scholarly journals ‘Electricity is running through my veins’: Die Symbiose zwischen Mensch und Technologie in Marshall McLuhan’s Medientheorie

2009 ◽  
Vol 65 (1) ◽  
Author(s):  
Valia Kraleva

‘Electricity is running through my veins’: the symbiosis between humankind and technology in Marshall McLuhan’s media theoryIn contrast to a widespread technical-mathematical media model that reduces electronic media to transmission channels, thereby making information into a quantifi able commodity, Canadian media theorist Marshall McLuhan, as early as the 1960s and 1970s, revealed the complex nature of the media irrespective of the contents that it conveyed. According to McLuhan, the media is an extension of the human body that expands human agency, but nevertheless leads to the ‘amputation’ of extended body parts. In this way, the medium becomes a constituent part of the body, while thereby taking on human qualities. Following McLuhan’s media theory, this article reveals the symbiosis between technology and the human body and emphasises the signifi cance of the artist for comprehending contemporary medial-technological reality and for overcoming the challenges that such a reality poses.

October ◽  
2017 ◽  
Vol 159 ◽  
pp. 86-102
Author(s):  
Alex Kitnick

Tied to the body, the word “massage” in the mid-1960s was also associated with media, as well as the idea of mass manipulation. Framed through the work of the media theorist Marshall McLuhan and the artist Claes Oldenburg, this essay considers the intersections between media theory and body and performance art.


Transfers ◽  
2011 ◽  
Vol 1 (1) ◽  
pp. 73-96 ◽  
Author(s):  
Charissa N. Terranova

This essay focuses on a body of photoconceptual works from the 1960s and 1970s in which the automobile functions as a prosthetic-like aperture through which to view the world in motion. I argue that the logic of the “automotive prosthetic“ in works by Paul McCarthy, Dennis Hopper, Ed Ruscha, Jeff Wall, John Baldessari, Richard Prince, Martha Rosler, Robert Smithson, Ed Kienholz, Julian Opie, and Cory Arcangel reveals a techno-genetic understanding of conceptual art, functioning in addition and alternatively to semiotics and various philosophies of language usually associated with conceptual art. These artworks show how the automobile, movement on roads and highways, and the automotive landscape of urban sprawl have transformed the human sensorium. I surmise that the car has become a prosthetic of the human body and is a technological force in the maieusis of the posthuman subject. I offer a reading of specific works of photoconceptual art based on experience, perception, and a posthumanist subjectivity in contrast to solely understanding them according to semiotics and linguistics.


Author(s):  
Angela de Castro Gomes

The first decades of the 21st century brought back to the international arena a family of terms well known in Latin America to designate both styles of politics and the leaders who embodied them: populism and populists. Brazil is seen as a paradigmatic example of this type of experience, called “classic populism,” for two periods of its history, corresponding to its process of transition from a “traditional” society to a “modern” economy and society. The first period ran from the 1930 revolution until 1945, with the fall of the Estado Novo and the removal of its “leader,” Getúlio Vargas. The latter period covered the 1950s, “the golden years of populism,” since, despite the socioeconomic development achieved, democracy did not manage to establish itself in the country. The populist interpretation of this period of Brazilian history was formulated and shared by academia, essentially after the 1964 coup, and was dominant in the 1960s and 1970s. However, it extended these frontiers, using the language of the media, political conflicts, and the common sense of Brazilians. Widely used, the concepts of populism and populist were conflated with the events and characters they name, only being critiqued in the 1980s and 1990s. Since then, the number of scholars seeking other references has grown, whether redrafting the meanings of the original proposal, the case of the “populist political system,” or abandoning it completely, in the example of the “trabalhista pact.” In this dense debate, one constant can be observed: in Brazil populism became a “category of accusation,” translating negative values present in the “other” to whom one is referring. Although many academic studies do not use this pejorative tone, it is so consolidated in Brazilian politics that it has become part of the political culture of parties and trade unions, circulating widely.


2017 ◽  
Vol 2017 (2) ◽  
Author(s):  
Kwan Tze-wan

AbstractIn the Shuowen, one of the earliest comprehensive character dictionaries of ancient China, when discussing where the Chinese characters derive their structural components, Xu Shen proposed the dual constitutive principle of “adopting proximally from the human body, and distally from things around.” This dual emphasis of “body” and “things around” corresponds largely to the phenomenological issues of body or corporeality on the one hand, and lifeworld on the other. If we borrow Heidegger’s definition of Dasein as Being-in-the world, we can easily arrive at a reformulation of Xu Shen’s constitutive principle of the Chinese script as one that concerns “bodily Dasein.” By looking into various examples of script tokens we can further elaborate on how the Chinese make use not only of the body in general but various body parts, and how they differentiate their life world into material nature, living things, and a multifaceted world of equipment in forming a core basis of Chinese characters/components, upon which further symbolic manipulation such as “indication”, “phonetic borrowing”, semantic combination, and “annotative derivation”, etc. can be based. Finally, examples will be cited to show how in the Chinese scripts the human body (and its parts) might interact with other’s bodies (and their parts) or with “things around” (whether nature, living creatures, or artifacts) in various ways to cover the social, environmental, ritual, technical, economical, and even intellectual aspects of human experience. Bodily Dasein, so to speak, provides us with a new perspective of understanding and appreciating the entire scope of the Chinese script.


2005 ◽  
pp. 9-69
Author(s):  
Borislav Mikulic

On the basis of selected examples of average lay as well as professional and theoretical discourses on the media phenomenon and the very notion of media, the author seeks to identify moments conducive to constructing a model for media analysis of a social-theoretical bent, and both structural-semiotic and substantive-critical in character. The analysis refers to the media in both the strict (technological) and the expanded (semiological) meaning of the term - as technical devices and semiotic objects, such as discourses of ideology, science and literature. In the first section (I. 1-3), almost entirely devoted to Marshall McLuhan?s brief and legendary text ?The Medium Is the Message?, his basic thesis is put under a discursive-logical analysis of the text and reverted into the seemingly diametrically opposed form, ?The Message Is the Medium?, whose further interpretive possibilities are then explored. In the second section (II. 1-3) McLuhan?s ?integral? approach to media analysis, as a particular theory (communication theory), is examined by placing it in the discursive context along with the ?End of Ideology? thesis from the 1960s and instances of humanistic-scientific discourse on non-technological media forms (hermeneutic theories of perception, psychoanalysis of narrative strategies in fictional discourses). The aim of the discussion is to relocate the phenomenon of conceptual regression (whether substantive, cultural, or ideological) in discourses presupposing absolute innovativeness and progressiveness of their media form. The result of the inquiry shows that regressive ness lies in the ?progressive? media form itself, that is, in the very conceptions (theories, ideologies) of the form.


Author(s):  
Cristóbal Pera

ABSTRACTIf the human body is really a fabric, should surgeons be considered architects, as some surgeons describe themselves today? The author raises and analyzes this question, and he concludes that vsurgeons cannot be considered as such: the architect is the creator of his work —fabric or building—, but the surgeon is not the creator of this complex biological fabric —vulnerable and subject to deterioration and with an expiration date— which is the human body. This body is the object upon which his hands and instruments operate. The surgeon cures and heals wounds, immobilizes and aligns fractured bones in order to facilitate their good and timely repair, and cuts open the body’s surface in order to reach its internal organs. He also explores the body with his hands or instruments, destroys and reconstructs its ailing parts, substitutes vital organs taken from a donor’s foreign body, designs devices or prostheses, and replaces body parts, such as arteries and joints, that are damaged or worn out. In today’s culture, dominated by the desire to perfect the body, other surgeons keep retouching its aging façade, looking for an iconic and timeless beauty. This longing can drive, sometimes, to surgical madness. The surgeon is not capable of putting into motion, from scratch, a biological fabric such as the human body. Thus, he can’t create the subject of his work in the way that an architect can create a building. In contrast, the surgeon restores the body’s deteriorated or damaged parts and modifies the appearance of the body’s façade.RESUMEN¿Si el cuerpo humano fuera realmente una fábrica, podría el cirujano ser considerado su arquitecto, como algunos se pregonan en estos tiempos? Esta es la cuestión planteada por el autor y, a tenor de lo discurrido, su respuesta es negativa: porque así como el arquitecto es el artífice de su obra —fábrica o edificio— el cirujano no es el artífice de la complejísima fábrica biológica —vulnerable, deteriorable y caducable— que es el cuerpo humano, la cual le es dada como objeto de las acciones de sus manos y de sus instrumentos. El cirujano cura y restaña sus heridas, alinea e inmoviliza sus huesos fracturados para que su reparación llegue a buen término, penetra por sus orificios naturales o dibuja sobre la superficie corporal incisiones que le permitan llegar a sus entrañas, las explora con sus manos o mediante instrumentos, destruye y reconstruye sus partes enfermas, sustituye órganos vitales que no le ayudan a vivir por los extraídos de cuerpos donantes, y concibe, diseña y hace fabricar artefactos o prótesis, como recambio fragmentos corporales deteriorados o desgastados, como arterias o articulaciones. Otros cirujanos, en la predominante cultura de la modificación del cuerpo, retocan una y otra vez su fachada envejecida ineludiblemente por el paso del tiempo, empeñados en la búsqueda incesante de una belleza icónica y mediática e intemporal, una pretensión que puede conducir, y a veces conduce, al desvarío quirúrgico. En definitiva, el cirujano es incapaz de poner de pie, ex novo, una fábrica biológica como la del cuerpo humano y, por lo tanto, no puede ser su artífice, como lo es el arquitecto de su edificio. A lo sumo, es el restaurador de sus entrañas deterioradas y el modificador de su fachada, de su apariencia.


2020 ◽  
pp. 134-158
Author(s):  
Zoë Skoulding

Discussion of Deaf percussionist Evelyn Glennie and artist Christine Sun Kim draws attention to the embodiment of sound performance, which is considered in this chapter in relation to technology, race, gender, bilingualism and, though the parallel performances of humans and birds, ecology. The work of poets such as Bob Cobbing and Henri Chopin offers examples of how sound poetry of the 1960s explored a liberated listening through recording. Yet such a listening, enabled by machines, draws attention back to the capacities of the human body. Serres’ simultaneous emphasis on the centrality of the senses and the space of codes and messages in which the body moves frames a discussion of various boundaries between language, sound and noise in the work of Emma Bennett, Jonathan Skinner, Holly Pester, Tracie Morris, Hannah Silva and Rhys Trimble.


Author(s):  
Chia Youyee Vang

The Vietnam War is the subject of hundreds of scholarly studies, policy reports, memoirs, and literary titles. As America’s longest and most controversial war, it coincided with domestic turmoil in the United States and in Southeast Asia, led to the displacement of large numbers of people, and strained the social fabric of Cambodian, Lao, and Vietnamese societies. The complex nature of the war means that despite the many books that have been written about it, much remains to unfold, in particular the experiences of ethnic minorities in Laos who became entangled in Cold War politics during the 1960s and 1970s. This book fills the gap by exploring the dramatic forces of history that drew several dozen young Hmong men to become fighter pilots in the United States’ Secret War in Laos, which was in direct support of the larger war in Vietnam. They transformed from ethnic minorities who mostly lived on the margins of Lao society to daring airmen working alongside American pilots. After four decades in exile, surviving pilots, families of those killed in action, and American veterans who worked with them collectively narrated their version of the historical events that resulted in the forced migration of nearly 150,000 Hmong to the United States. By privileging Hmong knowledge, this book begs us to reconsider the war from overlooked perspectives and to engage in the ongoing construction of meanings of war and postwar memories in shaping ethnic and national identities.


Africa ◽  
2020 ◽  
Vol 90 (4) ◽  
pp. 721-745
Author(s):  
Nomi Dave

AbstractThis article considers the role of embodied experience in promoting revolutionary ideology in Guinea. The Republic of Guinea has long held close ties with China, and in the 1960s and 1970s the country pursued its own Cultural Revolution. While Chinese songs and aesthetics had little direct artistic influence, the Guinean state embraced Maoist ideals of social and self-transformation and discipline. Such ideals were translated into daily life through the regulation of bodies, including practices of dance, movement and physical gesture that sought to create revolutionary subjects. I show here how embodied practices, including the circulation of dancers and official delegations, cultivated Guinea's relationship with China; and how practices of movement and dance were inwardly experienced within Guinea during its own Cultural Revolution. In so doing, I address some of the contradictions of the Revolution and of Guinea–China relations. While the regime pursued its goals through violence and brutality, former revolutionary subjects today remember the moment for both its pain and its pleasures – for the hardships the body had to endure and for the nationalist pride that many still feel today.


Sign in / Sign up

Export Citation Format

Share Document