scholarly journals Comparative Analysis of Marketing Efficiencies of Paddy and Locally Milled Rice (Oryza sativaL.) Marketers in the Federal Capital Territory, Nigeria

2021 ◽  
Vol 3 (6) ◽  
pp. 1-7
Author(s):  
E. A. Aiyedun ◽  
E. S. Ebukiba ◽  
M. A. Otitoju ◽  
E. O. Ogbole ◽  
A. Luka

paddy and locally milled rice marketers in the Federal Capital Territory, Nigeria. It specifically examined the marketing efficiencies and factors influencing marketing efficiencies of paddy and locally milled rice marketers in the study area. Primary data were collected using well-structured pre-tested questionnaires while a multistage sampling technique was adopted to obtain responses from respondents. Descriptive (mean, frequency and percentages) and inferential statistics (shepherd’s index and multiple regression analysis) were used to analyze the data. In using shepherd’s index, the results revealed 78% and 77% marketing efficiencies for paddy and locally milled rice respectively while the multiple regression analysis revealed sex, household size, availability of storage facility and contract marketing arrangement were significant to marketing efficiency of paddy rice; while membership of a market association, cost of purchasing rice, selling price of rice, availability of storage facility and contract arrangement were significant to marketing efficiency of locally milled rice. The study concludes that paddy rice marketers are more efficient in the study area and therefore recommends the initiation of more contract arrangements between investors and marketers in the area, while marketers should be encouraged to join marketing associations to take advantage of the endless benefits to be gained. It also recommends the formulation of policies that favour inclusivity of youths and women in the trade.

Author(s):  
Eka Fitria Ambarini ◽  
Mispiyanti Mispiyanti

This study aimed to examine the causal relationship between budget emphasis, self-esteem and budget participation by using primary data collected by distributing questionnaires to the respondent. The population was the OPD Regency of Kebumen with a purposive sampling as a sampling technique. From 75 questionnaires that have been distributed, 70 questionnaires have been received and only 43 questionnaires that could be processed. This studied used multiple regression analysis methods. The study showed that based on the t-test:  budget emphasis and self-esteem have a positive and significant effect on budgetary slack, while budget participation does not affect budgetary slack. The coefficient of determination (R²) showed 29,5%, that was mean 29,5% variable of budgetary slack influenced by variables budget emphasis, self-esteem, and budget participation but 70,5% explained by other variables which not exist in this research


2021 ◽  
Vol 11 (2) ◽  
pp. 225
Author(s):  
Annur Fitri Hayati ◽  
Ridha Saputri

The purpose of this study was to determine the effect of price and brand trust on the brand switching behavior of Revlon lipstick on students of the Faculty of Economics, Padang State University. This type of research is causative. The population in this study were students of the Faculty of Economics, Padang State University. The number of research samples based on William Cochran's formula was 100 people and selected using the Purposive Sampling technique. The data used is the type of primary data obtained through distributing questionnaires to students of the Faculty of Economics, Padang State University with predetermined criteria. The analytical method used is multiple regression analysis using SPSS 22. The results show that (1) Price has a significant effect on brand switching of Revlon lipsticks to other brands of lipstick, (2) Brand trust has no significant effect on brand switching of Revlon lipsticks to other brands of lipstick. , (3) price has a significant effect on brand switching of Revlon lipstick to another brand of lipstick, while brand trust has no significant effect on brand switching of Revlon lipstick to another brand of lipstick.


2020 ◽  
Vol 2 (2) ◽  
pp. 135-146
Author(s):  
Novianti Zalukhu ◽  
Susi Hendriani ◽  
Kurniawaty Fitri

This study aims to determine the effect of recruitment and training on the commitment and performance of Village Bussiness Entity managers in Kampar district. The population in this study were all managers who were members of Village Bussiness Entity in Kampar Regency. Primary data in this study were collected by using questionnaire as research instrument to prove the results of the study. Multiple regression analysis with the assistance of the SPSS program was used to test the hypothesis in this study. The sampling technique was purposive sampling method (30 Village Bussiness Entity in 30 Kampar District Villages). The results showed that: 1) There's is positive and significant influence between recruitment and commitment of Village Bussiness Entity, 2) There was positive but not significant effect between training and commitment of Village Bussiness Entity managers, 3) There is positive and simultaneously significant effect between recruitment and training towards Village Bussiness Entity, 4) There is positive and significant effect between the commitment and performance of Village Bussiness Entity.


Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis


2019 ◽  
Vol 4 (2) ◽  
pp. 234-240
Author(s):  
Ely Kartikaningdyah ◽  
R. Qinanti Nuzurawan

This research conducted to determine the effect of service tax officials, penalties for late-payments and reporting on the taxpayer compliance non-star hotels. This research was conducted at Dinas Pendapatan Kota Batam. Mechanical determination of sample using a purposive sampling technique with a total sample of 116 taxpayers. The type of data used is primary data. Methods of data collection are done by questionnaire. Data using multiple regression analysis with SPSS V.20.0. These results indicate that the service tax officials, penalties for late-payments and reporting have a positive and significant effect on the taxpayer compliance non-star hotels. The limitations in the study are the lack of understanding of respondents to the statements in the questionnaire and caring attitude and seriousness in answering statements. The study also suggested that Dinas Pendapatan Kota Batam provides socialization with both the taxpayer so they better understand the tax penalties and cause sanctions fines on taxpayers.


Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 232
Author(s):  
Fera Mardiana ◽  
Rose Rahmidani

This study aims to determine the effect of price, trust and corporate image on customer loyalty of the Kurnia otobus (PO. Kurnia) company in the Padang-Medan route. This type of research is causative. The population in this study were all PO service users (passengers). Kurnia Padang-Medan route. Samples were taken using the Slovin formula with 100 respondents and selected by purposive sampling technique. The type of data used in this study is primary data obtained through distributing questionnaires to Kurnia bus passengers with predetermined criteria. The analytical method used is multiple regression analysis using SPSS version 20. The results of this study indicate that: (1) price, trust, company image have a positive and significant effect on customer loyalty (2) price has a positive and significant effect on customer loyalty (3) trust positive and significant effect on customer loyalty (4) company image positive and significant effect on customer loyalty.Keywords: price, trust, corporate image, customer loyalty


Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (4) ◽  
pp. 584
Author(s):  
Yolanda Yolanda ◽  
Rose Rahmidani

The purpose of this research is to determine the effect of store atmosphere and service quality on customer revisit intention of Golden Cafe dan Resto at Kota Padang. This is the causative research. The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique. The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 16. The results indicate that (1) Store atmosphere and service quality advertisements have a significant effect on revisit, (2) Store atmosphere has a significant effect on revisit intention, (3) Service quality have a significant influence on revisit intention.       Kata Kunci: store atmosphere, service quality, revisit intention


2020 ◽  
Vol 5 (1) ◽  
pp. 43-49
Author(s):  
Dewi Kusuma Wardani ◽  
Puji Rahayu

This study aims to examine the effect of E-commerce and Tax Rates on Tax Evasion. The data used are primary data. The method used is multiple regression analysis. The sampling technique used in this study was convinence sampling and 102 data samples. Regression test results show that tax rates affect tax evasion, while E-commerce do not affect tax evasion.   Keywords: E-commerce and Tax Rates


Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 967
Author(s):  
Nurhidayah Nurhidayah ◽  
Rose Rahmidani ◽  
Rita Syofyan

This study aims to examine: (1) The effect of the product on buying interest, (2) The effect of prices on buying interest. This type of research is causative. The population in this study was the people of Padang City who knew about Cimory's products. The sampling technique used was purposive sampling with a total sample of 100 respondents. The type of data used in this study is primary data. The data analysis technique uses descriptive and inductive analysis through multiple regression analysis using the SPSS version 21 program. The hypothesis is tested by F test and t test at α = 0.05. The results of this study indicate that: (1) Product has a significant effect on buying interest, (2) Price does not significantly influence buying interest.Keyword: Buying Interest, Product, Price


2019 ◽  
Vol 13 (2) ◽  
pp. 92
Author(s):  
Deltri Mayuni ◽  
Edison Sagala

AbstrakPenelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas produk dan harga terhadap kepuasan konsumen pokat kocok Barokah Medan. Sumber Data dalam penelitian ini adalah data primer yang diperoleh dari penelitian lapangan melalui kuosioner, wawancara dan studi dokumentasi. Populasi dalam penelitian ini adalah 1750 orang dan teknik pengambilan sampel dilakukan dengan teknik simple random sampling sehingga sampel di ambil berjumlah  95 orang. Teknik analisis data yang digunakan adalah dengan teknik analisis regresi dengan rumus Y = a + b1x1 + b2x2 + e . Berdasarkan hasil penelitian dapat disimpulkan bahwa terdapat pengaruh yang positif dan singnifikan kualitas produk dan harga terhadap kepuasan konsumen pokat kocok Barokah Medan. Kata kunci : Kualitas Produk, Harga, Kepuasan Konsumen AbstractThis research aims to indentify and explaint The Influence Of Product Quality And Price To Customer Satisfaction Pokat Kocok Barokah Medan. Sources of data in this study is primary data collected from field research throught questionnaires, interviews and documentary study. The population in this study was 1750 responden and the sampling technique is done by simple random sampling so thhat the samples was taken amounted to 95 respondent .  Technique  analysis used in this study is multiple regression analysis with formula Y = a + b1x1 + b2x2 + e. The Conclusion from this research is there influence positif and significant of product quality and price to customer satisfaction pokat kocok Barokah Medan. Keyword : Product quality, Price, Customer Satisfaction


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