scholarly journals Media culture in modern society

2020 ◽  
pp. 61-67
Author(s):  
Samir Ljajić
Keyword(s):  
New Media ◽  
Social Life ◽  
Modern Society ◽  
Media Culture ◽  
Complex Spectrum ◽  
Social Significance ◽  
Global Culture ◽  
Wide Range ◽  
Television Film ◽  
The Media

The importance of media culture in contemporary society is extremely large because it shapes a modern man life, the creation of political attitudes and social behavior of individuals. The products of media culture, paintings, sounds and performances are increasingly organizing free time of a contemporary man, shaping his thinking and identity. Based on the content of radio, television, film, and new media technologies, a person creates an image of himself, his own potentials, values, success, as well as his own affiliation, a certain class, race, nationality, and thus media culture has a remarkable social significance. A number of relevant authors state that media culture shapes people's perceptions of the world, the value system, morality, good and evil. Worldwide, the contents of the media culture today constitute a general culture and are seen as the basis for new forms of global culture. A complex spectrum of actions that make media, primarily radio television, film, and media of modern technologies, creates the need for a more precise definition of the term media culture, bearing in mind its breadth and complexity. In this context, the main goal of this paper is to define the concept of media culture, in order to better understand all aspects, as well as the complexity of the whole that this term implies. Media culture is determined by the terms which provide an insight into a better understanding of this term, and in this paper they are given considerable attention. D. Kelner in the Media Culture section points to the following important determinants: a wide range of media resources that form an integral part of the media culture; performances created by the combination of picture and sound; creation of features and symbols of contemporary social life; media culture as a high technology culture (techno-culture); the relation between media culture and society; theory of media and cultures.

scholarly journals Media culture as dialogue of cultures in modern society

Bibliosphere ◽  
2017 ◽  
pp. 30-34 ◽  
Author(s):  
I. V. Lizunova
Keyword(s):  
New Media ◽  
Digital Media ◽  
Information Society ◽  
Modern Society ◽  
Media Culture ◽  
Global Network ◽  
Interactive Approach ◽  
The Media ◽  
Media Flows ◽  
The Individual

Media culture as the phenomenon occurred simultaneously with media appearance. However, scientists have started talking about the necessity to study media culture in society and its formation only in the late XX century. Media culture obtains the special priority position under conditions of the information society. It is promoted by the accelerated development of communication and digital technologies, the rapid growth in volume, richness and multiformat media consumption by contemporaries. Changes of the technocratic world should be accompanied with development of new media skills and preferences of the individual and society: understanding media flows, analyzing and evaluating information, engaging in dialogue with the media, do not let them manipulate you. The media culture should be the main factor of individuals’ socialization in the information society. The term «media culture» is based on two fundamental concepts, which are «media» and «culture», with many interpretations each. Therefore, the definition of the term remains ambiguous. Media culture is studied in the framework of technological, personal, creative and informational approaches. The determining factor in understanding media culture, in our opinion, becomes an interactive approach that makes possible and effective intercultural dialogue through a global network of communications. The opportunity and focus for dialogue is becoming a key characteristic of media culture. The interaction, mutual relation and correlation of media and book cultures should be considered in the framework of the dialogue approach. The interactive nature of the media culture allows us to hope for preserving and reproducing bookishness in the conditions of the digital media revolution, for its further integration into the new communication environment.

Nigeria's Core Values and the Use of Social Media to Promote Cultural Values

2014 ◽  
pp. 924-935
Author(s):  
Ezekiel S. Asemah ◽  
Daniel O. Ekhareafo ◽  
Samuel Olaniran
Keyword(s):  
New Media ◽  
Cultural Values ◽  
Core Values ◽  
Indigenous Culture ◽  
Global Culture ◽  
Foreign Culture ◽  
The Face ◽  
The Media ◽  
Plateau State ◽  
Use Of Social Media

This article examines how Nigeria's core values are being redefined in the face of the new media and cultural globalisation era; it identifies Nigeria's core values to include age, greeting, dressing, among others. The questionnaire was used as an instrument to elicit data from the sampled population (Jos South Local Government Area of Plateau State). Findings show that the Internet, especially, is changing Nigeria's core values. Based on the findings, the paper concludes that Nigerians, especially the youths no longer have regards for their culture; rather, they value foreign culture. Also, the paper concludes that globalisation and global culture is gradually eroding Nigeria's core values as people no longer have regards for their local culture; rather they value the foreign culture. The paper, among others, recommends that the media in Nigeria should adequately transmit local programmes in order to genuinely reflect indigenous culture. The media no doubt, plays a significant role in projecting and reflecting culture. In doing so, indigenous culture should be adequately reflected through sufficient airing of programmes with local content to prevent dominance of Western values over indigenous values and the local languages be instituted in Nigerian school system and monitored to ensure local dialects are learnt and spoken. In this way, the youths will learn to attach value to their culture right from their formative years.

scholarly journals From Mediation to Mediatisation: the Migration Issue

Monitor ISH ◽  
2017 ◽  
Vol 19 (1) ◽  
pp. 75-94
Author(s):  
Karmen Medica
Keyword(s):  
Social Relations ◽  
Social Power ◽  
Modern Society ◽  
Social Changes ◽  
Collective Identities ◽  
The Public ◽  
Migrant Communities ◽  
The Social ◽  
Wide Range ◽  
The Media

The interaction between media and migrants is an integral part of the everyday social context at all levels of modern society, institutional and non-institutional alike. Such dynamism promotes a wide range of social changes and processes. These processes have recently come to be marked by a transition from mediation to mediatisation. While mediation is simply a transfer or transmission of communication by the media, mediatisation involves the active impact of the media on communication in the social and cultural contexts within which this impact can be understood and interpreted. Mediatisation refers to the broader (meta)changes of the media and forms of communication, which in turn cause changes in daily life and in personal and collective identities, as well as in social relations and in society as a whole. Mediatisation is increasingly changing the relationship between the media and society. In the context of the EU, the reporting on migrants tends to be depersonalised. This encourages generalisation, which in its turn reinforces stereotypes and fails to convey a realistic picture of the situation. Another problem identified is the lack of distinctly profiled individuals who could function as representatives of the migrant communities. Moreover, both media and journalists often neglect information coming from direct immigrant sources. The result of this vicious circle is confirmed by the general opinion that migrants typically appear only in cases diverging from the standard, with a strong emphasis on sensational presentation. The integration of migrant communities largely depends on how much they are recognised, identified and found attractive at least by a part of the public. Changes in the form and means of communication further change the forms of grouping and forms of social power. The changes in dealing with migrant issues become evident at three levels: in the media, in politics, and in everyday life.

scholarly journals Towards A Supranational Media Theory

2018 ◽  
Vol 9 (34) ◽  
pp. 119-139
Author(s):  
Fatih ARTUN ◽  
Sevki ISIKLI
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Communication Systems ◽  
Data Transfer ◽  
New Order ◽  
Social Experiment ◽  
Satellite Systems ◽  
Media Companies ◽  
Wide Range ◽  
The Media

Satellite systems and the Internet have created a significant alternative that undermines the traditional reporting approach and triggered the search for a new order in mass communication. Instant and interactive data transfer systems have transformed local users into global readers and reporters encouraging a trend of democratization relative to freedom of thought and expression. Content providers and distributors in the traditional news industry which is televisions, magazines, radios, newspapers, online platforms, have a wide range of freedom to reach people. Consumers who use interactive mass communication systems have opportunities to interact with the content that is produced in many different centers. However, in the presence of the media defined as a mechanism that manufactures the consent of people for certain ideas, no matter if they are traditional or novel, people sometimes take the position of a buyer or an activist who takes action for a project and sometimes a part of a group of insusceptible people. People think their consent is their freewill without noticing that it is just a product. They feel a sense of gratitude to the ruling elites without noticing that they are the subjects of a social experiment and under the hypnotic influence of the media. Even though the world societies are getting the same content using the same communication technologies thanks to supranational media companies. Particularly because of content created to convey a message, social differences become more explicit and radical rather than the values in common. That’s why conflicts are incited. At the heart of the majority of new media organization debates, the existence of this problematic information lies. This article, which has been prepared with an analytical approach based on a literature review, discusses the theoretical conditions and the possibility of a new supranational media structure that world citizens need as a source of information. The philosophical basis of the supranational media ideal in question is at the heart of cosmopolitan individuals and eternal peace ideals of The Universal Declaration of Human Rights. The present media are unable to produce content that doesn’t try to convey a message as it positions individuals as “consumers or user” rather than “people”. Here, supranational media depicting theoretical conditions doesn’t seek profit. It introduces individuals and cultures with their diverse social layers in the consciousness of being a cosmopolitan. Supranational media’s output is based on notions like science, rights and freedoms, the earth, coexistence, and "humanity”.

scholarly journals „Wielki wstrząs” – nowe media a kapitał społeczny – pomnażanie czy drenaż? Konieczność wzmacniania merytorycznej i personalistycznej edukacji medialnej dla budowania kapitału społecznego

2019 ◽  
pp. 241-253
Author(s):  
Janusz Miąso
Keyword(s):  
Social Capital ◽  
New Media ◽  
Social Life ◽  
Marshall Mcluhan ◽  
Social Transformations ◽  
Media Pedagogy ◽  
Culture Transformation ◽  
The Media

Many eminent experts emphasize the unprecedented scale of current social transformations, which is why such terms as „Great shock” – Fukuyama, „Future shock” – Toffler, „Endangered humanity, anthropological regression” – Szmyd appear. Zbyszko Melosik emphasizes the huge scale of culture transformation, in virtually every dimension of individual and social life. The dynamics of change, however, is primarily new media, which Marshall McLuhan made the force that makes nothing remain unchanged. At the same time, however, man remains a being in great need of genuine closeness, warmth, kindness, all good things and what we call social capital. That is why, however, care for social capital is so important in the climate of great shock, mediation and a huge scale of transformation. Personalist media pedagogy is a concern for man – a person in the space of new media, so that the media can multiply the priceless real social capital.

scholarly journals The Language of Power in the Present-Day Digital Media Discourse and Its Effect on Young People’s Consciousness

2020 ◽  
Vol 8 (2) ◽  
pp. 106-116
Author(s):  
Alla Guslyakova ◽  
Nina Guslyakova ◽  
Nailya Valeeva ◽  
Irina Vashunina ◽  
Maria Rudneva ◽  
...  
Keyword(s):  
Young Adults ◽  
New Media ◽  
Digital Media ◽  
Research Question ◽  
Modern Society ◽  
Theoretical Background ◽  
Net Generation ◽  
Media Discourse ◽  
The Media ◽  
English Speaking

This study focuses on the notion of power as a way of conceptualisation, representation and functioning in the Russian and English-speaking media discourse and its role in the life of the younger generation of the third millennium. Power and its language have always remained an actual research question of interdisciplinary scientific analysis. However, studying young people’s linguistic and paralinguistic perception of power in the era of digitalisation becomes extremely important due to an empowering role young adults have started playing in modern society employing new media and their discursive communication there. The study regards the theoretical background of the phenomenon of power, based on A. Gramsci’s hegemonic approach. The authors of the research suggest that the media discourse is a hegemonic form of power that maintains its position through the elaboration of a particular worldview, which makes a significant impact on young individuals, the so-called net-generation. The study relies on free-associative and graphic experiments to analyse and perceive “power” concept and its influence on young individuals’ consciousness. Results indicate that both Russian and English-speaking media discourse represents “power” through the prism of anthroponyms as well as toponyms. Besides, the findings of the free-associative experiment, conducted among young adults, demonstrated the dominance of the lexical units belonging to the same grammatical class of words as the stimulus word “power”. Furthermore, a graphic experiment revealed young people’s emotional evaluations of power in media discourse communication. As such, the results suggest that “power” is a natural, complex and multifaceted linguacultural and social phenomenon realised through a variety of linguistic and paralinguistic means, and it produces a dualistic effect on young people’s consciousness through their interaction in the media discourse space.

scholarly journals Communicative Strategies of an Interviewer Yury Dud: A Linguist’s View of the Media Phenomenon in Mass Culture

2021 ◽  
Vol 20 (6) ◽  
pp. 263-277
Author(s):  
O. S. Issers
Keyword(s):  
New Media ◽  
Mass Culture ◽  
Communicative Behavior ◽  
Mass Audience ◽  
Social Communications ◽  
Communicative Strategies ◽  
Wide Range ◽  
Show Business ◽  
The Media ◽  
Modern Mass

Purpose. The article examines the methods of building dialogue in interviews conducted by the popular video blogger and journalist Yury Dud, who is named the main hero of Russian cultural life in 2020 by Forbes Life. To determine his individual style, the author analyzes strategies of communicative behavior. The following parameters are the most significant for the description of interviewing strategies: thematic repertoire and thematic dominants of the conversation; methods of requesting/extracting information; methods of interpreting and evaluating what the interlocutor said; the choice of language code. The empirical basis of the study contains interviews by Yu. Dud with various interlocutors – journalists, TV presenters, cultural and show business figures, politicians, and other public figures, uploaded on the YouTube video hosting service in the period of 2017–2020. The analysis of more than 40 programs allows observing a wide range of techniques of a journalist, depending on the “addressee factor”.Results. The key topics that are regularly discussed in interviews are identified, including those that violate ethical taboos (about sex, bad behavior, and bad habits, judgments and hot takes on colleagues and senior officials, etc.). The thematic repertoire is considered as a deliberate communicative choice of a journalist, conditioned by the dramaturgy of public dialogue addressed to a mass audience and the tasks of portrayal.The author reveals the distinctive methods of requesting information and eliciting facts, which is inherent to the journalistic style of Yu. Dud: illocutionary forcing reasoning (“why-questions”), clarifying questions, reformulating, role modeling of relations with a guest, where the journalist often pretends being dilettante. Interpretation and evaluation of the interlocutor's statements are based on the clearest identification of their position for the mass addressee by an explication of ideas expressed by the guest implicitly, “delegation of opinion”, and the effects of “insight”.The choice of the language code indicates the “discursive adaptation” of the journalist to his interlocutor and allows the journalist to reveal to the mass audience their personality, including their speech characteristics. The dynamism of the dialogue is due to the setting to dramatize the conversation scenario: this is manifested not only in the choice of somewhat unexpected topics of conversation, but also in the expression of one's attitude to the statements of the interlocutor, explicit/implicit assessments, and the choice of the speech code.Conclusion. It is concluded that Dud’s interviews are a vivid example of the trends of modern Internet journalism, and the communicative strategies he implements allow us to see the prospects for the development of the genre. Given the popularity of the genre in traditional and new media, the author notices that the interview not only reflects the features of social communications of the 21st century but is also a powerful factor of shaping modern mass culture.

scholarly journals Auditorijos sampratos paradigmų kaita

2012 ◽  
Vol 61 ◽  
pp. 93-112
Author(s):  
Daiva Siudikienė
Keyword(s):  
New Media ◽  
Cultural History ◽  
Research Area ◽  
Social Philosophy ◽  
Theoretical Background ◽  
Communication Process ◽  
Audience Studies ◽  
Theoretical Approaches ◽  
Wide Range ◽  
The Media

Evoliucionuojant medijoms požiūriai į auditorijas nuolat kito. Auditorijos kaip kolektyvinės medijų pranešimų gavėjos savo esme yra itin dinamiškos ir kintančios struktūros. Kiekviena naujai atsirandanti medija darė įtaką auditorijų kaitos procesams ir skatino mokslininkus iš naujo įvertinti auditorijas formuojančius veiksnius bei persvarstyti jų sampratos aktualumą.Straipsnyje nagrinėjama, kaip kito auditorijų samprata per visą studijų laikotarpį, ir klausiama, kokios auditorijos koncepcijos gyvuoja šiandien, kai iškyla medijų auditorijos, veikiančios daugiakanalėje daugialypės terpės erdvėje.Reikšminiai žodžiai: publikos, minia, masės, auditorijos, masinė auditorija, naujosios medijos, konvergencija, medijų naudotojai, medijų auditorijos.Shifts of the audience’s paradigmsDaiva SiudikienėSummaryThis paper reveals the main theoretical approaches which influence the construction and shifts of the audience’s paradigms. The audience studies developed eventually under the influence of contradictory theoretical perspectives. It was stated that the significant processes had started long before the academic discipline formation, but intellectual discussions on the reflections of the massification processes were significant for developing the theoretical background for further audience studies. Contemplations on such concepts as public, crowd, mass, mass society, mass audience are closely related to the traditions of political theory, social philosophy and cultural history of the late 19th and the 20th centuries. Development of the communication sciences measures more than one hundred years, but the audience as an equivalent participator of the communication process had been recognized only at the end of the 20th century. For a long time, the audiences had been approached as unqualified and unable to evaluate the media production properly. Therefore, the conception of audience as the market dominated throught a couple of decades and formed the research traditions of the audience as a quantitatively measured object. The extent remains the most significant indicator in this research area, but the audience studies have generated much more concepts. Side by side with the citizens audience, there emerged the notions of the interpretive communities and lifestyle audiences. The recognition of the fact that the audience members differ in their socio-cultural and national characteristics, knowledge, experience in the use of media and other aspects, clarification of this notion remain a complicated matter. The most important facet should be the point that the individuals realize their role differently as an audience, but all together they are in the process of creating the cognitive schemes and the collective ideals as a certain united community. The rise of the new media has generated unprecedented processes in the post-modern societies and new notions applied for media users. It was stated that, despite the media explosion and the audience fragmentation, this term remains relevant. The new media environment is recasting the notion of audience for covering a wide range and multifaceted activities of media users. Therefore, the new roles of media users are under consideration. According to the author of this paper, as the most meaningful concepts should be recognized those that indicate the creative potential of the audience.

Media Platforms and Algorithms: content and social implications

Communicology ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 108-124
Author(s):  
M.M. Nazarov
Keyword(s):  
Digital Media ◽  
Social Life ◽  
Modern Society ◽  
Social Background ◽  
Social Consequences ◽  
Communicative Behavior ◽  
Joint Decisions ◽  
Common Interests ◽  
The Media ◽  
Filter Bubbles

The paper considers the new features of the digital media environment associated with the widespread introduction of platforms and algorithms in media practices and reveals the technological, business and social background of these innovations. The application of platforms and algorithms is a powerful tool for implementing the commercial imperative in the media. In general, this is a characteristic feature of the development of modern society – a trend towards comprehensive metrization. Along with the advantages, the use of predictive algorithms, personalization of content based on tracking of past communicative behavior has a number of negative social consequences. E.g., ‘filter bubbles’ contribute to the formation of closed information segments. The model of social behaviorism underlying the recommendation services contributes to the modification of people’s informational behavior. Algorithmization of media landscape strengthens the trends of content delivery to individual consumers, and not to citizens inclined to make joint decisions regarding the common interests of social life.

THE LANGUAGE OF OUR MEDIA

2021 ◽  
pp. 123-130
Author(s):  
А.В. Полонский ◽  
В.Г. Глушкова ◽  
М.А. Ряполова
Keyword(s):  
Social Life ◽  
Social Institutions ◽  
Modern Society ◽  
National Language ◽  
Accelerated Expansion ◽  
Speech Communication ◽  
Specific Information ◽  
Dominant Type ◽  
Continuous Increase ◽  
The Media

В культуре XXI века к наиболее значимым понятиям, отражающим ее своеобразие, доминирующий тип сознания, социальных, культурных и коммуникативных практик, характер мотивирующих социальные преобразования факторов, относится понятие «медиа». Медиатизация, то есть процесс вовлечения человека и общества в сферу медиа, обусловлена как стремительными инновациями в коммуникационно-технологической среде, так и изменениями в самом человеке, формированием у него устойчивой потребности, с одной стороны, в информации, в ее непрерывном увеличении, обновлении и расширении ее проблемно-тематического спектра, а с другой - в публичной самопрезентации, в управлении вниманием и впечатлением целевых аудиторий. Медиа, внедряясь во все сферы жизни и деятельности современного общества, неизбежно преобразуют его социальные институты, практики, тексты и язык. Предметом рассмотрения в статье являются отдельные особенности языка, функционирующего в современной медийной среде и ставшего сегодня, благодаря форсированному расширению его социальной базы и включению в самые разные коммуникативные обстоятельства, важнейшей формой существования общенародного языка. Язык медиа «живет» во времени, в культуре, в сознании каждой личности и в конкретном, обусловленном социальным контекстом, коммуникативной ситуацией и медийной технологией информационно-речевом общении, аккумулируя опыт, знания и ценности, интеллектуальные и эмоциональные ресурсы, а также отмеченные и интерпретированные человеком и обществом содержательные параметры социального бытия. В то же время он сам формирует культурные каноны и их мировоззренческие принципы, прокладывая человеку путь как к высотам культуры, так и к ее низам. In the culture of the XXI century, the most significant concepts reflecting its originality, the dominant type of consciousness, social, cultural and communicative practices, the nature of factors motivating social transformations include the concept of "media". Mediatization, that is, the process of involving a person and society in the media sphere, is due to both rapid innovations in the communication and technological environment and changes in the person himself, the formation of a stable need in him, on the one hand, for information, for its continuous increase, updating and expanding its problem-thematic spectrum, and on the other - in public self-presentation, in managing the attention and impression of target audiences. Media, penetrating into all spheres of life and activities of modern society, inevitably transforms its social institutions, practices, texts and language. The subject of consideration in the article is the individual features of the language that functions in the modern media environment and has become today, thanks to the accelerated expansion of its social base and inclusion in a variety of communicative circumstances, the most important form of existence of the national language. The language of the media "lives" in time, in culture, in the consciousness of each individual and in a specific information-speech communication conditioned by the social context and media technology, accumulating experience, knowledge and values, intellectual and emotional resources, as well as marked and interpreted a person and a society meaningful parameters of social life. At the same time, it itself forms the cultural canons and their worldview principles, paving the way for a person both to the heights of culture and to its bottom.

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