal Lobe ◽  
Limbic System ◽  
External Stimulus ◽  
Autonomic Activation ◽  
Human Decision ◽  
Normal Human ◽  
Past Experiences ◽  
And Control ◽  
External Stimuli

Proust detailed inexplicable behavior long before the neurobiologists Goddard and McIntyre in 1972 demonstrated that intermittent repetition of harmless stimuli can cause “kindling” of a seizure (with or without motor convulsions). Such brief seizures can occur especially in the evolutionarily old limbic system which mediates basic drives, their concomitant emotions, and certain aspects of memory. It appears that in humans the influence of specific external stimuli that revive the memory of repeated past experiences may “kindle” a transient episode of limbic overactivation. Thereupon the normal balance between the limbic and frontal lobe systems is disturbed (for a few minutes) as are normal human decision making and control of action. Linked with such a transient frontolimbic imbalance is out-of-character behavior, psychosis (hallucinations or delusions), autonomic activation, and severe distortion of affect and of action, culminating in extreme cases in a “Limbic Psychotic Trigger Reaction,” as proposed by Pontius in 1981, in motiveless homicidal acts with mostly preserved consciousness and memory for the acts.

scholarly journals PERILAKU INVESTASI SEKTOR KEUANGAN DI KALANGAN PEGAWAI NEGERI SIPIL : PENGEMBANGAN THEORY PLANNED OF BEHAVIOR

2017 ◽  
Vol 10 (3) ◽  
pp. 202
Author(s):  
Sriatun Sriatun ◽  
Indarto Indarto
Keyword(s):  
Random Sampling ◽  
Structural Equation ◽  
Behavioral Control ◽  
Confirmation Bias ◽  
Simple Random Sampling ◽  
Subjective Norms ◽  
Civil Servants ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Investment Intentions

<p>Investasi sektor keuangan merupakan salah satu alternatif investasi yang cocok untuk Pegawai Negeri Sipil (PNS).  Penelitian ini berusaha menganalisis faktor yang mempengaruhi minat berinvestasi serta menemukan faktor yang menyebabkan masih rendahnya tingkat investasi sektor ini di kalangan PNS dengan menggunakan dasar <em>Theory Planned of Behavior </em>dengan menambahkan faktor bias konfirmasi. Populasi penelitian adalah Pegawai Negeri Sipil yang bekerja pada Kantor Pelayanan Pajak di Semarang dengan jabatan <em>Account Representative. </em>Sampel penelitian sejumlah 120 yang penentuannya menggunakan <em>simple random sampling. </em>Data yang terkumpulkan dari hasil kuesioner dianalisis menggunakan <em>Structural Equation Modeling</em> (SEM) dengan menggunakan software amos ver.21.0.Hasil penelitian menunjukkan bahwa minat investasi dipengaruhi oleh sikap berperilaku, norma subjektif, kontrol perilaku, dan bias konfirmasi. Penelitian menemukan bahwa minat investasi tidak memediasi pengaruh sikap berperilaku, norma subjektif, kontrol perilaku, dan bias konfirmasi terhadap keputusan investasi. Temuan penelitan memperlihatkan bahwa keputusan investasi di kalangan PNS dipengaruhi oleh sikap berperilaku dan kontrol perilaku .</p><p><em>         Investment finance sector is one of the alternative investments that are suitable for Civil Servants (PNS). This research seeks to analyze the factors that affect interest to invest and find the factors that led to the low level of investment this sector among civil servants using the basic Theory of Planned Behavior by adding a factor of confirmation bias. The study population is a Civil Servant who worked on the Tax Office in Semarang with positions Account Representative. The research sample number 120 that determination using simple random sampling. Data were collected from questionnaires were analyzed using Structural Equation Modeling (SEM) by using software amos ver.21.0. The results showed that the investment intentions are influenced by the attitude toward the behavior, subjective norms, perceived behavioral control, and confirmation bias. The study found that investment intentions are not mediating influence behaved attitude toward the behavior, subjective norms, perceived behavioral control, and confirmation bias towards investment decision. The findings of the research show that the investment decisions among civil servants behave is influenced by the attitude toward the behavior and perceived behavioral control.</em></p>

scholarly journals The Influence of Attitudes, Norms and Control Subyetif Interests Attitudes to Using Internet Banking In BRI Kotamobagu Branch

2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Ferdy Roring
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Commercial Banks ◽  
Behavioral Control ◽  
Banking System ◽  
Internet Banking ◽  
Subjective Norms ◽  
Validity And Reliability ◽  
Data Validity ◽  
And Control

Commercial banks have introduced internet-based on banking system to improved operations and reduced costs. Internet banking is one form of service were started a lot of products offered by commercial banks in Indonesia.The sample in this study was 100 from total population 809 clients. Analysis tools used multiple linear regression, hypothesis testing using t test and F test before being tested by using multiple linear regression, previously tested using the data validity and reliability as well as testing the classical assumptions. Tests conducted with the help of SPSS software.The results showed that attitudes, subjective norms and behavioral control affect the interest of using internet banking either partially or simultaneously. The relationship between the variables X and Y is strong, while the magnitude of the influence of variable X to variable Y is equal to 38.8% while the remaining 61.2% is influenced by variables other than research. The dominant variable is the control of behavior.Increased interest of customers to use internet banking should be improved by Bank BRI Branch Kotamobagu by increasing or add information on internet banking, as most customers are still not understand about internet banking.Keywords: Attitude, Subjective Norms, Behavioral Control, Use Internet Banking Interests.

scholarly journals Effect of Education on Preventive Home Accident Practices by Mothers with Toddlers: Using the Theory of Planned Behavior

2020 ◽  
Author(s):  
Roya Amini ◽  
Narges Kalvandi ◽  
Masoud Khodaveisi ◽  
Leili Tapak
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Cluster Sampling ◽  
Perceived Behavioral Control ◽  
Significant Difference ◽  
Comprehensive Health ◽  
Quasi Experimental ◽  
And Control

Abstract Background Home accidents are one of the causes of death and disability in toddlers. This study aimed to determine the effect of education on preventive home accident practices by mothers with toddlers with regard to the Theory of Planned Behavior (TPB). Methods This research was a quasi-experimental study conducted on 116 mothers referred to comprehensive health centers (58 mothers per experimental and control groups), who were selected using cluster sampling method. Data were collected by a researcher-made TPB questionnaire, and then educational intervention was performed based on the TPB in four 45-60 minute sessions for the experimental group. After two months, the data were recollected from the two groups and analyzed by SPSS software version 16. Results Comparing the scores of knowledge, TPB constructs (i.e., attitude, perceived behavioral control, behavioral intention, and subjective norms), and preventive home accident practices of mothers revealed no statistically significant difference between the two groups at the beginning of the study. After having the intervention, there was a significant difference between the two groups of mothers regarding knowledge, TPB constructs (except for subjective norms), and preventive home accident practices for toddlers (p <0.001). Conclusion Preventive home accident practices adopted by mothers with toddlers enhanced after applying the TPB ; hence, this theory-based education can be used as a proper theoretical framework for toddlers’ home accident prevention.

Martin Fishbein’s Legacy

2012 ◽  
Vol 640 (1) ◽  
pp. 11-27 ◽  
Author(s):  
Icek Ajzen
Keyword(s):  
Perceived Control ◽  
Reasoned Action ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Control Beliefs ◽  
Perceived Behavioral Control ◽  
Actual Behavior ◽  
Reasoned Action Approach ◽  
Behavior Change Interventions ◽  
And Control

The reasoned action approach that Martin Fishbein pioneered has emerged as the dominant conceptual framework for predicting, explaining, and changing human social behavior. The most popular model in this tradition, the theory of planned behavior, has generated a great deal of empirical research supporting the premises of this approach. It has been shown that behavioral, normative, and control beliefs provide the basis, respectively, for attitudes toward the behavior, subjective norms, and perceived behavioral control; that these three factors jointly account for a great deal of variance in behavioral intentions; and that intentions and perceived control can be used to predict actual behavior. Based on these insights, investigators have been able to design effective behavior change interventions.

scholarly journals Personality Traits and Stock Investment of Individuals

2019 ◽  
Vol 11 (19) ◽  
pp. 5474 ◽  
Author(s):  
Cheng-Po Lai
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Individual Investors ◽  
Big Five Personality ◽  
Perceived Behavioral Control ◽  
Stock Investment ◽  
Investment Intentions

Behavioral finance has been widely applied in the financial realm from psychological perspectives focusing on herding and disposition effects. However, little research is devoted to the influences of personality traits on the stock investment intentions of individuals. This study extends the theory of planned behavior incorporating the big five personality taxonomies to investigate the effects of the personality traits of individual investors on stock investment intention. Utilizing partial least squares based on structural equation modeling techniques with a sample of 385 subjects, empirical results indicate that the stock investment intentions of individuals are significantly affected by subjective norm, attitude, and perceived behavioral control, and subjective norm significantly affects attitude. Individuals with open and agreeable personalities tend to have influences on subjective norm. Neurotic individuals tend to have negative attitudes toward stock investment. The perceived behavioral control of individuals regarding stock investment is influenced by the personality traits of agreeableness, extroversion, conscientiousness, and openness. Prior stock trading experiences significantly affect the relationships between attitude and stock investment intention, as well as on the linkages between extroversion and subjective norm, attitude, and perceived behavioral control. This study concludes with the discussion of the findings, with insights into theory and managerial implications.

scholarly journals Decision Model for Saving Stocks Based on TPB and Financial Literacy

2021 ◽  
Vol 16 (1) ◽  
pp. 94-102
Author(s):  
Kemal Budi Mulyono
Keyword(s):  
Capital Market ◽  
Financial Literacy ◽  
Behavioral Control ◽  
Financial Education ◽  
Subjective Norms ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Research Model ◽  
Early Predictors ◽  
Investment Intentions

This study investigated the behavior of investment decisions that were not only assumed on rationality but were also affected by other factors, such as psychological factors, one of which was financial literacy. There were so many causal studies of financial literacy and investment intentions. However, there were still issues of inclusion between studies. Therefore, this study adopted a theory of planned behavior, proposed as an explanatory model for investment intentions associated with financial literacy. By proposing attitude, subjective norms, and perceived behavioral control related to investment as a mediator of investment intention, the unit of analysis was students who were members of the capital market study group spreading across universities in Semarang. The sample used was 170 students conducted through a questionnaire survey, then analyzed descriptive statistics and SEM with the PLST Warp. The results showed that all variables, both attitudes, subjective norms, perceptions of behavioral control, significantly mediated the effect of financial literacy on investment intention in partial mediation. For future research, you can explore the variables of financial education as early predictors associated with this research model to get a holistic picture related to the effectiveness of student financial education.

Linking decision-making research and cancer prevention and control: Important themes.

2005 ◽  
Vol 24 (4, Suppl) ◽  
pp. S106-S110 ◽  
Author(s):  
Kevin D. McCaul ◽  
Ellen Peters ◽  
Wendy Nelson ◽  
Michael Stefanek
Keyword(s):  
Decision Making ◽  
Cancer Prevention ◽  
Prevention And Control ◽  
Cancer Prevention And Control ◽  
And Control
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