scholarly journals Ideal Identity Construction in Beauty Product Advertisement of Garnier

2016 ◽  
Vol 7 (2) ◽  
pp. 120-136
Author(s):  
Rimah Hidayah ◽  
Dzo’ul Milal
Keyword(s):  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Scientific Evidence ◽  
Three Dimensional ◽  
Modern Society ◽  
Critical Discourse ◽  
Social Features ◽  
Textual Features ◽  
Three Dimensional Models ◽  
The Ideal

This study aims at explaining how the advertiser constructs the ideal identity in the Garnier advertisement. It mainly focuses on the characteristics of language and other context used in the advertisement from a Critical Discourse Analysis (CDA) perspective. This is a descriptive qualitative method in which the data were collected from the beauty product advertisements of Garnier. The analysis is based on Fairclough’s three dimensional models (textual features, discursive features, and social features). The findings of this study show that the ideal identity in the advertisement of Garnier is constructed by advertiser through the use of textual features and social features. The writer finds out that there is on-going struggle about how the advertisers construct the ideal identity in the modern society by giving the representation of attractive model and how they show their professionalism in technology by giving scientific evidence in their advertisements.

scholarly journals A Critical Discourse Analysis on Beauty Product Advertisements

2019 ◽  
Vol 2 (1) ◽  
pp. 41-57
Author(s):  
Sri Susanti
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Three Dimensional ◽  
Social Practices ◽  
Critical Discourse ◽  
Dimensional Approach ◽  
The Social ◽  
Discourse Strategies ◽  
Textual Features

This research is aimed at describing the use of language in beauty ads (Pantene and Garnier ads), elaborating the way of the strategy are used in persuading the consumers and investigating the reason for the use of strategies. This is a descriptive qualitative method in which the data were collected from the advertisements of Pantene and Garnier. The collected data are the words, phrases, clauses, sentences that are used in ads. The data were analyzed according to Fairclough’s three dimensional approach of discourse analysis; they are textual features, discursive features, and social feature. The findings of this study show that the language used in Pantene and Garnier advertisements appear very interesting in building image to the audience and were successful in utilizing the various discourse strategies to gain people’s attraction to buy the product being advertised. For the social practices, the words found in their advertisement are considered have control or power over people.

CRITICAL DISCOURSE ANALYSIS AT INSTAGRAM’S CAPTION IN ADVERTISEMENT OF PONDS

2020 ◽  
Vol 26 (02) ◽  
pp. 345-370
Author(s):  
Lucia Putri ◽  
Diana Rozelin ◽  
Chandri Febri Santi
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Empirical Study ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Celebrity Endorsement ◽  
Know How ◽  
Textual Features ◽  
Three Dimensional Models

Critical discourse analysis (CDA) provides theories and methods for the empirical study of the relations between discourse and social and cultural developments in different social domains. CDA is not only a description and interpretation of discourse in context, but also offers an explanation of why and how discourses work. The writer interests in discussing Critical discourse analysis (CDA) because by using the critical discourse analysis (cda) this can express how community ideology about an event. The aims of the research are : (1) to elaborate of textual features of the advertisement, (2) to find out of discursive thecnique of the advertisement, (3) to find out social feature of the adevertisement. In this research, the writer applies the theory of Fairclough with three dimensional models by as supporting theory to answer the problem of the research. This research is qualitative research that focused on qualitative research by Hill Way in Kaelan and uses technique purposive sampling by Sugiyono. The writer found on the research that: (1) there are four textual features in the advertisement, (2) the tecniques of discursive found in the advertisement are two tecniques, with celebrity endorsement and scientific evindence, (3) to know how ideology and consumers views of this advertisement

scholarly journals Makna Rumah Tangga dalam Lirik “Settle Down” Ciptaan Tetaz Francois Lois dan Johnson Kimbra Lee (The Meaning of Family in “Settle Down” Lyrics by Tetaz Francois Lois and Johnson Kimbra Lee)

JALABAHASA ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 15-29
Author(s):  
Hana Putri Lestari
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Folk Song ◽  
Critical Discourse ◽  
Literature Research ◽  
Ideal Family ◽  
The Ideal ◽  
Descriptive Qualitative

Penelitian ini mendeskripsikan makna rumah tangga dalam lirik “Settle Down” ciptaan Tetaz Francois Lois dan Johnson Kimbra Lee. Lagu dengan aliran freak folk ini menarik untuk diteliti karena makna liriknya dapat dijadikan pedoman dalam berumah tangga untuk tidak terlalu berekspetasi pada seseorang. Lirik lagu “Settle Down” mengisahkan ekspektasi, realita, serta problematika rumah tangga itu sendiri. Penelitian ini merupakan penelitian kepustakaan dengan metode deskriptif kualitatif melalui pendekatan analisis wacana. Teori yang digunakan adalah teori analisis wacana kritis model Teun A. van Dijk. Poin-poin analisis penelitian ini di antaranya struktur makro (tematik), superstruktur (skematik), dan struktur mikro (semantik, sintaksis, dan stilistik). Hasil penelitian menunjukkan lirik lagu “Settle Down” memiliki premis klise rumah tangga yang ideal bagi seorang perempuan. Adapun makna rumah tangga dalam lirik “Settle Down” terdiri atas ekspektasi atau harapan, ancaman, dan realita atau kenyataan. This research describes the meaning of family in “Settle Down” lyrics by Tetaz Francois Lois and Johnson Kimbra Lee. This freak folk song is interesting to study because the meaning of the lyrics can be used as a guide in family affairs. “Settle Down”’s lyrics tell expectations, realities, and problems of the household itself. This research is a literature research with a descriptive qualitative method. The theory of this research is Teun A. van Dijk’s critical discourse analysis. The analysis points of this research are macrostructure (thematic), superstructure (schematic), and microstructure (semantics, syntax, and stylistic). The results showed that “Settle Down”’s lyrics have a cliché premise, woman’s expectations for the ideal family. Family in “Settle Down” lyrics represents expectation or hope, threat, and reality.

scholarly journals PENGGUNAAN BAHASA PADA AKUN MEDIA SOSIAL INSTAGRAM LAMBE TURAH: ANALISIS WACANA KRITIS

TELAGA BAHASA ◽  
2019 ◽  
Vol 6 (1) ◽  
Author(s):  
Andi Indah Yulianti
Keyword(s):  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Three Dimensional ◽  
Social Situation ◽  
Critical Discourse ◽  
Three Dimensional Model ◽  
Source Selection ◽  
The Social ◽  
Linguistic Aspect ◽  
The Relationship

AbstractThis paper is entitled "Penggunaan Bahasa pada Akun Media Sosial Instagram Lambe Turah: Analisis Wacana Kritis". The method used in this paper is descriptive qualitative method with the approach of critical discourse analysis of three dimensional model from Norman Fairclough. The purpose of this study is to describe the aspects of language, the relationship between Lambe Turah ideology with the linguistic aspects that are produced and describe the hegemony of Lambe Turah with the social situation underlying the language aspect used in representing the characters and news themes in Lambe Turah account. The results indicate that the linguistic aspect of diction, sentence use, and source selection in the direct quotes used by Lambe Turah has placed the characters in their content as negative representations.Keywords: Analysis of critical discourse; language; social media. AbstrakTulisan ini berjudul “Penggunaan Bahasa pada Akun Media Sosial Instagram Lambe Turah: Analisis Wacana Kritis”. Metode yang digunakan dalam tulisan ini adalah metode deskriptif kualitatif dengan pendekatan analisis wacana kritis model tiga dimensi Norman Fairclough. Tujuan dari penelitian ini adalah mendeskripsikan aspek-aspek kebahasaan, hubungan antara ideologi Lambe Turah dengan aspek kebahasaan yang dihasilkan dan mendeskripsikan hegemoni Lambe Turah dengan situasi sosial yang melatarbelakangi aspek kebahasaan yang digunakan dalam merepresentasikan tokoh dan tema pemberitaan dalam akun Lambe Turah. Hasil penelitian me­nunjukkan bahwa aspek kebahasaan berupa diksi, penggunaan kalimat, dan pe­milihan sumber dalam kutipan langsung yang digunakan Lambe Turah telah me­nempatkan tokoh-tokoh dalam isi pemberitaannya sebagai representasi yang negatif.Kata kunci:  Analisis wacana kritis; bahasa; media sosial.

scholarly journals The Analysis of Critical Discourse Analysis in the Speeches of Nadiem Makariem and Muhadjir Effendy at Teacher’s Day

2021 ◽  
Vol 4 (6) ◽  
pp. 245-251
Author(s):  
Rosi Wahyuni ◽  
Kastam Syamsi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Language Ideology ◽  
Qualitative Method ◽  
Qualitative Data ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Data Display ◽  
Analysis Theory ◽  
The Relationship

This research aims to find out the critical discourse analysis in the text of speeches from Nadiem Makarim and Muhadjir Effendy. The speech was chosen because it is one of the objects in Critical Discourse Analysis (CDA). Critical Discourse Analysis (CDA) is an approach to analyse the relationship between language, ideology, and power. This research used the descriptive qualitative method. The researcher uses the three-dimensional framework by Norman Fairclough in analysing the data of Critical Discourse Analysis (CDA). In presenting and analyzing the data, the researchers used qualitative data analysis theory from Miles and Huberman (1994) in Gani (2011), consisting of data reduction, data display or representation, and conclusion drawing or verification. The result of this study shows that both the script of speeches from Nadiem Makarim and Muhadjir Effendy have micro, mezzo, and macro-level related to the framework of Norman Fairclough. The language used in both of the speeches is a standard language, but in the speech of Nadiem Makarim used more creative language that can touch the millennial generations, while in the speech of Muhadjir was the usual words that can make the audiences bored.

The Media Conspiracy Behind the Death of Diana, Princess Of Wales: A Study of Critical Discourse Analysis

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 56
Author(s):  
Indah Mustika Santhi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Critical Discourse ◽  
Daily Mail ◽  
Daily Newspapers ◽  
Analysis Theory ◽  
The Media ◽  
Material Process ◽  
Social Level

ABSTRAKPenelitian ini berjudul “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. Penelitian ini bertujuan untuk menjelaskanbagaimana kematian Putri Diana direpresentasikan oleh The Daily Mail dalam artikelartikelpemberitaannya melalui dimensi tekstual dan juga memaparkan cara pandang TheDaily Mail sebagai pelaku media konspirasi pada praktik kerjanya terkait berita kematianPutri Diana dalam dimensi sosiokultural. Objek penelitian ini adalah The Daily Mail, salahsatu tabloid harian terbesar di Inggris. Metode yang digunakan dalam penelitian ini adalahmetode kualitatif, analisis deskriptif. Penulis menggunakan teori analisis wacana kritisFairclough (1995), disertai dengan beberapa teori pendukung lainnya, seperti teori klausasebagai representasi Halliday (2004), teori konspirasi Feaster (2008), Birchall (2006),Barkun (2003), Hodapp dan von Kannun (2008). Hasil dari penelitian ini menunjukkanbahwa representasi kematian Putri Diana dalam dimensi tekstual didapat melalui prosesmaterial, proses mental, proses relasional, proses verbal, dan proses eksistensial yangterdapat dalam artikel-artikel The Daily Mail. Sementara itu, cara pandang The Daily Mailsebagai pelaku media konspirasi atas berita kematian Putri Diana didapat melalui prosestataran sosial, tataran institusional, tataran sosial pada dimensi praktik sosiokultural.Kata Kunci: Transitivitas, Analisis Wacana Kritis, Media konspirasi.ABSTRACTThis thesis is entitled “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. This thesis is aimed to describe therepresentation of Princess Diana’s death and The Daily Mail’s perspective as a mediaconspiracy actor through textual and sociocultural dimension. The object of this thesis isThe Daily Mail, one of the widest national daily newspapers in England. The method that isused in this thesis is a qualitative method, a descriptive analytic method. The writer uses thecritical discourse analysis theory of Fairclough (1995) and some other supported theories,such as clause as representation theory by Halliday (2004), the conspiracy theory by Feaster(2008), Birchall (2006), Barkun (2003), Hodapp and von Kannun (2008). The result of thisresearch shows that the representation in textual dimension that appear on Princess Diana’sdeath is derived from material process, mental process, relational process, verbal process, andexistential process. While The Daily Mail’s perspective on Princess Diana’s death is derivedfrom situational level, institutional level and social level of sociocultural practice dimension.Keywords: Transitivity, Critical Discourse Analysis, Media Conspiracy.

scholarly journals THE CRITIQUES AND IDEOLOGIES SHARED IN THE INAUGURATION SPEECH OF DONALD TRUMP (A STUDY OF CRITICAL DISCOURSE ANALYSIS)

2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Linguistic Features ◽  
Three Dimensional Model ◽  
Donald Trump ◽  
Political Aspect ◽  
Political Condition

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>

scholarly journals REPRESENTASI PEREMPUAN JAWA DALAM SERAT WULANG PUTRI: ANALISIS WACANA KRITIS

2019 ◽  
Vol 9 (3) ◽  
pp. 213
Author(s):  
Atin Fitriana
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Context ◽  
Point Of View ◽  
Woman Writer ◽  
Critical Discourse ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Ideal

<p>The Javanese culture has a specific perspective on the ideal figure of women. This perspective is generally manifested in the classical texts, for example, in Serat Wulang Putri Adisara. Written by Nyi Adisara. Serat Wulang Putri contains the teachings for royal daughters in living their life as Javanese women based on Javanese teachings. In this manuscript, the readers can see the women figure portrayed from the perspective of a woman writer. This paper discusses the ideal women’s discourse in Serat Wulang Putri using the approach of critical discourse analysis from van Dijk. The analysis is conducted by considering the text’s microstructure, macrostructure, and cultural context. Through the analysis, we can see the ideal discourse of Javanese women based on Serat Wulang Putri. Furthermore, the text discusses women as figures who must pay attention to their attitudes and behavior, and can control their hearts, minds, and feelings. In this case, the author uses the male point of view to describe the characteristics of ideal Javanese women. Javanese women are also described as a weak figure and must obey what men command or expect from them.</p>

scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Three Dimensional Model ◽  
Written Text ◽  
The People ◽  
The Social

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

scholarly journals An Investigation into the Optimal Experience in Reading Journalistic Texts in Light of Instructing Fairclough’s and Van Dijk’s Model

2017 ◽  
Vol 6 (3) ◽  
pp. 232 ◽  
Author(s):  
Seyyed Alireza Hamedi ◽  
Seyyedeh Mina Hamedi ◽  
Seyyedeh Maryam Hamedi ◽  
Seyyedeh Massoumeh Hamedi
Keyword(s):  
Critical Discourse Analysis ◽  
Community Sample ◽  
Three Dimensional ◽  
Treatment Phase ◽  
Critical Discourse ◽  
Optimal Experience ◽  
Flow Experience ◽  
Three Dimensional Model ◽  
Paired Samples ◽  
Proficiency Level

The present study aims at exploring the extent to which Critical Discourse Analysis (CDA) familiarity may have an impact on flow experience. In so doing, the community sample of 60 students comprising 16 males and 44 females participated in the study. Initially, the pretest was conducted to ensure the homogeneity of their proficiency level. Besides, the participants were asked to reflect on their flow experience while reading three distinct genres of journalistic texts prior to the application of the treatment. During the treatment phase, they were instructed how to critically examine other journalistic texts relying on Fairclough’s (1989) three dimensional model along with Van Dijk’s (1995) theoretical framework of CDA over 10 successive sessions. Finally, utilizing paired- samples  t-tests, the results of the posttests on the very three texts which were conducted at the pretest stage, indicated that the application of CDA  has a significant influence on the students’ optimal experience while reading descriptive, expository, and narrative genres of journalistic texts.

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