scholarly journals From the corporate culture of national university to the global university: the case of the RUDN University

2021 ◽  
Vol 29 (1) ◽  
pp. 64-75
Author(s):  
Anna V. Glagoleva ◽  
Yuliya N. Zemskaya ◽  
Evgeniya A. Kuznetsova
Keyword(s):  
Corporate Culture ◽  
Global Education ◽  
Academic Institution ◽  
National University ◽  
The Status ◽  
Global University ◽  
Education Market ◽  
Educational Market ◽  
The University ◽  
Russian Universities

The relevance of the research is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international infosphere. This process based on many factors, one of which is the corporate culture (CC) of the university, and the study is concerned with the exploration of its features. The main characteristics of the concept of global university and the description of the features of the CC of the university are given. The results of the study of CC of the RUDN University, that were received in 2019 through a survey of teachers, staff and students of the university, are presented. In conclusion, the recommendations on how to transform the CC of a university so that it allows to form its brand in the global educational space are formulated. These recommendations will be useful to any university that works in Russia or enters the global education market.

scholarly journals КHIBI – KHDTUBA – KHUBA: 90 years of history

New Collegium ◽  
2020 ◽  
Vol 4 (102) ◽  
pp. 14-22
Author(s):  
O. Soloshenko
Keyword(s):  
Rapid Development ◽  
Educational Institution ◽  
Research Work ◽  
High Status ◽  
University History ◽  
National University ◽  
The Status ◽  
Higher Educational ◽  
Post War ◽  
The University

2020 is a jubilee year for Kharkiv National University of Civil Engineering and Architecture. The article is devoted to the analysis and presentation of the main pages of the University history. Emphasis is placed on the causes and peculiarities of the events that are connected with the foundation of the building institute in 1930. Among the basic stages of history, the attention is drawn to its creation and importance of preparation of qualified personnel of builders and architects during industrialization; features of work of institute during the Second World War and during post-war restoration; rapid development of KHIBI in 1950th – opening of new specialities and formation of scientific schools, expansion of a contingent of students, including the beginning of preparation of foreign listeners is marked. In the following decades there was a steady development and expansion of the structure of the university, cooperation with foreign higher educational institutions, introduction of scientific achievements of teachers of the institute into production. At the time of Ukraine's independence, new tendencies in higher education (humanization of the scientific process, introduction of new methods of teaching and control of students' knowledge, activation of research work in accordance with the requirements of national and world science, etc.) are being implemented – granting the status of a university, and later the status of a national university. The author notes the main achievements of the University during the leadership of each of the directors / rectors of KHIBI – KHTUBA – KHNUBA. The prospects of KHIBI development are determined by its high status of a higher educational institution in the architectural and construction area of modern Ukraine and the potential of its staff. At the end of the article it is concluded that the university has an outstanding history, which was created by teachers, scientists, employees, students and graduates of the university, each of whom made a significant contribution to the achievements of our Alma Mater.

Globalization of Japanese Higher Education and the Case of Hokkaido University

2019 ◽  
pp. 9-21
Author(s):  
Toyoharu Nawa
Keyword(s):  
Higher Education ◽  
International Education ◽  
National Policy ◽  
Academic Programs ◽  
Fiscal Year ◽  
Japanese Higher Education ◽  
Global University ◽  
Education Market ◽  
Future Strategy ◽  
The University

Institutions of higher education all over the world are facing the pressure to internationalize their operations and academic programs, to enhance its competitiveness in an international education market. The first part of this chapter presents a review of national policy to incentivize the internationalization of higher education in Japan since 1980s. The second part introduces internalization initiatives of Hokkaido University in the last decade. Under the initiative of the president, university formulated its vision of “Hokkaido University, contributing to the resolution of global issues” in the “Future Strategy for the 150th Anniversary of Hokkaido University,” a blueprint for drastically reforming the university. In the 2014 fiscal year, a strategy to further internationalize education, “Hokkaido Universal Campus Initiative” was chosen by MEXT for the “Top Global University Project.” The author analyzes Hokkaido University's internationalization progress, focusing on the strengths and activities of major projects and the changes in the overall management.

scholarly journals Tolerance to foreign students in Russian Universities (a case study of Perm State University)

2020 ◽  
pp. 307-316
Author(s):  
Ekaterina A. Balezina ◽  
◽  
Veronika V. Forostyan ◽  
Keyword(s):  
Extracurricular Activities ◽  
Foreign Students ◽  
State University ◽  
Cultural Changes ◽  
Current State ◽  
National Characteristics ◽  
Education Market ◽  
The University ◽  
Russian Universities ◽  
Three Components

The competitiveness of a university is one of the requirements of the modern education market. In order to achieve it, Russian universities increase their educational and research potential. They invite foreign students and staff. This process requires methodological and cultural changes at the university. The creation of the environment fostering tolerant interaction between foreign and Russian students, the development of tolerance are among the mandatory changes. Tolerance reduces conflicts in society as a whole and diminishes intolerance towards other cultures, nations, races, and genders. This requires a lot of control during implementation and constant monitoring of the situation. Tolerance is manifested in the process of communication and is determined through the category «attitude» and its three components — emotional, behavioral, cognitive. The purpose of this article is to characterize the current state of tolerant relations between Russian and foreign students at Perm State University. The empirical base of the study is a survey of Russian students at Perm State University about their attitude to foreign students. The authors evaluate: 1) the current state of the three components of tolerant relationships (emotional, behavioral, cognitive); 2) students’ understanding of tolerant relations; 3) attitude to the foreigners’ adaptation to educational and extracurricular activities. Perm University has a favorable environment for the development of intercultural interaction among students. Respondents adequately understand tolerance and its features and are ready to respect the cultural, national characteristics of foreign students. In practical terms, the study can clarify ideas about successful ways of developing communication among representatives of different cultures and about ways of developing tolerant relations among students from different countries.

scholarly journals Ways to create an effective positioning of Romanian universities through identity, image and promotion elements

2019 ◽  
Vol 13 (1) ◽  
pp. 47-55
Author(s):  
Marius Bălăşescu ◽  
Simona Bălăşescu
Keyword(s):  
Higher Education ◽  
Marketing Research ◽  
University Marketing ◽  
Quantitative Marketing ◽  
Education Market ◽  
Synergetic System ◽  
Main Components ◽  
Educational Market ◽  
Higher Education Market ◽  
The University

Abstract The process of universities positioning, as a component of educational and university marketing consists of a synergetic system composed of all the marketing and management efforts of a university as an entity inside the educational market, materialized in identity, image and promotion elements that lead to the creation of a strong brand of the university and to contribute to the consolidation of a solid reputation. The present paper aims to address the topic of effective positioning of universities, as a tool of university marketing, in a Romanian and European higher education market with increasingly complex evolutions. Taking into account the tendencies in the field of education and university marketing (eg: competition between universities in Romania, but also at European and worldwide level), the authors consider that higher education institutions have to emphasize the various elements of identity, image and institutional promotion, because current or future bachelor students, master students and PhD students want to belong to some entities with prestige and reputation, in other words, with a strong image and identity to provide them with confidence and security. The paper considers an approach on three main components: the analysis of the stage of knowledge of the higher education field, an original marketing research research and the conclusions and solutions. The research consists of a quantitative marketing research applied among the Romanian high school graduating students, regarding their perception about different elements of identity, image and promotion of some important universities in Romania. The paper aims, as a fundamental objective, to provide results that can be integrated into the marketing strategies of the universities from Romania and Europe.

scholarly journals MOOCs - perspektiver for UC-sektoren i Danmark

2013 ◽  
Vol 6 (11) ◽  
Author(s):  
Hanne Wacher Kjærgaard ◽  
Lars Peter Bech Kjeldsen ◽  
Vibe Alopaeus Jelsbak ◽  
Thomas Bendsen
Keyword(s):  
Global Education ◽  
Online Courses ◽  
Massive Open Online Courses ◽  
Online Course ◽  
Massive Open Online ◽  
Entry Level ◽  
Financial Pressure ◽  
Hands On ◽  
Education Market ◽  
The University

I en tid, hvor økonomien er under pres i den danske uddannelsessektor, og hvor ønsket om rationalisering af undervisningen går hånd i hånd med et ønske om øget kvalitet gennem yderligere digitalisering, bliver spørgsmålet om inddragelse af MOOCs (Massive Open Online Courses) interessant. En MOOC er et gratis kursustilbud uden adgangsbegrænsning og uden begrænsning i deltagerantal. Litteraturen (Barbour, 2012; Kim, 2012) viser, at flere universiteter relativt hovedkulds, og måske mest af frygt for ikke at få en central placering i kapløbet om de internationale studerende, har kastet sig over denne uddannelses- og kursusform. Som et bidrag til en kvalificeret drøftelse af perspektiverne for MOOCs i UC-sektoren beskriver denne artikel fænomenet og diskuterer læringsmæssige perspektiver rettet mod det globale marked for uddannelse. Målet er gennem et litteratur-review og erfaringer fra deltagelse i et antal MOOCs at afdække, hvad det kræver at udbyde en MOOC, hvad andre har gjort, hvem der udbyder, hvem der deltager, og hvilke perspektiver der kunne være for de nordiske lande.Abstract in EnglishDue to an increasing financial pressure in the Danish educational sector and a demand for rationalization as well as higher quality through digitization, the question of whether or not to adopt MOOCs (Massive Open Online Courses) becomes interesting. A MOOC is a free, online course offered to all with no entry level demands and with no limitation on participant numbers. Studies (Barbour, 2012; Kim, 2012) show that several universities have plunged into this type of courses relatively headlong, perhaps mainly driven by fear of losing out in the competition for international students.  With the intention of contributing to an informed discussion of the university college perspectives of MOOCs, this article describes the phenomenon and discusses its peda-gogical perspectives in the context of the global education market. Through a literature review as well as hands-on participation in a number of MOOCs, the aim is to uncover what it takes to offer a MOOC, what others have done, who the providers are, who the participants are, and what perspectives MOOCs might hold in a Scandinavian context.

scholarly journals Towards Constructing Identity of a National University: “Our Past” at the Websites of Russian Universities

2019 ◽  
pp. 1819-1839
Author(s):  
Valeria E. Chernyavskaya ◽  
Elena L. Safronenkova
Keyword(s):  
Social Identity ◽  
Symbolic Representation ◽  
Social Embeddedness ◽  
Self Presentation ◽  
The Social ◽  
National University ◽  
The University ◽  
The Relationship ◽  
Russian Universities ◽  
Ideological Construction

This study explores the question how the concept of university identity may be suited to address the relationship between present and past. As two central notions social identity and reputation are discussed. We presume that reputation is a socially distributed representation that monitors social identity. The analysis provides that self presentation from the historical perspective serves as an efficient way of identification of the contemporary university. Addressing history is not only part of new promotional culture. This is a symbolic representation of the modern university’s social embeddedness. The major implication is that the university acts a partner of the state. Historical reference acts as an ideological construction, i. e. a symbolic representation of values, concepts and arguments for achieving the goals of the university corporation as part of the Russian nationhood. Events of the past become the standard for positive evaluation and legitimization of its present functioning. We discuss the social embeddedness of Russian university based on the university websites presuming that the websites reflect the changing nature of discursive practices and provide evidence to monitor the values and identities they communicate

scholarly journals Formation of entrepreneurial corporate culture in the russian universities

2020 ◽  
Vol 20 (1) ◽  
pp. 86-98
Author(s):  
Svetlana G. Borisova
Keyword(s):  
Corporate Culture ◽  
Social Life ◽  
External Environment ◽  
Practical Significance ◽  
University Management ◽  
Educational Organization ◽  
Entrepreneurial Culture ◽  
Strategic Goals ◽  
The University ◽  
Russian Universities

Dynamic changes in the economic and social life of our country necessitate corresponding changes in the approaches to managing a modern University. One of these changes should be a new look at its corporate culture. The essence of the author's approach is to consider corporate culture as a key marketing asset of the University that impact on the strategic vision for the organization and operational management of all activities and units of the University. At the same time, the culture should be entrepreneurial in nature, which determines the University's ability to innovatively solve the tasks it faces and more successfully achieve the organization's strategic goals. However, still there is no scientific consensus reached in the literature about its features and the role in the success of the university. The purpose of this article is to substantiate the relevance of the formation of entrepreneurial corporate culture in the Russian universities. At the same time, it is proposed to consider entrepreneurial corporate culture as a key marketing asset of the organization, which is sure to reduce the negative effect of external environment and more successfully achieve the strategic goals of the university. The article presents the algorithm, mechanisms, and the main tools for the formation of entrepreneurial culture, given the specifics of this asset for an educational organization and the existing external environment. Theoretical significance of the proposed approach is a balanced approach to the university management, optimally combining conventional and unconventional for the educational environment methods to manage an educational organization. The practical significance of the study lies in the possibility of using the proposed methodology for the formation of entrepreneurial culture to improve the efficiency of the university management.

scholarly journals Academic and Corporate Cultures in Modern University (A Case Study of Armenia and Belarus)

wisdom ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 49-61
Author(s):  
Maria ZASLAVSKAYA ◽  
Larissa TITARENKO ◽  
Pargev AVETISYAN
Keyword(s):  
Higher Education ◽  
Corporate Culture ◽  
Academic Culture ◽  
Institutional Autonomy ◽  
Academic Values ◽  
Education Market ◽  
Market Cultures ◽  
Higher Education Market ◽  
The University

Any reforms of modern education in the context of the Bologna principles somehow connected with the fundamental academic values and freedoms that guarantee institutional autonomy and social integrity of the universities. At the same time, post-soviet transformations of the higher education systems (HESs) often assume the introduction of the market-oriented approaches to meet the economic challenges that may contradict the traditional academic culture. On the basis of research data gleaned mainly from expert interviews in framework of case study in Armenia and Belarus, the authors analyze the ongoing transformations in HES with a focus on the features of implementation of academic freedoms in the context of existing contradiction between the new tendencies in higher education (market-oriented values, the entrepreneurial university model) and its classical humanistic model oriented to academic values, as well as to assess a possibility of coexisting academic and market cultures within the university.  The authors reveal the contradictory attitudes to assessment of the level of implementation of academic freedoms and to the possibility of combining academic freedoms with corporate culture in mentioned countries. Moreover, HESs needs the radical changes that would not destroy its fundamental culture and help to adjust universities to the global challenges.

Russia on Global Education Market

2020 ◽  
pp. 113-122
Author(s):  
K.S. Teteryatnikov ◽  
S.G. Каmolov ◽  
P.V. Eliseeva
Keyword(s):  
Global Education ◽  
System Development ◽  
World Market ◽  
Educational Services ◽  
Global Competitiveness ◽  
Existing Problems ◽  
National Importance ◽  
Education Market ◽  
Further Development ◽  
Russian Universities

The article is devoted to the current positioning of Russia on the world market of educational services. The authors reveal actual trends in the development of this market, describe ongoing Russian projects in this area, analyze existing problems of further development of Russian exports of educational services, and make well-substantiated conclusions and recommendations. Improving global competitiveness of Russian universities in the export of educational services should be approached to as one of the national importance tasks. At the same time, there is a need to consider the export of educational services not just as one of the directions of Russian educational system development, but holistically as a particular type of economic activity with all the consequences that follow — legislative, organizational, financial and tax.

scholarly journals CORPORATE CULTURE OF INSTITUTE OF HIGHER EDUCATION

2020 ◽  
pp. 80-87
Author(s):  
Nadiia Bilyk
Keyword(s):  
Higher Education ◽  
Corporate Culture ◽  
Educational Institution ◽  
Professional Community ◽  
Education Institution ◽  
Corporate Identity ◽  
Corporate Code ◽  
Higher Education Institution ◽  
National University ◽  
The University

Introduction. Corporate culture serves as a regulator of staff behavior through a system of values, norms, rules established within a single educational institution. Corporate culture can be considered as a kind of management ideology aimed at increasing the business activity of employees, the formation of their corporate identity. Goal is to investigate the phenomenon of corporate culture, to analyze the structure and functions of corporate culture, to characterize the features of the corporate code, to reveal the essence of corporate symbols; to present the main aspects of forming the corporate culture of a higher education institution (on the example of the Western Ukrainian National University). Method. The research methodology is based on the complex application of general scientific methods, including analysis and synthesis. The applied historical and cultural approach involves the study of corporate culture as a socio-cultural phenomenon, its role in creating the image of the university. Results. The scientific novelty of the obtained results is reflected both in the very formulation of the problem and in a comprehensive approach to its solution; The work is a study of the innovative activities of higher education institutions in the formation and development of corporate culture, is a critical analysis of previously unexplored aspects of the Western Ukrainian National University. The results of the study are reflected in the conclusions. Conclusions. It is established that the management of a higher education institution forms a corporate culture, thanks to which employees identify themselves as a professional community that stands out in the market of educational services. The directions of improvement of corporate culture of the university are offered, the basic principles of effective corporate culture, the maintenance of the corporate code, and also a role of corporate symbols in formation of image of university are analyzed.

Sign in / Sign up

Export Citation Format

Share Document