Pengelolaan Pemasaran Pendidikan Berbasis Teknologi Informasi pada Masa Pandemi Covid-19 di SMA Nurul Iman Palembang

This research aims to find out the process of managing information technology-based educational marketing during the covid-19 pandemic. The study uses qualitative descriptive methods with data collection techniques using observations, interviews, and documentation. Data analysis uses data reduction, data presentation, and conclusion withdrawal. The results showed that information technology-based education marketing management was carried out by implementing management functions including planning, organizing, implementation, and supervision. Principals and teachers manage the marketing process using information technology developed through online media such as Facebook, Instagram, and the school's official website. The school also cooperates with infokom parties to disseminate educational marketing in creative ways.

Implementation And Supervision Of Stakeholders-Based Education Marketing East Java Indonesia

Private schools must try to improve education marketing management in order to get more students that will later support learning activities in schools. Marketing management in this research is how to introduce educational products, invite and influence people to become consumers or service users in an educational institution. This study uses a qualitative approach that has a post positivistic or interpretive paradigm with the aim of understanding the phenomena that occur in the field. This type of research is multisite. The data collection in this study was carried out by means of participant observation, in-depth interviews and documentation. Furthermore, the researchers analyzed the data using two methods, i.e.: on-site data analysis and cross-site analysis using the Miles Huberman interactive model, known as reduction and presentation of data and drawing conclusions. The results of this study are: 1) implementation of stakeholder-based educational marketing management which is carried out by carrying out the placement tests, fulfilling qualifications and improving teacher professionalism, fulfilling facilities and infrastructure, providing opportunities for students to take extra-curricular activities, targeting output (students) who are in good attitudes, smart, healthy, accomplished, and competitive, conducts routine evaluations, assimilates with stakeholders, and achieves customer satisfaction. The optimistic attitude and deep love of the alumni can then be called market fanatics, coming out from market ideology, 2) integrated supervision by combining inherent supervision and follow-up plans. Both institutions strive to guard all plans to achieve perfect targets in terms of educational marketing by eliminating errors or zero defects.

Bagaimana pemasaran jasa pendidikan mempengaruhi pesantren: Efek pada aspek mutu

Penelitian ini bertujuan menemukan pengaruh pemasaran jasa pendidikan terhadap mutu Pondok Pesantren Syamsul ‘Ulum. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Populasi penelitian ini adalah seluruh pelanggan internal dan eksternal pesantren. Teknik cluster sampling digunakan untuk memilih responden yang terdiri dari santri, guru, pembimbing asrama dan orang tua santri dengan jumlah 220 orang. Teknik pengumpulan data dilakukan dengan angket, wawancara dan dokumentasi. Selanjutnya dilakukan analisis data dengan menggunakan statistik parametrik melalui bantuan software SPSS 25.0 melalui persamaan regresi linear sederhana, apabila nilai thitung<ttabel, maka H0 diterima, tapi apabila nilai thitung > ttabel, maka H0 ditolak. Hasil penelitian menunjukan bahwa thitung > ttabel (10,257>1,971) sehingga H0 ditolak artinya terdapat pengaruh positif dan signifikan pemasaran pendidikan terhadap mutu Pondok Pesantren Syamsul ‘Ulum dengan persentase sebesar 32,7%. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa kegiatan pemasaran pendidikan akan meningkatkan mutu Pondok Pesantren Syamsul ‘Ulum. Hal tersebut berimplikasi bahwa Pondok Pesantren Syamsul ‘Ulum seyogyanya memberi perhatian yang serius pada kebutuhan pengguna jasa pendidikan dan jeli melihat segmentasi dan penentuan sasaran.AbstractThis research aims to discover the effect of marketing education services on the quality of Syamsul ‘Ulum Islamic Boarding School. The research populations were internal and external customers of the boarding school. Cluster sampling technique was used to select respondents consisting of students, teachers, boarding supervisors and students’ parents with a total of 220 people. Data collection was conducted by questionnaire, interview and documentation techniques. Then, data were analyzed using parametric statistics through the help of SPSS 25.0 software through a simple linear regression, if the value of thitung<ttabel, therefore H0 is accepted, but if tcount > ttable, therefore H0 is rejected. The results of research showed that tcount > ttable (10.257> 1.971) therefore H0 was rejected, it means that there was a positive and significant influence of education marketing on the quality of Syamsul ‘Ulum Islamic Boarding School with a percentage of 32.7%. Based on the results of the research, it is concluded that educational marketing activities will improve the quality of Syamsul ‘Ulum Islamic Boarding School. This implies that the Syamsul Islamic Boarding School ‘Ulum should give a serious attention to the needs of customers and is keen to see a segmentation and targeting.

Cross-industry Benchmarking of Educational Projects

The article is devoted to the study of the integration of educational marketing into business and social projects. The value of this work is the development of a method that will help to abstract from the industry binding in the selection and application of educational tools in solving marketing problems. Attention is paid not only to the goals of using educational marketing, but to the willingness of companies to use it. The study analyzes global and local trends in society, business, and education; studies modern educational marketing technologies and benchmarked more than 40 projects that use educational marketing. The research methodology includes a series of in-depth interviews and consumer surveys. Attention is drawn to the goals of the application of educational marketing, the willingness of companies to use it, the potential for introducing innovative formats and educational marketing tools into the activities of companies. In the analysis of consumers attention is focused on the goals of educational content consumption. The author's classification of projects is formed from the point of view of the use of educational marketing tools. The result of the study is the method of applying educational marketing. When formulating the method, it was decided to rely on two criteria: the situation of consumption of educational content-stressful or life-long learning; the type of company using innovative formats and educational marketing tools: conservatives, load balancers and innovators. This method will help companies to use various formats and tools of educational marketing to build relationships with consumers and brand loyalty.

The role of marketing in the development of the world's leading higher education institutions

The article tells about the importance of marketing in the development of leading higher education institutions in the world. The article substantiates the relevance of marketing applications in the field of educational services. The concepts of "educational marketing", "educational services", "advertising", "demand", "supply", "subjects of marketing relations in the field of education", "competitiveness", "consumers of educational services" are considered. The classification of types of marketing is given and the strategies of its application in the field of education are outlined. Examples of leading universities in the world and the dependence of the cost of education on their global ranking are also described. The place of marketing in the training as a whole is marked, the concepts of competitiveness and its importance in the development of leading universities around the world are separately described, the theme of marketing tools such as advertising and demand, as the main auxiliary abilities of marketing. The article demonstrates numerous theoretical and statistical data reflecting economic indicators of different countries, their characteristics, and clearly demonstrates their interrelation with each other using different tables. The high importance of the role of marketing in the education system of the world's leading universities has been proved. The perspective of application of marketing innovations for development of the sphere of educational services is revealed. The necessity of formation of special marketing services for market research and management of marketing complex in educational institutions is presented.

MANAJEMEN STRATEGIK PEMASARAN PENDIDIKAN BERBASIS MEDIA SOSIAL DI MADRASAH ALIYAH YAYASAN PONDOK PESANTREN BABAKAN JAMANIS PARIGI PANGANDARAN

This study describes an overview of the use of social media as a management marketing strategy at Madrasah Aliyah Yayasan Pondok Pesantren Babakan Jamanis. The benefits of social media as a marketing tool in the world of education in the era of the 4.0 industrial revolution are the right choice because it is increasingly accessible to various groups. This research is qualitative research with data collection methods through observation, in-depth interviews, and documentation. The results show that the social media-based educational marketing strategy management is used, namely: Facebook, Instagram, and Youtube by first identifying in the community which then becomes an educational marketing strategy by highlighting the achievements of these institutions. The management of private education, supported by stakeholders and adequate facilities has provided a distinctive feature and strength in the management of educational marketing strategies at Madrasah Aliyah Yayasan Pondok Pesantren Babakan Jamanis.