The Spirit of Australia: Learning about Australian Childhoods in Qantas Commercials

2011 ◽  
Vol 1 (4) ◽  
pp. 321-331 ◽  
Author(s):  
Christopher Drew
Keyword(s):  
Public Perceptions ◽  
Sporting Events ◽  
Television Commercials ◽  
World Cup ◽  
Advertising Campaign ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Iconic Status

For over a decade the Qantas Spirit of Australia advertising campaign has worked to incite pride and nostalgia in Australian consumers. Its widespread success has led to four renewed television commercials, strategically released to coincide with key (inter)national sporting events, including the 2000 Sydney Olympics and the 2004 Rugby World Cup. All four Spirit commercials feature children singing Peter Allen's I Still Call Australia Home in picturesque global and national landscapes. As a result of the Spirit campaign's widespread success, Peter Allen's song has become almost synonymous with the Qantas brand. The iconic Spirit commercials are exemplary in (re)affirming the public consciousness towards Australian childhood identity. Exploring national issues of freedom, race, youth and adventure, the commercials are situated among diverse social signs that attempt to typify Australian children. Influenced by post-structural theoretical frames, the author analyses the ‘social’ semiotic dimensions of these advertisements. His intention is to contribute to understandings of the discursive constitution of Australian childhoods in advertising. The unique iconic status of the Spirit campaign, he argues, lies in its capacity to be commensurate with, and (re)affirm, Australia's public perceptions of self and community.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Issues in agricultural and environmental biotechnology: identifying and comparing biotechnology issues from public opinion surveys, the popular press and technical/regulatory sources

1997 ◽  
Vol 6 (3) ◽  
pp. 233-245 ◽  
Author(s):  
Charles Hagedorn ◽  
Susan Allender-Hagedorn
Keyword(s):  
Environmental Biotechnology ◽  
Public Perceptions ◽  
Genetically Engineered ◽  
Popular Press ◽  
Public Issues ◽  
The Public ◽  
Public Opinion Surveys ◽  
The Social ◽  
Genetically Engineered Foods ◽  
International Aspects

The formation of public perceptions of science is a very complex and problematic process, but a major factor is the information that is available and presented most frequently to the public. Issues of public concern over agricultural and environmental biotechnology were identified from opinion surveys, the popular press and technical/regulatory sources. A frequency index based on content analysis was used to rank issues within categories of genetically engineered foods, plants, animals and microorganisms; and the social/legal, risk assessment/regulation, science education and international aspects. These issues were compared to those similarly identified from scientific/regulatory sources. Results revealed that the scientific/regulatory communities have dealt primarily with one subset of issues (research oriented), while the public is largely concerned with a different subset (issues of ethics, safety and value). This paper describes each issue in detail, and the implications of the two subsets of issues are briefly discussed.

scholarly journals O LEGADO DA COPA E SEU IMPACTO NO FUTURO DA CIDADE DE SÃO PAULO

2013 ◽  
Vol 5 (1) ◽  
pp. 164-197
Author(s):  
Marcos Vinicius Cardoso ◽  
João Manuel Malaia ◽  
Fernando A Fleury
Keyword(s):  
Sao Paulo ◽  
Current Status ◽  
Sporting Events ◽  
São Paulo ◽  
World Cup ◽  
The Public ◽  
High Opportunity Cost ◽  
To Come ◽  
The Many ◽  
The City

Legacies – structures that are built for events and which remain after the same - are one of the major positive aspects paraded by mega sporting events organizers. This study´s purpose is to analyze the current situation of legacies promised by the many governmental instances for the city of São Paulo - host city of Fifa´s 2014 World Cup – and prospect which legacies will become effective in the city. Preliminary assessments may raise construction concerns, alert the public to keep an eye on undertaken obligations and encourage official actions (Mangan, 2008, p. 1,871). Data was obtained from National Audit Court (TCU) reports, Ministry and United Nations documents, in addition to testimonials and information gathered from some of Brazil´s major press media. Data analysis was conducted by classifying legacies according to tangible and intangible legacy concepts (Kaplanidou and Karadakis, 2010) followed by an analysis of promised legacies versus current status during the period of analysis. Finally, discussions as to most probable to come about legacies were presented. Results indicate that a portion of promised legacies stand a fair chance of achievement. On the other hand, other projects lag behind schedule or have been cancelled. Preliminary surveys suggest full completion of promised legacies is not possible, there has been an overuse of public resources as opposed to that planned, and provide indicatives as to the investment´s high opportunity cost.

scholarly journals THE RELIGIOUS FACTORS OF THE UKRAINIAN MENTALITY FORMATION

Skhid ◽  
2021 ◽  
Vol 1 (3) ◽  
pp. 34-39
Author(s):  
Irina LOMACHINSKA ◽  
Evgeniy DEINEGA ◽  
Oleksandr DONETS
Keyword(s):  
Social Life ◽  
Social Activity ◽  
Historical Background ◽  
Cultural Tradition ◽  
The Public ◽  
National Memory ◽  
The Social ◽  
Public Consciousness ◽  
Religious Factors ◽  
Main Regulator

In the modern global world, a study on mentality as a main characteristic of the nation which defines the unity of the religious and cultural tradition of the society is conditioned with the need to develop an effective international religious and cultural cooperation. The purpose of the analysis is to determine religious factors in shaping the Ukrainian mentality taking into account its historical background and the challenges of modernity. The study methodology is based on the principles of the non-confessional approach and philosophical pluralism, involving a system of methods, namely: historical, dialectical, comparative methods, synthesis, and generalization. In the conclusions it is emphasized that mentality is one of the forms of the social experience accumulation, the set of historically accepted ideas, viewpoints, stereotypes, forms and behavior which are laid down is the public consciousness by means of education, culture, religion, a language through the years. Every mental formation has its imaginary lines of a friend and foe which were formed by ideologies, beliefs, and religious values. The religious factors in the formation of mentality reflect the role of the Church as the main regulator of the social life. In the social environment of the Ukrainian nation, a temple can be seen as a peculiar archetypical formation, the part of the landmark, symbolic, communicative, and informational religious system which regulates the public consciousness and it is an integral part of the national memory. The mental archetypes of the national identity stem from the phenomenon of the borderlands, and have shaped in the social context the desire for personal freedom, patriotism, social activity; in the spiritual dimension, it is a willing for the inner world to be protected, sacrifice, mercy, non-violence.

scholarly journals Chance of Civic Education in Russia

SAGE Open ◽  
2019 ◽  
Vol 9 (3) ◽  
pp. 215824401985968
Author(s):  
Andrew Tolstenko ◽  
Leonid Baltovskij ◽  
Ivan Radikov
Keyword(s):  
Political Communication ◽  
Civic Education ◽  
Social Medium ◽  
State Identity ◽  
Political Values ◽  
The Public ◽  
Cultural Image ◽  
The Social ◽  
Public Consciousness ◽  
The Public Sphere

This article shows how education, which is the most important form of activity in the social medium, changes the cultural image and awareness of individuals, and shapes and transforms their political attitude toward the surrounding day-to-day realities. A comparison analysis is used to explore a civic education system that forms the national and state identity of a person as a derivative of an “imagined community.” This phenomenon will be regarded here as the result of designing social and political values and their internalization in the public consciousness. This approach makes it possible to optimize the process of education for the public sphere which is destined to form an active citizen, to create a sustainable link between an individual and the social medium and is the most important tool of political communication.

The Image of People and Property Security Personnel as Perceived by the Residents of Słupsk city

2018 ◽  
Vol 28 (28) ◽  
pp. 35-50
Author(s):  
Janusz Gierszewski
Keyword(s):  
Quantitative Research ◽  
Research Problem ◽  
Public Security ◽  
Public Order ◽  
Social Image ◽  
The Public ◽  
Security Services ◽  
Security Personnel ◽  
The Social ◽  
Public Consciousness

Security as a social category is realised intuitively (subjectively) and is not always subject to unambiguous (objective) assessments. The perception of various formations tasked with ensuring public security and order gives rise to extreme assessments, sparking numerous discussions on how to judge their functioning. In today’s world, it is hardly surprising that various services (including private services) operate in cities, ensuring the security of the residents. The aim of the article is to analyse the basic components which shape the social image of people and property security services in the public consciousness of the inhabitants of Słupsk – a medium-sized city in Poland . This has been researched on the basis of empirical surveys (questionnaires) diagnosing the assessment of the work and activities of security personnel. The research problem is the following question: What is the image of people and property security services in the system of security and public order, as perceived by the residents of Słupsk, a medium-sized Polish city? The quantitative research conducted for the purpose of this paper was carried out in the form of a diagnostic survey, and the technique applied were questionnaires.

scholarly journals Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study

2019 ◽  
Vol 8 (5) ◽  
pp. 141 ◽  
Author(s):  
José M. Lamirán-Palomares ◽  
Tomás Baviera ◽  
Amparo Baviera-Puig
Keyword(s):  
Rank Correlation ◽  
Public Image ◽  
Sporting Events ◽  
Relational Dynamics ◽  
The Public ◽  
Spearman’S Rank Correlation ◽  
Spearman’S Rank Correlation Coefficient ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Users

Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert a great deal of influence on public conversation online. This research aims to identify the influential Twitter users during the 2016 UCI Track Cycling World Championships using different variables which, in turn, represent different dimensions of influence (popularity, activity and authority). Mathematical variables of the social network analysis and variables provided by Twitter and Google are compared. First, we calculated the Spearman’s rank correlation coefficient among all users (n = 20,175) in pairwise comparisons. Next, we performed a qualitative analysis of the top 25 influential users ranked by each variable. As a result, no single variable assessed is sufficient to identify the different kinds of influential Twitter users. The reason that some variables vary so greatly is that the components of influence are very different. Influence is a contextualised phenomenon. Having a certain type of account is not enough to make a user an influencer if they do not engage (actively or passively) in the conversation. Choosing the influencers will depend on the objectives pursued.

scholarly journals THE ACTIVITIES OF THE INTERNAL AFFAIRS DIRECTORATE IN EMERGENCIES AS A FACTOR IN THE FORMATION OF PUBLIC OPINION ABOUT THE POLICE

2022 ◽  
pp. 122-128
Author(s):  
Андрей Петрович Тюнь
Keyword(s):  
Public Opinion ◽  
Law Enforcement ◽  
Police Officers ◽  
Negative Consequences ◽  
The Public ◽  
Professional Activities ◽  
The Social ◽  
Public Consciousness ◽  
Law Enforcement Officials ◽  
The Media

В статье рассматриваются основные принципы формирования и трансформации общественного мнения о полиции в гражданской среде, связанные с участием сотрудников правоохранительных органов в мероприятиях, направленных на предотвращение негативных последствий чрезвычайных ситуаций. Рассматриваются объективные риски, возникающие вследствие некорректной трактовки служебных действий сотрудников правоохранительных органов представителями гражданской сферы в условиях ограничения их возможностей с целью минимизации ущерба от чрезвычайной ситуации. Отмечается, что в условиях действия ограничительных мер на период объявления чрезвычайной ситуации усиливается негативное восприятие деятельности сотрудников органов внутренних дел. Оцениваются перспективы, связанные с улучшением социального восприятия полиции в результате освещения самоотверженности и высоких личных качеств сотрудников полиции, с риском для жизни и здоровья участвующих в борьбе с последствиями чрезвычайной ситуации и в спасении гражданского населения. Делается вывод о необходимости использования средств массовой информации как инструмента формирования общественного мнения в целях объективного отражения в общественном сознании россиян профессиональной деятельности работников правоохранительной системы. The paper examines the principles of the formation and transformation of public opinion about the police in the civilian environment, associated with the participation of law enforcement officers in measures aimed at preventing the negative consequences of emergencies. The publication considers the risks associated with the incorrect interpretation of the official actions of law enforcement officials by representatives of the civilian sphere in the context of limiting their capabilities in order to minimize damage from an emergency. The author evaluates the prospects related to improving the social perception of the police through highlighting the disregard of self and high personal qualities of police officers at risk to life and health of those involved in combating the consequences of an emergency and rescuing the civilian population. It is concluded that the media should be used as an instrument for the formation of public opinion in order to objectively reflect the professional activities of law enforcement officials in the public consciousness of Russians.

Time and word in social and cultural space of the modernity

Neophilology ◽  
2019 ◽  
pp. 526-536
Author(s):  
Anatoly I. Ivanov
Keyword(s):  
Transitional Period ◽  
Spiritual Life ◽  
Problem Of Time ◽  
Spiritual Quest ◽  
The Public ◽  
Cultural Approach ◽  
The Past ◽  
The Social ◽  
Public Consciousness ◽  
History Of

Referring to the past era often intends to show the social and political system and, accordingly, focus is on the opinion of philosophers, sociologists, political scientists, etc. In this case, often on the sidelines is a person, his feelings, and attitude. This is evident in the attitude to the recent Soviet past of our country. In this regard, along with the coverage of the problem of time fixation in the artistic consciousness, we analyze the spiritual life of the transitional period, the main feature of which is the contradictory assessment of the 70-year history of the USSR. And it is not only about the nihilistic attitude, in the simplified denial of the Soviet experience, but also on ignoring the spiritual quest, the history of the formation of images and meanings inherent in our nation. The past time is not only economics and ideology, it is also artistic culture. Nihilistic atti-tude to the Soviet era is the way to oblivion of a huge cultural layer. It is an axiom which for some reason needs to be proved again and again. The social and cultural approach to the understanding of the past and present time has a greater tolerance in judgments and allows to fill the gaps in the public consciousness, to present spiritual life in diversity and uniqueness. The works of words, screen masters, sociologists conclusions contribute to the understanding of the recent past and the rapidly changing reality of the transition time.

Public Perceptions of Social Work in Nigeria: Does the Profession Has What It Takes to Address Nigeria’s Social Problems?

2020 ◽  
Author(s):  
Solomon Amadasun
Keyword(s):  
Social Work ◽  
Social Development ◽  
Social Workers ◽  
Cross Section ◽  
Public Perceptions ◽  
African Continent ◽  
The Public ◽  
The Social ◽  
Nationally Representative ◽  
Development Practice

Abstract The value of all hitherto existing professions stems from how the public in which they serve perceive the import of their services. This study examines the perceptions of a cross-section of Nigerians regarding their knowledge of the social work profession. Through a structured survey instrument, data were collected from a nationally representative sample of 350 Nigerians from the age of twenty years and above. Although the majority of the respondents were not familiar with the professional designation ‘social work’, they, however, demonstrated substantial knowledge about social workers’ roles, areas of practice and other measures. Since practitioners are actively involved in community organising and development practice across the country, more than two-thirds of the respondents believed that the profession has the potential to address social development problems not only in Nigeria but across the African continent.

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