REGIONAL MARKETS OF MEDICAL SERVICES: SPECIFICS OF FORMATION AND PROVISION IN THE CONDITIONS OF MEDICAL REFORM

Introduction. The article substantiates the scientific principles of forming the market of medical services, which would meet the global challenges and needs of reforming the domestic medical industry, would take into account the trends of decentralization. The structural blocks of the market of medical services are identified and the specifics of administration of their provision in modern conditions with the use of contractual and contractual forms are analyzed. Goal. The goal is to substantiate the essential determinants and applied aspects of the formation of the medical services market, taking into account the needs of decentralization and improving the administration of their provision through a system of agreements and contracts. Methods. Methods of system, structural-logical, comparative analysis and generalization are used in the scientific publication. Results. The scientific approaches to the formation of the market of medical services at the regional level are substantiated, the peculiarities of the organization of their provision through the prism of concluding agreements and contracting are verified. Emphasis is placed on the fact that regional health care markets will be the best way to improve the provision of resources for the provision of medical services, their innovation, thus improving the quality, reducing the financial risks of providing and receiving medical services, increasing the responsible attitude of the population to their health. Conclusions. The main provisions of the scientific article will contribute to the formation of a competitive market for medical services, improve the quality of their provision and strengthen public health.

FORMATION OF COMPENSATION POLICY IN MODERN CONDITIONS OF NATIONAL ECONOMY DEVELOPMENT

Introduction. The development of the national economy requires modern enterprises to build and implement a new compensation policy through innovative approaches to the formation of wages and incentive mechanism. Goal is the theoretical substantiation of the essence of compensation policy and the development of directions of its formation on the basis of the organization of wages and motivational mechanism, regulation at the state and contractual levels, the level of the enterprise. Methods. The article uses a monographic method, analysis, method of generalization of scientific approaches. Results. The article provides a theoretical analysis of scientific thought on the interpretation of the concepts of "compensation" and "compensation policy". The author's approach to the definition of "compensation policy" is formed. The study of the essence of compensation policy allows to interpret it as an activity at different levels of government (state, industry, regional, enterprise and organization, interpersonal) to form the conditions of remuneration and motivational mechanism to achieve strategic goals of social and labor relations. The foreign experience of the organization of the compensation system is considered. The influence of compensation policy on the competitiveness of personnel and the enterprise as a whole is determined. The directions of wage formation at the state and contractual levels as an important component of compensation policy in modern conditions of national economy development are developed. Conclusions. The study allows to generalize scientific approaches to the concept of "compensation policy" and suggest directions for its development, which will help ensure the competitiveness of staff, enterprises, the region, the national economy as a whole.

DUALISM IN MODERN MANIFESTATIONS OF FUNCTIONAL PROVISION OF MANAGEMENT

Introduction. Qualitative functional support of management is an important prerequisite for the success of the organization in the market. Nowadays, the implementation of classical management functions has expanded its content and applied aspect of implementation. This is due to the speed of change in the exogenous and endogenous environments of organizations, their inertia, changing the worldview of the generations that make up the personnel basis of the functional management Goal. The goal of the publications is to analyze the current manifestations of the implementation of management functions, identify current management problems and the formation on this basis of the determination of strengthening the positive effects of functional management. Results. The work highlights the main new features of the implementation of the organization functions, planning, control and motivation. It is substantiated that the characteristic feature of the implementation of the organizational function is the gradual transition to decentralized organizational structures on the basis of adhocracy and holocracy. The priority role of the situational approach for full implementation of the strategy in the development of the organization is defined. New vectors of intra-organizational implementation of the control function have been outlined. It is established that the biggest transformational changes have undergone the function of motivation, which in case of its effective application includes internal organizational manifestations of socially responsible behavior of the organization and a gradual transition to the importance of balancing professional success and personal space. The conducted ABC-analysis allowed to rank the current managerial problems of modern management, to justify the feasibility of scientific research on algorithms for designing organizational structures, to actualize the need to further strengthen the internal value orientations of the organization as a prerequisite for increasing profitability and its share in a particular market.

INTRODUCTION OF RISK MANAGEMENT IN THE FUNCTIONAL ACTIVITY OF PUBLIC INSTITUTIONS

Introduction. The article substantiates the scientific and organizational principles of introducing risk management tools into the functional activities of public institutions as a means of innovation and increasing the competitive status of government institutions at both the state and regional levels. The risks related to the provision of public services and their resource support are structured and identified, as well as the algorithm of their management is substantiated. Goal. To substantiate the essential determinants of risk management and scientific and organizational principles of its introduction into the functional activity of public institutions at the macroeconomic and regional levels. Methods. In the framework of the scientific publication the author used the methods of historical, systematic, comparative and structural analysis, abstract-logical generalization. Results. The paper substantiates the architecture of risk management in the public service, proves that it should be integrated into all subsystems of administrative management of the public institution and be an integral part of the management decision-making process. The mechanism of corruption risk management is considered, which should include: development of a strategy or program for anticipation of possible areas of corruption risks, assessment of corruption risks, development of a mechanism for responding to corruption risks, monitoring the effectiveness of the anti-corruption mechanism. Conclusions. The main provisions of the scientific article will help build an innovative, competitive, professional, transparent, non-corrupt, prestigious, needs-oriented public service.

DEVELOPMENT OF BUSINESS COMMUNICATIONS OF ENTERPRISES IN THE CONDITIONS OF CHANGE

Introduction. Transformational changes in the economy require new scientific approaches to ensure the competitiveness of enterprises. One of the important aspects and factors of influence is business communications, which are realized in interpersonal relations, information exchange and management decision-making processes. Goal is a theoretical justification for the development of business communications in a changing environment. Methods. The article uses a monographic method, analysis, method of generalization of scientific approaches. Results. The article identifies scientific approaches to the essence of the concept of "communication", their characteristics, objectives and principles. The structuring of communication by socio-economic and technological components is substantiated. The purposes of internal communication at the enterprises in the conditions of changes are defined. There are two components of communication: socio-economic and technological. The author's interpretation of business communication in the conditions of changes as a set of measures, which provides for the formation and implementation of management decisions to create, develop the enterprise, maintain its reputation to meet consumer needs, organize decent work and pay, increase competitiveness. The tasks of business communications which will promote their further development at the enterprises in the conditions of changes are generalized. The principles of construction of effective communications at the enterprises in the conditions of changes are defined: the principle of the scientific approach; the principle of terminological certainty; unity of rational and emotional in human behavior; the principle of situationality; the principle of striving to increase the level of objectivity; the principle of humanism; the principle of development, or ontogenesis, of the subjects of communication; the principle of systematization of the subjects of communications; the principle of the probability of undiagnosed, hidden factors; the principle of incomplete adequacy of any complexity of behavior models of subjects; the principle of infinity of the process of cognition; principle of support of law; the principle of necessity and possibility of communication management. Conclusions. The conducted research allows to generalize scientific approaches to business communications at the enterprises in the conditions of changes and to define directions of scientific search concerning their development.

INFRASTRUCTURE OF THE ADMINISTRATIVE DISTRICT IN THE CONDITIONS OF SECTORAL AND ADMINISTRATIVE-TERRITORIAL REFORMS

Introduction. The article raises the issue of compliance of the state of the infrastructure of the administrative district with the task of sustainable development and identifying the impact on quantitative and qualitative indicators of its development of sectoral and administrative-territorial reforms in Ukraine. Goal. This is an assessment of the compliance of the infrastructure of the administrative district with the task of its sustainable development and the development of proposals for improving the institutional support of the process of its development in the context of sectoral and administrative-territorial reforms in Ukraine. Methods: system analysis and synthesis, decomposition method, SWOT-analysis, statistical and index methods are used to solve the problem. Results. the conceptual apparatus is specified, the author’s definition of the concepts «administrative district infrastructure», «institutional environment» and «institutional influence» is given; taking into account the institutional component, the characteristics of the infrastructure of the administrative district as a specific system are given; the environment of infrastructure functioning in the administrative district is analyzed, its strengths and weaknesses, opportunities and threats are revealed; conclusions about the effectiveness of the institutional impact on infrastructure are made on the basis of assessing its level of development by calculating integrated indices and comparing them with the regional average; the system of mechanisms of institutional influence on activization of infrastructure development is offered, to which expansion of practice of formation and realization of strategies of territorial communities, use of the mechanism of public-private partnership and project management is carried. The authors see the prospects of the study in solving the problem of forming complexes of infrastructure facilities in the united territorial communities.

FEATURES OF THE USE OF ANTI-CRISIS COMMUNICATIONS IN CORPORATE REPUTATION MANAGEMENT

Introduction. The article is devoted to the study and systematization of modern communication technologies for the formation and preservation of the company's corporate reputation in a crisis. Today, corporate reputation is one of the sources of sustainable long-term competitive advantage, and have the ability to be measured despite its abstract nature. The growing number of man-made catastrophes, natural disasters, accidents, epidemics, etc. is also convincing that crisis phenomena in the modern environment are inevitable. Uncontrolled flows of information lead to distortion of facts and as a consequence – the destruction of the company's reputation. Currently, the main tool to avoid or prevent crises and maintain a positive reputation for the company is anti-crisis communications. Goal – of the article is to analyze the basic communication technologies necessary for the successful exit of the company from the crisis situation with minimal loss of reputational capital. Methods. The method of abstraction and generalization is used to evaluate modern approaches in corporate reputation management; system analysis – to determine the main steps for effective communication in crisis situations. Results. The article substantiates the need to use modern technologies to build the company's reputation in a crisis, as the dynamics of changes in information and communication technologies in today's conditions necessitates and is important for companies to build an effective system of communication with the public. The current concept of increasing the share of intangible assets in the value of the company, in particular such as corporate social responsibility, voluntary quality certification, use of environmentally friendly technologies, corporate reputation is one source of sustainable long-term competitive advantage, and have the ability to measure despite its abstract nature. The article groups the main mistakes during the organization's anti-crisis campaign and proposes the main steps for effective communication in crisis situations, which will minimize the damage caused by the crisis.

DEVELOPMENT OF PROFESSIONAL COMPETENCE OF TRADE EMPLOYEES IN THE CONTEXT OF ENSURING THE QUALITY OF WORKING LIFE

Introduction. In modern conditions of economic development of Ukraine, the professional competence of employees has a significant impact on personal performance, efficiency of the enterprise and the competitiveness of the industry. The development of specific areas of professional competence, taking into account its features in the trade sector will help ensure the quality of working life of workers in modern conditions. Goal is to theoretically substantiate and develop practical recommendations for the development of professional competence of trade workers in the context of ensuring the quality of working life. Methods. The article uses a monographic method, analysis, method of generalization of scientific approaches. Results. The article provides a theoretical analysis of scientific thought on the interpretation of the concepts of "quality of working life", "professional competence". The peculiarities of trade activity and their influence on the formation of professional competence are revealed. Sectoral factors influencing the formation of professional competence of trade workers are identified. Directions for the development of professional competence of trade workers have been developed through the formation of a new type of employee, which is characterized by leadership, creativity in solving atypical tasks, creativity in personal development and crisis and conflict resolution skills. Conclusions. The study allows to generalize scientific approaches to the concept of professional competence of trade workers and suggest directions for its development, which will increase productivity and competitiveness of enterprises, ensuring the quality of working life.

DETERMINANTS OF INCLUSIVE DEVELOPMENT OF MUNICIPAL ESTABLISHMENTS

Introduction. The article investigates the theoretical and applied aspects of inclusive development of territorial communities, outlines its main determinants and identifies ways to ensure. The methodological approach substantiates the need for inclusive development of local communities, which involves the creation of investment-attractive, gender-oriented, comfortable, environmentally friendly local communities with developed infrastructure, small and medium businesses, effective governance and an active community of people, where everyone a member of the community can realize their potential and meet their needs regardless of age, gender, physical abilities, nationality and religion. Goal. The goal of the article is to substantiate the need for inclusive development of municipalities, outlining its main determinants and ways to achieve it. Methods. The following methods were used for scientific research: method of structural analysis, method of system analysis, method of abstract-logical generalization. Results. The article studies the preconditions and investigates the chronology of the concept of inclusive design. Theoretical analysis of the concept of «universal design» and its relationship with the concepts of «inclusive design», «affordable design», «design for all», «barrier-free design», «design for users». It is established that all these concepts are interchangeable. The necessity of using the concept of inclusive design for the formation of the living environment of territorial communities, convenient and accessible to all residents regardless of age, gender, culture, etc. is substantiated. To ensure the inclusive development of local communities, it is proposed to use the following principles of universal design: the principle of equal use, the principle of flexibility in use, the principle of simple and convenient use, the principle of perception of information regardless of user sensory capabilities, the principle of error, low size and space in the approach, entrance and various manipulations, despite the anthropometric characteristics, condition and mobility of members of the local community. It is substantiated that the inclusive living environment of territorial communities allows all members of society to feel more comfortable, especially: parents with young children; children in schools; patients in hospitals; children under 7 years; the elderly; people with disabilities; pregnant women; people with a large body weight; people of short or tall stature; to any person, if in a certain period of time he is less attentive or less mobile, etc. Conclusions: the organization of living space of territorial communities on the basis of the principles of inclusive design will allow: to create conditions for equal access of citizens to fundamental rights and freedoms; improve the quality of life of the population and ensure equal access to the resources and benefits available to local communities, regardless of gender, age, mobility and physical capabilities.

INFLUENCE SOCIAL-LABOUR RELATIONS ON QUALITY LIFE POPULATION IN UNITED TERRITORIAL COMMUNITIES

Introduction. Social-labour problems in Ukraine, that a but upon the questions of national safety, predetermine cardinal changes in social-labour relations, that must assist in crease of quality life of population. Goal is to determine the directions of reforming social and labor relations within the framework of interaction between public authorities and local governments, united territorial communities to improve the quality and standard of living of the population. Results. Investigational, that the aim of adjusting of social-labour relations in СTС (corporated territorial communities) is providing of development of social-labour relations in society in the legal field and in direction of up grading life of population and basic tasks are distinguished. It is well-proven that a necessity is forming of the newest mechanisms of adjusting of social-labour relations in the in corporated territorial communities adapted under Ukrainian realities and solvent in case of their introduction to provide effective activity of organs local self-government in direction of not only adjusting of social labour relations in communities but also them steady development. Measures are distinguished in relation to the increase of level of profits from labour activity in CTC. The articles of social-labour relations are certain at the level of territorial communities. Reasonably, that at the level of territorial communities, influence of social-labour relations shows up in creation of stimuli and terms of development of social-labour relations at local level, adjusting of relations between the local subjects of social-labour sphere. Conclusions. Investigational, that creation economically of effective work places communities is basis of development of social-labour relations and employment, as they give an opportunity to develop creative potential of the hired worker, promote the level of his qualification, wage rate, and, thus, to improve quality life of capable of working population of communities. The measures of concordance of general interests of society, hired workers and employers, for the increase of efficiency of their activity and quality of life of population.