scholarly journals Public Relations Education at the Crossroad: Trend and Realities.

2013 ◽  
Vol 5 (2) ◽  
Author(s):  
Jamilah Hj. Ahmad FIPR, PhD. ◽  
I Gusti Ngurah Putra, MA

Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.

2017 ◽  
Vol 6 (3) ◽  
pp. 293-312 ◽  
Author(s):  
Michele E. Ewing ◽  
David L. Remund

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points, and explore the leadership development gaps and needs from these varied perspectives. Semi-structured interviews with senior public relations practitioners, young professionals and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education, and into training and development programs for young professionals.


2021 ◽  
pp. 263300242110244
Author(s):  
Alice M. Greenwald ◽  
Clifford Chanin ◽  
Henry Rousso ◽  
Michel Wieviorka ◽  
Mohamed-Ali Adraoui

How do societies and states represent the historical, moral, and political weight of the terrorist attacks they have had to face? Having suffered in recent years from numerous terrorist attacks on their soil originating from jihadist movements, and often led by actors who were also their own citizens, France and the United States have set up—or seek to do so—places of memory whose functions, conditions of creation, modes of operation, and nature of the messages sent may vary. Three of the main protagonists and initiators of two museum-memorial projects linked to terrorist attacks have agreed to deliver their visions of the role and of the political, social, and historical context in which these projects have emerged. Allowing to observe similarities and differences between the American and French approach, this interview sheds light on the place of memory and feeling in societies struck by tragic events and seeking to cure their ills through memory and commemoration.


1995 ◽  
Vol 26 (1) ◽  
pp. 1-9 ◽  
Author(s):  
Ruth McVey

Forty-odd years ago, when I became involved in the study of Southeast Asia, it appeared to be a new region, struggling to assert itself in the political world from the lingering ties of colonialism and in the academic world from those who would absorb it in the empires of Further India or the Far East. The centre of this new field of study was indisputably the United States, where in the 1950s and early 1960s Southeast Asia programmes were set up as part of the great expansion of regional studies funded by the US government and foundations. Their guiding assumption was that the interests of America and what would become known as the Third World were compatible and that sympathetic knowledge would aid in bringing about progress towards modernity as envisioned in the American dream.


Author(s):  
Anatoliy Khudoliy

The article deals with the policy of the United States of America, Peoples’ Republic of China (PRC) and the Russian Federation in the Asia-Pacific Region. Leadership ambitions of the countries became evident in political, economic, military, technological and space spheres especially over the last few years. The purpose of the article is to analyze American-Chinese and Russian-Chinese relationships in the Asia-Pacific and identify reasons for their foreign policy course. Both countries, China and the USA are eager to play leader’s part in the regional politics. The relationships between the PRC and the United States significantly deteriorated, especially during D. Trump presidency. The author draws attention to the US policy and its attempts to strengthen its own positions in the region as well as to China’s economic activity reflected in transport projects, for instance – One Belt, One Road initiative, perceived by Washington as a challenge to its leader’s position. Tensions between two countries increased due to aggressive regional policy of China which claimed sovereignty over few small islands in the South China Sea. Beijing and Washington compete for leadership in the sphere of technology where China is ahead of the USA.


TEME ◽  
2018 ◽  
pp. 839
Author(s):  
Ljiljana Bonić ◽  
Milorad Stojilković

Numerous big banking scandals in the period from 1980 to the collapse of financial markets in the US in September 2008 indicate that the Global economic crisis was inevitable. This is because the basic causes of the crisis are built into the foundations of the US neoliberal model of speculative financial capitalism. The previous anti-crisis policies in the United States, which decisively shape global regulation as well, have not yielded the desired results because the ruling political, economic and military elite of the US is not ready to adopt and implement fundamental social and economic reforms. For this reason, the big banking scandals which marked the past five-year period (2010 - 2015) are not a big surprise. Bailed out by taxpayers' money, global banks continue to behave in the same way they behaved until the collapse of financial markets in September 2008, which brought the whole world to a crisis of unprecedented proportions. New big banking scandals imply a new wave of crisis with incalculable economic and social consequences of global proportions. In this regard, the main objective of this paper is to point to the necessity of global, regional and national institutions to redesign the existing and build a comprehensive and effective regulatory and supervisory framework, in order to prevent the deepening of the crisis so that the third decade of the 21st century can be entered with a stable, socially responsible and sustainable banking system.


1992 ◽  
Vol 69 (1) ◽  
pp. 173-180 ◽  
Author(s):  
Martha Lauzen

Using a systematic sample of 166 public relations practitioners in the United States, this study tests a model that explains the effects of gender on professional encroachment, which is the assignment of non-public relations professionals as top public relations managers. Organizations in which the top public relations practitioner is a woman are likely to have higher levels of encroachment than organizations where the top practitioner is male. Women are less likely to have worked long enough to obtain the skills and perspectives of management.


1992 ◽  
Vol 70 (1) ◽  
pp. 259-267 ◽  
Author(s):  
Cornelius B. Pratt

This regional study used a two-factor solution from responses to 12 five-point belief statements to investigate the correlates and predictors of public relations practitioners' self-reported beliefs about and behaviors in unethical situations. Responses from 307 practitioners from the mid-Atlantic district of the United States indicate that practitioners' self-reported beliefs and behaviors correlate significantly with gender, accreditation by the Public Relations Society of America, age, and income, which are also significant predictors of practitioners' self-reported beliefs and behaviors. The implications of these results for the public relations practice are discussed within the context of the Ajzen and Fishbein behavioral-intentions model. Suggestions for research are offered.


Author(s):  
Van Thi Hong Loan

Public relations is practiced around the world from Western to Asian countries. Public relations theory was initially defined and formalised in the United States of America, and continued to evolve in Europe and the United Kingdom, but had a slower uptake of theory and its application to practice in Asia and other parts of the world. Within varied social and cultural environments, this research explores public relations in Vietnam - what public relations performs in the context of Vietnam where the culture values personal relationships. The exploratory study uses a qualitative research approach with the primary method of semistructured interviews of twenty-nine consultants and in-house public relations practitioners, in both Vietnamese and international organisations. The research found that Vietnamese public relations uses a one-way communication model proposed by Grunig & Hunt (1984). It simultaneously uses a two-way shared perspective which appears similar to the symmetrical model by Grunig & Hunt (1984) but the Vietnamese model focuses on relationships for communication. The study concludes that the nature of public relations in Vietnam is changed by the impact of the cultural factors.


Author(s):  
Ana Isabel Gonzalez Michel ◽  
Thomas E. Ruggiero ◽  
Kenneth C. C. Yang

Prior studies on the use of social media by public relations professionals are often descriptive and did not apply communication theories to fully evaluate the richness of this emerging communication platform. These studies did not explain the technology adoption process of public relations professionals. On the basis of Media Richness Theory, the authors assessed the perceptions of 162 public relations professionals from a national sample in the United States to identify emerging media richness dimensions of social media. This study found that these dimensions are not the same as those in other mass and traditional media platforms. This chapter suggests that social media should not simply be compared to traditional media, because they have demonstrated unique medium characteristics. Both theoretical and managerial implications are discussed.


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