scholarly journals Tourism industry as an instrument of economic development of Ukraine

2017 ◽  
pp. 65-72
Author(s):  
Diana Naherniuk ◽  
Vitalii Rybchak

The article is dedicated to the main problems of development of tourism industry as an instrument of economic development of Ukraine in the conditions of globalization of economic processes. The current state of tourism development in Ukraine was determined and practical propositions on ensuring of economic development of the country owing to tourism were offered. The competitive advantages and weaknesses of tourism industry in Ukraine were studied. Top priority measures to provide incentives for the successful development of inbound and domestic tourism in Ukraine were proposed. It was ascertained that the priority task was creation a competitive national tourism product on the basis of systematic marketing activity aimed at the exact positioning of different types of tourism products adapted to consumers’ requirements and expectations.

2016 ◽  
Vol 10 (7) ◽  
pp. 101-110
Author(s):  
Андрей Околелов ◽  
Andrey Okolelov

Promotion of agritourism in Russian regions is a key condition for the formation and development of this promising trend of tourism industry. Comprehensive elaboration of regulatory and legal framework, as well as the consolidation and the multifaceted support of the municipal and regional authorities are in need for its implementation. The article is devoted to assessing the current state and development problems of agritourism in Tambov region. Agritourism in Tambov region is at the initial stage. In the region there is a complex of natural, cultural, historical and socio-economic condi- tions for its development. However, there are a number of difficulties (legal, infrastructure and others). The state and regional programs for the domestic tourism development and support for small businesses in rural areas are the most important element for the successful development of rural tourism. The article provides an analysis of tourist potential of Tambov region and identifies the problems and prospects of domestic tourism development. The author describes possibilities of agritourism for promotion and innovative development of domestic tourism, as well as justifies the necessity of the various forms of supporting tourism destinations. Tambov is currently one of the most promising regions of Russia for investments in tourism development, especially agritourism. However, successful development of this kind of business needs not only support at the municipal level. The solution of problem of agritourism development lies at the regional level. In addition, systematic work is needed in the field of professional training in rural tourism activities. For this purpose, in the region a system of continuous education in agribusiness has been developed It includes the implementation of the project activities with school children in the field of rural tourism, professional training of bachelors of technology and organization of excursion services (Agritourism) and advanced training courses for workers of RF Ministry of Agriculture


2017 ◽  
Vol 11 (6) ◽  
pp. 15-31
Author(s):  
Валерия Хетагурова ◽  
Valeriya Khetagurova

The article considers the prospects of tourism development in five countries of Central Asia: Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan. The author analyzes cultural, social and economic aspects of the tourism industry in the region. The main directions of activity of international organi-zations in the framework of tourism promotion programs are given. Central Asia has a huge potential for the tourism development. The study of the current state of tourism in Central Asia is becoming increasingly important. Tourism resources have every chance to become part of the national wealth of the countries of this region. In the group of factors determining socio-economic development of the countries in the region are natural resources, the level of production and investment, social infrastructure, management quality, international competitiveness, etc. The need for the regional development management system is conditioned by regionalization processes inherent to the current economic situation, oriented to ensuring positive national economic dynamics and maximum using the region’s potential. The studying problem of regional development makes it possible to justify, as one of the directions of its solution, the use of cluster technologies oriented to those branches of the economy that can become a vector of regional development. According to experts, the tourism industry is one of the most profitable sectors of the economy of the region. This industry covers numerous sectors of the economy and various links between them. The main tourist routes in the present time, covering many objects of the Great Silk Road, do not offer a more detailed study of the local historical, architectural and archaeological heritage. The lack of infrastructure facilities is the reason for this. This fact forces us to search solutions, which will provide a comfortable environment for both tourists and researchers. At present, the Central Asian countries occupy a very modest place in the world market of tourist services. According to many experts, the demand for sanatorium, tourist and excursion services has decreased due to the transition period, and the existing network of tourist institutions, boarding houses, rest homes needs reconstruction. After the disintegration of the Soviet Union, tourism in the Central Asian republics began to develop independently, without common approaches and concepts. In many respects this is determined by the fact that the new states have chosen their own models of socio-economic development, different from each other. The different level of political freedoms, economic development features determine the current state of the tourism industry in various countries of Central Asia. The perspective of tourism development in this region is quite difficult, but an interesting task, necessary for familiarizing humanity with the most interesting culture of peoples inhabiting Central Asia and developing the economies of countries.


2020 ◽  
Author(s):  
Forbes Kabote

Tourism literature is awash with evidence of the value of domestic tourism to the tourism industry in general. However; there is limited knowledge of how domestic tourism is contributing towards sustainable tourism development especially in developing countries. This study explored the contribution of domestic tourism to sustainable tourism development in Zimbabwe, one developing country in Southern Africa. Using qualitative methodologies, data were collected and thematically analysed. The study revealed that domestic tourism has both positive and negative contributions to sustainable tourism development in unique ways. In conclusion, it was noted that without domestic tourism, Zimbabwe as a tourism destination would be struggling to grow its tourism product offering and expand its market share on the global tourism market.


Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.


The article aims to improve tourism development technologies in Russia and Kazakhstan. The theoretical and methodological basis of the research includes the abstract-logical method, methods of induction, deduction, analysis, synthesis and systematization used to justify the socio-economic aspects of tourism development, graphic methods – to study the level and trends of tourism development, as well as weighing methods – to determine the rating of tourism qualities. The results of the study have showed that it is necessary to use a real economic and industrial approach to tourism development in Russia and Kazakhstan, based on the use of competitive advantages, which are associated with unique culture, rich and diverse nature, and to develop the potential of increased business activity, which offers the opportunity to promote cultural, educational, ecological and business tourism to develop the industry of outdoor activities, such as sports and adventure tourism. It has been proved that in order to develop the tourism industry and its infrastructure that can ensure a steady flow of tourists, taking into account the specifics of the national tourism product in Russia and Kazakhstan, it is necessary to develop transport and road infrastructure for general use, to meet tourist needs, to create tourism complexes, ethnographic museums and recreation areas and to organize the restoration and museumification of historical, cultural and ethnographic monuments.


2017 ◽  
Vol 8 (1) ◽  
pp. 84
Author(s):  
Shwu-Ing Wu

Different places around the world attract the tourists by festivals and industrial, cultural and spatial characteristics. By festival marketing, they approach the tourists and can influence or change tourists’ impression and travel in the destinations. Hence, festival marketing activity becomes the important strategy to trigger regional economic development. However, can festival marketing activities held in the areas comply with the surrounding factors and integrate the factors to become characteristics and attract the tourists? It is the topic of this study which mainly explores the impact of festival marketing, landscape construction and regional characteristics on tourists’ value perception and revisit commitment. According to the findings, effect relationship path and relationship intensity of different types of festival marketing activities are different. It means that different areas should hold the unique and appropriate festival marketing activities in order to increase tourists’ value perception. It can significantly and positively influence tourists’ commitment. In addition, when planning festival marketing, local government and related industries should make sure that the content of festival marketing activities can make tourists happy and to reinforce their revisit commitment.


2017 ◽  
Vol 11 (5) ◽  
pp. 6-18
Author(s):  
Татьяна КЛИМОВА ◽  
Tatyana KLIMOVA ◽  
Екатерина Вишневская ◽  
Ekaterina Vishnevskaya ◽  
Екатерина АНОПРИЕВА ◽  
...  

The article analyzes the structure and dynamics of tourist flows using the official website of Federal agency for tourism of the Russian Federation. For the last three years domestic tourism has experienced the structural shifts towards internal and entrance tourism. The tourist market extreme operation caused by the number of events and factors has significantly reduced imports in tourism The new reality has led to restructuring of domestic tourism. The authors research the inbound tourist flows, and define the leading countries by the number of arrivals in the Russian Federation. The article define key factors promoting growth international tourist attraction of Russia. The diversification of the international tourism product, transport availability and issues of visa maintenance, observance of the international standards and improvement of tourist service quality are among them. It is noted that creating competitive advantages of the tourist territory and its consumer value are not defined by just qualitative infrastructure. It become the part of economy of impressions. Obtaining adequate statistical information, including volumes of an inbound and outbound tourist flows, is still an important issue. It affects the effective managing the tourism industry and, finally, its competitiveness in the domestic and international markets.


Author(s):  
Nataliia Lytvyn ◽  
Yuliya Yarova

The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services. The concepts of «Marketing activity in the market of tourism services» are considered in details. Tourism is not only an economic, but also a social, cultural, environmental and political phenomenon. Based on this, tourism marketing should be used with the maximum possible consideration of all these factors. Then it will to a large extent reflect the interests of both travel agencies and tourists. Given that tourism is a complex system, a symbiosis of economics, politics, ecology, culture, close coordi- nation of marketing of various organizations and enterprises is necessary to achieve a positive marketing effect. The definition of «Tourism Product» in a narrow and broad sense is considered and its main distinguishing features are characterized. The main guidelines of the marketing activities of the marketing function in tour- ism are determined. The concepts of «Marketing activity in the market of tourism services» are considered in detail, according to which it is established that the goals of tourism enterprises should be realized due to the high-quality satisfaction of customers’ needs in a sufficiently long period of time. It has been established that those companies in the tourism sector will be able to achieve real success, creatively and unconventionally apply the marketing concept, are constantly search- ing within it for new ways to adapt to changing market conditions, and are ac- tively influencing the market and consumers. Keywords: tourism, tourism industry, tourism marketing, marketing technology, travel companies.


2016 ◽  
Vol 10 (3) ◽  
pp. 83-88
Author(s):  
Евгения Кунцевич ◽  
Evgeniya Kuntsevich ◽  
Валентин Морозов ◽  
Valentin Morozov

Currently auto-tourism (caravanning) is becoming increasingly popular. The main component of the caravanning industry is camping. The reasons for the increase in the popularity of camping are changing needs of tourists. Today, tourists change the traditional “passive” means of recreation for active and independent traveling. New technologies and trends, as well as the high competitive environment have allowed campsites to adapt to the needs of the market and implement tourism product in the form of specially equipped tourist areas with a huge number of services. Camping combines the comfort, security of residence based on modern quality standards, providing, thus, a low base rate. Camping combines a combination of different types of services: leisure and accommodation, availability of showers and toilets, point of waste disposal, individual connection to electricity and water, gastronomic services etc. This all adds up to a number of competitive advantages over “passive” activities. The very important point when studying and developing this trend in tourism is the question of the existence of certain requirements. There is a system of classification like system of classification of hotels and other accommodation facilities. Studying the experience of foreign countries, the authors conclude that the development of camping tourism in Russia will have a positive impact on increasing numbers of tourists, on the development of inbound and domestic tourism. In the current economic and political situation it is necessary. The authors raise the question of the relevance and necessity of development of camping tourism in Russia. They offer one of the most effective ways to improve attention and interest in this issue and the way to demonstrate the zonal structure of the camping site that meets all existing international standards and norms.


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