Priority of a Value-oriented Approach in the Development and Implementation of Information Technologies

The purpose of the article is to reveal the essence of the value-oriented approach and substantiate the necessity of its application during the development and implementation of information technologies. The research methodology is based on the application of a systematic approach as a gen­eral scientific principle of understanding complex organized objects, as well as a dialectical method necessary for the implementation of cultural studies research. The scientific novelty of the research is that the article has further developed approaches to the development of technology on humanistic principles, due to the dehumanization of modern society under the influence of new technologies. Conclusions. The importance of carrying out relevant scientific and technological research, making efforts to raise awareness at the turning points of technology development and initi­ating discussions on the context of their application, including consideration of social values at different stages of technological development. It was revealed that among the priorities of technology application should be: focus on social values, empowerment, promoting the formation of the future by people and for people, etc. This requires responsible management of technologies, control over their use, substantiation of the optimal implementation of values in their development. The social values and needs of mankind should become an indispensable criterion of perception of the newest technologies.

Innovative Media Space of the Modern Library

The purpose of the article is to analyze the approaches to the use of modern virtual and augmented reality technologies in the organization of the media space of a modern library. The research methodology is based on methods of semantic analysis of the subject area basic concepts. The main directions of the libraries’ transformation in the conditions of technological and information development of society are considered in the article. The novelty of the study is the analysis of innovative approaches to the use of immersive technologies in the organization of the modern library’s media space. The article presents ways to apply virtual and augmented reality technologies in the direction of storytelling, as well as the use of modern approaches to establishing social and communicative links between the library and readers. Conclusions. The use of innovations in modern libraries and the transformation of book collections into information media space promotes the interest of readers and the promotion of library institutions. Modern libraries are required not only to preserve the classical structure of the information institution as an institution for the collection and preservation of printed and manuscript works but also to become modern information and educational space. Presented approaches to virtualization and the use of augmented reality in modern libraries expand opportunities for the promotion of science, literature, promote the involvement of young people in scientific and cognitive activities.

Some Aspects of Automated Implementation of Dependencies in PHP Language

The purpose of the article is to research, analyze and consider the general problems and prospects of using the principle of implementing dependencies in the development of web applications in the PHP language. Research methods are methods of semantic analysis of the basic concepts of this subject area (web technologies and web applications). The article considers the existing approaches to control inversion based on the use of the dependency implementation template. The novelty of the research is to solve the control inversion problems based on a template when designing web applications. The conclusion of the research conducted in the article is that the existing problems and prospects for the application of the principle of dependency implementation in web applications with program code written in PHP have been analyzed. Taking into account the results of the analysis, the authors have developed a system for automating the implementation of dependencies, which is important for solving problems of improving the efficiency of web application development processes in PHP.

Single Page Application for Weather Tracking App

The purpose of the article is to review the concepts for creating web applications, analyze the advantages and disadvantages of modern technologies for weather forecasting. The article presents modern client-server technologies. The concept of a single-page application and other technologies that allow interaction between the client and the server online are discussed in detail. The development of an application for tracking weather conditions based on the architecture of the SPA is presented. The research methodology includes processing theoretical information and analyzing the architecture of the application, built on the principle of SPA, analyzing the advantages and disadvantages of approaches to client-server interaction, using Angular, Vue, React libraries, using APIs to create applications. The novelty of the research is the analysis of the modern concepts and technologies that allow you to develop web applications that can be used to build a modern web application of the Single Page Application concept, a detailed analysis of Angular, Vue, React libraries and user interaction with such systems, analysis of Service Workers technology as a way of hashing. Conclusions. The article analyzes modern technologies for creating web applications, presents their advantages and disadvantages, discusses the concept of Single Page Application and describes the development of an application for tracking weather conditions, provides analogues for comparative characteristics, discusses problems that arise when the client part interacts with the server application of SPA principles.

Peculiarities of Higher Education Establishments Positioning on the Educational Services Market

The purpose of the study is to identify the features of the Higher Education Establishments (HEEs) positioning in the educational services market. Research Methodology. In order to effectively achieve the goal of the study, the author used an analytical method, which allowed to analyze and determine the features of the free economic zones positioning in the market of educational services. Scientific Novelty. The peculiarities of a Higher Education Establishments positioning on the market of educational services are revealed, the process of strategy development and conditions of effective positioning of free economic education is considered. Conclusions. Positioning is one of the key strategic decisions made while working in the education market. It ensures consistency and consistency of all operational decisions and actions, which allows forming an unambiguous market perception of the offer of Higher Education Establishments (HEEs). In modern conditions, when Higher Education Establishments are forced to work in market conditions, to compete for applicants, they should use strategies that allow them to be more competitive and efficient. This is the appeal to the use of market strategies, especially positioning strategies. However, positioning is not possible without the use of communication strategy, because in a wide range of educational services, the requirements for communication activities of the Higher Education Establishments are growing. The current situation has significantly affected the quality requirements for the educational process on the part of educational services consumers: the claims of entrants and students to the Higher Education Establishments have increased. Applicants are interested in the rating of Higher Education Establishments among the similar, the high-quality level of higher education. Applicants, as a rule, actively respond to the demand for specialists in the labour market. The greatest demand is for a limited number of priority specialities, the rating of which reflects the social processes in society indicates the prestige of some and the low popularity of other professions. Competition is growing, those who can flexibly respond to the demand for educational services and a high level of satisfaction of the educational needs of the individual survive. In this situation, it is considered necessary to consider the processes of positioning Higher Education Establishments as an element of communication strategy in the market of educational services.

Digital Technologies in the Field of Culture: Theorizing the Issue of Digital Data and Cultural Heritage

The purpose of the research is to reveal the peculiarities of the digital collections functioning in the field of cultural heritage. Research methodology is based on the application of a systematic approach to the digitization issue’s study of cultural heritage sites and museum practice. The scientific novelty of the obtained results is the issue’s actualization of the functioning of digital collections of cultural heritage in the cultural context, the statement of the digital canon expansion in the field of cultural heritage. Conclusions. It is emphasized that the discrepancy between the scale of digitized content and the real number of non-digitized and unpublished works of culture and art raises important questions about who decides which works will be published, will enter the scientific and educational circulation, will expand the digital canon and will serve as a source of inspiration for the general public. Thus, the range of problems in the development of digital collections and digital content aggregators in the field of cultural heritage becomes evident. Digital publishing platforms should be seen as primary sources that reflect the cultural, political and social issues of the modern era and reveal ontological and epistemic gaps in the perception of cultural, ethnic and social affiliation. The analysis of conceptual and methodological approaches to the development of modern digital technologies in the field of cultural heritage, which defined the digital turn for all modern cultural processes, allows us to understand the basic patterns and trends associated with recording, analysis and transmission of cultural heritage at the present stage. Critical analysis of digital infrastructures enables the cultural study of the digital turn in the field of cultural heritage in order to identify the possibilities and limitations of digital technologies in the analysis, publication and dissemination of textual and visual materials, demonstrating works of culture and art.

Digital Diplomacy in the Context of Modern Information Communications

The purpose of the article is to find out the essence of digital diplomacy as a component of public diplomacy. The research methodology is based on the application of an interdisciplinary approach, which made it possible to clarify the specifics of the discourse of digital diplomacy. The scientific novelty of the obtained results lies in the attempt to comprehensively analyze the discourse of digital diplomacy as a component of public diplomacy in the subject area of information affairs. Conclusions. It is noted that due to the development of new methods of analyzing the behaviour of social network users, digital diplomacy has become an effective tool not only in political information campaigns but also in cultural policy. For this purpose, services and special web-applications SocioViz, NVivo, Google Trends, etc. are used. Today, the effectiveness of the message in digital diplomacy is achieved by maximizing the range of readers and viewers. It is concluded that digital diplomacy has the capacity to implement a policy of ‘soft power’, to develop concerted action to overcome society and political and socio-cultural crises, as well as to develop measures to prevent them. It is emphasized that the processing of big data and the use of artificial intelligence for the purposes of digital diplomacy is a requirement of the time (so-called data diplomacy).

Some Aspects of Strict Typing in TypeScript While Web Application Developing

The purpose of the article is to research, analyze and consider the general problems that TypeScript technology for strict typing solves when developing web applications. The research methodology consists of semantic analysis methods of the basic concepts of a given subject area (development of web applications using JavaScript and TypeScript). The article discusses the analysis results of the TypeScript technology’s use in comparison with JavaScript. The novelty of the research is the analysis of modern TypeScript technology and its solution to the problems of strict typing in the development of web applications. The conclusion of the research of the TypeScript technology carried out in the article is to determine its essence, the purpose of creation, advantages and disadvantages, and determine the situations of the appropriateness of its use.

Rethinking the Dialogue of Cultures in the Conditions of Global Communication and Information Revolution

The purpose of the research is to identify the features of intercultural dialogue in the context of global communication and information revolution, to reveal changes in the principle of intercultural dialogue in the new environment and to show the impact of culture on modern international relations. Research methodology. Analytical research methods based on methods of analysis and synthesis were used by the authors to reveal the essence of dialogue and its disclosure as a universal method of research not only personality but also culture when the cultural basis turns dialogue into the need of everyday life. Scientific novelty. Peculiarities of dialogue as a basis of intercultural interaction in modern conditions are revealed. The concepts of dialogue and discussion, as well as intrapersonal dialogue within each social subject, in the consciousness of each person, where there are two different positions of consciousness, are revealed and analyzed. Conclusions. The study analyzes new approaches to the principle of intercultural dialogue for intercultural interaction. It is shown that modern culture enters into dialogue only as a whole, characterized by the unity of meanings, their perfection and certainty. The circumstances under which culture in times of crisis seeks its paradigm in a new way are analyzed. It is emphasized that each culture enters into a dialogue in its own unique manner. It is proved that culture cannot exist without the eternal search for the Other, comparison and collation with it. The need for intercultural communication for the effective development of modern international relations based on mutual respect and tolerance is studied.

Digital Technologies in Education: Possibilities and Trends of Application

The purpose of the article is to identify the positive and negative consequences of education digitalization, as well as to find out the prospects for the introduction of advanced technologies in the educational process. The research methodology is based on the application of a systematic approach and dialectical method, the choice of which is due to the culturological approach to the study of education digitalization in the development of modern society and the widespread introduction of information and communication technologies. The scientific novelty of the obtained results is to clarify the main directions of education digitalization and its main contradictions. Conclusions. Attention is paid to the transformation of methods of providing quality education, the system of working remotely under the influence of the rapid and large-scale spread of digital technologies. The need to adapt the education system to the requirements of the time and the expectations of young people through the massive and effective use of innovative educational technologies and didactic models based on modern information and communication technologies is emphasized. The positive and negative consequences of education digitalization have been revealed, the prospects of the introduction of advanced technologies in the educational process have been clarified. It has been concluded that information and communication technologies are changing the field of education at different speeds in the direction of organizing the educational process and transforming the infrastructure of the educational institution. It is emphasized that a modern educational institution must undergo a path of digital transformation, otherwise, it will not meet market demands. The transition to a digital educational institution involves the use of flexible processes, taking into account the formation of an adaptive corporate culture and optimization of educational and social processes. The process of digitalization of education can be successful if the educational process based on the use of information and communication technologies, focused on specific users, has a specific meaning, based on the right methodology and approaches, interesting content, good motivation of students (learners), well-established program and technical base.