scholarly journals PANDEMIC CRISIS AS A CATALYST OF DIGITALIZATION OF THE TOURISM INDUSTRY

2021 ◽  
pp. 22-29
Author(s):  
Oleg Havryliuk
Keyword(s):  
Structural Equation ◽  
Sharing Economy ◽  
Equation Model ◽  
Tourism Industry ◽  
New Paradigm ◽  
Economic Stability ◽  
High Quality ◽  
Health Crisis ◽  
Global Trends ◽  
Global Pandemic

The Covid-19 pandemic is not only the most serious global health crisis since the 1918 Great Influenza (Spanish flu), but is set to become one of the most economically costly pandemics in recent history. The experience with past epidemics provides some insights into various channels through which economic costs could arise, both in the short as well as longer term. At the same time, Covid-19 differs from previous episodes in several important ways. Notably, the globally synchronised lockdowns and trauma of financial markets reinforce one another into an unprecedented economic sudden stop. For these reasons, the Covid-19 global recession is unique. However, past epidemics can shed light on transmission channels to the economy, especially when stringent containment policies are not in place. The global pandemic has generated new problems and challenges related to further global and national socio-economic development, improvement of methods and tools of fundamentally high-quality business operation, interaction with customers in all areas of production and service. Modern global trends include efforts to overcome its consequences, as well as awareness of the new paradigm of consumer mentality. The aim of this study is to find out how far the digitization has already changed the tourism industry and what is still going to change in order to find potential benefits of digitization in the tourism industry. The results of the structural equation model approach show six main drivers (sales increase, classic booking, sharing economy, personalized offers, social media and customer reviews) that have a significant impact on the potential of digitization in the tourism industry. The dynamics of globalization and especially the COVID-19 coronavirus pandemic have generated stagnation and crisis in tourism, have raised new issues and challenges related to methods and tools of fundamentally high-quality business, customer interaction and service delivery, creation of "smart" technologies . Today’s global trends include the digitalization of all aspects of life, the rapid growth of e-commerce. Large firms and brands, as well as small and medium-sized enterprises, have launched new strategies of interaction with consumers, which are constantly being modified, especially depending on socio-economic stability and market fluctuations. The article examines the latest trends, strategies, problems and consequences of digitalization of the tourism business in the context of the crisis caused by the global pandemic, the phenomenon of "economy of impressions", targeted approach to needs and new opportunities for effective relationships with consumers. The newest directions of digitalization, modification of strategies and their prospects depending on social and economic stability and moods of consumers, in particular, in the context of the current epidemic of a coronavirus are analyzed. It is shown that the deterioration of the situation and the uncertainty of the further course of events naturally lead to the transformation / ratio of strategies towards online.

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

scholarly journals A Study on the Comprehensive Evaluation and Analysis of China’s Renewable Energy Development and Regional Energy Development

2021 ◽  
Vol 9 ◽  
Author(s):  
Wei Liu ◽  
Wenyu Fan ◽  
Yu Hong ◽  
Chanting Chen
Keyword(s):  
Economic Development ◽  
Renewable Energy ◽  
Structural Equation ◽  
Energy Development ◽  
Equation Model ◽  
Energy Structure ◽  
High Quality ◽  
Regional Energy ◽  
Renewable Energy Development ◽  
Development Levels

The problem of unbalanced energy development in China still exists. How to adjust the energy structure is the key to high-quality economic development in China. This paper analyses the impact of regional energy development levels on high-quality economic development in China from 2016 to 2017, with the global ML methodology and structural equation model. Firstly, from two aspects of environmental and technological factors, the Global Malmquist-Luenberger (GML) production function is used to measure the environmental endowment index of regional energy development in China. Secondly, the evaluation system of China’s energy development is established. The structural equation model is used to measure and evaluate the degree of China’s regional energy development. Combined with the environmental endowment index of regional energy development, the gap between the proportion of regional renewable energy and the optimal energy structure is analyzed. Thirdly, this paper explores the supporting effect of different energy development levels on high-quality economic development. It is concluded that the environmental endowment index of energy development varies among different regions in China, most of which are still underdeveloped, but a few of which have redundant technical elements of renewable energy development. China’s regional energy development model is still dominated by fossil fuel energy, and the proportion of renewable energy driving economic growth is relatively low. Renewable energy can effectively replace the use of fossil fuel energy and have a higher impact on high-quality economic development. Finally, on the basis of the above study, the paper puts forward policy suggestions for Chinese governments to adjust energy structure and promote high-quality economic development.

scholarly journals Review of the influences of COVID-19 pandemic on tourism

2021 ◽  
Vol 275 ◽  
pp. 01019
Author(s):  
Yunzhi Lin
Keyword(s):  
Wildlife Conservation ◽  
Tourism Industry ◽  
External Support ◽  
Economic Stability ◽  
Global Crisis ◽  
Ongoing Research ◽  
Deep Impact ◽  
Global Pandemic ◽  
Recovery Strategies ◽  
Retail Payments

COVID-19 has become a major global pandemic since Jan 2020, which has made a deep impact on tourism industry. There is ongoing research about how the tourism industry is impacted by this global crisis. Researchers have explored the ways to transform e-tourism during pandemic, a special opportunity for e-tourism. In addition, researchers had investigated how the disruption of tourism affects other industry, such as retail payments and wildlife conservation. They found that these two industries incurred loss due to the disruption of tourism to some extent and also gave some suggestions on recovery strategies. What’s more, researchers have investigated the condition of firms related to tourism and inferred that firms are hard to survive if crises lasted for more than four months without external support. At last, researchers have tried to find solutions for tourism industry to recover from the disruption. In comparison with the promotion of domestic travel, bridging travel and travel tech is more effective and highly recommended by researchers. It is meaningful and significant because tourism industry is one of the fastest growing industries which is expected to be the key contributor of regaining socio-economic stability after the pandemic.

scholarly journals A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers

2018 ◽  
Vol 10 (9) ◽  
pp. 3041 ◽  
Author(s):  
Xiaojun Wu ◽  
Jiabin Shen
Keyword(s):  
Cultural Values ◽  
Structural Equation ◽  
Interpersonal Trust ◽  
Sharing Economy ◽  
Positive Influence ◽  
Equation Model ◽  
Trust Building ◽  
Institutional Trust ◽  
The Impact ◽  
The Relationship

A sharing economy is developing rapidly worldwide, especially in China. Trust has been considered as a crucial factor in facilitating the practice of the short-term rental business, where hosts and renters are strangers. However, not only has the inherent trust-building mechanism of this newly emerged business model not been fully explored, but how cultural values affect the trust-building path also remains unknown. This study proposes a model of the trust-building mechanism in the sharing economy platforms, with three central modes—institutional trust, product trust, and interpersonal trust—and introduces national cultural values dimensions at the individual level as moderators to explore the impact on the inherent mechanism of trust-building on Airbnb. The data collected from 210 Chinese Airbnb consumers by survey provides support for the proposed structural equation model. The results show that institutional trust has a positive influence on product trust and interpersonal trust, and that product trust has a positive influence on interpersonal trust as well. For the moderating effect of cultural values, the relationship between the institutional trust and product trust is regulated by power distance (PDI), individualism (IDV), uncertainty avoidance (UAI), and long-term orientation (LTO), while the relationship between product trust and interpersonal trust is regulated by PDI, IDV, and UAI. This paper indicates that in order to foster trust in the sharing economy, practitioners should enhance institutional trust, product trust, and interpersonal trust synchronously, as these three modes of trust are positively inter-related; they must also be sensitive to local cultural value dispositions when conduct sharing business internationally.

Environmental knowledge strategy: driving success of the hospitality industry

2019 ◽  
Vol 42 (6) ◽  
pp. 662-680 ◽  
Author(s):  
Aurora Martínez-Martínez ◽  
Juan Gabriel Cegarra Navarro ◽  
Alexeis García-Pérez ◽  
Ana Moreno-Ponce
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Positive Impact ◽  
Equation Model ◽  
Tourism Industry ◽  
Environmental Knowledge ◽  
Content Type ◽  
Knowledge Strategy ◽  
Hospitality Sector ◽  
Practical Implications

Purpose The dynamics of tourism as both an activity and an industry, combined with the growing concerns about the environment, call for continuous efforts in seeking new approaches, tools and perspectives for the acquisition of environmental knowledge by organisations in the hospitality sector. The purpose of this research is to examine the relationships between environmental knowledge, organisational learning and business performance in the context of the tourism industry. Emphasis is made on understanding the process of updating the environmental knowledge base of an organisation through appropriate learning processes within the business. Design/methodology/approach Using a structural equation model, feedback received from 87 companies from the Spanish hospitality sector in a longitudinal study consisting of two distinct phases in 2008 and 2014 was studied. Findings The results of the analysis indicate that environmental knowledge has a positive impact on business performance. Also, the study found that a review of the levels of awareness about environmental problems across the organisation is required at regular intervals (in this research, six years after the initial analysis). Practical implications The focus on the hospitality sector makes this research relevant for a significant number of hotels and their supply chains around the world. Originality/value The research has addressed the challenges of sustainability and environmental performance from a perspective not previously covered in the extant literature, an approach further improved by the longitudinal nature of this study, performed over a period of six years.

Examination of social workers' attitudes towards sustainable development and environment in the focus of the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Filiz Yildirim ◽  
Hatice Öztürk ◽  
Bilge Abukan
Keyword(s):  
Sustainable Development ◽  
Social Workers ◽  
Natural Environment ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Model ◽  
Content Type ◽  
Global Pandemic ◽  
Research Questions ◽  
The Impact

Purpose The purpose of this paper is to assess the views of social workers concerning theoretical and practical courses covering their professional responsibilities, focussing on sustainable development and the natural environment. It also investigates the impact on their attitudes towards sustainable development referencing their adoption of ecocentric or anthropocentric attitudes during the COVID-19 pandemic. Design/methodology/approach This study used a structural equation model to answer six research questions, while the descriptive statistics answered one of the research questions through an online survey conducted with 315 social workers. Findings This study demonstrated the need to consider attitudes to sustainable development focussing on the ecocentric and anthropocentric attitudes, as well as the current COVID-19 global pandemic. Originality/value This study is the first initiative to examine attitudes towards sustainable development and the natural environment from a social work perspective focussed on the COVID-19 pandemic. In addition, it is the first to emphasise the responsibilities of social workers in relation to micro, meso and macro level interventions during and after the global pandemic.

Consumer Purchasing Behaviour Towards Strategic Innovation Management Practices in Morocco During COVID-19 Health Crisis

2021 ◽  
Vol 10 (2) ◽  
pp. 158-171
Author(s):  
Soukaina Zaoui ◽  
Safae Ait Hamou-ou-Brahim ◽  
Haiwei Zhou ◽  
Amina Omrane ◽  
Dechun Huang
Keyword(s):  
Global Economy ◽  
Structural Equation ◽  
Management Practices ◽  
Innovation Management ◽  
Equation Model ◽  
Supplier Relationships ◽  
Health Crisis ◽  
Innovative Strategy ◽  
Strategic Innovation ◽  
Purchasing Behaviour

The global economy has been affected as a result of the unusual circumstances surrounding the COVID-19 outbreak and the restrictive measures taken by governments to contain the crisis. As a result, in order to survive such turmoil, sustain their economic outputs and adapt to change, companies have been invited, and even forced, to innovate. The present study aims at contributing to a better understating of the impacts of strategic innovation management (SIM) practices implemented into a company (i.e., its innovative strategy and culture, product innovation, technological capability, and customer and supplier relationships) on the consumer purchasing behaviour (CPB) in the context of COVID-19 global crisis. Data were gathered from a sample of 57 Moroccan companies operating with international management styles and working according to the standards of the International Organization for Standardization (ISO). Then, the structural equation model (SEM) method was employed to test the proposed hypothesis of the theoretical model. The conclusive results revealed that SIM practices have a significant influence on a company’s CPB, essentially via the adoption of an innovative strategy. Therefore, CPB is likely to be upgraded whenever companies seek for improving the implementation of successful SIM practices.

scholarly journals An Empirical Study into Consumer Acceptance of Dockless Bikes Sharing System Based on TAM

2021 ◽  
Vol 13 (4) ◽  
pp. 1831
Author(s):  
Jie Lyu ◽  
Jing Zhang
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Relevant Literature ◽  
Sharing Economy ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Research Results ◽  
Tam Model

The purpose of this study was to propose an extension model that integrated a technology acceptance model (TAM) with dockless bike-sharing (DLBS) features in order to investigate acceptable behavior when using DLBS. In total, 412 participants from China participated in the study. We used a structural equation model to test our research hypotheses. The research results showed that the extended TAM model provided a more comprehensive understanding of the behavior associated with this context. We observed that perceived usefulness, perceived ease of use, subjective norms, and facilitating conditions played an important role in the intention to use DLBS. Moreover, DLBS features played an important role in perceived usefulness and perceived ease of use. The use intention also had an important effect on use behavior. Surprisingly, the three traits of perceived usefulness did not affect perceived usefulness. As such, this study explored, from a consumer’s perspective, why sharing products are accepted. This study offers significant contributions to the relevant literature of the sharing economy. The research results offer enlightening findings for enterprises, as they encourage consumers to adopt the DLBS.

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