scholarly journals Flash, Spirit, Plex, Stretch: A Trans-Disciplinary View of the Media Sensorium

2019 ◽  
Vol 44 (4) ◽  
Author(s):  
Rhonda N. McEwen
Keyword(s):  
Social Science ◽  
Media Studies ◽  
Marshall Mcluhan ◽  
Science And Engineering ◽  
Full Spectrum ◽  
Call To Action ◽  
Nous Permet ◽  
Sciences Humaines ◽  
The Media ◽  
The 1960S

Background This article takes a transdisciplinary view of the media sensorium by applying humanities, social science, and engineering perspectives to the relationships among sensory perception, cognition, and how people come to understand their worlds through the senses.Analysis The goal of this article is to engage with the provocation that the sensorium, a concept that Marshall McLuhan brought to media studies in the 1960s, provides the lens through which we observe that communication is the expression of cognition via the combined potentiality of physiology and technology. “Sensory technologies” are used as analytical vehicles in a technological journey from the Walkman to 21st-century telecommunications. Conclusion and implications  The reader is given a call to action to use the full spectrum of the sensorium to locate and act on transformative contemporary processes underway.Contexte  Cet article adopte une approche transdisciplinaire envers le sensorium médiatique en appliquant des perspectives provenant des sciences humaines, des lettres et de l’ingénierie aux rapports entre la perception sensorielle, la cognition et la manière dont nous appréhendons notre monde par les sens.Analyse  L’article a pour but d’examiner cette idée provocatrice que le sensorium—concept que Marshall McLuhan applique aux médias dans les années 1960—nous permet d’observer comment la communication, en exploitant un potentiel à la fois physiologique et technologique, parvient à exprimer la pensée. Ainsi, les « technologies sensorielles » servent de véhicules analytiques dans un voyage technologique qui va du Walkman des années 1970 jusqu’aux télécommunications du présent siècle.Conclusions et implications  Cet article invite le lecteur à maximiser le potentiel du sensorium afin de repérer les processus transformatifs en cours actuellement et d’agir sur eux.

scholarly journals Voices from the can: McLuhan, the digital absolute and the problem of regressive progress (towards a materialist epistemology of media discourse)

2005 ◽  
pp. 9-69
Author(s):  
Borislav Mikulic
Keyword(s):  
Communication Theory ◽  
Media Analysis ◽  
Integral Approach ◽  
Media Discourse ◽  
Narrative Strategies ◽  
Science And Literature ◽  
Marshall Mcluhan ◽  
The Media ◽  
The 1960S ◽  
Media Form

On the basis of selected examples of average lay as well as professional and theoretical discourses on the media phenomenon and the very notion of media, the author seeks to identify moments conducive to constructing a model for media analysis of a social-theoretical bent, and both structural-semiotic and substantive-critical in character. The analysis refers to the media in both the strict (technological) and the expanded (semiological) meaning of the term - as technical devices and semiotic objects, such as discourses of ideology, science and literature. In the first section (I. 1-3), almost entirely devoted to Marshall McLuhan?s brief and legendary text ?The Medium Is the Message?, his basic thesis is put under a discursive-logical analysis of the text and reverted into the seemingly diametrically opposed form, ?The Message Is the Medium?, whose further interpretive possibilities are then explored. In the second section (II. 1-3) McLuhan?s ?integral? approach to media analysis, as a particular theory (communication theory), is examined by placing it in the discursive context along with the ?End of Ideology? thesis from the 1960s and instances of humanistic-scientific discourse on non-technological media forms (hermeneutic theories of perception, psychoanalysis of narrative strategies in fictional discourses). The aim of the discussion is to relocate the phenomenon of conceptual regression (whether substantive, cultural, or ideological) in discourses presupposing absolute innovativeness and progressiveness of their media form. The result of the inquiry shows that regressive ness lies in the ?progressive? media form itself, that is, in the very conceptions (theories, ideologies) of the form.

McLuhan, Marshall (1911–1980)

2018 ◽  
Author(s):  
Adam Hammond
Keyword(s):  
Public Intellectual ◽  
Human Society ◽  
Marshall Mcluhan ◽  
Specific Content ◽  
Modern Media ◽  
Friedrich Kittler ◽  
The Media ◽  
The 1960S ◽  
The Many ◽  
Formal Properties

Born Herbert Marshall McLuhan in Edmonton, Alberta, Canada, Marshall McLuhan was a literary critic, communications theorist, public intellectual, and the father of modern media studies. McLuhan rose to international fame as a ‘media guru’ in the 1960s when works like The Gutenberg Galaxy (1962), Understanding Media (1964), and The Medium is the Massage (1967) became best sellers. His dictum, ‘the medium is the message’ — which packages McLuhan’s notion that humans and human society are more profoundly affected by the formal properties of the media through which they communicate than by the specific content transmitted — became widely known, if not widely understood, during this period. Though his public and academic influence waned in the last decade of his life, interest in McLuhan’s ideas was revived with the expansion and popularization of the internet. Among the many thinkers he has influenced are Neil Postman, Jean Beaudrillard, and Friedrich Kittler.

Western Ukrainian magazine " Zhinochyj Gholos " (1931‒1939): a version of socialist feminism

2019 ◽  
Author(s):  
Olga Khamedova
Keyword(s):  
Media Studies ◽  
Editorial Policy ◽  
Post Colonial ◽  
Ideological Discourse ◽  
Socialist Feminism ◽  
The Media ◽  
Socialist Movement ◽  
The 1960S ◽  
Holistic Research

«Zhinochyj Gholos» magazine, which was published from 1931 to 1939 in Lviv and was the official press body of the NGO Women's Union of Ukrainian Working Women, is investigated in the article. The main objective of the study is to characterize the essence of the editorial policy of «Zhinochyj Gholos» magazine, which positioned itself as a socialist, to define the ideological discourse that shaped the magazine. This edition has come a long way from the thematic page in the socialist newspaper «Ghromadsjkyj Gholos» to an independent magazine. Gender media studios in the Western scientific tradition already have significant gains, as research has been around since the 1960s. However, gender studies are a relatively young trend in Ukrainian media studies, as holistic research only emerged in the 2000s. The methodology chosen is to combine feminist discourse analysis with the achievements of post-colonial criticism. Many of the articles in the newspaper can be called ideological texts because they spread socialist ideas. In the journal «Zhinochyj Gholos», ideological discourse was formed, including through the heroization of figures of the socialist movement of the turn of the nineteenth and twentieth centuries. The magazine purposefully designed an idealized image of the Ukrainian socialist feminist. The intentionality of the text in this case coincided with its pragmatism, because the author's call for devotion to socialist ideals was found in the response of many readers of the paper. Mention of the fight against capitalists in common with men is quite common in magazine articles, indicating that the editorial board is reluctant to identify its journal exclusively with the feminist movement. First of all, the idea of economic liberation of women, the struggle for decent working conditions and their remuneration were important to the socialists, and the proletarian men were seen as accomplices in this struggle. The editorial board of the socialist magazine was of the opinion that purely feminist slogans could be taken only by the bourgeois woman, and that Ukrainian peasants and workers (who were the main readers of the magazine) would be closer to the ideas of social justice. Ideological texts of the magazine are characterized by a peculiar authorial interpretation of the political situation, their own ideological accents and specific stylistics. As a result of the study, it was found out that the Western Ukrainian magazine «Zhinochyj Gholos» offered its own version of feminism, which included feminist ideas, national-state concepts and socialist ideology. The study of the history of feminist tendencies in the media discourse and the specifics of their implementation in the press is a new trend in Ukrainian media studies.

scholarly journals ‘Electricity is running through my veins’: Die Symbiose zwischen Mensch und Technologie in Marshall McLuhan’s Medientheorie

2009 ◽  
Vol 65 (1) ◽  
Author(s):  
Valia Kraleva
Keyword(s):  
Human Body ◽  
The Body ◽  
Media Theory ◽  
Complex Nature ◽  
Body Parts ◽  
Marshall Mcluhan ◽  
Extended Body ◽  
The Media ◽  
1960S And 1970S ◽  
The 1960S

‘Electricity is running through my veins’: the symbiosis between humankind and technology in Marshall McLuhan’s media theoryIn contrast to a widespread technical-mathematical media model that reduces electronic media to transmission channels, thereby making information into a quantifi able commodity, Canadian media theorist Marshall McLuhan, as early as the 1960s and 1970s, revealed the complex nature of the media irrespective of the contents that it conveyed. According to McLuhan, the media is an extension of the human body that expands human agency, but nevertheless leads to the ‘amputation’ of extended body parts. In this way, the medium becomes a constituent part of the body, while thereby taking on human qualities. Following McLuhan’s media theory, this article reveals the symbiosis between technology and the human body and emphasises the signifi cance of the artist for comprehending contemporary medial-technological reality and for overcoming the challenges that such a reality poses.

‘Who is Sir Curtis Seretse?’: A Re evaluation of Black Representation in Sixties British Television

2014 ◽  
Vol 7 (3) ◽  
Author(s):  
Michael Ahmed
Keyword(s):  
The Other ◽  
Prime Time ◽  
Black Representation ◽  
Unique Representation ◽  
Prime Ministers ◽  
Highly Educated ◽  
Crime Dramas ◽  
The Media ◽  
The 1960S ◽  
Head Of Department

This paper re-evaluates the significance of Sir Curtis Seretse, a black character from the 1960s television series Department S (ITV 1969-70) which has largely been ignored. While earlier critical and academic discourse of Department S has primarily centred on the flamboyant Jason King, the importance of Seretse’s character has been overlooked. Seretse, as the head of Department S, is in a position of authority and power over the other (white) characters of the show. Furthermore, he represents a highly educated character that converses on equal terms with Prime Ministers and Presidents, a unique representation of a black character on British television at that time. Seretse’s appearance on prime time television, at a period when black performers in the media were invariably confined to little more than token characters, is therefore worthy of further attention. This paper examines how Seretse represents a different type of black character not previously seen on British television, when compared to the representations of racial problems on other television crime dramas.

Japanese Historical Writing

2018 ◽  
Author(s):  
Sebastian Conrad
Keyword(s):  
Social Science ◽  
Modernization Theory ◽  
Master Narrative ◽  
Historical Writing ◽  
Economic Miracle ◽  
To Come ◽  
The 1960S

This chapter shows how in Japan, the year 1945 represented a change of a very different kind. Japanese historians now repudiated the ultranationalist historiography of the 1930s and early 1940s, and turned in significant numbers towards Marxism, which rapidly achieved a kind of hegemony. They criticized the master narrative of the post-Meiji past, centered on the Tennō (emperor), and identified it with Fascism as a failed experiment in modernity. In the 1960s, however, this Marxist historiographical dominance was gradually supplanted by a pluralism of competing approaches. Modernization theory, social science methodologies, and ‘history from below’ coexisted, and historians, inspired by the Japanese economic miracle, tried to come to terms with the fact that Japan’s traditions, long perceived as an obstacle to modernization, actually seemed to foster it.

Innovationsmotor Medientechnik – Von der Schreibmaschine zur «Mittleren Datentechnik» bei der Siemag Feinmechanische Werke (1950 bis 1969)

2021 ◽  
Vol 66 (1) ◽  
pp. 93-117
Author(s):  
Christian Henrich-Franke
Keyword(s):  
Data Processing ◽  
New Technologies ◽  
Strategic Decisions ◽  
Adverse Conditions ◽  
Family Enterprise ◽  
The Us ◽  
Innovative Products ◽  
The Face ◽  
The Media ◽  
The 1960S

Abstract The second half of the 20th century is commonly considered to be a time in which German companies lost their innovative strength, while promising new technologies presented an enormous potential for innovation in the US. The fact that German companies were quite successful in the production of medium data technology and had considerable influence on the development of electronic data processing was neglected by business and media historians alike until now. The article analyses the Siemag Feinmechanische Werke (Eiserfeld) as one of the most important producers of the predecessors to said medium data technologies in the 1950s and 1960s. Two transformation processes regarding the media – from mechanic to semiconductor and from semiconductor to all-electronic technology – are highlighted in particular. It poses the question of how and why a middling family enterprise such as Siemag was able to rise to being the leading provider for medium data processing office computers despite lacking expertise in the field of electrical engineering while also facing difficult location conditions. The article shows that Siemag successfully turned from its roots in heavy industry towards the production of innovative high technology devices. This development stems from the company’s strategic decisions. As long as their products were not mass-produced, a medium-sized family business like Siemag could hold its own on the market through clever decision-making which relied on flexible specialization, targeted license and patent cooperation as well as innovative products, even in the face of adverse conditions. Only in the second half of the 1960s, as profit margins dropped due to increasing sales figures and office machines had finally transformed into office computers, Siemag was forced to enter cooperation with Philips in order to broaden its spectrum and merge the production site in Eiserfeld into a larger business complex.

scholarly journals The media image of Chinese older people: From stigmatic stereotype to diverse self-representation

2021 ◽  
pp. 205943642110125
Author(s):  
Kun Li
Keyword(s):  
Older Adults ◽  
Older People ◽  
Old Age ◽  
Media Studies ◽  
Positive Attitude ◽  
Media Image ◽  
Past Life ◽  
The Media ◽  
Leisure And Recreation ◽  
Chinese Older People

From the perspective of communication and media studies, this article explores a comparison between the image of older adults presented on media and online self-representation facilitated by the use of smartphones. The qualitative textual analysis was conducted with a sample (228 posts, from 1 January to 31 December,2019) selected from a representative WeChat Public Account targeting at older adults in China. The results demonstrate that leisure and recreation is the most frequently mentioned topic (58%) with memories of past life receiving the least references (3%). The striking features of popular posts among older people include a highly emotional tone, bright colours and multimedia. Sentiment analyses shows 68.42%, 13.16% and 18.42% of positive, neutral and negative emotions, respectively. A generally positive attitude of self-representation is in a sharp contrast with the stigmatic media image of older adults. The article concludes that the visibility of Chinese older people may help to reduce the stigma surrounding old age in China.

Digital news on public libraries: Media mapping and thematic and consumption analysis based on Facebook interactions

2021 ◽  
Author(s):  
Pedro Lázaro-Rodríguez
Keyword(s):  
Cultural Capital ◽  
Digital Media ◽  
Media Studies ◽  
Public Libraries ◽  
Capital Social ◽  
Digital News ◽  
New Knowledge ◽  
The Media ◽  
Future Work ◽  
Medios De Comunicacion

A study of digital news on public libraries is presented through media mapping and a thematic and consumption analysis based on Facebook interactions. A total of 7,629 digital news items published in 2019 have been considered. The media mapping includes the evolution of the volume of news publications, the most prominent media outlets and journalists, and the sections in which most news items are published. For the thematic and consumption analysis, the top 250 news items with the highest number of Facebook interactions are considered, defining 15 thematic categories. The most published topics include: new libraries and spaces, collections, and libraries from a historical perspective. The topics that generate the most interactions are the value of libraries (social, human, and cultural capital), libraries from other countries, and new libraries and spaces. The value and originality of the current study lie in the measurement of the consumption of news and digital media through Facebook interactions. The methods used and results obtained also provide new knowledge for the disciplines of Communication and Media Studies by developing the idea of media mapping for its application to other topics and media in future work, as well as for Librarianship, particularly the information obtained on public libraries. Resumen Se presenta un estudio de noticias digitales sobre bibliotecas públicas en España mediante un mapeo de medios y un análisis temático y de consumo basado en las interacciones en Facebook. Se han considerado 7.629 noticias publicadas en 2019. El mapeo de medios incluye la evolución del volumen de la publicación de noticias, los medios y periodistas más prominentes, y las secciones en las que más se publica. Para el análisis temático y de consumo se consideran las 250 noticias con mayores interacciones en Facebook definiendo 15 categorías temáticas. Los temas sobre los que más se publica son: nuevas bibliotecas y espacios, la colección y las bibliotecas desde la perspectiva de su historia. Los que más interacciones y consumo generan son: el valor de las bibliotecas (capital social, humano y cultural), bibliotecas de otros países y las nuevas bibliotecas y espacios. El valor y la originalidad del estudio consisten en considerar las interacciones en Facebook como medida del consumo de noticias y medios digitales. Los métodos y resultados alcanzados aportan además nuevo conocimiento para dos disciplinas: la comunicación y los medios de comunicación, por el desarrollo de la idea del mapeo de medios que puede aplicarse a otros temas y medios en futuros trabajos; y para la biblioteconomía y la documentación, por la información alcanzada sobre las bibliotecas públicas.

The History and Historiography of Populism in Brazil (1930–1964)

2021 ◽  
Author(s):  
Angela de Castro Gomes
Keyword(s):  
Trade Unions ◽  
Socioeconomic Development ◽  
Political Conflicts ◽  
Original Proposal ◽  
The Media ◽  
The Common ◽  
1960S And 1970S ◽  
Getulio Vargas ◽  
The 1960S ◽  
Brazilian History

The first decades of the 21st century brought back to the international arena a family of terms well known in Latin America to designate both styles of politics and the leaders who embodied them: populism and populists. Brazil is seen as a paradigmatic example of this type of experience, called “classic populism,” for two periods of its history, corresponding to its process of transition from a “traditional” society to a “modern” economy and society. The first period ran from the 1930 revolution until 1945, with the fall of the Estado Novo and the removal of its “leader,” Getúlio Vargas. The latter period covered the 1950s, “the golden years of populism,” since, despite the socioeconomic development achieved, democracy did not manage to establish itself in the country. The populist interpretation of this period of Brazilian history was formulated and shared by academia, essentially after the 1964 coup, and was dominant in the 1960s and 1970s. However, it extended these frontiers, using the language of the media, political conflicts, and the common sense of Brazilians. Widely used, the concepts of populism and populist were conflated with the events and characters they name, only being critiqued in the 1980s and 1990s. Since then, the number of scholars seeking other references has grown, whether redrafting the meanings of the original proposal, the case of the “populist political system,” or abandoning it completely, in the example of the “trabalhista pact.” In this dense debate, one constant can be observed: in Brazil populism became a “category of accusation,” translating negative values present in the “other” to whom one is referring. Although many academic studies do not use this pejorative tone, it is so consolidated in Brazilian politics that it has become part of the political culture of parties and trade unions, circulating widely.

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