scholarly journals Linguocultural Organization of the International Broadcasting in Russia Today

2021 ◽  
Vol 26 (2) ◽  
pp. 247-255
Author(s):  
Nailya E. Efendieva
Keyword(s):  
Soft Power ◽  
Secondary Analysis ◽  
Special Role ◽  
Global Media ◽  
International Broadcasting ◽  
Political Analysis ◽  
Globalizing World ◽  
Media Space ◽  
The Media ◽  
The Subject

In modern political and socio-cultural realities, a special role and importance are assigned to international broadcasting as a technology for positioning a content-producing country in the external environment, i. e. the global media space. The subject of this study is the explication of the specifics of the linguocultural organization of international broadcasting. The experience of Russia Today was taken as the flagship of international broadcasting in the Russian segment of the media space, through its activities influencing the formation of the geopolitical situation in the modern globalizing world. A complex of methods was used: historical and political analysis, structural analysis, contextual analysis, secondary analysis of sociological and statistical data. The empirical base was made up of four editions of the Sputnik Agency (Sputnik International, Sputnik Polska, Sputnik Trkiye, and Sputnik Belarus), representing various linguocultures - with differentiated ethnic and religious characteristics that have not only linguistic but also cultural manifestations in general. Based on the results of the study, it is concluded that the linguocultural organization of international broadcasting is considered as a means of implementing the diplomatic mission of the state-broadcaster with soft power tools in the globalizing world. It is based on the representation of positioning content, taking into account ethnicity, religion together with the linguistic and cultural characteristics of the audience. Both the effectiveness of promoting program statements and ideas and strengthening the countrys geopolitics depend on the degree of linguocultural orientation of international broadcasting activities.

International broadcasting: stages of development, specificity and functional structure

2020 ◽  
Vol 4 (4(13)) ◽  
pp. 51-60
Author(s):  
Ksenia Olegovna NEVMERZHITSKAYA ◽  
Keyword(s):  
Foreign Policy ◽  
Global Media ◽  
False Information ◽  
Broadcast Media ◽  
World Community ◽  
Media Agenda ◽  
International Broadcasting ◽  
The World ◽  
The Media ◽  
Media Reports

The media influence politics by providing intelligence and arena for political statements. Therefore, the danger of spreading false information and deliberate disinformation can have serious consequences. It is impossible to accuse specific media outlets of unfair coverage, but one cannot fail to note the existing resonance in media reports from different countries. Interpretations of the same events are radically different, while a journalist must rely on facts. The world is faced with the problem of global misunderstanding and information discord. Modern international broadcasting plays an important role in shaping the picture of the event for the world community. It is impossible to deny that the information agenda of many foreign broadcast media depends to some extent on a number of reasons: nationality, foreign policy of his state, profitability. Otherwise, the global media would not contradict each other. We want to track how modern foreign broadcasting builds its agenda and what principles it is guided by. Keywords: Broadcasting, media, Media agenda

Menelusuri Bentang Alam Dalam Karya Sastra Yang Bertema Lingkungan Alam

Jurnal KATA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 89
Author(s):  
Nanny Sri Lestari
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Natural Environment ◽  
Human Life ◽  
Space Communications ◽  
Story Structure ◽  
Literary Works ◽  
Media Space ◽  
The Media ◽  
The Subject

<p>Sebuah peristiwa, dalam kehidupan manusia, dapat menjadi inspirasi bagi penulisan sebuah cerita. Pengarang, sebagai bagian dari masyarakatnya, mengangkat relung-relung kehidupan manusia, ke dalam sebuah cerita. Namun harus dipahami, bahwa pengalaman pengarang dalam kehidupannya sehari-hari, juga mempengaruhi subjek yang ditulisnya. Saat ini tidak dapat dipungkiri lagi, bahwa teknologi komunikasi yang sangat canggih, telah mempengaruhi perkembangan karya sastra. Media penulisan karya sastra, tidak lagi melalui media cetak seperti kertas tetapi sudah melalui peralatan modern yang sesuai jamannya. Namun demikian ragam karya sastra prosa, seperti cerita pendek, justru mampu mengisi ruang media kommunikasi tersebut. Dua orang pengarang, yang menulis cerita pendek di media masa, berusaha mengangkat isu tentang lingkungan. Isu yang diangkat, lebih menekankan kepada masalah lingkungan alam dengan mengangkat isu tentang pohon sebagai bagian dari kehidupan manusia. Tujuan penelitian ini, untuk menelusuri struktur cerita pendek yang mengangkat isu lingkungan dalam jalinan ceritanya. Untuk memenuhi tujuan penelitian, langkah awal dari penelitian ini, adalah melakukan pendekatan struktur cerita, yang kemudian dikaitkan dengan pencarian makna cerita tersebut. Sering sekali di balik sebuah cerita ada pesan yang ingin disampaikan kepada masyarakat pembacanya. Bentuk pesan tersebut tersirat, dalam jalinan struktur cerita pendek tersebut. Pesan yang disampaikan, dalam kedua cerita pendek tersebut,  adalah pesan tentang lingkungan alam, yang  saat ini tidak pernah diperhatikan oleh masyarakat. Dengan alasan, kebutuhan ekonomi yang sangat dominan.</p><p><em>An event, in human life, can be an inspiration for writing a story. The author, as a part of his society, lifts the niches of human life, into a story. But it must be understood, that the author's experience in everyday life, also affects the subject he wrote.</em><em> </em><em>Today it is undeniable, that highly sophisticated communication technology, has influenced the development of literary works. Media writing literature, no longer through print media such as paper but have been through modern equipment that fit his era.</em><em> </em><em>However, the variety of prose literary works, such as short stories, is able to fill the media space communications. Two authors, who write short stories in the mass media, try to raise issues about the environment. Issues raised, more emphasis on the issue of the natural environment by raising the issue, about the tree as part of human life. The purpose of this research, is to trace the structure of short stories, which raised environmental issues in the composition of the story. To fulfill the purpose of research, the first step of this research, is to approach the structure of the story, which is then linked with the search for the meaning of the story. Very often, behind a story, there is a message to be conveyed to the readers. The form of the message is implied, in the composition of the short story structure. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society.</em></p>

scholarly journals Stereotypization and mythologization of the image of Russia in modern Spanish newspapers

2019 ◽  
Vol 24 (2) ◽  
pp. 273-282
Author(s):  
Alexander S. Oleynikov ◽  
Valentina A. Slavina
Keyword(s):  
Time Interval ◽  
Global Media ◽  
The West ◽  
Media Image ◽  
The Public ◽  
Media Space ◽  
Public Consciousness ◽  
Key Issues ◽  
The Media ◽  
Spanish Press

The article discusses the stereotyping and mythologization of the image of Russia, identified as a result of an analysis of the modern Spanish press. The empirical base of the study consists of articles of electronic versions of socio-political newspapers “ABC”, “El Pais”, “El Mundo” from 2014 to 2018. The considered time interval is associated with significant changes in international relations and the emergence of differences between the West and Russia on key issues of its foreign and domestic policy. Immediate response of the international community to the actions of Russia has contributed to fundamental changes in its perceptions about the global media space. An important component of the image of the world in the media sphere is the image of the state, which is created primarily through the media. It is formed on the basis of actual events of the surrounding reality, reflects their dynamics, expresses the public consciousness and influences it. Creating a media image of Russia, Spanish newspapers rely on stereotypical ideas and myths about it existing in the West, and also take part in the creation of new ones. Stereotyping and mythologization form a specific negative perception matrix, which negatively affects the image of Russia and demonizes it.

scholarly journals Entertainment media in the context of hybrid war in the post-Soviet countries: the case of Ukraine

2020 ◽  
Vol 182 (3-4) ◽  
pp. 25-33
Author(s):  
Olga Melykh ◽  
◽  
Anna Korbut ◽  
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Soft Power ◽  
Complex Analysis ◽  
Entertainment Media ◽  
Media Space ◽  
User Data ◽  
Russian Media ◽  
The Media ◽  
Hybrid War

The article provides a complex analysis of how entertainment media can serve to undermine a country’s resilience and security amidst hybrid war using the case of Ukraine as an example. The paper documents that before the launch of Russia’s aggression against Ukraine in 2014, Russian media products had been heavily present in Ukrainian media space, including the entertainment segment. In 2017, Ukraine restricted access to some Russian media products and social media in its territory in an effort to counter disinformation and the use of user data by Russian security services via their access to the social media based in the Russian jurisdiction. Despite the measures taken by the state to address security challenges, build resilience and fight disinformation in the media, the influence of Russian entertainment media in shaping public opinion remains significant. In this paper, the authors analyze segments of the media space where Russian entertainment products are present in Ukraine, the tools used by Russia to enforce its narratives through media content, and the ways Ukraine has responded to these. This paper aims at demonstrating the role of entertainment mass media in the resilience of countries and how it is used in the context of hybrid war. Also, it looks at the efforts to counter this influence. The research shows that Russian entertainment media and content act as a soft power or cultural affinity element alongside misinformation or manipulations via news or information content. By using historical references, demonstrating civilizational and moral superiority, showing Slavic brotherhood, Russia and russocentric forces use entertainment media to shape and manipulate public opinion. As content consumption switches from linear media, such as television, to non-linear clusters of conventional and digital outlets, the room for the distribution of manipulative messages and narratives expands. Among other things, this undermines the resilience of countries and endangers their national security, especially in the hybrid war context. Much is being done to counter this impact. Ukraine’s restrictive measures against some Russian media, social networks and content have been effective in that they have decreased the consumption and the trust for Russian media amongst Ukrainian audiences. Offering alternative content, produced domestically and internationally, has contributed to diversification of the content, moving the audiences from the Russocentric cultural product to a more diverse one.

scholarly journals Innovative Media Space of the Modern Library

2021 ◽  
Vol 4 (2) ◽  
pp. 187-194
Author(s):  
Svіtlana Khrushch
Keyword(s):  
Augmented Reality ◽  
Semantic Analysis ◽  
Subject Area ◽  
Science Literature ◽  
Modern Library ◽  
Media Space ◽  
The Media ◽  
Cognitive Activities ◽  
Virtual And Augmented Reality ◽  
The Subject

The purpose of the article is to analyze the approaches to the use of modern virtual and augmented reality technologies in the organization of the media space of a modern library. The research methodology is based on methods of semantic analysis of the subject area basic concepts. The main directions of the libraries’ transformation in the conditions of technological and information development of society are considered in the article. The novelty of the study is the analysis of innovative approaches to the use of immersive technologies in the organization of the modern library’s media space. The article presents ways to apply virtual and augmented reality technologies in the direction of storytelling, as well as the use of modern approaches to establishing social and communicative links between the library and readers. Conclusions. The use of innovations in modern libraries and the transformation of book collections into information media space promotes the interest of readers and the promotion of library institutions. Modern libraries are required not only to preserve the classical structure of the information institution as an institution for the collection and preservation of printed and manuscript works but also to become modern information and educational space. Presented approaches to virtualization and the use of augmented reality in modern libraries expand opportunities for the promotion of science, literature, promote the involvement of young people in scientific and cognitive activities.

BRAND JOURNALISM IN THE MODERN MEDIA SPACE. OPPORTUNITIES AND RESTRICTIONS

2020 ◽  
pp. 65-71
Author(s):  
Veronika I. Yarnykh ◽  
Keyword(s):  
Interdisciplinary Approach ◽  
Media Influence ◽  
Global Media ◽  
Modern Approach ◽  
Influence Model ◽  
Modern Media ◽  
Media Space ◽  
The Media ◽  
Brand Journalism

The article is devoted to the issues of information influence on the audience in the global media space. This material examines brand journalism as a modern approach to interacting with the audience in the modern global media space. Brand journalism is a new interdisciplinary approach to promoting an idea, concept or brand is the foundation for the media influence model used by many companies.

scholarly journals The media space of the 19th century in the mirror of the Russian language: Lexico-phraseological aspect

2021 ◽  
Vol 8 (1) ◽  
pp. 144-160
Author(s):  
Valentina N. Kalinovskaya ◽  
Keyword(s):  
19Th Century ◽  
Social Relations ◽  
Russian Language ◽  
Special Role ◽  
Objective Evidence ◽  
Media Space ◽  
The Media ◽  
The 19Th Century ◽  
The Russian Language ◽  
Linguistic Material

The study of the history of Russian vocabulary during a particular period makes it possible to identify dynamically developing groups of vocabulary that are united according to some principle (lexical and semantic fields, word-formation nests and types). The differential principle of forming a word list for the “Dictionary of the Russian language of the XIX century” provides such an opportunity with regard to vocabulary and phraseology related to the thematic group “journalism”. The article analyzes lexical neologisms (zhurnalizm, zhurnal’nost’, gazetnost’) from the point of view of the verbalization of concepts related to the awareness of a new socio-philosophical reality in Russian social life in the 19th century. The semantic content of the word-terms is analyzed and chronological data regarding their appearance in the Russian language are corrected. The broad lexical compatibility is considered with regard to su ch lexemes as zhurnal’nyj (zhurnal’naja kritika; zhurnal’nyje stateyki, melochi; zhurnal’nyje vykhodki, shutki, pochesti, zakidat’ zhurnal’noj gryaz’ju; zhurnal’nyj Aristarkh, zhurnal’nyj pisaka; zhurnal’nyj syshchik, zhurnal’nyje psy, plutni; zhurnal’nyj frant, shut, etc.), gazetnyj (gazetnyj mir, mirok; gazetnoje obshchestvo; gazetnyj yazyk; gazetnyje borzopistsy, gazetnyj genij; gazetnyj vodovorot, gazetnyj tovar, etc.) in the texts of 19th century Russian authors; the emphasis is placed on the special role of adjectives as markers of elements of a new social mentality, conditioned by the formation of the “media space”. The article also analyzes the linguistic facts that indicate the formation of evaluative vocabulary in this group of words (zhurnal’chik, zhurnalishko, zhurnalets; gazetka, gazetishka, gazetenka, gazetchina), which serves as an indicator of the attitude of society, as well as its individual members represented by the authors of texts to the phenomenon of new literature. The results of the analysis carried out with respect to the linguistic material presented in the article made it possible to characterize the collected facts as objective evidence of the identification of the media space in the linguistic picture of the Russian person’s world; the projection of the facts obtained in the course of this study onto the previously studied linguistic material confirms the presence in this picture of a certain matrix that organizes our ideas about the structure of social relations. The results of the analysis, which showed the productivity of using historical-lexicological and lexicographic methods in the study of actual linguistic material, can be used by researchers in various fields of the humanities.

scholarly journals Media education and teachers’ professional training

2019 ◽  
pp. 65-71 ◽  
Author(s):  
R. V. Kamenev ◽  
V. V. Krasheninnikov ◽  
A. I. Trotskaya
Keyword(s):  
Professional Training ◽  
Media Education ◽  
Quality Of Information ◽  
Modern Education ◽  
National Human ◽  
Media Space ◽  
The Media ◽  
The Subject ◽  
Teaching Learning

The subject of the research is media education as a factor that has caused changes in the system of education in general and in professional training of teachers in particular. The object of the research is teachers’ professional training. The aim of the work is to consider the transformed meanings of the concept “media education” and to show the role and goals of media education for the modern education system, as well as changes in quality requirements for training teachers who work in the field of media education. It is shown how media teaching-learning model has transformed, with the example of media libraries which has been developing modern educational media space. There is an updated assessment of the quality of information that children use not only within the school information space, but also from mass media, the Internet, etc., which makes skills for analyzing media texts a crucial condition for keeping safe the national human capital and culture and educating highly marketable specialists. There is analysis of differences in understanding the term “media literacy”, which entail further misunderstand-ing of the concept “media competence”. There is a dispute on the necessity to define the media competences for mere users and for educators. The authors conclude that the results of reviewing requirements for teachers’ professional training, caused by changes in educational environment through incorporating media in teaching-learning, make it necessary to refresh the process of training, to strengthen its technological component, to intensify language and communicative aspects regardless of specialization.

scholarly journals Civil activism as a resource for political administration of media space: Russian and international experience

2020 ◽  
pp. 18-29
Author(s):  
Tatiana Alexandrovna Nevskaya
Keyword(s):  
Soft Power ◽  
Political Process ◽  
Practical Experience ◽  
Social Actors ◽  
Political Transformations ◽  
Online Platforms ◽  
Media Space ◽  
The Media ◽  
Physical Level ◽  
The Government

Currently, control over the political process is exercised not only on the physical level: a significant role in political transformations is also played by media space. Alongside the traditional forms, such as television, radio and periodicals, the Internet grows in popularity, being a platform for communication between most active social actors concerned with the problems of political, cultural and other social spheres. The virtual environment that opens doors for the promotion of civil initiatives. It is noteworthy that civil activity can have a destabilizing effect on the media space, when the population uses online platforms not as a resource of &ldquo;soft power&rdquo;, but as the means of influencing the government. The citizens&rsquo; pursuit of sociopolitical changes manifests not only in the forms of protest: media space affords opportunities for participation in various online platforms, forums, etc. for the citizens with active political position. At the same time, the virtual means of participation in such projects as a resource of political administration have certain limitations and are controlled by the government. Leaning on the comparative analysis, the author analyzes the theory of the question, as well as Russian and international practical experience pertaining to implementation of civil activism as a resource for political administration of media space. The conclusion is made on the level effectiveness of implementation of civil activism in media environment, its capabilities and limitations.

Reception of A.S. Griboyedov on the Internet: based on the blog example about the connections of the writer's name with the Crimea

Neophilology ◽  
2020 ◽  
pp. 765-775
Author(s):  
Sergey S. Minchik
Keyword(s):  
Modern Science ◽  
Social Processes ◽  
Virtual Space ◽  
The Public ◽  
Media Space ◽  
The Crimea ◽  
On Line ◽  
The Media ◽  
The Subject ◽  
State Of Affairs

Almost two centuries after death, Alexander Sergeyevich Griboyedov (1794-1829) continues to influence social processes. To unravel the mystery of this phenomenon, it is necessary to answer the question about the character of perception of the writer and diplomat and to find out what features of his image appeal to modern people. The subject of this work is the perception of Griboyedov in the electronic environment. The work shows how the search engines index the blo-gosphere, which is dedicated to “the author of Famusov and Skalozub”, what topics are popular among its readers and what kind of audience it is, what influences the attendance of the only on-line-diary about the writer’s discourse, what is its history creation, purpose, structure, genre and style of material presentation, what factors determine the demand for the content of this resource and in which way it differs from similar media, what Web borrows from this project and in what manner. The basis of the narrative is made up of information that is not available in the public domain, observations over the media space are commented in the light of the state of affairs in griboedovistic. The request for the new data about the writer and diplomat on the virtual space is correlated with the attitudes of researchers and relevant publications of 2012–2020, the prospect of overcoming the identified discrepancies is associated with the changing of the agenda in modern science and disclosed by the characteristics of its tasks.

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