scholarly journals The Chaebol’s contribution on South Korea nation branding through Korean wave

2021 ◽  
Vol 5 (2) ◽  
pp. 317-336
Author(s):  
Sarah Dannita ◽  
Shannaz Deniar

Korean Wave atau yang dikenal dengan Hallyu Wave menjadi salah satu ciri nation branding dari Korea Selatan. Sebagai sebuah kebutuhan dari negara untuk memperkuat eksistensinya, kajian mengenai nation branding menjadi menarik untuk melihat bagaimana strategi yang dipilih dari aktor negara serta bagaimana bentuk kolaborasi yang mereka lakukan. Penelitian ini menelaah kontribusi Chaebol dalam penguatan nation branding melalui Korean Wave.  Dengan menggunakan Nation Branding Index oleh Simon Anholt, penelitian ini melihat bagaimana bentuk kontribusi dan kolaborasi antar aktor dalam enam index, yakni national governance, export promotion, tourism, investment and immigration, cultural/heritage relations, dan public/ people. Hasil penelitian ini memperlihatkan usaha Chaebol melalui kerjasama, joint venture, produksi, distribusi, serta promosi konten-konten dalam hallyu terlihat  berdampak signifikan baik dalam citra promosi  maupun pemasaran produk kepada masyarakat internasional.   The Korean Wave, also known as the Hallyu, is one of the nation branding’s characteristics of South Korea. As a need from the state to strengthen its existence, the study of nation branding is interesting to see how the strategies chosen by state actors are and what forms of collaboration they take. This study will examine the contribution of Chaebol in strengthening nation branding through the Korean Wave. By using the Nation Branding Index by Simon Anholt, this study looks at the forms of contribution and collaboration between actors in six nation branding indexes, namely national governance, export promotion, tourism, investment and immigration, cultural/heritage relations, and public/people. The results of this study show that Chaebol's strategies through cooperation, joint ventures, production, distribution, and promotion of hallyu content has a significant impact both in image promotion and product marketing to the international community towards South Korea.

2020 ◽  
Vol 63 (4) ◽  
pp. 743-762
Author(s):  
Oumar Ba

AbstractFollowing the attacks in Timbuktu in 2012, the ICC’s Al Mahdi case became the first instance where one perpetrator was solely charged with the war crime of destruction of cultural heritage. The ICC prioritized the crimes against cultural heritage at the expense of other types of atrocities in Northern Mali for two reasons: expediency, and the convergence of interests between the Court, the Malian state, and the international community. This study finds that the international community, the state, and the local community do not have the same conceptions and approaches regarding cultural heritage, its protection, or its value.


MedienJournal ◽  
2017 ◽  
Vol 37 (3) ◽  
pp. 7
Author(s):  
Gisela K. Cánepa

Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska  released as part of the Nation Branding campaign Marca Perú  in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.


Author(s):  
Kleanthis Kyriakidis

In the Arabian Gulf two identities can be really considered almost as important as the national one: the tribal and the sectarian ones. Someone should expect that the reinforcement of these identities is a direct response to inequality and processes of exclusion. Furthermore, parochial tribalism is expected to arise as the protector of cultural heritage, especially in a region where the ex-pats vastly outnumber the locals. Nonetheless, both statements are far from truth. In this paper we will analyze how in the Gulf, sectarian identity came to play a significant role only after the 1979 Islamic revolution in Iran and it keeps on surviving through mainly instigations and Iranian propaganda, provocations and support. It should be noted that Sunni identity has been allegedly subjugated in other Middle East States (mainly in Syria and Iraq) but in the Gulf the sectarian challenge stems from the Shia communities, openly supported by Tehran. Strangely enough, the tribal identity does not pose that much of a challenge, since tribes are more the friend than the enemy of all Gulf States. Actually, these countries could not have survived without the loyalty and commitment of the tribes not only to the Royal families but also to the idea of the State and the ideal of the Nation – and Gulf Nations do protect their cultural heritage. Keywords: Gulf, Globalization, Fragmentation, Sectarianism, Tribalism


Author(s):  
Ki-Gab Park

The chapter argues that natural disasters are common concerns in the international community. At the same time, the current international cooperation mechanism, based on the principle of equal sovereignty, require prior consent by the state affected by a natural disaster. Unfortunately, this is not always an efficient tool for the protection of victims. The globalization of problems and the proliferation of humanitarian crises make the veritable solidarity of the international community increasingly necessary, and therefore another high value, namely international solidarity or community obligations, should create direct and immediate obligations for all members of the international community. The main object of this chapter is to discuss the future-oriented direction of the law on natural disasters. This means, first, to ascertain the lex lata, especially customary rules. The chapter further offers some suggestions on possible ways for the international community to provide more effective relief for victims of natural disasters.


1997 ◽  
Vol 23 (2-3) ◽  
pp. 221-250
Author(s):  
Lawrence E. Singer

The pressures encountered by hospitals in the current era of reimbursement declines and stiffened competition are well known. As the “ultimate” payors—primarily employers and government—aggressively continue to seek low cost care, the response of the hospital industry has been to move toward consolidation and efficiency-enhancing mechanisms.Increasingly, nonprofit, tax-exempt hospitals have come to believe that they are at a significant disadvantage vis-á-vis their for-profit brethren in their ability to attract the capital needed to compete in the market. A growing trend among nonprofit hospitals, therefore, is to sell to or enter into a joint venture with a proprietary organization, or alternatively to convert to for-profit status. In 1995, fifty-eight nonprofit hospitals became for-profit; hospital conversions to for-profit status in 1996 are projected to outstrip the pace established the prior year.The conversion trend has not gone unnoticed at the state level. Recently, several states have proposed or enacted laws regulating sales and conversions of nonprofit hospitals, and many more states are contemplating such legislation.


2021 ◽  
Vol 13 (9) ◽  
pp. 4784
Author(s):  
Jun-Sik Eom ◽  
Sung-Hoon Yoon ◽  
Dai-Whan An

This study investigates the sustainable values of cafes established using idle industrial facilities that are a part of the cultural heritage of South Korea in terms of the characteristics of the architectural space and consumers’ space utilization. Twenty regenerative cafes in five regions were selected, and five of them were analyzed by comparing their characteristics with those of the conventional cafes. Unlike conventional cafes, regenerative cafes have architectural spaces that seem to be non-everyday and elicit a feeling of the passage of time. Users utilized these cafes as spaces for activities and experiences for long periods compared to conventional cafes. Consequently, regenerative cafes were found to contain sustainable values as complex networking spaces, as cultural heritage that can be experienced and as independent tourist destinations. Regenerative cafes have become unique differentiated architectural spaces utilized by several users.


MANUSYA ◽  
2006 ◽  
Vol 9 (2) ◽  
pp. 95-102
Author(s):  
Weeraphan Shinawatra

This paper is an attempt to explain problems of cultural heritage conservation and management in Thailand due to the neglect of the State and the weakness of the society in understanding and protecting their cultural heritage especially the “folk culture” against globalization. The paper also points out that the impending Thailand Charter for cultural heritage conservation and management is the key solution to counterbalance today’s threats. Non-government organizations should take the lead in drafting the Charter with full public participation. Meanwhile local cultural heritage organizations which are at risk should immediately respond, with all stakeholders involved, before it is too late.


Author(s):  
Назгуль Нуржановна Кадримбетова ◽  
Айсулу Корабековна Купаева ◽  
Жанар Алтынбековна Жаксылыкова

В статье дается обзорный анализ основ государственной культурной политики в рамках сохранения и использования историко-культурного наследия на базе методики геокультурного брендирования. Казахстанский геокультурный бренд - «Великая степь как этнотерриториальный образ степной цивилизации». The article deals with an overview analysis of the foundations of the state cultural policy in the framework of preserving and using historical and cultural heritage based on the methodology of geo-cultural branding. Kazakhstan's geo-cultural brand is "The Great Steppe as an ethno-territorial image of the steppe civilization".


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