Social Communication and Voting Behavior
This chapter provides an overview of the nature of voting behavior and election outcomes in Latin America. Armed only with vertical understandings of political intermediation, research on Latin American voters “conceives the citizen as an independently self-contained decision-maker,” ignoring voters' embeddedness in peer networks. For this reason, even when referring to groups and so-called social factors, research on Latin American voting behavior is dominated by economistic and psychological approaches that see voters as social isolates. The chapter explains that the book illuminates the influence of horizontal social networks and political discussion on a central political act, voting behavior, in Latin America. Beneath all the elite-level strategizing, messaging, and maneuvering that plays out through vertical intermediaries lies a world of social communication and peer effects that scholars of Latin American politics have roundly ignored.