scholarly journals فاعلية العلاقات العامة في التوعية بمخاطر ظاهرة العنف الطلابي بمؤسسات التعليم العالي

2021 ◽  
Vol 33 (1) ◽  
pp. 147-169
Author(s):  
د. الرشيد داؤد ادم سليمان
Keyword(s):  
Public Relations ◽  
Survey Methodology ◽  
Main Tool ◽  
Point Of View ◽  
Political Organizations ◽  
The Public ◽  
Student Violence ◽  
Political Works ◽  
The University ◽  
Higher Institutions

The researcher aimed in this study to highlight some of the causes and motivates of student’s violence, and finding out the effectiveness of public relations programs in raising awareness about the risks of student violence in institutions of higher education. the researcher has used study survey methodology and comprehensive inventory The research community consists from all public relations staff in Omdurman Islamic University The study sample was selected by used the comprehensive inventory method and it is number was (15) individuals. The researcher has used a questionnaire as a main tool to know the researchers point of view the data was analyzed through the SPSS program and the most important result are:  1-the study  confirmed  that the first responsible to find solution for the phenomenon of student violence  in Sudanese  higher institutions is the deanship of students affairs and it is  working  to educate the student about  the important of practicing  democracy and  dialogue values ,  the study proved that one of the main reason causes student violence is political organizations and their  activities and   the  student  themselves  and  their unconscious  involvement  in political  works  in   universities  according  to the vision  of their political parties. The most important recommendations:-the public relations should work closely with the deanship of students affairs to instill the values of fellowship, brotherhood ,love, tolerance and friendship among students, activate the role of the public relations department in the Sudanese universities and give it greater power so that it can participate the senior management in decision making, and it must be the first responsible to provide solution to solve  students violence the PRs must train the university guards and define their roles and tasks accurately because they are so close to the students.

Die Öffentlichkeitsarbeit des Staates und die Akzeptanz seiner Entscheidungen

2019 ◽  
Author(s):  
Felix Drefs
Keyword(s):  
Public Relations ◽  
Point Of View ◽  
Public Communication ◽  
Private Institutions ◽  
Public Authorities ◽  
Protest Movements ◽  
State Institutions ◽  
The Public ◽  
Free Process ◽  
The University

Just as in the private sector, the public communication activities of state institutions have gained increased weight and significance in our media society. In contrast to the public relations of private institutions, however, the communications of public authorities are subject to severe constitutional restrictions. Promotional activities by state institutions can pose a serious threat to the free process of forming a political opinion in a democratic society. At the same time, public authorities are facing increased demands for transparency and increasing difficulties in gaining acceptance for their decisions, which has been underlined in particular by recent protest movements. Against this background, this thesis, which was supervised at the University of Frankfurt, analyses the informal communications of state institutions and public acceptance of their decisions from a constitutional point of view. It identifies the legal scope within which public institutions are justified in promoting their decisions by means of public communication activities.

scholarly journals Factors that affect public relations practice: in the case of Tigray Education Bureau

2020 ◽  
Vol 9 ◽  
pp. 184-194
Author(s):  
Solomon Shiwabaw Mulu
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Quantitative Research ◽  
Sampling Method ◽  
Point Of View ◽  
Disciplinary Boundaries ◽  
The Public ◽  
Tigray Region ◽  
Qualitative Research Design ◽  
Reporting Method

Public relations practice is a profitable interpretation of an organization's new and continuous relationship with stakeholders, including customers, by managing all communication relationships with the organization that creates the reputation and protects its reputation [5]. The researcher has employed mixed research methods. Mixed approaches are far more compressive than attacking a problem one point of view and allow a different type of data to be accessed from disciplinary boundaries. Employing a purposive sampling method, a total of 7 PR officers of the Tigray region education Bureau and the Public relations Manager of the respective Bureau have been selected. An interview and questionnaires have been employed to gather data. After the researcher has collected the relevant data using the mixed research methods it has been analyzed. The data which was gathered using a quantitative research method has been analyzed and interpreted in a table and report in percentage with sufficient explanation for each table result and percentages using SPSS data analyzing software. Besides, the gathered data using a qualitative research design was analyzed in the reporting method with elaboration.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

Public Theology in Brazil: The Political and Institutional Aspects

2012 ◽  
Vol 6 (1) ◽  
pp. 23-36 ◽  
Author(s):  
João Décio Passos
Keyword(s):  
Scientific Community ◽  
Point Of View ◽  
Theological Reflection ◽  
Public Theology ◽  
The Political ◽  
The Public ◽  
Curriculum Guidelines ◽  
Institutional Aspects ◽  
The University ◽  
Education Courses

Abstract This article analyses the situation of higher education courses in theology in Brazil, from a political and institutional point of view. It notes the need to adopt the epistemological status of theology itself as a parameter of institutionalization, in order to overcome the exclusively political criteria that have governed the process of accreditation of those courses, as well as the construction of curriculum guidelines. It affirms the ‘public’ aspect as inherent to theological reflection. Theology being a logos of faith structured originally within the university may, in the same space, be recognized as legitimate and established knowledge, according to the academic rules of the scientific community.

PERSEPSI DAN PARTISIPASI SIVITAS AKADEMIKA PADA PELAKSANAAN PROGRAM KEHUMASAN DALAM RANGKA MENCIPTAKAN CITRA POSITIF (STUDY DESKRIPTIF KUALITATIF DI UNIVERSITAS DIAN NUSWANTORO SEMARANG).

1970 ◽  
Vol 5 (1) ◽  
pp. 64
Author(s):  
Suharyanto - ◽  
Agus - Triyono
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Institutional Advancement ◽  
Survey Method ◽  
Word Perception ◽  
The Public ◽  
Positive Image ◽  
Key Word ◽  
The University

AbstrakKeberadaan devisi Hubungan Masyarakat (Humas) dalam  sebuah institusi pendidikan sangat memiliki peranan yang sangat penting. Dibeberapa perguruan tinggi devisi ini sangat vital karena menjadi corong bagi masyarakat luas dalam membina hubungan baik dengan para stakeholders. Begitu juga dengan Humas di Universitas Dian Nuswantoro yang telah melakukan berbagai program dalam rangka meningkatkan citra perguruan tinggi.  Penelitian ini berorientasi pada persepsi dan partisipasi sivitas akademika yang ada pada Humas Universitas Dian Nuswantoro Semarang untuk menciptakan citra positif. Target khusus penelitian ini adalah untuk mengetahui bagaimana persepsi dan partisipasi sivitas akademika atas keberadaan Humas, sehingga dapat ditemukan hasil penelitian yang dapat menjadi rekomendasi untuk kemajuan humas dan institusi. Tujuan jangka panjang dari penelitian ini adalah untuk mengetahui hasil signifikan dari temuan yang didapatkan sehingga bisa menjadi referensi atas program-program humas menjadi lebih baik.  Penelitian ini menggunakan pendekatan kualitatif dengan metode survey di lapangan, dan instrumen penelitian menggunakan daftar pertanyaan untuk wawancara.Kata kunci; persepsi, partisipasi, sivitas akademika, humas,citra positif                                                                     Abstract The existence of division of Public Relations (PR) in a highly educational institution has a very important role. In some universities this division is vital because a mouthpiece for the wider community in fostering good relations with stakeholders. So,  the PR at the University of Dian Nuswantoro who has conducted various programs in order to improve the image of the college. This research-oriented academicians of perception and participation that exist in PR Dian Nuswantoro University Semarang to create a positive image. Specific target of this research is to determine how perceptions and participation of academicians of the existence of PR, so that research results can be found that can be a recommendation for public relations and institutional advancement. The long term goal of this study was to determine the significant results of the findings obtained so that could be a reference to the public relations programs for the better. This study used a qualitative approach with a survey method in the field, and research instruments using a list of questions for the interview. Key word : Perception, participation, academic society, public relations, positive image 

The Reality of Marketing the Islamic University's Educational Services in the Gaza Strip and its Impact on the Decision to Enter Them from the Point of View of the University's First- Level Students: واقع تسويق الخدمات التعليمية للجامعة الإسلامية بقطاع غزة وأثره في قرار الالتحاق بها من وجهة نظر طلبة المستوى الأول بالجامعة

2021 ◽  
Vol 5 (19) ◽  
pp. 26-1
Author(s):  
Maisoon Khalil Bashir Maisoon Khalil Bashir
Keyword(s):  
Public Relations ◽  
Gaza Strip ◽  
Direct Marketing ◽  
Correlation Coefficients ◽  
Point Of View ◽  
Educational Services ◽  
Arithmetic Average ◽  
Large Correlation ◽  
The Gaza Strip ◽  
The University

The study aimed to assess the reality of marketing educational services at the Islamic University in the Gaza Strip and its impact on the decision to join it from the viewpoint of first- level students at the university. The study adopted the descriptive and analytical approach, and the tool was a questionnaire. It was distributed to a simple stratified random sample of (355) male and female students from all colleges of the first level (BA), and the SPSS program was used in the data analysis. The results of the study showed that the marketing of educational services from the viewpoint of the first- level students obtained an overall average (3.75 out of 5), with a grade of (large), and the field of promotion came first with an arithmetic average ((3.86), followed by the field of public relations with an average ((3.83) and the third in the field of advertising with an average (3.75) and fourth in the field of factors helping to attract students with an average of (3.72) and finally the field of direct marketing with an average of (3.57), and it was found that the size of the effect amounted to (0.85). It indicates (large) correlation coefficients and the existence of a positive relationship of (α≤0.05) Between the marketing of educational services at the Islamic University in the Gaza Strip in its five dimensions and the decision to enroll students in the university reached (0.83), indicating (large) correlation coefficients. Based on the results of the study, the researcher presented a number of recommendations and proposals, including: The university forming marketing teams that keep pace with the technical and technological developments in the world Marketing because of the great importance attached to the university in all respects, especially attracting students and attracting them to the university's specializations.

scholarly journals Perekrutan Praktisi Hubungan Masyarakat dalam Kajian Teori Feminis dan Velvet Ghetto

2018 ◽  
Vol 9 (2) ◽  
pp. 126
Author(s):  
Deborah N Simorangkir
Keyword(s):  
Public Relations ◽  
Gender Equity ◽  
Professional Associations ◽  
Point Of View ◽  
Leadership Role ◽  
Career Counselling ◽  
Top Management ◽  
The Public ◽  
Management Positions ◽  
Feminist Theories

One main issue found in gender research studies on public relations is the small number of women who hold a leadership role. However, this fact does not only apply to the public relations inudstry, but almost all industries. The purpose of this article is to analyze the prblem within the recruitment process of PR practitioners from the point of view of the senior practitioners. In order to achieve this, focus group discussions were conducted with senior PR practitioners who are members of a PR professional association. Data gatheredwere analyzed from the perspective of feminist theories and The Velvet Ghetto. Based on the discussions, two conclusions were made. First, That the public relations profession is an ‘open profession’, which means that it should be open for, a) men and women, b) all ages, c) all backgrounds and disciplines. Second, that statistically and universally, a) PR education appears to be more attractive to women compared to men, b) overall, there are more female PR practitioners than males, however, c) at the senior, top management positions in large companies, beit national or international, male practitioners are dominant. The researcher concludes that there needs to be an attempt to increase the status of the PR profession in the society, and strive to achieve gender equity in reaching top management. The researcher suggests for colaborations to be held between three parties, namely: Higher education institutions, professional associations, and industries. Such colaborations can be in the form of mentorships between a beginner and a manager; career counselling; and workshops. Companies are also advised to establish policies, e.g. flextime, and offer facilities, e.g., daycares, that would enable women to pursue a career.    Salah satu pokok permasalahan yang ditemukan dalam studi gender humas adalah sedikitnya perempuan yang memegang peran kepemimpinan. Namun, fakta ini tidak semata-mata terjadi di industri humas, melainkan di hampir semua industri.Tujuan dari artikel ini adalah untuk menganalisa permasalahan yang ada pada proses perekrutan praktisi hubungan masyarakat (humas) dalam sudut pandang praktisi senior. Untuk mencapai tujuan ini maka diadakan diskusi kelompok terarah dengan praktisi senior humas yang tergabung dalam sebuah asosiai profesi humas sebagai peserta. Data yang diperoleh dianalisa dari sudut pandang teori feminis dan velvet ghetto. Berdasarkan diskusi tersebut dapat diambil dua kesimpulan. Pertama, Bahwa profesi humas adalah ‘profesi terbuka’, yang berarti, a) baik pria dan perempuan, b) tanpa batasan usia, c) dari latar belakang dan disiplin apapun, tidak hanya komunikasi yang bisa memasuki profesi humas. Kedua, Bahwa secara statistik dan secara universal a) pendidikan humas lebih banyak memikat perempuan daripada laki-laki, b) perempuan praktisi humas jumlahnya melebihi praktisi pria, tetapi c) posisi-posisi senior, pada posisi top pada perusahaan-perusahaan besar, baik itu nasional atau internasional, didominasi oleh praktisi pria. Penulis menyimpulkan bahwa perlu adanya upaya untuk meningkatkan derajat profesi humas di mata masyarakat, dan juga mengupayakan agar adanya keseteraan gender dalam meniti karir humas sampai ke tingkat top management. Penulis mengusulkan adanya kerjasama antara tiga pihak yaitu instansi pendidikan tinggi, asosiasi profesi, dan industri. Kerjasama tersebut dapat berupa mentorship antara praktisi pemula dengan praktisi manager; konseling karir; dan loka karya. Perusahaan juga dihimbau untuk memberlakukan kebijakan yang memudahkan perempuan untuk berkarir, seperti flextime dan pengadaan penitipan anak (daycare).

scholarly journals Peran Public Relations dalam Film Hancock

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 145
Author(s):  
Muhammad Reyzha Noorsyam Arkian ◽  
M Subur Drajat ◽  
Dadi Ahmadi
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Effective Means ◽  
Point Of View ◽  
Persuasive Communication ◽  
Media Relations ◽  
Literature Study ◽  
The Public ◽  
Representation Level

Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media.  The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”.  The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level.  In this research the data collection techniques used are observation, documentation, literature study, and interviews.  The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif.  Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas.  Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang pahlawan yang memiliki citra buruk di mata publik dan media.  Tujuan dari penelitian ini adalah untuk mengetahui bagaimana level realitas, level representasi, dan level ideology peran public relations dalam film “Hancock”. Metode penelitian yang digunakan oleh peneliti adalah  metode kualitatif dengan pendekatan semiotika, yaitu suatu ilmu yang mengkaji tentang tanda-tanda. Teori yang digunakan adalah kode-kode televisi John Fiske dimana memfokuskan pada level Realitas, level Representasi, dan level Ideologi.  Pada penelitian ini teknik pengumpulan data yang digunakan berupa observasi, dokumentasi, studi pustaka, dan wawancara.  Hasil dalam penelitian ini menyimpulkan bahwa pada level realitas terlihat dalam bentuk perilaku dan penampilan yang meliputi penasihat ahli yang memberikan masukan, pemecah permasalahan ketika dalam krisis, media relations, penyedia juga penyalur hubungan dengan media, teknisi komunikasi, penenang publik, dan informan perkembangan kasus yang menunjukan bahwa adanya peran public relations dan Penampilan Ray Embrey, cenderung stabil ketika bertemu dengan publik dan Hancock sebagai manajemen, yaitu dengan menggunakan stelena formal berupa kemeja, jas, dasi, celana panjang bahan, dan sepatu pantofel.  Pada level representasi dalam bentuk kode kamera dan kode dialog yang meliputi, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, dan, Point of View Shot dan  dialog yang di gunakan oleh Ray Embrey dalam film ini juga sangat menunjukan peran public realtions yang menunjukan bahwa ia merupakan seorang expert communicator dan penasihat ahli dengan melakukan komunikasi persuasif. Pada level ideologi terlihat adanya Ideologi yang muncul dalam film Hancock terdapat diskriminasi Ras antara kulit putih dengan Ras kulit hitam dan berdasarkan kode etik Public Relations Internasional point ke delapan.  Adapun saran untuk penelitian selanjutnya adalah lebih mencari referensi buku terkait dengan semiotika dan peran public relations.  Hal ini diperlukan untuk dapat lebih memahami bentuk-bentuk peran public relations dalam sebuah film.Kata kunci: Media Massa, Realitas, Semiotika, Kode-kode Televisi, John Fiske

scholarly journals The future of the study of Islam and Muslims in the Nordic and Scandinavian region: A Swedish reading of Tidsskrift for Islamforskning

2016 ◽  
Vol 10 (1) ◽  
pp. 15
Author(s):  
Göran Larsson
Keyword(s):  
Public Sphere ◽  
Media Studies ◽  
Point Of View ◽  
Minority Religions ◽  
The Public ◽  
History Of Religions ◽  
History Of ◽  
Controversial Topic ◽  
The Public Sphere ◽  
The University

In lieu of an abstract, this is the article's first page: With classical orientalists, such as Frants Buhl (1850-1932) and Johannes Pedersen (1883-1977), and contemporary scholars like Jørgen Bæk Simonsen, Jørgen S. Nielsen and Jakob Skovgaard-Petersen, Denmark has a proud history when it comes to the study of religion, including Islam and the wider Muslim world (on Buhl, see Læssøe 1979; on Pedersen, see Løkkegaard 1982). Besides these scholars, it is also possible to find others in the fields of sociology, anthropology, political science and media studies who have made, and continue to make, strong contributions to the study of Islam and Muslims (cf. e.g. Tidsskrift for Islamforskning 7(1) 2013). Denmark has also produced a number of strong female scholars, such as Garbi Schmidt, Lene Kühle, Kate Østergaard, Nadia Jeldtoft, Birgitte Schepelern Johansen, Jytte Klausen and Catharina Raudvere (who is Swedish, but holds a professorship in the History of Religions at the University of Copenhagen). Hence it is evident that the study of Islam and Muslims is thriving in Denmark. That said, however, it is also apparent that the academic study of minority religions (not least Islam) is often perceived as a controversial topic. From this point of view Denmark is not unique: studying Islam and Muslims generally causes debate and sometimes even tension within both academia and the public sphere. One important instrument for countering simplistic and populist conclusions about (...)

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