scholarly journals Wiedza konsumentów jako determinanta decyzji zakupowych na rynku żywności ekologicznej

Author(s):  
Marta Kawa ◽  
Kazimierz Cyran

In Poland, a growing consumer interest in organic food is observed, contributing to the development of this market. The aim of this article is to determine the influence of the level of consumer awareness of organic products on the purchasing decisions. The study shows that the state of knowledge about organic food is still too low. The level of knowledge determines appropriate defining the characteristics of organic food. The research shows that consumers characterized by higher level of knowledge on organic products, state that the most important product criterion is a natural way of production, without chemical additives. They pay more attention to health characteristics such as nutritional value and freshness of the products. The efforts to raise the consumers’ awareness and increase their interest in organic food products is also important.

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 757-767
Author(s):  
J. ELANCHEZHIAN ◽  
Dr. K. KALAICHELVI

Consumers’ interest in organic products is increasing globally. As IFOAM 2016 report, only 1.2 % of the land has been utilized in organic agriculture method. The overall organic market has achieved 89.7 billion $ in 2016 in that, & 48.4 a billion in sales accounted for the USA and German alone. Total registered organic producer in the worldwide is 2.7 million in that India is the leading country which has 835,200 organic producers. But many of them are a small farmer, and they had shared 1.49 million hectares only. The Government of India (GOI) and the state governments have taken several steps to improve the regulatory mechanism and frame several schemes to incentivize organic farming. 2017 December, Food Standards and Safety Authority of India (FSSAI) have recognized both the certification systems (NPOP and PGS-India) valid for organic food products. From these steps, GOI has tried to create confidence in the organic products, so that, domestic consumers and export countries can trust Indian organic products. But still, the organic sector in India suffered from some unique characteristic that is the absence of proper branding, package, consumer awareness, purchasing power, and supply chain issues (Agarwal, 2018).


2020 ◽  
Vol 13 (1) ◽  
pp. 131
Author(s):  
Vuk Radojević ◽  
Mirela Tomaš Simin ◽  
Danica Glavaš Trbić ◽  
Dragan Milić

In this paper, the authors analyze products from the organic farming system from consumption and consumers. The research aimed to determine the characteristics of the Serbian organic market, discover attitudes, practices, and features of different organic food consumers and identify factors that influence organic products’ purchase. This was done following the theoretical framework of green marketing, which refers to the holistic management process responsible for identifying, anticipating, and satisfying customers and society’s needs for profitably and sustainability. The research for this study was conducted in Novi Sad and Belgrade in late 2015 and early 2016. The sample included 496 respondents over 18 years of age, varying levels of education, marital status, and other sociodemographic characteristics. The sample was divided into three internally homogeneous yet mutually heterogeneous clusters according to three criteria: factors that generally influence their food purchasing decisions, their opinions regarding characteristics of food products and their eating habits, and their sociodemographic characteristics. The analysis shows that organic consumers can be divided into three clusters with corresponding components related to aspects of products that are sold in the Serbian market. In Cluster 1, respondents who assign the least importance to whether they eat “healthy” products and to the number of calories in those products are presented. Cluster 2 respondents care most about what they consume, and in Cluster 3, respondents assign importance to eat “healthy” food. The findings of this study show that the decision whether to buy organic products or not is predominantly determined by the price and quality of products (which is also related to the socio-economic characteristics of consumers) so that eco-marketing should therefore be more directed towards those consumers who are already “more environmentally and health-conscious”, because in this way, the desired results of improving the domestic market of organic products will be achieved.


Author(s):  
O. Karpii ◽  
◽  
N. Struk ◽  

Purpose. The goal of the research is to characterize the profile and study the behavior of consumers on the market of organic products based on the results of marketing research. It is important to identify marketing tools that will stimulate demand for organic products. Design/methodology/approach. Achieving these goals will contribute to the use of general and special research methods, such as: abstract-logical, analysis and synthesis, comparative analysis and monograph, generalization - to formulate the theoretical and methodological foundations of the study, conclusions and prospects for further research; sample observation with the use of specially designed questionnaires - to form a sample of research and identify key characteristics and motives of consumer behavior in the market of organic products; analysis of time series, averages and relative values - to analyze the state and dynamics of the market of organic products; tabular and graphical - to visualize the results of the study. Findings. As a result of the study, the differences between the concepts of "environmentally eco products", "environmentally friendly products" and "organic products" were established, and the use of the latter term was substantiated. An analysis of the state and dynamics of the market of organic products was conducted to assess the prospects for its development and regulation. Problems of its formation in Ukraine are revealed, a group of marketing threats is singled out. The key characteristics of the consumer of organic products are studied and generalized portrait is given. According to the results of sample observation, the key motives for the behavior of existing and potential consumers of organic food market were identified. Marketing tools are offered to solve current problems of formation of the organic food market and to stimulate consumer demand. Practical implications. The market for organic products is actively developing around the world. Consumers are interested in a healthy lifestyle, care about their health and the environment, so choose food wisely. Therefore, organic products are interesting to consumers, who prefer expensive products if they are confident in its quality. Due to this, the market of organic products is being formed in Ukraine. Therefore, clarifying such issues as determining the theoretical basis, studying the prospects of the organic market, the portrait of the consumer and the motives of the behavior will help to intensify this process. Originality/value. Considering the global trends and possibilities of organic food market in Ukraine, the results of marketing research on the behavior of existing and potential consumers are very important and relevant to intensify this process. The expediency of application of the term "organic products" for formation theoretical and methodological preconditions of formation the organic food market in Ukraine is substantiated in the work; identified prospects and key threats to its development, and suggested directions to eliminate them; the portrait of the consumer of organic products is characterized and motives of its behavior are defined, offers concerning stimulation of this kind of demand are given.


Author(s):  
Ferryal Abadi ◽  
Herwin Herwin

This study aims to analyze the effect of price, product quality and service quality on purchasing decisions for organic rice at the Indonesian Organic Community (KOI). This study has a type of quantitative research with respondents as many as 270 people who are customers of the Indonesian Organic Community (KOI). The research method will be conducted using primary data with structural equation modelling as a data processing model. This research is expected to produce a deep understanding of the factors that significantly influence the decision to buy other organic products and managerial proposals that are necessary for the development of the organic food business, especially rice.


Mljekarstvo ◽  
2021 ◽  
Vol 72 (1) ◽  
pp. 43-53
Author(s):  
Marina Tomić Maksan ◽  

The organic food market is constantly growing, while organic yoghurt belongs to the category of the best-selling organic products in the dairy products group. The aim of this study was to determine consumer behaviour in the purchase and consumption of organic yoghurt, attitudes concerning organic yoghurt, and motives for organic yoghurt purchase. An online survey was conducted among organic yoghurt buyers. More than a third of respondents buy and consume organic yoghurt two to three times a month. Respondents buy most often organic yoghurt made from cow’s milk, in plastic packaging, in supermarkets and specialty stores. The most important motives for buying organic yoghurt are health, nutritional value, and food safety. Respondents have positive attitudes about organic yoghurt. The results of this research are useful for organic food producers (especially organic yoghurt producers) in planning and improving production, and also for food marketing experts in designing and implementing promotional activities.


2021 ◽  
Vol 12 (6) ◽  
pp. s610-s631
Author(s):  
Yana Ishchenko ◽  
Olena Podolianchuk ◽  
Nataliya Struk ◽  
Valentyna Yasyshena ◽  
Svitlana Stender

The purpose of the publication is to study the current state of the organization and methods of accounting for the costs of organic production from the point of view of environmental and economic accounting in Ukraine and recommendations for adapting accounting support for managing the costs of production of organic products to the requirements of the formation of integrated information of environmental and economic accounting. To determine the general trends in the development of accounting support for managing the costs of the production of organic products, the methods of induction and deduction were used. The economic and statistical method was used to analyse the state of production of organic products, and the observation method was used to study the state of accounting for the real costs of producing organic food. The state of development of organic production for the period from 2000 to 2019 in the world, Europe and Ukraine has been analysed. It has been determined that at the micro level, in the conditions of organic production, environmental and economic accounting is an information system that allows you to monitor compliance with the requirements of domestic and international legislation regarding the implementation of this type of activity, and, at the next stages, to form consistent and comparable statistical indicators to account for the relationship " links between the environment and the economy. In the absence of regulatory accounting in Ukraine in the conditions of organic production, the formation of internal regulatory accounting regulations is a prerequisite for the effective management of such production. The formed system of cost accounting objects, considering the specifics of technological processes of operators of organic production, will allow organizing a separate accounting of costs for the production of organic products, inorganic products, and products of the transition period. A nomenclature of cost accounting items in terms of production of organic production is proposed, the use of which will make it possible to distinguish in accounting the expenses allowed by legislation in terms of production of organic production from expenses for which there are certain restrictions. The features of the functions of primary documents reflecting the costs of organic production are determined and ways to improve the documentation of production processes are proposed. This will improve the information support for product quality control and will allow adapting the accounting support for managing the production costs of organic products to the requirements of the formation of integrated information on environmental and economic accounting.


2019 ◽  
Vol 18 (2) ◽  
pp. 5-12
Author(s):  
Marek Angowski ◽  
Barbara Bujanowicz-Haraś

The aim of the publication is to identify and evaluate the factors determining the choice of organic food products, establish links between them and decide which factors determining consumer choices on the dairy products market are the main. The analyses were based on the results of a survey conducted in 2016 on a group of 358 students. In the selection process, targeted selection methods were used. The study was carried out using the CAWI and the PAPI methods. The study uses methods of statistical analysis, including a comparative analysis of the behaviour of buyers and non-buyers of organic products and factor analysis to detect internal interdependencies between factors shaping purchasing decisions of buyers. Based on the analysis, it can be concluded that the most important factors taken into consideration when choosing organic food on the dairy market are related to the characteristics of the products. According to the surveyed buyers, an organic product is a product with a specific composition, fresh and without preservatives. The remaining factors are marketing communication, sales activation and “guarantee” of quality and healthiness of products in the form of certificates, markings and product brands.


2020 ◽  
pp. 48-59
Author(s):  
A.M. Agapkin

The state of the problem of processing agricultural waste as a newly forming industry for the disposal of such waste in conjunction with the development of the emerging industry of organic production and the market of organic fertilizers is considered. The issue is regarded in the interrelation of the regulatory, economic and technological components in their dynamics from the current state to the target (desired).


2020 ◽  
Vol 10 (8) ◽  
pp. 1507-1525
Author(s):  
E.A. Aleshina ◽  
◽  
A.A. Leksina ◽  
Zh. S. Dossumova ◽  
◽  
...  

Organic agriculture, based on natural production technologies, obtains a great potential for reversing humanity to a healthy diet and living in harmony with nature by improving the state of the ecosystem. The share of organic food products in the market of the developed countries is already quite high; and various institutional systems of the industry have been introduced and are being improved in the leading countries of the world. Domestic agribusiness is currently lagging behind in these matters, but the situation should be significantly changed by the adopted law and state standard regulating the requirements for the organic sector. In this regard, an objective need arose to substantiate the capabilities and the resource potential of the Saratov region in this sphere. Within the framework of the presented research, an interdisciplinary fundamental platform to develop the theory of the organic food products market was formed. As a result, the elements of the scientific methodology (theories, principles, factors, methods) of its functioning were identified, which made it possible to substantiate the potential capacity of the regional consumer market for organic food. The calculation was made taking into account the rational norms of food consumption that meet modern requirements for a healthy diet, the heterogeneity of consumer preferences, the price gap for the main conventional and organic products in retail and the dispersion of prices for the latter, the implementation of state policy to protect and improve the health of certain population groups. This study is intended for the state management bodies of the agro-industrial sector, the leadership of agricultural, processing and marketing enterprises, the structures of wholesale and retail food products trade and branch research institutions.


2012 ◽  
Vol 2012 ◽  
pp. 1-28
Author(s):  
Fuhuo Li

We try to pave a smooth road to a proper understanding of control problems in terms of mathematical disciplines, and partially show how to number-theorize some practical problems. Our primary concern is linear systems from the point of view of our principle of visualization of the state, an interface between the past and the present. We view all the systems as embedded in the state equation, thus visualizing the state. Then we go on to treat the chain-scattering representation of the plant of Kimura 1997, which includes the feedback connection in a natural way, and we consider theH∞-control problem in this framework. We may view in particular the unit feedback system as accommodated in the chain-scattering representation, giving a better insight into the structure of the system. Its homographic transformation works as the action of the symplectic group on the Siegel upper half-space in the case of constant matrices. Both ofH∞- and PID-controllers are applied successfully in the EV control by J.-Y. Cao and B.-G. Cao 2006 and Cao et al. 2007, which we may unify in our framework. Finally, we mention some similarities between control theory and zeta-functions.


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