scholarly journals Voices from the can: McLuhan, the digital absolute and the problem of regressive progress (towards a materialist epistemology of media discourse)

2005 ◽  
pp. 9-69
Author(s):  
Borislav Mikulic
Keyword(s):  
Communication Theory ◽  
Media Analysis ◽  
Integral Approach ◽  
Media Discourse ◽  
Narrative Strategies ◽  
Science And Literature ◽  
Marshall Mcluhan ◽  
The Media ◽  
The 1960S ◽  
Media Form

On the basis of selected examples of average lay as well as professional and theoretical discourses on the media phenomenon and the very notion of media, the author seeks to identify moments conducive to constructing a model for media analysis of a social-theoretical bent, and both structural-semiotic and substantive-critical in character. The analysis refers to the media in both the strict (technological) and the expanded (semiological) meaning of the term - as technical devices and semiotic objects, such as discourses of ideology, science and literature. In the first section (I. 1-3), almost entirely devoted to Marshall McLuhan?s brief and legendary text ?The Medium Is the Message?, his basic thesis is put under a discursive-logical analysis of the text and reverted into the seemingly diametrically opposed form, ?The Message Is the Medium?, whose further interpretive possibilities are then explored. In the second section (II. 1-3) McLuhan?s ?integral? approach to media analysis, as a particular theory (communication theory), is examined by placing it in the discursive context along with the ?End of Ideology? thesis from the 1960s and instances of humanistic-scientific discourse on non-technological media forms (hermeneutic theories of perception, psychoanalysis of narrative strategies in fictional discourses). The aim of the discussion is to relocate the phenomenon of conceptual regression (whether substantive, cultural, or ideological) in discourses presupposing absolute innovativeness and progressiveness of their media form. The result of the inquiry shows that regressive ness lies in the ?progressive? media form itself, that is, in the very conceptions (theories, ideologies) of the form.

scholarly journals Making Wrong Look Right : The Role of Media in the Exclusion of Migrant Farm Workers

2021 ◽  
Author(s):  
Katherine L. Peterson
Keyword(s):  
Farm Workers ◽  
Foreign Workers ◽  
Media Discourse ◽  
Temporary Workers ◽  
Hegemonic Discourse ◽  
Temporary Foreign Workers ◽  
The Media ◽  
The 1960S ◽  
Migrant Farm

Since the 1960s, Ontario farms have become temporary worksites for temporary workers. Despite this permanent use of temporary labour on Ontario farms the workers remain largely invisible and unrecognized. The purpose of this research project is to address this misconception and unveil the hidden or otherwise ignored way that our food ends up on our kitchen tables. While the larger purpose of the paper is to dispel the myths that circulate around food production in Ontario, the paper will demonstrate how media in all four countries continue to feed into the hegemonic discourse that surrounds the use of temporary foreign workers in Canada. This research will offer a discussion for why is it this exclusion of farm workers has been rationalized through a critical analysis of the media discourse that has circulated through four different counties, including Canada, Mexico, Jamaica and Guatemala.

McLuhan, Marshall (1911–1980)

2018 ◽  
Author(s):  
Adam Hammond
Keyword(s):  
Public Intellectual ◽  
Human Society ◽  
Marshall Mcluhan ◽  
Specific Content ◽  
Modern Media ◽  
Friedrich Kittler ◽  
The Media ◽  
The 1960S ◽  
The Many ◽  
Formal Properties

Born Herbert Marshall McLuhan in Edmonton, Alberta, Canada, Marshall McLuhan was a literary critic, communications theorist, public intellectual, and the father of modern media studies. McLuhan rose to international fame as a ‘media guru’ in the 1960s when works like The Gutenberg Galaxy (1962), Understanding Media (1964), and The Medium is the Massage (1967) became best sellers. His dictum, ‘the medium is the message’ — which packages McLuhan’s notion that humans and human society are more profoundly affected by the formal properties of the media through which they communicate than by the specific content transmitted — became widely known, if not widely understood, during this period. Though his public and academic influence waned in the last decade of his life, interest in McLuhan’s ideas was revived with the expansion and popularization of the internet. Among the many thinkers he has influenced are Neil Postman, Jean Beaudrillard, and Friedrich Kittler.

scholarly journals Flash, Spirit, Plex, Stretch: A Trans-Disciplinary View of the Media Sensorium

2019 ◽  
Vol 44 (4) ◽  
Author(s):  
Rhonda N. McEwen
Keyword(s):  
Social Science ◽  
Media Studies ◽  
Marshall Mcluhan ◽  
Science And Engineering ◽  
Full Spectrum ◽  
Call To Action ◽  
Nous Permet ◽  
Sciences Humaines ◽  
The Media ◽  
The 1960S

Background This article takes a transdisciplinary view of the media sensorium by applying humanities, social science, and engineering perspectives to the relationships among sensory perception, cognition, and how people come to understand their worlds through the senses.Analysis The goal of this article is to engage with the provocation that the sensorium, a concept that Marshall McLuhan brought to media studies in the 1960s, provides the lens through which we observe that communication is the expression of cognition via the combined potentiality of physiology and technology. “Sensory technologies” are used as analytical vehicles in a technological journey from the Walkman to 21st-century telecommunications. Conclusion and implications  The reader is given a call to action to use the full spectrum of the sensorium to locate and act on transformative contemporary processes underway.Contexte  Cet article adopte une approche transdisciplinaire envers le sensorium médiatique en appliquant des perspectives provenant des sciences humaines, des lettres et de l’ingénierie aux rapports entre la perception sensorielle, la cognition et la manière dont nous appréhendons notre monde par les sens.Analyse  L’article a pour but d’examiner cette idée provocatrice que le sensorium—concept que Marshall McLuhan applique aux médias dans les années 1960—nous permet d’observer comment la communication, en exploitant un potentiel à la fois physiologique et technologique, parvient à exprimer la pensée. Ainsi, les « technologies sensorielles » servent de véhicules analytiques dans un voyage technologique qui va du Walkman des années 1970 jusqu’aux télécommunications du présent siècle.Conclusions et implications  Cet article invite le lecteur à maximiser le potentiel du sensorium afin de repérer les processus transformatifs en cours actuellement et d’agir sur eux.

scholarly journals Discourse media analysis of risk and responsibility for environmental pollution

2018 ◽  
Vol 17 (02) ◽  
pp. R02
Author(s):  
Jennifer Metcalfe
Keyword(s):  
Environmental Pollution ◽  
Case Studies ◽  
Science Communication ◽  
Environmental Issues ◽  
Media Analysis ◽  
Media Discourse ◽  
The Media ◽  
China And Japan ◽  
Media Discourses

This book examines the media discourses about environmental pollution in Australia, China and Japan. The book's authors focus on the actors involved in discussions of risk versus those involved in responsibility for environmental pollution. The authors use novel and traditional means of analysis that combine techniques from a variety of disciplines to examine case studies of media discourse. The book provides an interesting, if at times simplistic, overview of the pollution issues facing each country. The conclusions made from the media analysis are relevant to those researching and practicing science communication in the context of such important environmental issues.

scholarly journals Making Wrong Look Right : The Role of Media in the Exclusion of Migrant Farm Workers

2021 ◽  
Author(s):  
Katherine L. Peterson
Keyword(s):  
Farm Workers ◽  
Foreign Workers ◽  
Media Discourse ◽  
Temporary Workers ◽  
Hegemonic Discourse ◽  
Temporary Foreign Workers ◽  
The Media ◽  
The 1960S ◽  
Migrant Farm

Since the 1960s, Ontario farms have become temporary worksites for temporary workers. Despite this permanent use of temporary labour on Ontario farms the workers remain largely invisible and unrecognized. The purpose of this research project is to address this misconception and unveil the hidden or otherwise ignored way that our food ends up on our kitchen tables. While the larger purpose of the paper is to dispel the myths that circulate around food production in Ontario, the paper will demonstrate how media in all four countries continue to feed into the hegemonic discourse that surrounds the use of temporary foreign workers in Canada. This research will offer a discussion for why is it this exclusion of farm workers has been rationalized through a critical analysis of the media discourse that has circulated through four different counties, including Canada, Mexico, Jamaica and Guatemala.

scholarly journals NEW FORMS OF LAWYERS’ PROFESSIONAL COMMUNICATION IN THE MEDIA ( ANALYSIS OF INTERNET COMMUNITIES CONTENT)

2021 ◽  
pp. 97-104
Author(s):  
Анастасия Анатольевна Хустенко
Keyword(s):  
Mass Communication ◽  
Legal Discourse ◽  
Media Analysis ◽  
Media Discourse ◽  
Media Environment ◽  
Modified Method ◽  
The Status ◽  
The Media ◽  
Characteristic Features ◽  
The Impact

Введение. Активная деятельность профессиональных групп в медиасреде породила гибридные профессиональные дискурсы, сохраняющие в себе типологические признаки соответствующих институциональных дискурсов, в то же время изменение способа и канала общения привело к значительным преобразованиям в строе дискурса и развитию характерных черт, свойственных медиадискурсу. Цель – определить статус и типологические особенности разновидности юридического дискурса, производимого и потребляемого в пределах медиапространства. В задачи исследования входят вопросы соотношения параметров профессионального дискурса и медиадискурса, влияние каждого из них на структуру гибридного дискурса. Материал и методы. Контент аккаунтов профессиональных юридических сообществ в социальной сети Instagram: интернет-мемы; нарративы, представляющие описание случаев из профессиональной практики. Всего 300 текстов различных по стилистической и жанровой принадлежности. Ведущим методом в исследовании является дискурс-анализ, включающий стандартные приемы коммуникативно-прагматического и семантического анализа. Результаты и обсуждение. В настоящем исследовании разновидность юридического дискурса, производимого и потребляемого в пределах медиапространства, определяется как неофициальный юридический дискурс (НЮД) на основании того, что его ядро составляют дискурсообразующие категории институционального юридического дискурса. Сферой функционирования НЮД выступает массовая коммуникация, влекущая изменения в концептуальной организации дискурса и параметрах коммуникации. Тексты НЮД обретают признаки медиатекста, в котором сочетаются вербальные и медийные компоненты. Специфический способ общения обуславливает ряд характеристик, которые сближают юридический неофициальный дискурс с обыденным и юмористическим дискурсом и обуславливают изменения стилистических и лингвистических параметров. Заключение. Исследование дало представление о соотношении параметров институционального юридического дискурса и медиадискурса. Медиасреда является фундаментальным условием, определяющим такие параметры описания дискурсов, как способ коммуникации и модус. Указанные параметры повлияли на изменения в структуре институционального юридического дискурса на коммуникативном уровне и повлекли существенные сдвиги в коммуникативной модели за счет расширения понятия «адресат». Медиасреда является решающим фактором в расширении возможностей профессионального текста. Специфический способ общения обусловил ряд характеристик, которые сближают неофициальный юридический дискурс с обыденным и юмористическим дискурсом и обуславливают изменение языковой нормы. Introduction. The activity of professional groups in the media environment has generated hybrid professional discourses that retain the typological features of the corresponding institutional discourses, while modified method and channel of communication has led to significant transformations in the structure of discourse and development of characteristic features peculiar to the media discourse. Aim and objectives. The study aims to determine the status and typological features of legal discourse produced and consumed within media. The objectives of the research include the correlation of the parameters of institutional discourse and media discourse, the role of each of them and the impact on the structure of hybrid discourse. Material and methods. The data include 300 texts of various styles and genres, constituting the content of professional legal groups on the social network Instagram: such as Internet memes; narratives representing the description of cases of professional practice. Results and discussion. In this study, the variety of legal discourse produced and consumed within the media is defined as an informal legal discourse on the basis that its core consists of the discourse-forming categories of institutional legal discourse. The sphere of functioning of the informal legal discourse is mass communication, which entails changes in the conceptual organization of discourse and the parameters of communication. The texts of the informal legal discourse acquire the characteristics of a “media text”, in which the verbal and media components are closely interrelated and combined with each other on the basis of a variety of principles. A specific way of communication determines a number of characteristics that bring legal informal discourse closer to everyday and humorous discourse and causes changes in stylistic and linguistic parameters. Conclusion. The analysis revealed the relationship between the parameters of the institutional legal discourse and the media discourse. The media environment is a fundamental condition that determines such parameters of the description of discourses as a method of communication and a mode. These parameters influenced changes in the structure of the institutional legal discourse at the communicative level and led to significant shifts in the communicative model due to the expansion of the concept of addressee. The media environment is a decisive factor in expanding the capabilities of a text that develops the characteristics of a “media text”. The specific way of communication has caused a number of characteristics that bring the legal informal discourse closer to the ordinary and humorous discourse and causes a change in the language norm.

scholarly journals Overtourism in Iceland: Fantasy or Reality?

2020 ◽  
Vol 12 (18) ◽  
pp. 7375
Author(s):  
Anna Dóra Sæþórsdóttir ◽  
C. Michael Hall ◽  
Margrét Wendt
Keyword(s):  
Policy Making ◽  
Media Analysis ◽  
Media Representations ◽  
Online Media ◽  
Media Discourse ◽  
Satisfaction Level ◽  
Partial Picture ◽  
The Media ◽  
Industry Policy ◽  
Nature Experience

Iceland has been one of the main destinations that have been incorporated into the discourse of overtourism. However, Iceland is different to many other supposed overtourism destinations in that its tourism is based on natural areas. Nevertheless, destination discourses can play an important part in influencing tourist decision-making and government and industry policy making. A media analysis was conducted of 507 online media articles on overtourism in Iceland that were published in 2018, with the main themes being identified via content analysis. The results indicated that the media discourse represented only a partial picture of overtourism and the crowding phenomenon in Iceland, with mechanisms to respond to crowding, the satisfaction level of tourists with their Icelandic nature experience, and local people’s support for tourism being underreported. Some of the findings reflect that of other media analyses. However, there are considerable discontinuities between media representations and discourses of overtourism in Iceland, which highlight the importance of national- or destination-level media analysis. The media analysis illustrates the need for a better understanding of different destination discourses and their influence.

scholarly journals ‘Electricity is running through my veins’: Die Symbiose zwischen Mensch und Technologie in Marshall McLuhan’s Medientheorie

2009 ◽  
Vol 65 (1) ◽  
Author(s):  
Valia Kraleva
Keyword(s):  
Human Body ◽  
The Body ◽  
Media Theory ◽  
Complex Nature ◽  
Body Parts ◽  
Marshall Mcluhan ◽  
Extended Body ◽  
The Media ◽  
1960S And 1970S ◽  
The 1960S

‘Electricity is running through my veins’: the symbiosis between humankind and technology in Marshall McLuhan’s media theoryIn contrast to a widespread technical-mathematical media model that reduces electronic media to transmission channels, thereby making information into a quantifi able commodity, Canadian media theorist Marshall McLuhan, as early as the 1960s and 1970s, revealed the complex nature of the media irrespective of the contents that it conveyed. According to McLuhan, the media is an extension of the human body that expands human agency, but nevertheless leads to the ‘amputation’ of extended body parts. In this way, the medium becomes a constituent part of the body, while thereby taking on human qualities. Following McLuhan’s media theory, this article reveals the symbiosis between technology and the human body and emphasises the signifi cance of the artist for comprehending contemporary medial-technological reality and for overcoming the challenges that such a reality poses.

AUTISM IN THE DISCOURSE OF THE RUSSIAN MASS MEDIA: CONSTRUCTING OF THE IMAGE OF A HUMAN WITH ASD

2020 ◽  
pp. 37-43
Author(s):  
Saveleva Zh.V.
Keyword(s):  
Mass Media ◽  
Early Stage ◽  
Autism Spectrum ◽  
Media Discourse ◽  
Adults With Autism ◽  
Video Clips ◽  
The Media ◽  
Inner World ◽  
Spectrum Disorders ◽  
The Mass Media

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.

‘Who is Sir Curtis Seretse?’: A Re evaluation of Black Representation in Sixties British Television

2014 ◽  
Vol 7 (3) ◽  
Author(s):  
Michael Ahmed
Keyword(s):  
The Other ◽  
Prime Time ◽  
Black Representation ◽  
Unique Representation ◽  
Prime Ministers ◽  
Highly Educated ◽  
Crime Dramas ◽  
The Media ◽  
The 1960S ◽  
Head Of Department

This paper re-evaluates the significance of Sir Curtis Seretse, a black character from the 1960s television series Department S (ITV 1969-70) which has largely been ignored. While earlier critical and academic discourse of Department S has primarily centred on the flamboyant Jason King, the importance of Seretse’s character has been overlooked. Seretse, as the head of Department S, is in a position of authority and power over the other (white) characters of the show. Furthermore, he represents a highly educated character that converses on equal terms with Prime Ministers and Presidents, a unique representation of a black character on British television at that time. Seretse’s appearance on prime time television, at a period when black performers in the media were invariably confined to little more than token characters, is therefore worthy of further attention. This paper examines how Seretse represents a different type of black character not previously seen on British television, when compared to the representations of racial problems on other television crime dramas.

Sign in / Sign up

Export Citation Format

Share Document