scholarly journals Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective

2021 ◽  
Vol 13 (3(I)) ◽  
pp. 1-13
Author(s):  
Kobby Mensah ◽  
Justice Boateng Dankwah ◽  
Gilbert Mensah ◽  
Judith Aku Masope-Crabbe
Keyword(s):  
Social Media ◽  
Consumer Choice ◽  
Structural Equation ◽  
Positive Association ◽  
Equation Modeling ◽  
Choice Overload ◽  
Social Media Tools ◽  
Strong Positive Association ◽  
Post Purchase ◽  
The Relationship

Social media tools have emerged as an imperative source of information for customers. However, the relationship between information volume on social media and consumer choice quality remains blurred in literature. The study sought to examine the relationship between choice overload on social media and product choice quality, and how choice quality influences post-purchase dissonance. The study employed a positivist research paradigm and an explanatory design to examine the relationship between the various constructs. Using a purposive sampling method, Responses from 249 respondents were quantitatively analyzed.  Structural equation modeling (SEM) was utilized. The outcome revealed a direct significant effect of choice overload on poor choice quality and a strong positive association between choice quality and post-purchase dissonance using social media tools. The distinctiveness of the study adds to the existing literature by extending the current understanding of post-purchase dissonance and consumer behavior in general.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

scholarly journals Psychological Capital and Family Satisfaction among Employees: Do Occupational Stressors Moderate the Relationship?

2021 ◽  
Vol 18 (22) ◽  
pp. 12260
Author(s):  
Oi-Ling Siu ◽  
Qianting Kong ◽  
Ting-Kin Ng
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Psychological Capital ◽  
Positive Association ◽  
Family Satisfaction ◽  
Equation Modeling ◽  
Occupational Stressors ◽  
Cross Sectional ◽  
Personal Resource ◽  
The Relationship

The COVID-19 pandemic has created more occupational stressors, particularly work–family interface issues. The purpose of this study was to investigate the moderating role of occupational stressors in the relationship between a personal resource (psychological capital) and family satisfaction. A cross-sectional study was carried out with a sample of 787 employees (367 males, 420 females) from the Greater Bay Area of China between October and November 2020. Participants completed an online survey which included the Chinese version of the Psychological Capital Questionnaire, measures of occupational stressors from the Work Stress Management DIY Kit and a measure of family satisfaction. Latent moderated structural equation modeling revealed that family satisfaction was positively associated with psychological capital and negatively associated with occupational stressors. Furthermore, occupational stressors weakened the positive association between psychological capital and family satisfaction. These findings provided empirical evidence for the work–home resources model and may suggest that it would be beneficial to boost psychological capital and reduce occupational stressors of employees.

Online Reputation and Stress: Discovering the Dark Side of Social Media

2020 ◽  
Vol 10 (2) ◽  
pp. 181-192
Author(s):  
Faseeh Amin ◽  
Mohammad Furqan Khan
Keyword(s):  
Social Media ◽  
University Students ◽  
Structural Equation ◽  
Negative Impact ◽  
Dark Side ◽  
Equation Modeling ◽  
Media Dependency ◽  
Media Usage ◽  
Online Reputation ◽  
The Relationship

The research on social media has mostly focused on its utilitarian aspects for both businesses and individuals. With growing embedment of social media in our individual affairs, it is important to study its negative impact on its users. This study provides an important perspective by studying social media user’s concern for online reputation and its relationship with stress which is moderated by social media dependency. This study was conducted on university students in India on a sample size of 350. Using Structural Equation Modeling, the relationship between ‘concern for online reputation’ and ‘social media stress’ was tested which revealed there is a positive relationship between the two variables. The results also suggest positive moderating role played by social media dependency in the relationship between ‘concern for online reputation’ and ‘social media stress’. This study has important implication for sociologist, psychiatrists and psychologists who will be keen to study this domain. Since this study was conducted on university students, it also has implications for parents and guardians who want to keep a check on their wards to prevent them from stress caused by social media usage.

The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miyea Kim ◽  
Mina Jun ◽  
Jeongsoo Han
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Social Connection ◽  
Psychological Benefits ◽  
Content Type ◽  
The Relationship ◽  
Sharing Behavior

PurposeThe purpose of this study is to investigate the factors that influence the information sharing behavior of individuals on social media. Furthermore, the study analyzes the effect that individuals’ self-connection to social media has on information sharing through self-efficacy and the effect of social-connection on information sharing through empathy.Design/methodology/approachA survey questionnaire was developed and distributed to social media users from general participants in the Republic of Korea. A total of 824 valid responses were obtained. Hypotheses were tested using structural equation modeling and applying SmartPLS 3.0.FindingsThe result indicated that individuals are motivated to share information through self-connection and social connection. Furthermore, the mediation analysis revealed that the effect of self-connection on information sharing in social media is mediated by self-efficacy. Also, social connection will increase information sharing not only directly but also indirectly through its positive effect on empathy.Originality/valueThe authors focused on the basic needs of humans and tried to reveal the relationship between human needs and motivational beliefs, which are self-efficacy and empathy, and information sharing behavior on social media. Through the individual's fundamental needs that social media can satisfy, individuals will gain positive psychological benefits through using social media. This study considered what psychological benefits social media can provide.

Image, performance, attitudes, trust, and loyalty in financial services

2018 ◽  
Vol 36 (4) ◽  
pp. 744-763 ◽  
Author(s):  
Mehdi Akhgari ◽  
Edward R. Bruning ◽  
Jesse Finlay ◽  
Nealia S. Bruning
Keyword(s):  
Executive Compensation ◽  
Relationship Quality ◽  
Financial Services ◽  
Structural Equation ◽  
Positive Association ◽  
Equation Modeling ◽  
Negative Effects ◽  
Content Type ◽  
Quasi Experimental ◽  
The Relationship

PurposeThe purpose of this paper is twofold: first, to determine the extent to which hedonic and utilitarian attitudes and loyalty are influenced by perceived financial performance (PFP) and executive compensation plan image (ECPI) in financial services; second, the authors evaluate relationships among hedonic and utilitarian attitudes, trust, and loyalty.Design/methodology/approachUsing a quasi-experimental design in Study 1 the authors test the relationship between antecedents (PFP and ECPI) and relational elements (attitudes, trust, and loyalty) to address the first objective. To accomplish the second objective, the authors employ structural equation modeling in Study 2 to test the relationship among hedonic and utilitarian attitudes, trust, and loyalty.FindingsStudy 1 confirms that PFP and ECPI positively impact both hedonic and utilitarian attitudes but do not directly affect loyalty. Study 2 demonstrates a positive association between utilitarian attitudes and trust, although the hedonic attitudes-trust relationship is negative. Hedonic attitudes are also significantly related to utilitarian attitudes. Finally, trust mediates the relationship between attitudes and loyalty.Practical implicationsBuilding customer trust is an important correlate of loyalty, and emphasizing an attribute-based aspect of perceived financial service generates greater trust compared to enhancing a non-attribute aspect (i.e. minimizing negative effects on image of executive compensation plans).Originality/valueThe authors link attitude research to service/relationship quality research and discover that attitudes are indirectly related to loyalty through increases in trust. The findings suggest that perceived image and performance of financial services are important to relationship quality when applied to financial services.

scholarly journals Spectators’ Awareness, Attitudes and Behaviors towards a Stadium’s Social Media Campaign

2016 ◽  
Vol 8 (4) ◽  
pp. 44
Author(s):  
Ricard W. Jensen ◽  
Yam B. Limbu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Equation Modeling ◽  
Media Campaign ◽  
Attitudes And Behaviors ◽  
Positive Attitudes ◽  
And Behaviors ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Relationship

<p>The purpose of this study is to examine the relationship between spectator’s awareness, attitudes, and behaviors related to social media efforts developed by a major sports stadium. Data was collected through in-person interviews from individuals who attended a sports event at a major stadium. The hypothesized relationships were assessed by using structural equation modeling technique. The results confirm the relationships between awareness, attitudes, and behavior; awareness of a stadium’s social media presence influences following the stadium on social media directly and indirectly by promoting positive attitudes toward a stadium’s social media campaign. In addition, following the stadium on social media is positively related to attendance and sharing of information using stadium’s social media. Implications of these findings for stadium marketers are discussed.</p>

scholarly journals Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

2022 ◽  
Vol 12 ◽  
Author(s):  
Khalid Jamil ◽  
Liu Dunnan ◽  
Rana Faizan Gul ◽  
Muhammad Usman Shehzad ◽  
Syed Hussain Mustafa Gillani ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Community ◽  
Social Identification ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Marketing Activities ◽  
The Relationship

The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced users of two social media platforms Facebook and Instagram in Pakistan. A self-administered questionnaire was used to collect data from respondents. We used an online community to invite Facebook and Instagram users to complete the questionnaire in the designated online questionnaire system. Data were collected from 353 respondents, and structural equation modeling (SEM) was used to analyze the data. Results show that SMMAs have a significant impact on the intentions of users. Furthermore, social identification mediates the relationship between social media activities and satisfaction, and satisfaction mediates the relationship between social media activities and the intentions of users. This will help marketers how to attract customers to develop their intentions. This is the first novel study that used SMMAs to address the user intentions with the role of social identification and satisfaction in the context of Pakistan.

scholarly journals The Roles of Community Engagement and Brand Community Types in Building Brand Trust on Social Media Based Brand Communities

2020 ◽  
Vol 4 (1) ◽  
pp. 21-36
Author(s):  
Kurniadi Prastowo
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Structural Equation ◽  
Customer Relationships ◽  
Equation Modeling ◽  
Brand Trust ◽  
Brand Community ◽  
Online Brand Community ◽  
Community Types ◽  
The Relationship

This study aims to understand the influence of the four elements of the relationship or customer- centric model in the online brand community (relationship between customer-product, customer-brand, customer-company, and customer-other customers) on brand trust in the realm of social media, by measuring moderation effects of community engagement and brand community types. The respondents are 220 respondents, coming from two types of brand community: consumer-initiated and company-initiated brand community. In general, the measurement is done by using structural equation modeling method. The results obtained from the analysis of this study are from the four elements of existing relationships in the online brand community (customer relationships with product, brand, company, and other customers), only customer-brand relationships that significantly affects brand trust. The results are different from previous studies, so it is interesting to investigate further. Furthermore, this research also found moderation effect of community engagement and community types in the relationship between online brand community and brand trust.

scholarly journals Synthesizing the Relationship between Reported Dissonance and Post-Purchase Responses in High Involvement Decisions Using Structural Equation Modeling (SEM)

2017 ◽  
Vol 8 (6(J)) ◽  
pp. 114-126
Author(s):  
Sanjana Brijball Parumasur ◽  
Nabendra Parumasur
Keyword(s):  
Factor Analysis ◽  
Attitude Change ◽  
Structural Equation ◽  
Motor Vehicle ◽  
Selective Exposure ◽  
Equation Modeling ◽  
High Involvement ◽  
Post Purchase ◽  
The Impact ◽  
The Relationship

Abstract: This study develops and validates a scale to assess the impact of reported dissonance on post-purchase responses (attitude change, trivialisation, selective exposure, justification) respectively and applies the instrument to high involvement consumers. A sample of 200 new motor vehicle buyers who purchased from a leading and reputable motor vehicle company in KwaZulu-Natal, South Africa, was drawn using stratified random sampling based on range of motor vehicle (bottom, middle, top) and month of purchase. Initially, exploratory factor analysis (EFA) was used to extract the factors. The reliability of the modified questionnaire was then assessed using Cronbach’s Coefficient Alpha. Thereafter, confirmation factor analysis (CFA) was used to establish if the measurement model is a good fit and to develop and test the model structure in SEM, which generated a good model fit. Pearson r was computed to assess the relationship amongst the dimensions. Using structural equation modelling, the results support significant inverse relationships between reported dissonance and attitude change, trivialisation and justification respectively. Whilst the inverse relationship between reported dissonance and selective exposure was supported using correlation, it was not confirmed using SEM. Recommendations, based on the findings, are presented and are directed at reducing reported dissonance and effectively managing post-purchase interactions and responses.Keywords: Post-purchase evaluation, reported dissonance, attitude change, trivialisation, selective exposure, justification

Processing Visual Temporal Information and Its Relationship to Psychometric Intelligence

2011 ◽  
Vol 32 (4) ◽  
pp. 181-188 ◽  
Author(s):  
Judith Haldemann ◽  
Corinne Stauffer ◽  
Stefan Troche ◽  
Thomas Rammsayer
Keyword(s):  
Latent Variable ◽  
Structural Equation ◽  
Functional Relationship ◽  
Positive Association ◽  
Duration Discrimination ◽  
Temporal Information ◽  
Equation Modeling ◽  
Visual Modality ◽  
Auditory Temporal Processing ◽  
The Relationship

According to previous studies there is a well-established functional relationship between temporal resolution power (TRP), assessed by auditory psychophysical timing tasks, and psychometric intelligence. Here we investigated whether the relationship between psychometric intelligence and temporal information processing can be also observed in the visual modality. For this purpose, performance on four visual psychophysical timing tasks (duration discrimination with filled and empty intervals, temporal generalization, and rhythm perception) was examined and related to performance on a psychometric test of intelligence. Correlational analyses indicated a reliable positive association between performance on each of the four temporal tasks and psychometric intelligence. Structural equation modeling suggested that performance on the four tasks can be assigned to one latent variable, referred to as TRP, which explained 16.5% of variance of psychometric intelligence. Findings indicate that the functional relationship previously observed between auditory temporal processing and psychometric intelligence can be generalized to the visual modality.

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