scholarly journals Features of the Russian-Egyptian cross-cultural communication: business and management dimensions

2019 ◽  
Vol 11 (1) ◽  
pp. 56-64
Author(s):  
Mona Khalil

The article considers the importance of cross-cultural competence for the Russian-Egyptian economic and business interaction. A historical overview of bilateral relations is made with an emphasis on trade. However, in today’s globalized world communication between representatives of such two different cultures as Russia and Egypt can no longer rely upon traditional approaches. The choice in favour of the Russian-Egyptian interaction is determined by the following factors: 1) both countries are regional leaders - Russia is a locomotive of Eurasia and the leader of various political and economic processes at the post-Soviet space, while Egypt is both “heart and mind” of the Arab world, being a traditional architect of development in the Middle East and North Africa; 2) Russia traditionally has geopolitical interests in this part of the world, while Egypt has strong intention to diversify its international liaisons by including the Russian Federation into the circle of its strategic partners; 3) Russian-Egyptian relations enjoy a long and profound history; 4) Russian-Egyptian cooperation is currently being realized on a wide scale and includes political, military, economic, cultural, scientific, educational, social even religious spheres. Psychological challenges of the Russian-Egyptian business interaction are illustrated on both empirical and theoretical material: the first is shown by the examples from the work of the RussianEgyptian Business Council. The second level is represented by the two theoretical concepts: 1. of M-time and P-time cultures elaborated by the prominent American anthropologist Edward Hall; 2. Long-Term Orientation dimension suggested by famous Dutch researcher Geert Hofstede.

2017 ◽  
Vol 2 (2) ◽  
pp. 54 ◽  
Author(s):  
Andrejs Veisbergs

Cross-cultural communication affects not only the translations per se, but also tar­get culture and thinking in general. Globalization, migration, tourism, student ex­changes, international trade and business, and first of all the openness of media brings numerous new concepts and terms into languages. Yet, the direct lexical impact is only part of the process; there is also a broad effect on target language composition/corpus, conventions, norms and even deep structures. Most ‘origi­nal’ texts today carry many of the same traits as translations. Interference has long ceased to be characteristic of translated texts only. Translations in many languages constitute more than half of the texts that an average citizen ‘consumes’. We cannot speak anymore of a clear dichotomy of ‘translation language’ versus the real lan­guage – there is no isolation in the modern world. One can view this asymmetrical phenomenon as a deplorable interference, as linguistic and cultural imperialism or as a general standardization of languages with a consequent potential loss of cultural uniqueness. Yet it can hardly be affected, as language change is inevitable, and in the modern world translation functions as a major vehicle of change. It also calls for a review of some of the traditional approaches to translation theory issues within the framework of the new globalized, international and multilingual com­munication.


2006 ◽  
Vol 18 (4) ◽  
pp. 160-173 ◽  
Author(s):  
Maria Senokozlieva ◽  
Oliver Fischer ◽  
Gary Bente ◽  
Nicole Krämer

Abstract. TV news are essentially cultural phenomena. Previous research suggests that the often-overlooked formal and implicit characteristics of newscasts may be systematically related to culture-specific characteristics. Investigating these characteristics by means of a frame-by-frame content analysis is identified as a particularly promising methodological approach. To examine the relationship between culture and selected formal characteristics of newscasts, we present an explorative study that compares material from the USA, the Arab world, and Germany. Results indicate that there are many significant differences, some of which are in line with expectations derived from cultural specifics. Specifically, we argue that the number of persons presented as well as the context in which they are presented can be interpreted as indicators of Individualism/Collectivism. The conclusions underline the validity of the chosen methodological approach, but also demonstrate the need for more comprehensive and theory-driven category schemes.


1971 ◽  
Author(s):  
E. K. Eric Gunderson ◽  
Lorand B. Szalay ◽  
Prescott Eaton

2020 ◽  
Vol 25 (2) ◽  
pp. 75-80
Author(s):  
Irina Stanislavova ◽  
Galina Solovyova

The article is devoted to the study of issues related to the problem of “intercultural com-munication”.The complexity and relevance of this problem for the modern stage of cultur-al development is shown. Modernism is seen as an element of erosion of the functional integrity and balance of the dominant cultural system. Based on this research, a number of conclusions are made.


Author(s):  
Svitlana Gruschko

In the article the phenomenon of translation is regarded as mental interpretation activity not only in linguistics, but also in literary criticism. The literary work and its translation are most vivid guides to mental and cultural life of people, an example of intercultural communication. An adequate perception of non-native culture depends on communicators’ general fund of knowledge. The essential part of such fund of knowledge is native language, and translation, being a mediator, is a means of cross-language and cross-cultural communication. Mastering another language through literature, a person is mastering new world and its culture. The process of literary texts’ translation requires language creativity of the translator, who becomes so-called “co-author” of the work. Translation activity is a result of the interpreter’s creativity and a sort of language activity: language units are being selected according to language units of the original text. This kind of approach actualizes linguistic researching of real translation facts: balance between language and speech units of the translated work (i.e. translationinterpretation, author’s made-up words, or revised language peculiarities of the characters). The process of literary translation by itself should be considered within the dimension of a dialogue between cultures. Such a dialogue takes place in the frame of different national stereotypes of thinking and communicational behavior, which influences mutual understanding between the communicators with the help of literary work being a mediator. So, modern linguistics actualizes the research of language activities during the process of literary work’s creating. This problem has to be studied furthermore, it can be considered as one of the central ones to be under consideration while dealing with cultural dimension of the translation process, including the process of solving the problems of cross-cultural communication.


2020 ◽  
Vol 1 (3) ◽  
pp. 49-56
Author(s):  
Feruza Mamatova ◽  

The present paper aims to compare the principles of choosing a marriage partner and analyse the status of being in the marrriage in the frame of family traditions that are totally inherent to the both of the nations: English and Uzbek. It is known that interconnection and cross-cultural communication between the countries of these two nationalities have been recently developed. The purpose to give an idea about these types of family traditions and prevent any misunderstanding that might occur in the communications makes our investigation topical one. The research used phraseological units as an object and the marriage aspects as the subject


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