PERSEPSI DAN PARTISIPASI SIVITAS AKADEMIKA PADA PELAKSANAAN PROGRAM KEHUMASAN DALAM RANGKA MENCIPTAKAN CITRA POSITIF (STUDY DESKRIPTIF KUALITATIF DI UNIVERSITAS DIAN NUSWANTORO SEMARANG).

1970 ◽  
Vol 5 (1) ◽  
pp. 64
Author(s):  
Suharyanto - ◽  
Agus - Triyono
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Institutional Advancement ◽  
Survey Method ◽  
Word Perception ◽  
The Public ◽  
Positive Image ◽  
Key Word ◽  
The University

AbstrakKeberadaan devisi Hubungan Masyarakat (Humas) dalam  sebuah institusi pendidikan sangat memiliki peranan yang sangat penting. Dibeberapa perguruan tinggi devisi ini sangat vital karena menjadi corong bagi masyarakat luas dalam membina hubungan baik dengan para stakeholders. Begitu juga dengan Humas di Universitas Dian Nuswantoro yang telah melakukan berbagai program dalam rangka meningkatkan citra perguruan tinggi.  Penelitian ini berorientasi pada persepsi dan partisipasi sivitas akademika yang ada pada Humas Universitas Dian Nuswantoro Semarang untuk menciptakan citra positif. Target khusus penelitian ini adalah untuk mengetahui bagaimana persepsi dan partisipasi sivitas akademika atas keberadaan Humas, sehingga dapat ditemukan hasil penelitian yang dapat menjadi rekomendasi untuk kemajuan humas dan institusi. Tujuan jangka panjang dari penelitian ini adalah untuk mengetahui hasil signifikan dari temuan yang didapatkan sehingga bisa menjadi referensi atas program-program humas menjadi lebih baik.  Penelitian ini menggunakan pendekatan kualitatif dengan metode survey di lapangan, dan instrumen penelitian menggunakan daftar pertanyaan untuk wawancara.Kata kunci; persepsi, partisipasi, sivitas akademika, humas,citra positif                                                                     Abstract The existence of division of Public Relations (PR) in a highly educational institution has a very important role. In some universities this division is vital because a mouthpiece for the wider community in fostering good relations with stakeholders. So,  the PR at the University of Dian Nuswantoro who has conducted various programs in order to improve the image of the college. This research-oriented academicians of perception and participation that exist in PR Dian Nuswantoro University Semarang to create a positive image. Specific target of this research is to determine how perceptions and participation of academicians of the existence of PR, so that research results can be found that can be a recommendation for public relations and institutional advancement. The long term goal of this study was to determine the significant results of the findings obtained so that could be a reference to the public relations programs for the better. This study used a qualitative approach with a survey method in the field, and research instruments using a list of questions for the interview. Key word : Perception, participation, academic society, public relations, positive image 

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Theatrical dialogue in teaching the classics

2017 ◽  
Vol 17 (2) ◽  
pp. 77-86
Author(s):  
Isabelle Darmon ◽  
Carlos Frade
Keyword(s):  
Cultural Theory ◽  
Fundamental Difference ◽  
Special Issue ◽  
The Public ◽  
Term Experiment ◽  
Long Term Experiment ◽  
University Of Edinburgh ◽  
The University ◽  
Initial Results

This article addresses some fundamental affinities between theatre and teaching and is based on emerging work in a long-term experiment which we began in the conference ‘Weber/Simmel Antagonisms: Staged Dialogues’, held at the University of Edinburgh on December 2015. Aimed at exploring the possibilities of the theatrical and dialogical forms for teaching the classics of social and cultural theory, it is a risky experiment whose initial results are presented in this special issue. In order to introduce the dialogues and situate them in the context of the broader project, the article does three things: first, it expounds the process of subjectivation at work in both theatre and teaching and explores some of the modalities of the subjective shift sought for in the public and students. Second, it explains the specificity of this experiment by contrasting it with other uses of theatrical dialogue in teaching. Finally, before briefly introducing each of the dialogues, the article clarifies the fundamental difference between the dialogical form and debate, as radically separating them is at the heart of any experiment in subjectivation, away from the stirring of opinions.

scholarly journals Studi Tentang Persepsi Stakeholders Terhadap Prodi Magister Pendidikan Agama Islam

2019 ◽  
Vol 4 (2) ◽  
pp. 120
Author(s):  
Maslamah Maslamah
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Educational Institution ◽  
Group Discussion ◽  
Islamic Education ◽  
Surrounding Area ◽  
Good Image ◽  
The Public ◽  
Key Word ◽  
Analyze Data

This research was motivated by the  competitions phenomenon between  universities  to get the public/stakeholders trust. That’s the public trust have more influence on development of educational institution. Based on those phenomena, Researcher chose the Magister Program of  PAI (Islamic Education) IAIN (State Islamic Institution) Surakarta as field of research. The Magister Program of PAI (MPAI) as new program must built good image for stakeholders.This research was conducted to reveal the perception of Stakeholders on the Magister Program of PAI IAIN Surakarta. This research used qualitative design to analyze  data. The data was obtained through  interview and Focus Group Discussion (FGD), and used the triangulation technic to obtain the data’s validity .The results of this research are the stakeholders internal judged that, 1. MPAI can accommodates the hopes of the graduates of S1,  and teachers in the surrounding area can continue their studies to Magister program; 2. the vision, mission and MPAI curriculum will be able to respon community demans in the future; 3. MPAI still does not have adequate  facilities yet; 4  some stakeholders see that most of the MPAI lectures had the feasibility standard to teach at MPAI; but others don’t agree with the judge.   Key word: Perseption, Stakeholders.

scholarly journals Strategi Humas Polsek Bendahara dalam Menciptakan Citra Positif Dimata Masyarakat Pasca Kasus Tewasnya Pelaku Dugaan Penyalahgunaan Narkotika

2021 ◽  
Vol 4 (2) ◽  
pp. 83
Author(s):  
Nadia Muharman ◽  
Zakirah Azman ◽  
Tari Aulia Sari
Keyword(s):  
Public Relations ◽  
Sampling Technique ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Community Leaders ◽  
The Public ◽  
Positive Image ◽  
Data Collection Technique ◽  
General Section

This study entitled "Public Relations Of Bendahara Sector Police's Strategies In Creating A Positive Image In The Eyes Of The Public After The Death Of The Alleged Drug Abuse Perpetrator Case" with the aim of finding out the strategies carried out by the Bendahara Sector Police's Public Relations in creating a positive image in the public after the death of the alleged perpetrator of Narcotics abuse. This research is a descriptive study with a qualitative approach. The data collection technique in this study was done by using interviews with the head of Public Relations of the Bendahara Sector Police and the General Section Chief Public Relation of Bendahara Sector Police. The determination of informant was chosen using a purposive sampling technique. The results showed that there were seven PR strategies used by the Public Relations of the Bendahara Sector Police, namely visiting victims' families regularly, approaching community leaders, counseling in turns to villages, saweusikula (visiting schools) activities, approaching Aceh Tamiang news journalists, uploading activities documentation to social media, and providing donations and assistance to local communities in need. There were several obstacles for the Public Relations of the Bendahara SectorPolice in carrying out the strategies that had been designed, namely the lack of facilities and the lack of personnel in charge of the Public Relations sector or department. 

scholarly journals Effect of Scholarships on Students’ Social Development at University Level

2020 ◽  
Vol 1 (3) ◽  
pp. 180-187
Author(s):  
Shabeena Shaheen ◽  
Dr. Ziarab Mahmood ◽  
Dr. Nazir Haider Shah
Keyword(s):  
Social Development ◽  
Private Universities ◽  
Sampling Technique ◽  
Survey Method ◽  
Major Purpose ◽  
Public And Private ◽  
The Public ◽  
University Level ◽  
Public And Private Sector ◽  
The University

The major purpose of the study was to measure the effect of scholarships on students’ social development at the university level. The study was descriptive, and the survey method was applied for the collection of data. The population consisted of all teachers and students of public and private universities of Rawalpindi and Islamabad. The total population of teachers in the public and private universities were 4073 and students were 101968. A stratified random sampling technique was applied for selecting the study sample. The researcher selected 525 teachers from public and private universities as well as 900 students from public and private universities. The researcher developed two questionnaires using a five-point Likert scale on the foundation of related literature and with the help of the supervisor. The validity of the instruments was checked by two experts in the field. The reliability of these instruments was determined through Cronbach’s alpha which was 0.832. Mean, standard deviation, t-test, and regression analysis were used for analyzing the data. It was found that scholarships are available at the public and private sector universities. It was also found that there was a significant effect of scholarships on students’ development. Therefore, it is recommended that scholarships may be spread on the university website, to guarantee students successful learning, higher education institutions will have to meet the challenges of student’s problems.

scholarly journals Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Ida Suryani Wijaya ◽  
M. Al Amin
Keyword(s):  
Elementary School ◽  
Public Relations ◽  
Brand Image ◽  
Qualitative Approach ◽  
Public Relation ◽  
Organizational Strategy ◽  
Positive Image ◽  
Long Run ◽  
Planning Decision

Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation.

Delhi Metro Rail Corporation's Communication with the Media

2012 ◽  
pp. 1-31
Author(s):  
Meenakshi Sharma
Keyword(s):  
Public Relations ◽  
Phase Ii ◽  
Dynamic Environment ◽  
Electronic Media ◽  
Media Relations ◽  
The Public ◽  
Positive Image ◽  
Major Incidents ◽  
Image Building ◽  
The Media

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

CYBER PUBLIC RELATIONS MODEL IN BUILDING A POSITIVE IMAGE OF LOCAL GOVERNMENT

2020 ◽  
Vol 7 (12) ◽  
pp. 121-134
Author(s):  
Hikmah Ningsih ◽  
Farid Umarella
Keyword(s):  
Public Relations ◽  
Information Dissemination ◽  
Relevant Literature ◽  
Case Study Research ◽  
Provincial Government ◽  
Online Media ◽  
Research Approach ◽  
Regional Government ◽  
The Public ◽  
Positive Image

The utilization of online media, known as Cyber Public Relations (CPR), is the online public relations activities for information dissemination using online media by government institutions as an agenda to build the image of the institution in the public eyes. The purpose of this study was to determine and analyze the model of Cyber ​​Public Relations and the obstacles in utilizing the online media of the DKI Jakarta Provincial Government in building a positive image of the institution. The paradigm used in this research is the constructivist paradigm. This research is using a qualitative research approach with a case study research method. Data collection techniques include: (1) in-depth interviews (2) observations, and (3) study of relevant literature. The process of analyzing qualitative data is carried out in stages: data reduction, then presenting the data and finally verifying (drawing conclusions). The results showed that through two official websites, namely the official website www.jakarta.go.id as a data information center and www.beritajakarta.com as the official portal for reporting. In addition, it has a number of social media, twitter, facebook, Instagram and YouTube as a means of information to the public. It is also supported by JAKI as an application that is the gateway for the community to access all online services for the DKI Jakarta Provincial Government. Cyber ​​PR is used in synergizing communication between DKI Jakarta regional government and the community so that it can produce a better image of government in the community.

PUBLIC RELATION DAN PEMBANGUNAN CITRA AGAMIS (Studi Implementasi Manajemen Hubungan Masyarakat Sebagai Upaya Membangun Citra Religius di SMPN 1 Pamekasan)

2019 ◽  
Vol 1 (2) ◽  
pp. 35-43
Author(s):  
Mohammad Thoha ◽  
Ika Nurul Jannah
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Phenomenological Approach ◽  
Community Relations ◽  
Educational Institutions ◽  
The Public ◽  
Community Needs ◽  
Effective Community ◽  
Religious Image

Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.

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