scholarly journals Insights of School Head About Marketing Education Services Through Digital Media

2016 ◽  
Vol 3 (1) ◽  
pp. 52 ◽  
Author(s):  
Samer Iqbal
Keyword(s):  
Digital Media ◽  
Private School ◽  
Cost Effective ◽  
Educational Marketing ◽  
Digital Platforms ◽  
Education Services ◽  
Marketing Education ◽  
School Head ◽  
Marketing Tool ◽  
Phenomenological Interview

This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driven, but due to lack of awareness, skills, attitude, and sense of maturity among stakeholders, digital media was ignored and was not much used as a cost-effective marketing tool. Nevertheless, it is proposed that by hiring marketing personnel to promote services professionally, by aligning their strategies according to the demands of their customers, and by inviting customers’ voice on digital platforms, digital media can become a cost-effective and a valuable tool for mercerization of education.

Digital Marketing in Online Education Services

2017 ◽  
pp. 757-766
Author(s):  
Surabhi Singh
Keyword(s):  
Online Education ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Services ◽  
Digital Platforms ◽  
Education Services ◽  
Innovative Strategies ◽  
Sales Strategy

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.

Digital Marketing in Online Education Services

2017 ◽  
Vol 7 (3) ◽  
pp. 20-29 ◽  
Author(s):  
Surabhi Singh
Keyword(s):  
Online Education ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Educational Services ◽  
Digital Platforms ◽  
Education Services ◽  
Innovative Strategies ◽  
Sales Strategy

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.

Epistemic media and critical knowledge about the self: Thinking about algorithms with Habermas

2021 ◽  
pp. 089692052110441
Author(s):  
Eran Fisher
Keyword(s):  
Digital Media ◽  
Historical Perspective ◽  
The Self ◽  
Theory Of Knowledge ◽  
Digital Platforms ◽  
Self Reflection ◽  
Types Of Knowledge ◽  
Critical Knowledge ◽  
The World ◽  
History Of

This article explores the ontology of personal knowledge that algorithms on digital media create by locating it on two axes: historical and theoretical. Digital platforms continue a long history of epistemic media—media forms and practices, which not only communicate knowledge, but also create knowledge. As epistemic media allowed a new way to know the world, they also facilitated a new way of knowing the self. This historical perspective also underscores a key difference of digital platforms from previous epistemic media: their exclusion of self-reflection from the creation of knowledge about the self. To evaluate the ramifications of that omission, I use Habermas’s theory of knowledge, which distinguishes critical knowledge from other types of knowledge, and sees it as corresponding with a human interest in emancipation. Critical knowledge about the self, as exemplified by psychoanalysis, must involve self-reflection. As the self gains critical knowledge, deciphering the conditions under which positivist and hermeneutic knowledges are valid, it is also able to transform them and expand its realm of freedom, or subjectivity. As digital media subverts this process by demoting self-reflection, it also undermines subjectivity.

Learning landslide hazard in a virtual environment at University level combining real case study, collaborative work and innovative tools

2021 ◽  
Author(s):  
Marta Guinau ◽  
Gloria Furdada
Keyword(s):  
Digital Media ◽  
Collaborative Work ◽  
Relevant Information ◽  
Landslide Hazard ◽  
Mitigation Strategies ◽  
Significant Information ◽  
Digital Platforms ◽  
Face To Face ◽  
Triggering Factors ◽  
Different Types

<p>The pandemic situation we are experiencing has forced us to transform face-to-face teaching into virtual teaching. Digital platforms hinder the interaction, discussion and feedback that naturally occur in a face-to-face class, but at the same time, they provide an opportunity to put the focus on the student’s learning rather than on content delivering. Learning include both, inductive and deductive processes; induction can be effectively acquired by using case studies; then, deduction can be achieved through comparison, analysis, generalisation and synthesis.  Digital platforms appear as an optimal resource to facilitate the individual and collaborative tasks and learning processes. In this work we present our experience on the landslide hazard subject (Master’s level) focussed on the student’s learning through the use of digital media.</p><p>Internet information of undeniable quality that can be easily accessed is basic: The Landslide Blog by Dave Petley (https://blogs.agu.org/landslideblog/) in Blogosphere hosted by AGU (American Geophysical Union) provides valuable and updated information on landslide events occurring worldwide. The learning activities are structured around several cases selected by the lecturer from the blog to ensure the analysis of the most frequent landslide types. All activities are developed in 8 steps: 1) The teacher presents the learning action (objective, tasks, and assessment guide) using a Genially platform interactive image; 2) Each student selects one of the proposed cases and compile relevant information about it; 3) Each student analyses the landslide characteristics, identifies the landslide type  and classifies it according to Hungr et al., 2014 (available through the educational virtual platform), and recognises the control and triggering factors (one virtual session is programmed and a forum tool is provided to the students to discuss and to solve doubts); 4) Each student selects and organizes the significant information about each case by building an interactive image in Genially; 5) Each student presents each case using his/her interactive image in a virtual session, which is recorded and uploaded to the educational platform; 6) Students peer evaluate the content and design of the interactive images and oral presentations based on the provided assessment guide; 7) During a predetermined time, students collaboratively compile all the information in a Google sheet table to synthesize the geomorphological characteristics, materials involved, mobilization mechanisms and control and triggering factors of the different types of landslides; 8) the synthetic table is discussed and  completed during a virtual session.</p><p>All the knowledge and skills acquired by students with these activities are put into practice in a two-day field trip where students have to identify, characterize and classify different types of landslides as well as their control and triggering factors. The risk situation and the mitigation strategies are discussed in each case and compared to the ones studied through virtual learning. Furthermore, students get used and learn how to clearly present information through virtual tools, as Genially, useful for dissemination purposes.</p><p>Hungr et al. 2014. The Varnes classification of landslide types, an update. Landslides 11(2). DOI: 10.1007/s10346-013-0436-y</p>

INFLUENCE OF DIGITAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION

2021 ◽  
Vol 14 (8) ◽  
pp. 145-158
Author(s):  
Raj Kumar Singh ◽  
Bijay Prasad Kushwaha ◽  
Tushita Chadha ◽  
Vivek Anand Singh
Keyword(s):  
Digital Media ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Purchase Intent ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Consumer Purchase Intention ◽  
Marketing Tool ◽  
The Impact

Digital media marketing and celebrity endorsement have a significant impact on consumer purchase intent. The digital media marketing tools give marketers a competitive advantage in influencing customers and driving purchase intent toward their offerings. The study aims to examine the effectiveness of digital media as well as the impact of celebrity endorsements on consumer purchase intentions. The purposive sampling technique was used to collect responses from 523 residents of the tri-city Chandigarh using a structured questionnaire. The findings advocate that celebrity endorsement is a substantial marketing tool for driving consumer purchase intention via digital media platforms. The indirect effect of celebrity endorsement on consumer purchase intention was also significant when digital marketing media was used as a meditating variable. The data analysis and validation of the conceptual framework were carried out using the PLS-SEM. The study's implications are discussed.

The Global White Snake as Digital Activist Project

2021 ◽  
Vol 5 (1) ◽  
pp. 109-124
Author(s):  
Liang Luo
Keyword(s):  
United States ◽  
Digital Media ◽  
Oral Tradition ◽  
The United States ◽  
Digital Platforms ◽  
Green Card ◽  
Permanent Resident ◽  
Resident Alien ◽  
Human World ◽  
Contemporary United States

There is a long oral tradition and written record for the legend of the White Snake. As a woman, her “original sin” is being a snake. She is a snake who has cultivated herself for hundreds, if not thousands, of years to attain the form of a beautiful woman. Living as a resident “alien” (yilei) in the “Human Realm” (renjian), the White Snake has always been treated with suspicion, fear, exclusion, and violent suppression/exorcism. The White Snake is an immigrant to the human world, whose serpentine identity made her a “resident alien,” the legal category given to immigrants in the United States before they receive their “Green Card” and become a “permanent resident.” The implication of being a snake woman in the human world took on new meanings when the COVID-19 pandemic worsened the existing xenophobia, fear, and suspicion toward minority populations in the contemporary United States and throughout the world. Inspired by the Chinese White Snake legend, the three Anglophone opera, film, and stage projects from Cerise Lim Jacobs, Indrani Pal-Chaudhuri, and Mary Zimmerman, energetically engage with issues relevant to minority activism in the United States and more broadly, through digital media and digital platforms.

Offshoring Entertainment and Media to India

2008 ◽  
pp. 142-156 ◽  
Author(s):  
Alyssa D. Schwender ◽  
Christopher J.M. Leet
Keyword(s):  
Digital Media ◽  
Effective Means ◽  
Cost Effective ◽  
Asia Pacific ◽  
Media Industry ◽  
Global Media ◽  
Doing Business ◽  
Venture Funding ◽  
Growing Region

This chapter explores opportunities for the offshoring of assorted processes in the global entertainment and media industry. Currently, this industry is experiencing incredible growth, much of it spurred by the increased digitalization of media production around the world. The rise of digital technology, faster global connectivity, an increased quality of downloads have been the driving factors behind this growth. The filmed entertainment, recorded music, and television networks and distribution sectors of the industry will undergo major technological changes in the coming years. These changes will provide opportunities for entrepreneurs to enter the global media industry. Using venture funding, startups are utilizing offshoring concepts to create a more efficient cost-effective means of doing business. The Asia Pacific market is currently the fastest-growing region, with India leading the way with offshoring of film functions. The industry will see a change from large media conglomerates as the sole owners of all media to smaller companies offering services, in which they specialize, to these larger companies, as digital media makes it easily accessible around the globe.

Documenting Social Change and Political Unrest through Mobile Spaces and Locative Media

2021 ◽  
Author(s):  
Angela Krewani
Keyword(s):  
Social Change ◽  
Digital Media ◽  
Media Coverage ◽  
Print Media ◽  
Digital Platforms ◽  
Locative Media ◽  
Political Unrest ◽  
The Media ◽  
The Arab Spring

In this chapter, I explore the media coverage of the Arab Spring and the reactions of Western media communities. Focusing on interactive documentaries and websites, this chapter clearly demonstrates to what extent media bring about individualized coverage to major events. Digital media especially have merged with cartographic competencies to provide topical information. Compared to the informational range of classic print media and television, these digital platforms and digitally distributed art forms create new and interactive forms of media participation.

Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions

2021 ◽  
Vol 11 (1) ◽  
pp. 62-77
Author(s):  
Mansi Gupta ◽  
Alka Sharma
Keyword(s):  
Digital Media ◽  
Paradigm Shift ◽  
Strong Association ◽  
Purchase Intentions ◽  
Customer Engagement ◽  
Marketing Communication ◽  
Brand Trust ◽  
Consumer Experiences ◽  
Marketing Tool ◽  
Positive Word Of Mouth

In recent times, social media has become a preferred marketing communication platform by the organisations with the consumers exhibiting an increased inclination towards the adaptation of this media. This paradigm shift justifies the positioning of brands in digital media platforms like Facebook, which provide an ideal platform for direct non-stop communication between organisations and customers. This builds a strong association between brands and consumers thereby generating brand trust through the sharing of consumer experiences and a positive word of mouth. Consumers do not make hasty decisions where there is the involvement of money, therefore trust plays a huge role in the usage of the services provided by eWallets. This study aims to investigate the effect of customer engagement through Facebook fan page usage on brand trust and purchase intentions. Results have revealed that consumer engagement through Facebook fan page usage generates trust for the eWallet brand in turn affecting purchase intentions indicating that Facebook fan pages can be utilised as an effective marketing tool.

Workstation Design Optimization Through a Simulation Model

1981 ◽  
Vol 25 (1) ◽  
pp. 374-378
Author(s):  
Mark S. Hoffman ◽  
Martin L. Cramer
Keyword(s):  
Simulation Model ◽  
Systems Design ◽  
Field Tests ◽  
Cost Effective ◽  
Control Device ◽  
Engineering System ◽  
Human Engineering ◽  
Integrated Network ◽  
Workstation Design ◽  
Marketing Tool

A man-machine systems simulation model was developed as a cost-effective marketing tool for systems design in the retail sales environment. SAINT (Systems Analysis Integrated Network of Tasks) modeling technique was chosen because of its capabilities to simulate complex human engineering system performances. Tasks performed at the workstations ranged from an automated real-time inventory control device requiring a high degree of man-machine interactivity to social interactions between the operator and customer. Network parameters were defined from performances observed both in laboratory and field tests. The model included the capability to mix and simulate multiple workstations within a given environment. Work surface dimensions, operator ability levels, and processing strategies were manipulated to maximize productivity. This approach to workstation design proved to be an effective method of systematically reducing the number of alternative configurations. It also reduces the requirement of elaborate time-consuming laboratory experiments to verify a proposed design concept. A conversational interface was developed to encourage its utilization by the untrained user.

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