In Search of a Causal Model of the Organization–Public Relationship in Public Relations

2018 ◽  
Vol 46 (11) ◽  
pp. 1761-1770
Author(s):  
Samsup Jo
Keyword(s):  
Public Relations ◽  
Causal Model ◽  
University Student ◽  
Decision Making Process ◽  
The Public ◽  
Mediating Role ◽  
Control Mutuality ◽  
Student Relationship ◽  
The University ◽  
Primary Relationship

I explored the underlying linkage structure between relational indicators in the organization–public relationship setting to establish which dimension takes precedence over the others, and whether there is a cause-and-effect relationship among the various dimensions. The results showed that control mutuality was the primary relationship indicator, affecting trust and satisfaction. As predicted, satisfaction affected trust. Finally, trust significantly affected commitment. In the university–student relationship setting, the results showed that trust and satisfaction played a mediating role among the dimensions. If it is accepted that the operative effect of relationship management is to initiate, maintain, and enhance the organization's relationship with the strategic public, then control mutuality might play an antecedent role in the development of satisfaction and trust. Thus, sharing the decision-making process with the public is more likely to increase the level of trust and satisfaction.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

Clarifying the University-Student Relationship

NASPA Journal ◽  
1990 ◽  
Vol 28 (1) ◽  
pp. 91-96
Author(s):  
Ronald J. Stump ◽  
Mary Alice Sullivan
Keyword(s):  
University Student ◽  
Student Relationship ◽  
The University

PERSEPSI DAN PARTISIPASI SIVITAS AKADEMIKA PADA PELAKSANAAN PROGRAM KEHUMASAN DALAM RANGKA MENCIPTAKAN CITRA POSITIF (STUDY DESKRIPTIF KUALITATIF DI UNIVERSITAS DIAN NUSWANTORO SEMARANG).

1970 ◽  
Vol 5 (1) ◽  
pp. 64
Author(s):  
Suharyanto - ◽  
Agus - Triyono
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Institutional Advancement ◽  
Survey Method ◽  
Word Perception ◽  
The Public ◽  
Positive Image ◽  
Key Word ◽  
The University

AbstrakKeberadaan devisi Hubungan Masyarakat (Humas) dalam  sebuah institusi pendidikan sangat memiliki peranan yang sangat penting. Dibeberapa perguruan tinggi devisi ini sangat vital karena menjadi corong bagi masyarakat luas dalam membina hubungan baik dengan para stakeholders. Begitu juga dengan Humas di Universitas Dian Nuswantoro yang telah melakukan berbagai program dalam rangka meningkatkan citra perguruan tinggi.  Penelitian ini berorientasi pada persepsi dan partisipasi sivitas akademika yang ada pada Humas Universitas Dian Nuswantoro Semarang untuk menciptakan citra positif. Target khusus penelitian ini adalah untuk mengetahui bagaimana persepsi dan partisipasi sivitas akademika atas keberadaan Humas, sehingga dapat ditemukan hasil penelitian yang dapat menjadi rekomendasi untuk kemajuan humas dan institusi. Tujuan jangka panjang dari penelitian ini adalah untuk mengetahui hasil signifikan dari temuan yang didapatkan sehingga bisa menjadi referensi atas program-program humas menjadi lebih baik.  Penelitian ini menggunakan pendekatan kualitatif dengan metode survey di lapangan, dan instrumen penelitian menggunakan daftar pertanyaan untuk wawancara.Kata kunci; persepsi, partisipasi, sivitas akademika, humas,citra positif                                                                     Abstract The existence of division of Public Relations (PR) in a highly educational institution has a very important role. In some universities this division is vital because a mouthpiece for the wider community in fostering good relations with stakeholders. So,  the PR at the University of Dian Nuswantoro who has conducted various programs in order to improve the image of the college. This research-oriented academicians of perception and participation that exist in PR Dian Nuswantoro University Semarang to create a positive image. Specific target of this research is to determine how perceptions and participation of academicians of the existence of PR, so that research results can be found that can be a recommendation for public relations and institutional advancement. The long term goal of this study was to determine the significant results of the findings obtained so that could be a reference to the public relations programs for the better. This study used a qualitative approach with a survey method in the field, and research instruments using a list of questions for the interview. Key word : Perception, participation, academic society, public relations, positive image 

Die Öffentlichkeitsarbeit des Staates und die Akzeptanz seiner Entscheidungen

2019 ◽  
Author(s):  
Felix Drefs
Keyword(s):  
Public Relations ◽  
Point Of View ◽  
Public Communication ◽  
Private Institutions ◽  
Public Authorities ◽  
Protest Movements ◽  
State Institutions ◽  
The Public ◽  
Free Process ◽  
The University

Just as in the private sector, the public communication activities of state institutions have gained increased weight and significance in our media society. In contrast to the public relations of private institutions, however, the communications of public authorities are subject to severe constitutional restrictions. Promotional activities by state institutions can pose a serious threat to the free process of forming a political opinion in a democratic society. At the same time, public authorities are facing increased demands for transparency and increasing difficulties in gaining acceptance for their decisions, which has been underlined in particular by recent protest movements. Against this background, this thesis, which was supervised at the University of Frankfurt, analyses the informal communications of state institutions and public acceptance of their decisions from a constitutional point of view. It identifies the legal scope within which public institutions are justified in promoting their decisions by means of public communication activities.

UNIVERSITY OF KYIV IN THE 1937-1945 (MEMORIES OF PROFESSOR I. A. GRITSENKO)

2019 ◽  
pp. 47-53
Author(s):  
Anatoliy Kotsur
Keyword(s):  
Educational Process ◽  
University Student ◽  
Student Life ◽  
The Public ◽  
National University ◽  
History Of ◽  
Doctoral Dissertations ◽  
The University ◽  
Present Summary

Important are for researchers and the public the materials related pages of history of the Taras Shevchenko National University of Kyiv. The memories of a man, who studied at the university, defended within its precincts candidate and doctoral dissertations constitute a particular value. It goes about the doctor of historical sciences, Professor Ivan Antonovych Grytsenko. To learn more about biographical field of I. A. Grytsenko, we present summary of the most important milestones of his life. Also we continue a printing professor’s memories about Kyiv period of his life (1937-1941 years.) in № 39 of "Journal of Ukrainian history". Especially carefully describes I. A. Grytsenko the premises of the Red Corps, educational process within the walls of Shevchenko university, student life, research interests, cultural and sporting preferences, etc. Materials are published in author's edition.

scholarly journals Assessment of Public Relations’ Practice of Edo State University Uzairue, Edo State, Nigeria

2021 ◽  
Vol 2 (4) ◽  
pp. 595-602
Author(s):  
Obinna Johnkennedy Chukwu
Keyword(s):  
Public Relations ◽  
Systems Theory ◽  
Educational Institutions ◽  
State University ◽  
Interview Schedule ◽  
The Public ◽  
Edo State ◽  
Set Up ◽  
The University

The study was carried out to assess public relations’ practice of Edo State University Uzairue. The study was predicated on Systems Theory (ST). The objectives were to determine the extent whether or not the Institution has a functional public relations department and to evaluate the extent of its public relations activities’ effectiveness, amongst others.  Interview schedule was used to elicit information from the public relations office headed by the public relations officer. Findings indicates, amongst others, that the University has a public relations office, but does not have public relations department, and that the extent of her public relations activities’ effectiveness is average, amongst others. Given the above and the enormity of the importance of public relations to the educational institutions, the study, thus, recommend that Edo State University Uzairue should set-up a PR department with its ancillary compliments; step-up, and also, utilise effective public relations strategies in order to achieve effectiveness in its public relations’ campaigns or activities.

scholarly journals فاعلية العلاقات العامة في التوعية بمخاطر ظاهرة العنف الطلابي بمؤسسات التعليم العالي

2021 ◽  
Vol 33 (1) ◽  
pp. 147-169
Author(s):  
د. الرشيد داؤد ادم سليمان
Keyword(s):  
Public Relations ◽  
Survey Methodology ◽  
Main Tool ◽  
Point Of View ◽  
Political Organizations ◽  
The Public ◽  
Student Violence ◽  
Political Works ◽  
The University ◽  
Higher Institutions

The researcher aimed in this study to highlight some of the causes and motivates of student’s violence, and finding out the effectiveness of public relations programs in raising awareness about the risks of student violence in institutions of higher education. the researcher has used study survey methodology and comprehensive inventory The research community consists from all public relations staff in Omdurman Islamic University The study sample was selected by used the comprehensive inventory method and it is number was (15) individuals. The researcher has used a questionnaire as a main tool to know the researchers point of view the data was analyzed through the SPSS program and the most important result are:  1-the study  confirmed  that the first responsible to find solution for the phenomenon of student violence  in Sudanese  higher institutions is the deanship of students affairs and it is  working  to educate the student about  the important of practicing  democracy and  dialogue values ,  the study proved that one of the main reason causes student violence is political organizations and their  activities and   the  student  themselves  and  their unconscious  involvement  in political  works  in   universities  according  to the vision  of their political parties. The most important recommendations:-the public relations should work closely with the deanship of students affairs to instill the values of fellowship, brotherhood ,love, tolerance and friendship among students, activate the role of the public relations department in the Sudanese universities and give it greater power so that it can participate the senior management in decision making, and it must be the first responsible to provide solution to solve  students violence the PRs must train the university guards and define their roles and tasks accurately because they are so close to the students.

scholarly journals Report of the developments of the German National Association of Political Science Students (IPOSS eV)

2001 ◽  
Vol 1 ◽  
pp. 17-18
Author(s):  
Marcus Graetsch
Keyword(s):  
Public Relations ◽  
Political Science ◽  
National Association ◽  
Science Students ◽  
Post Cold War ◽  
The Public ◽  
Peer Reviewing ◽  
New Students ◽  
University Department ◽  
The University

This report elaborates the actual projects of the German national association for political science students. Mentioned are the workshop “democracy in post-cold war europe”, the essay competition, the linklist, the excursion, the care&contact fair, the University department profiles, the volunteership databank, the Survey of new students, the book ‘Introduction to Political science: by and for students’, the Essay peer reviewing, the homepage, the Public relations work and finally the finances.

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